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The way to success of mobile UI

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How to do a success of mobile UI.

How to do a success of mobile UI.


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  • 1. The Way To Mobile UI Success 2010/07/30 @ Oswald Hsu
  • 2. Mobile Internet Users in Worldwide Total Over 800 Million According to Morgan Stanley
  • 3. Mobile will Be Bigger than Desktop Internet in 5 Years According to Morgan Stanley
  • 4. Mobile Apps in Worldwide will Reach 300,000
  • 5. How to Promote ?
  • 6. UI Price Product Exposure Service Brand Popularity Event Media Advertisement Marketing Tools
  • 7.  
  • 8. More Important on Mobile Devices
  • 9. Tiny Screen
  • 10. Form Factors
  • 11. “ Design is not just what it looks like and feels like . Design is how it works. ” Steve Jobs
  • 12. U ser C entered D esign
  • 13. Example : Web Mobile App
  • 14. User Requirement Analysis
  • 15.  
  • 16.  
  • 17. Conceptual Design
  • 18.  
  • 19. Design & Development
  • 20. Usability Evaluation
  • 21.  
  • 22. Launch & Maintenance
  • 23. User Requirement Analysis
  • 24. Principles
  • 25. Learnability
  • 26. Efficiency
  • 27. Memorability
  • 28. Simplicity
  • 29. Mapping
  • 30. Feedback
  • 31. Consistency
  • 32. Weigh The Option
  • 33. Guide Applying
  • 34. foursquare
  • 35. AIM
  • 36. Speedy Advantage
  • 37. Be aware of …
  • 38. Game-Alike
  • 39. TAT
  • 40. INCREDIBOOTH
  • 41. DIACARTA
  • 42. High-End Brand Power Advantage
  • 43. Be aware of …
  • 44. Web Application
  • 45. twitter
  • 46. facebook
  • 47. YouTube
  • 48. Google
  • 49. Cross-Devices Advantage
  • 50. “ HTML5 is Key to Unifying Mobile Web .” Opera
  • 51. Be aware of …
  • 52. What We Can Learn
  • 53.
    • Deciding Your Option
    • Building UI Based On Conventions
    • Creating The Brand Style
  • 54. Conclusion
  • 55. Useful UI lead your product to Paradise .
  • 56. Thank You 2010 @ Oswald Hsu.