Presentation given at the company all-hands regarding the future of addons.mozilla.org

1. AMO 2009
Nick Nguyen
Friday, May 1, 2009

2. VISION
AMO is an incubator that promotes
and supports Mozilla innovation
Friday, May 1, 2009

3. MISSION
Friday, May 1, 2009

4. MISSION
•Evolve the consumer
experience
Friday, May 1, 2009

5. MISSION
•Evolve the consumer
experience
•Widen the audience of
potential developers
Friday, May 1, 2009

6. MISSION
•Evolve the consumer
experience
•Widen the audience of
potential developers
•Energize the ecosystem
Friday, May 1, 2009

7. ADD-ONS ARE HUGE!
Friday, May 1, 2009

8. ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
Friday, May 1, 2009

9. ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
IPHONE APP STORE: 1B DOWNLOADS
Friday, May 1, 2009

10. ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
IPHONE APP STORE: 1B DOWNLOADS
AMO: 3500 PUBLIC ADD-ONS
Friday, May 1, 2009

11. ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
IPHONE APP STORE: 1B DOWNLOADS
AMO: 3500 PUBLIC ADD-ONS
IEADDONS.COM:
500 PUBLIC ADD-ONS
Friday, May 1, 2009

12. ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
IPHONE APP STORE: 1B DOWNLOADS
AMO: 3500 PUBLIC ADD-ONS
IEADDONS.COM:
500 PUBLIC ADD-ONS
AMO: 2.5M UNIQUE VISITORS/MONTH
Friday, May 1, 2009

13. ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
IPHONE APP STORE: 1B DOWNLOADS
AMO: 3500 PUBLIC ADD-ONS
IEADDONS.COM:
500 PUBLIC ADD-ONS
AMO: 2.5M UNIQUE VISITORS/MONTH
IEADDONS.COM: 1.2M UNIQUE VISITORS/MONTH
Friday, May 1, 2009

14. ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
IPHONE APP STORE: 1B DOWNLOADS
AMO: 3500 PUBLIC ADD-ONS
IEADDONS.COM:
500 PUBLIC ADD-ONS
AMO: 2.5M UNIQUE VISITORS/MONTH
IEADDONS.COM: 1.2M UNIQUE VISITORS/MONTH
AMO: 160M INSTALLED ADD-ONS
Friday, May 1, 2009

15. ADD-ONS ARE HUGE!
AMO: 1.3B DOWNLOADS
IPHONE APP STORE: 1B DOWNLOADS
AMO: 3500 PUBLIC ADD-ONS
IEADDONS.COM:
500 PUBLIC ADD-ONS
AMO: 2.5M UNIQUE VISITORS/MONTH
IEADDONS.COM: 1.2M UNIQUE VISITORS/MONTH
AMO: 160M INSTALLED ADD-ONS
?
Friday, May 1, 2009

16. ADD-ONS ARE BLOCKBUSTERS
Friday, May 1, 2009

17. ADD-ONS ARE BLOCKBUSTERS
5% OF
ADD-ONS
TOTAL ADD-ONS
Friday, May 1, 2009

18. ADD-ONS ARE BLOCKBUSTERS
5% OF
ADD-ONS
80% OF DOWNLOADS
TOTAL ADD-ONS DOWNLOADS
Friday, May 1, 2009

19. ADD-ONS ARE BLOCKBUSTERS
5% OF
99% OF TOP 5% HAVE BEEN FEATURED
ADD-ONS
80% OF DOWNLOADS
TOTAL ADD-ONS DOWNLOADS FEATURED ADD-ONS
IN THE TOP 5%
Friday, May 1, 2009

20. ADD-ONS ARE BLOCKBUSTERS
5% OF
99% OF TOP 5% HAVE BEEN FEATURED
ADD-ONS
80% OF DOWNLOADS
•Featured list is a kingmaker
TOTAL ADD-ONS DOWNLOADS FEATURED ADD-ONS
IN THE TOP 5%
Friday, May 1, 2009

21. ADD-ONS ARE BLOCKBUSTERS
5% OF
99% OF TOP 5% HAVE BEEN FEATURED
ADD-ONS
80% OF DOWNLOADS
•Featured list is a kingmaker
•Many add-ons never get
discovered
TOTAL ADD-ONS DOWNLOADS FEATURED ADD-ONS
IN THE TOP 5%
Friday, May 1, 2009

22. ADD-ONS ARE BLOCKBUSTERS
5% OF
99% OF TOP 5% HAVE BEEN FEATURED
ADD-ONS
80% OF DOWNLOADS
•Featured list is a kingmaker
•Many add-ons never get
discovered
•Niche add-ons have an
uphill battle
TOTAL ADD-ONS DOWNLOADS FEATURED ADD-ONS
IN THE TOP 5%
Friday, May 1, 2009

23. ADD-ONS ARE GLOBAL
OTHER
11%
PL
IT 3%
3%
PT-BR
4%
5%
FR
EN-US 53%
RU 5%
6%
ES-ES
10%
DE
Friday, May 1, 2009

24. ADD-ONS ARE GLOBAL
OTHER
11%
PL
IT 3%
•AMO is localized in over 30
3%
PT-BR
4%
languages
5%
FR
EN-US 53%
RU 5%
6%
ES-ES
10%
DE
Friday, May 1, 2009

25. ADD-ONS ARE GLOBAL
OTHER
11%
PL
IT 3%
•AMO is localized in over 30
3%
PT-BR
4%
languages
5%
FR
EN-US 53%
•Only about 1/2 of our traffic
RU 5%
6%
is US, and 40% comes from
ES-ES
10%
Europe
DE
Friday, May 1, 2009

26. WHAT OUR USERS WANT
MAR
KET
PLA
FIX THE
DEVELOPER
CE
SANDBOX
TOOLS
MORE IMPROVE
TUTORIALS DOCUMENTATION
We’re working on all of these things!
Friday, May 1, 2009

27. HOMEPAGE (TODAY)
Friday, May 1, 2009

28. HOMEPAGE (TODAY)
•Above-the-fold experience
is dominated by the
recommended module
Friday, May 1, 2009

29. HOMEPAGE (TODAY)
•Above-the-fold experience
is dominated by the
recommended module
•No explanation of add-ons
to neophytes
Friday, May 1, 2009

30. HOMEPAGE (TODAY)
•Above-the-fold experience
is dominated by the
recommended module
•No explanation of add-ons
to neophytes
•Inconsistent presentation
Friday, May 1, 2009

31. CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009

32. CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009

33. CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009

34. CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009

35. CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009

36. CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009

37. CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009

38. CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009

39. CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009

40. CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009

41. CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009

42. CHANGE WE CAN BELIEVE IN
Friday, May 1, 2009

43. NEW CATEGORY PAGES
Friday, May 1, 2009

44. NEW CATEGORY PAGES
Friday, May 1, 2009

45. NEW CATEGORY PAGES
•Show more add-ons in each
category
Friday, May 1, 2009

46. NEW CATEGORY PAGES
•Show more add-ons in each
category
•Drive exploration and
discovery in categories
Friday, May 1, 2009

47. AMO CONTRIBUTIONS
Friday, May 1, 2009

48. AMO CONTRIBUTIONS
•Kickstart the idea of “user supported” software
Friday, May 1, 2009

49. AMO CONTRIBUTIONS
•Kickstart the idea of “user supported” software
•Allow developers to tell their own stories with Mozilla
Friday, May 1, 2009

50. AMO CONTRIBUTIONS
•Kickstart the idea of “user supported” software
•Allow developers to tell their own stories with Mozilla
•Drive awareness of Mozilla’s mission as a public benefit
organization
Friday, May 1, 2009

51. FIXING THE REVIEW PROCESS
Friday, May 1, 2009

52. FIXING THE REVIEW PROCESS
250 IN
REVIEW QUEUE
3500 PUBLIC ADD-ONS
Friday, May 1, 2009

53. FIXING THE REVIEW PROCESS
IN ONE DAY...
250 IN
REVIEW QUEUE
10 NEW PUBLIC
NOMINATIONS
15 NEW ADD-ONS
3500 PUBLIC ADD-ONS
15 FILE UPDATES
200 USER REVIEWS
1200 NEW USER
REGISTRATIONS
10-15 EDITOR
REVIEWS
Friday, May 1, 2009

54. FIXING THE REVIEW PROCESS
IN ONE DAY...
250 IN
REVIEW QUEUE
10 NEW PUBLIC
NOMINATIONS
•Improve the AMO Editor
15 NEW ADD-ONS
3500 PUBLIC ADD-ONS
experience
15 FILE UPDATES
200 USER REVIEWS
1200 NEW USER
REGISTRATIONS
10-15 EDITOR
REVIEWS
Friday, May 1, 2009

55. FIXING THE REVIEW PROCESS
IN ONE DAY...
250 IN
REVIEW QUEUE
10 NEW PUBLIC
NOMINATIONS
•Improve the AMO Editor
15 NEW ADD-ONS
3500 PUBLIC ADD-ONS
experience
15 FILE UPDATES
200 USER REVIEWS
•Surface add-ons that get
1200 NEW USER
ignored so they get attention
REGISTRATIONS
10-15 EDITOR
REVIEWS
Friday, May 1, 2009

56. FIXING THE REVIEW PROCESS
IN ONE DAY...
250 IN
REVIEW QUEUE
10 NEW PUBLIC
NOMINATIONS
•Improve the AMO Editor
15 NEW ADD-ONS
3500 PUBLIC ADD-ONS
experience
15 FILE UPDATES
200 USER REVIEWS
•Surface add-ons that get
1200 NEW USER
ignored so they get attention
REGISTRATIONS
•Give developers the tools to
identify common causes for
10-15 EDITOR
rejection
REVIEWS
Friday, May 1, 2009

57. WHAT ELSE?
Friday, May 1, 2009

58. WHAT ELSE?
Developer.AMO
Q3
Friday, May 1, 2009

59. WHAT ELSE?
Developer.AMO
Q3
Bandwagon Phase 2
Q3
Friday, May 1, 2009

60. WHAT ELSE?
Developer.AMO
Q3
Bandwagon Phase 2
Q3
Individual Recommendations
Q3
Friday, May 1, 2009

61. WHAT ELSE?
Developer.AMO
Q3
Bandwagon Phase 2
Q3
Individual Recommendations
Q3
Automated Code Audits
Q3
Friday, May 1, 2009

62. WHAT ELSE?
Developer.AMO
Q3
Bandwagon Phase 2
Q3
Individual Recommendations
Q3
Automated Code Audits
Q3
Jetpack
Q4
Friday, May 1, 2009

63. LET’S BLOW THE DOORS OFF THIS THING
Friday, May 1, 2009

64. LET’S BLOW THE DOORS OFF THIS THING
Site Redesign
User Tagging
EVOLVE CONSUMER Bandwagon
EXPERIENCE Get Satisfaction
Search
Developer.AMO
WIDEN DEVELOPER Docs and Tutorials
AUDIENCE Jetpack
Contributions
Increased traffic and stickiness
ENERGIZE ECOSYSTEM Better developer tools
Easier review process
Friday, May 1, 2009

65. CREDITS
AMO: Rey Bango and Justin Scott
Webdev: Jeff Balogh, Alex Buchanan, Wil
Clouser, Ryan Doherty, Neil Lee, Mike Morgan,
Les Orchard, Fred Wenzel
QA: Stephen Donner and Krupa Raj
Marketing: David Rolnitzky and John Slater
BD/Legal: Catherine Brady, Kev Needham,
Margaret Tallman
Design: Clearleft
Marketplace: Kent James and Wladimir Palant
Friday, May 1, 2009

66. Questions?
Friday, May 1, 2009