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AMO 2009

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2009 Vision and Roadmap for addons.mozilla.org

2009 Vision and Roadmap for addons.mozilla.org

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Transcript

  • 1. AMO 2009 Nick Nguyen, Add-ons Lead Justin Scott, Add-ons Ninja
  • 2. Agenda
    • Vision
    • Mission
    • Roadmap
    • Metrics
    • Bandwagon (by Justin Scott)
    • How AMO ties in with Mozilla’s goals
  • 3. AMO is the incubator that helps developers build, distribute, and support fantastic consumer products powered by Mozilla Vision http://www.flickr.com/photos/troybthompson/44990175
  • 4. Add-ons are user generated content
    • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’
    • Over 6,000 developers on AMO have created 8,000 add-ons
    • The openness of Mozilla’s platforms allows users to implement anything they can imagine
    • We provide developers with the ability to reach millions of users
  • 5.
    • Explain add-ons with an engaging consumer experience
    • Build ecosystem of developers and users
    • Guide users to the add-ons that they will love
    • Make development easier for anyone with an idea
    Mission
  • 6. Why focus on Consumers?
  • 7. If you build it http://www.flickr.com/photos/stevewilhelm/2440823380/
  • 8. They will come http://www.flickr.com/photos/webersweb/2565590420/
  • 9. Consumers are the reason developers exist
  • 10. Roadmap
  • 11. Q1 2009
    • Improved developer dashboards
    • Bandwagon/Collections 2.0
    • Updated editorial process
    • “ Share This” links
    • Blog Schedule
  • 12. (resolution drops as we progress)
  • 13. Q2 2009
    • Front page redesign with consumer focus
    • New Category Pages
    • New Search Results
    • User tagging of add-ons
    • Bandwagon Release
    • Updated Search Engine
    • Remove old developer dashboard
  • 14. Q3 2009
    • Crowdsourced customer service tool
    • Developer.AMO with examples and best practices
    • Certification program that reflects quality and security
  • 15. Q4 2009
    • AMO Marketplace - Donations
    • Recommendations
  • 16. Metrics
    • Every item in the roadmap is tied to a key metric to measure success
    • Feature metrics allow us to prioritize what to work on
    • Web analytics let us understand the impact of our changes on AMO as a whole
  • 17. Joe Joe’s Plumbing Collection addons.mozilla.org Bandwagon Extension Firefox User Bandwagon Feed Subscribers addons.mozilla.org Visitors Bandwagon Users
  • 18. Joe’s Laptop Collection Joe’s Laptop Joe’s Friends Joe’s Desktop Joe on addons.mozilla.org Users
  • 19. Bandwagon Goals
    • Improve add-on discovery
    • Increase user involvement
    • Improve stickiness of AMO
    • Make add-ons more social
  • 20. How does this fit in with Mozilla’s goals?* * http://blog.lizardwrangler.com/2009/01/05/integrated-revised-2010-goals/
  • 21. 1. Make openness, participation and distributed decision-making more common experiences in Internet Life
  • 22.
    • Give users a voice
    • Build developer communities
    • Empower anyone with an idea to become a developer
    • AMO is an innovation aggregator
    1. Make openness, participation and distributed decision-making more common experiences in Internet Life
  • 23. 2. Make the explosion in data safer, more useful and more manageable for individuals
  • 24.
    • Many add-ons today provide secure and innovative ways of managing user data
    • Add-ons are an integral part of initiatives like Weave which directly address this goal
    2. Make the explosion in data safer, more useful and more manageable for individuals
  • 25. 3. Integrate mobile into one unified, open, innovative web
  • 26.
    • AMO and Developer.AMO will drive interest in developing add-ons for Fennec
    • Developer evangelism will help us define and share best practices for interaction between mobile and desktop platforms
    3. Integrate mobile into one unified, open, innovative web
  • 27. 4. Reinforce Firefox’s role as a driver of innovation, choice and great user experience
  • 28. (see previous slides) 4. Reinforce Firefox’s role as a driver of innovation, choice and great user experience
  • 29. http://www.flickr.com/photos/epmd/1396512543
  • 30. +
  • 31. http://www.flickr.com/photos/mjm/353279927/sizes/o/
  • 32. =
  • 33. addons.mozilla.org
  • 34. Questions? http://www.flickr.com/photos/opengatefarm/504570397/