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MOZILLA ADD-ONS
MOZILLA ADD-ONS
  Adventures in Customization
Maow london
1B+ Internet Users Worldwide
http://upload.wikimedia.org/wikipedia/commons/7/7f/Internet_users_by_country_world_map.PNG
5 browsers to rule them all
Firefox
Firefox for kids
Firefox for students
Firefox for new parents
Firefox for the visually impaired
Firefox for crazy(awesome) people
Maow london
other
              17%



                                  en-US
     it                            35%
    2%
pt-BR
 3%
 pl
3%
 ja
4%

 es-ES
  5%

      en-GB
       5%

               fr            de
              7%            12%
                       ru
                      8%
40% of all Firefox users
)(#%&!'"




  2B
   )%&!'"




1.5B
 $(#%&!'"




                                                                                                                                             $*!!!!!!!!"



  1B
   $%&!'"




500M
#!!!!!!!!"




         !"

        !"#"$%&   #"#"$%&   '"#"$%&   %"#"$%&   ($"#"$%&   (("#"$%&   ()"#"$%&   ("#"($&   )"#"($&   *"#"($&   +"#"($&   ,"#"($&   !"#"($&




2 Billion Downloads
Lots of Add-ons!
588 Themes




Lots of Add-ons!
588 Themes

    1054 Search Engines




Lots of Add-ons!
588 Themes

    1054 Search Engines

    4441 Extensions




Lots of Add-ons!
588 Themes

    1054 Search Engines

    4441 Extensions

    156,147 Personas!




Lots of Add-ons!
the firefox add-ons platform is the richest
    extensions platform on the planet
Choose your own Adventure
XUL




Choose your own Adventure
XUL               Jetpack




Choose your own Adventure
XUL              Jetpack
   Established




Choose your own Adventure
XUL              Jetpack
   Established

   Super powerful




Choose your own Adventure
XUL              Jetpack
   Established

   Super powerful

   JS + XUL




Choose your own Adventure
XUL              Jetpack
   Established

   Super powerful

   JS + XUL

   Thousands of add-ons



Choose your own Adventure
XUL                  Jetpack
   Established              No Restarts

   Super powerful

   JS + XUL

   Thousands of add-ons



Choose your own Adventure
XUL                  Jetpack
   Established              No Restarts

   Super powerful           Easier updates

   JS + XUL

   Thousands of add-ons



Choose your own Adventure
XUL                  Jetpack
   Established              No Restarts

   Super powerful           Easier updates

   JS + XUL                 JS, CSS, HTML only

   Thousands of add-ons



Choose your own Adventure
XUL                  Jetpack
   Established              No Restarts

   Super powerful           Easier updates

   JS + XUL                 JS, CSS, HTML only

   Thousands of add-ons     User friendly web IDE



Choose your own Adventure
Promoting our add-ons
Recommended Add-ons
Recommended Add-ons
Recommended Add-ons
Rock Your Firefox
Maow london
CONTRIBUTIONS
OVER 500 ADD-ONS (12%)
$90,000
Add-ons Marketplace
Why do a Marketplace?
Why do a Marketplace?


• Opportunity
Why do a Marketplace?


• Opportunity
• Interest
Why do a Marketplace?


• Opportunity
• Interest
• Honest relationships
Why do a Marketplace?


• Opportunity
• Interest
• Honest relationships
• Shared success
What we know
What we know

•   75% of those surveyed are interested in an
    Add-ons Marketplace
What we know

•   75% of those surveyed are interested in an
    Add-ons Marketplace

•   Users are comfortable with low cost
    software purchases
What we know

•   75% of those surveyed are interested in an
    Add-ons Marketplace

•   Users are comfortable with low cost
    software purchases

•   Firefox has over 100M daily active users,
    by far the largest audience
What weʼll do
What weʼll do

•   No DRM, ever
What weʼll do

•   No DRM, ever

•   Revenue split to support payment
    overhead and add-ons community
What weʼll do

•   No DRM, ever

•   Revenue split to support payment
    overhead and add-ons community

•   Integrated payments on AMO accepting
    PayPal + major credit cards
What weʼll do

•   No DRM, ever

•   Revenue split to support payment
    overhead and add-ons community

•   Integrated payments on AMO accepting
    PayPal + major credit cards

•   Support for non-US developers and users a
    key requirement
Maow london
Questions?

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Maow london

Editor's Notes