Addons in 2009

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Presentation given at the company all-hands regarding the future of addons.mozilla.org

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Addons in 2009

  1. 1. AMO 2009 Nick Nguyen Friday, May 1, 2009
  2. 2. VISION AMO is an incubator that promotes and supports Mozilla innovation Friday, May 1, 2009
  3. 3. MISSION Friday, May 1, 2009
  4. 4. MISSION •Evolve the consumer experience Friday, May 1, 2009
  5. 5. MISSION •Evolve the consumer experience •Widen the audience of potential developers Friday, May 1, 2009
  6. 6. MISSION •Evolve the consumer experience •Widen the audience of potential developers •Energize the ecosystem Friday, May 1, 2009
  7. 7. ADD-ONS ARE HUGE! Friday, May 1, 2009
  8. 8. ADD-ONS ARE HUGE! AMO: 1.3B DOWNLOADS Friday, May 1, 2009
  9. 9. ADD-ONS ARE HUGE! AMO: 1.3B DOWNLOADS IPHONE APP STORE: 1B DOWNLOADS Friday, May 1, 2009
  10. 10. ADD-ONS ARE HUGE! AMO: 1.3B DOWNLOADS IPHONE APP STORE: 1B DOWNLOADS AMO: 3500 PUBLIC ADD-ONS Friday, May 1, 2009
  11. 11. ADD-ONS ARE HUGE! AMO: 1.3B DOWNLOADS IPHONE APP STORE: 1B DOWNLOADS AMO: 3500 PUBLIC ADD-ONS IEADDONS.COM: 500 PUBLIC ADD-ONS Friday, May 1, 2009
  12. 12. ADD-ONS ARE HUGE! AMO: 1.3B DOWNLOADS IPHONE APP STORE: 1B DOWNLOADS AMO: 3500 PUBLIC ADD-ONS IEADDONS.COM: 500 PUBLIC ADD-ONS AMO: 2.5M UNIQUE VISITORS/MONTH Friday, May 1, 2009
  13. 13. ADD-ONS ARE HUGE! AMO: 1.3B DOWNLOADS IPHONE APP STORE: 1B DOWNLOADS AMO: 3500 PUBLIC ADD-ONS IEADDONS.COM: 500 PUBLIC ADD-ONS AMO: 2.5M UNIQUE VISITORS/MONTH IEADDONS.COM: 1.2M UNIQUE VISITORS/MONTH Friday, May 1, 2009
  14. 14. ADD-ONS ARE HUGE! AMO: 1.3B DOWNLOADS IPHONE APP STORE: 1B DOWNLOADS AMO: 3500 PUBLIC ADD-ONS IEADDONS.COM: 500 PUBLIC ADD-ONS AMO: 2.5M UNIQUE VISITORS/MONTH IEADDONS.COM: 1.2M UNIQUE VISITORS/MONTH AMO: 160M INSTALLED ADD-ONS Friday, May 1, 2009
  15. 15. ADD-ONS ARE HUGE! AMO: 1.3B DOWNLOADS IPHONE APP STORE: 1B DOWNLOADS AMO: 3500 PUBLIC ADD-ONS IEADDONS.COM: 500 PUBLIC ADD-ONS AMO: 2.5M UNIQUE VISITORS/MONTH IEADDONS.COM: 1.2M UNIQUE VISITORS/MONTH AMO: 160M INSTALLED ADD-ONS ? Friday, May 1, 2009
  16. 16. ADD-ONS ARE BLOCKBUSTERS Friday, May 1, 2009
  17. 17. ADD-ONS ARE BLOCKBUSTERS 5% OF ADD-ONS TOTAL ADD-ONS Friday, May 1, 2009
  18. 18. ADD-ONS ARE BLOCKBUSTERS 5% OF ADD-ONS 80% OF DOWNLOADS TOTAL ADD-ONS DOWNLOADS Friday, May 1, 2009
  19. 19. ADD-ONS ARE BLOCKBUSTERS 5% OF 99% OF TOP 5% HAVE BEEN FEATURED ADD-ONS 80% OF DOWNLOADS TOTAL ADD-ONS DOWNLOADS FEATURED ADD-ONS IN THE TOP 5% Friday, May 1, 2009
  20. 20. ADD-ONS ARE BLOCKBUSTERS 5% OF 99% OF TOP 5% HAVE BEEN FEATURED ADD-ONS 80% OF DOWNLOADS •Featured list is a kingmaker TOTAL ADD-ONS DOWNLOADS FEATURED ADD-ONS IN THE TOP 5% Friday, May 1, 2009
  21. 21. ADD-ONS ARE BLOCKBUSTERS 5% OF 99% OF TOP 5% HAVE BEEN FEATURED ADD-ONS 80% OF DOWNLOADS •Featured list is a kingmaker •Many add-ons never get discovered TOTAL ADD-ONS DOWNLOADS FEATURED ADD-ONS IN THE TOP 5% Friday, May 1, 2009
  22. 22. ADD-ONS ARE BLOCKBUSTERS 5% OF 99% OF TOP 5% HAVE BEEN FEATURED ADD-ONS 80% OF DOWNLOADS •Featured list is a kingmaker •Many add-ons never get discovered •Niche add-ons have an uphill battle TOTAL ADD-ONS DOWNLOADS FEATURED ADD-ONS IN THE TOP 5% Friday, May 1, 2009
  23. 23. ADD-ONS ARE GLOBAL OTHER 11% PL IT 3% 3% PT-BR 4% 5% FR EN-US 53% RU 5% 6% ES-ES 10% DE Friday, May 1, 2009
  24. 24. ADD-ONS ARE GLOBAL OTHER 11% PL IT 3% •AMO is localized in over 30 3% PT-BR 4% languages 5% FR EN-US 53% RU 5% 6% ES-ES 10% DE Friday, May 1, 2009
  25. 25. ADD-ONS ARE GLOBAL OTHER 11% PL IT 3% •AMO is localized in over 30 3% PT-BR 4% languages 5% FR EN-US 53% •Only about 1/2 of our traffic RU 5% 6% is US, and 40% comes from ES-ES 10% Europe DE Friday, May 1, 2009
  26. 26. WHAT OUR USERS WANT MAR KET PLA FIX THE DEVELOPER CE SANDBOX TOOLS MORE IMPROVE TUTORIALS DOCUMENTATION We’re working on all of these things! Friday, May 1, 2009
  27. 27. HOMEPAGE (TODAY) Friday, May 1, 2009
  28. 28. HOMEPAGE (TODAY) •Above-the-fold experience is dominated by the recommended module Friday, May 1, 2009
  29. 29. HOMEPAGE (TODAY) •Above-the-fold experience is dominated by the recommended module •No explanation of add-ons to neophytes Friday, May 1, 2009
  30. 30. HOMEPAGE (TODAY) •Above-the-fold experience is dominated by the recommended module •No explanation of add-ons to neophytes •Inconsistent presentation Friday, May 1, 2009
  31. 31. CHANGE WE CAN BELIEVE IN Friday, May 1, 2009
  32. 32. CHANGE WE CAN BELIEVE IN Friday, May 1, 2009
  33. 33. CHANGE WE CAN BELIEVE IN Friday, May 1, 2009
  34. 34. CHANGE WE CAN BELIEVE IN Friday, May 1, 2009
  35. 35. CHANGE WE CAN BELIEVE IN Friday, May 1, 2009
  36. 36. CHANGE WE CAN BELIEVE IN Friday, May 1, 2009
  37. 37. CHANGE WE CAN BELIEVE IN Friday, May 1, 2009
  38. 38. CHANGE WE CAN BELIEVE IN Friday, May 1, 2009
  39. 39. CHANGE WE CAN BELIEVE IN Friday, May 1, 2009
  40. 40. CHANGE WE CAN BELIEVE IN Friday, May 1, 2009
  41. 41. CHANGE WE CAN BELIEVE IN Friday, May 1, 2009
  42. 42. CHANGE WE CAN BELIEVE IN Friday, May 1, 2009
  43. 43. NEW CATEGORY PAGES Friday, May 1, 2009
  44. 44. NEW CATEGORY PAGES Friday, May 1, 2009
  45. 45. NEW CATEGORY PAGES •Show more add-ons in each category Friday, May 1, 2009
  46. 46. NEW CATEGORY PAGES •Show more add-ons in each category •Drive exploration and discovery in categories Friday, May 1, 2009
  47. 47. AMO CONTRIBUTIONS Friday, May 1, 2009
  48. 48. AMO CONTRIBUTIONS •Kickstart the idea of “user supported” software Friday, May 1, 2009
  49. 49. AMO CONTRIBUTIONS •Kickstart the idea of “user supported” software •Allow developers to tell their own stories with Mozilla Friday, May 1, 2009
  50. 50. AMO CONTRIBUTIONS •Kickstart the idea of “user supported” software •Allow developers to tell their own stories with Mozilla •Drive awareness of Mozilla’s mission as a public benefit organization Friday, May 1, 2009
  51. 51. FIXING THE REVIEW PROCESS Friday, May 1, 2009
  52. 52. FIXING THE REVIEW PROCESS 250 IN REVIEW QUEUE 3500 PUBLIC ADD-ONS Friday, May 1, 2009
  53. 53. FIXING THE REVIEW PROCESS IN ONE DAY... 250 IN REVIEW QUEUE 10 NEW PUBLIC NOMINATIONS 15 NEW ADD-ONS 3500 PUBLIC ADD-ONS 15 FILE UPDATES 200 USER REVIEWS 1200 NEW USER REGISTRATIONS 10-15 EDITOR REVIEWS Friday, May 1, 2009
  54. 54. FIXING THE REVIEW PROCESS IN ONE DAY... 250 IN REVIEW QUEUE 10 NEW PUBLIC NOMINATIONS •Improve the AMO Editor 15 NEW ADD-ONS 3500 PUBLIC ADD-ONS experience 15 FILE UPDATES 200 USER REVIEWS 1200 NEW USER REGISTRATIONS 10-15 EDITOR REVIEWS Friday, May 1, 2009
  55. 55. FIXING THE REVIEW PROCESS IN ONE DAY... 250 IN REVIEW QUEUE 10 NEW PUBLIC NOMINATIONS •Improve the AMO Editor 15 NEW ADD-ONS 3500 PUBLIC ADD-ONS experience 15 FILE UPDATES 200 USER REVIEWS •Surface add-ons that get 1200 NEW USER ignored so they get attention REGISTRATIONS 10-15 EDITOR REVIEWS Friday, May 1, 2009
  56. 56. FIXING THE REVIEW PROCESS IN ONE DAY... 250 IN REVIEW QUEUE 10 NEW PUBLIC NOMINATIONS •Improve the AMO Editor 15 NEW ADD-ONS 3500 PUBLIC ADD-ONS experience 15 FILE UPDATES 200 USER REVIEWS •Surface add-ons that get 1200 NEW USER ignored so they get attention REGISTRATIONS •Give developers the tools to identify common causes for 10-15 EDITOR rejection REVIEWS Friday, May 1, 2009
  57. 57. WHAT ELSE? Friday, May 1, 2009
  58. 58. WHAT ELSE? Developer.AMO Q3 Friday, May 1, 2009
  59. 59. WHAT ELSE? Developer.AMO Q3 Bandwagon Phase 2 Q3 Friday, May 1, 2009
  60. 60. WHAT ELSE? Developer.AMO Q3 Bandwagon Phase 2 Q3 Individual Recommendations Q3 Friday, May 1, 2009
  61. 61. WHAT ELSE? Developer.AMO Q3 Bandwagon Phase 2 Q3 Individual Recommendations Q3 Automated Code Audits Q3 Friday, May 1, 2009
  62. 62. WHAT ELSE? Developer.AMO Q3 Bandwagon Phase 2 Q3 Individual Recommendations Q3 Automated Code Audits Q3 Jetpack Q4 Friday, May 1, 2009
  63. 63. LET’S BLOW THE DOORS OFF THIS THING Friday, May 1, 2009
  64. 64. LET’S BLOW THE DOORS OFF THIS THING Site Redesign User Tagging EVOLVE CONSUMER Bandwagon EXPERIENCE Get Satisfaction Search Developer.AMO WIDEN DEVELOPER Docs and Tutorials AUDIENCE Jetpack Contributions Increased traffic and stickiness ENERGIZE ECOSYSTEM Better developer tools Easier review process Friday, May 1, 2009
  65. 65. CREDITS AMO: Rey Bango and Justin Scott Webdev: Jeff Balogh, Alex Buchanan, Wil Clouser, Ryan Doherty, Neil Lee, Mike Morgan, Les Orchard, Fred Wenzel QA: Stephen Donner and Krupa Raj Marketing: David Rolnitzky and John Slater BD/Legal: Catherine Brady, Kev Needham, Margaret Tallman Design: Clearleft Marketplace: Kent James and Wladimir Palant Friday, May 1, 2009
  66. 66. Questions? Friday, May 1, 2009

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