Maow london

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Talk from Mozilla Add-ons Workshop London 2010

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  • Maow london

    1. 1. MOZILLA ADD-ONS
    2. 2. MOZILLA ADD-ONS Adventures in Customization
    3. 3. 1B+ Internet Users Worldwide http://upload.wikimedia.org/wikipedia/commons/7/7f/Internet_users_by_country_world_map.PNG
    4. 4. 5 browsers to rule them all
    5. 5. Firefox
    6. 6. Firefox for kids
    7. 7. Firefox for students
    8. 8. Firefox for new parents
    9. 9. Firefox for the visually impaired
    10. 10. Firefox for crazy(awesome) people
    11. 11. other 17% en-US it 35% 2% pt-BR 3% pl 3% ja 4% es-ES 5% en-GB 5% fr de 7% 12% ru 8%
    12. 12. 40% of all Firefox users
    13. 13. )(#%&!'" 2B )%&!'" 1.5B $(#%&!'" $*!!!!!!!!" 1B $%&!'" 500M #!!!!!!!!" !" !"#"$%& #"#"$%& '"#"$%& %"#"$%& ($"#"$%& (("#"$%& ()"#"$%& ("#"($& )"#"($& *"#"($& +"#"($& ,"#"($& !"#"($& 2 Billion Downloads
    14. 14. Lots of Add-ons!
    15. 15. 588 Themes Lots of Add-ons!
    16. 16. 588 Themes 1054 Search Engines Lots of Add-ons!
    17. 17. 588 Themes 1054 Search Engines 4441 Extensions Lots of Add-ons!
    18. 18. 588 Themes 1054 Search Engines 4441 Extensions 156,147 Personas! Lots of Add-ons!
    19. 19. the firefox add-ons platform is the richest extensions platform on the planet
    20. 20. Choose your own Adventure
    21. 21. XUL Choose your own Adventure
    22. 22. XUL Jetpack Choose your own Adventure
    23. 23. XUL Jetpack Established Choose your own Adventure
    24. 24. XUL Jetpack Established Super powerful Choose your own Adventure
    25. 25. XUL Jetpack Established Super powerful JS + XUL Choose your own Adventure
    26. 26. XUL Jetpack Established Super powerful JS + XUL Thousands of add-ons Choose your own Adventure
    27. 27. XUL Jetpack Established No Restarts Super powerful JS + XUL Thousands of add-ons Choose your own Adventure
    28. 28. XUL Jetpack Established No Restarts Super powerful Easier updates JS + XUL Thousands of add-ons Choose your own Adventure
    29. 29. XUL Jetpack Established No Restarts Super powerful Easier updates JS + XUL JS, CSS, HTML only Thousands of add-ons Choose your own Adventure
    30. 30. XUL Jetpack Established No Restarts Super powerful Easier updates JS + XUL JS, CSS, HTML only Thousands of add-ons User friendly web IDE Choose your own Adventure
    31. 31. Promoting our add-ons
    32. 32. Recommended Add-ons
    33. 33. Recommended Add-ons
    34. 34. Recommended Add-ons
    35. 35. Rock Your Firefox
    36. 36. CONTRIBUTIONS
    37. 37. OVER 500 ADD-ONS (12%)
    38. 38. $90,000
    39. 39. Add-ons Marketplace
    40. 40. Why do a Marketplace?
    41. 41. Why do a Marketplace? • Opportunity
    42. 42. Why do a Marketplace? • Opportunity • Interest
    43. 43. Why do a Marketplace? • Opportunity • Interest • Honest relationships
    44. 44. Why do a Marketplace? • Opportunity • Interest • Honest relationships • Shared success
    45. 45. What we know
    46. 46. What we know • 75% of those surveyed are interested in an Add-ons Marketplace
    47. 47. What we know • 75% of those surveyed are interested in an Add-ons Marketplace • Users are comfortable with low cost software purchases
    48. 48. What we know • 75% of those surveyed are interested in an Add-ons Marketplace • Users are comfortable with low cost software purchases • Firefox has over 100M daily active users, by far the largest audience
    49. 49. What weʼll do
    50. 50. What weʼll do • No DRM, ever
    51. 51. What weʼll do • No DRM, ever • Revenue split to support payment overhead and add-ons community
    52. 52. What weʼll do • No DRM, ever • Revenue split to support payment overhead and add-ons community • Integrated payments on AMO accepting PayPal + major credit cards
    53. 53. What weʼll do • No DRM, ever • Revenue split to support payment overhead and add-ons community • Integrated payments on AMO accepting PayPal + major credit cards • Support for non-US developers and users a key requirement
    54. 54. Questions?

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