1.People are in Motion and the LibraryFollows Them– on the Mobile Library in a Mobile EraIntroduction about myselfFirst I´d like to say thank you for thepossibility to speak at this conference, I´mobviously very pleased to be here.On a daily basis, I work as a library consultant atthe County Library Gävleborg, and my main focusis to follow the development in media and ICT.Easier said than done these years!With my presentation here today, I wish toillustrate why and how our libraries need to “gomobile”-and I´m not talking about caravans!When I use the term “ mobile “ in mypresentation, my focus is on what could be donewith and through our cell phones, ie smartphones.I started to develop a fascination in the cell phoneas something more than just a phone, when I-quite by accident - found an article about a youngJapanese girl who had written a complete novelwith her cell phone.
What on earth was this? I was completelymesmerized by the article and the possibilities itimplied, and I still haven´t recuperated –hopefullyI never will …The term for this phenomenon-novels written oncell phones - is “keitai shosetsu”. Well, whatdoes it stand for?Keitai is Japenese for cell-phone, shōsetsu fornovel; so keitai shōsetsu is “cellphone novel” (also“thumb novel”): a new literary genre startedby young japanese girls. Their novels areposted to a media-sharing site as a series of textmessages, which millions of Japanese teensdownload and read on their mobile phones.Readers rapidly respond, and sometimes suggest.Some authors have used the best suggestions toalter their plots. Quite a few of these cell-phoneserials have evolved into successful paper novels!The appearance of cell phone novels has a lot todo with the prevalence of affordable, high-qualitypersonal communication devices. Almost everyadult has a cell phone, and many have one apiecefor work and private. According to a recent
government report in Japan, 31.3% of elementaryschool students and 57.6% of middle schoolstudents have cell phones. Research firm Net Asiaadds that as many as 22.3% self-identify as cellphone addicts.Talking on the phone in many contexts is frownedupon, so people tend to make use of textmessaging and emoticons to have livelyconversations. This is cheaper than phone service,and especially pronounced among the young.A single message can be 10.000 characters long!(“Teenage girls began messaging with pagers inthe early ’90s,” says Mizuko Ito, a researchscientist who studies cell phone use amongJapanese youth. “Because of this, Japan was thefirst country to have widespread mobilecommunications, even before mobile phonesbecame affordable and popular”)The way it works is this: novels are posted bymembers of cell phone community sites to bedownloaded for free and read on other cellphones. Reading often takes place in crowdedtrains during long commutes.
The works are published in 70-word installments,or abbreviated chapters -ideal length to be read between shorter trainstops. This means that, despite small cell phonescreens, lots of white space is left for ease ofreading. Multiple short lines of compressedsentences, mostly composed of fragmentarydialogue, are strung together with lots of cellphone-only symbols. The resulting works areemotional, fast-paced and highly visual, with animpact not unlike manga.Japan’s first cell phone novel was keyed inby “Yoshi,” whose “Deep Love: Ayu’s Story”(2002) details the struggles of a teenage prostitutein Tokyo. This work — like most — is romancepeppered with scenes of rape, pregnancy,abortion, suicide attempts and drug addiction. “Deep Love” became a grassroots sensation andwas picked up by Starts Publishing and made intoa printed book. By early 2007, “Deep Love” hadsold about 2.7 million copies and spawned a TVseries, movie and manga.
The book also sparked a renaissance among cellphone users with time and creativity to spare.Other publishers followed and in 2006, 22 bookshit the shelves; the following year, there were 98.The popularity of the genre is spreadingbeyond young girls.Ten of the bestselling printed novels inJapan in 2007 were based on cell phone novels,and each sold around 400,000 copies. The saleswere strongest for costly hardcovers, whichreaders who had already experienced the work ontheir cell phone screens bought as memorials.Starts alone has released 40 titles that have sold10 million copies.But the novelty of cell phone novels isturning out to be a hard sell among manyadults. On the one hand, the novels are praisedfor inspiring youngsters to take an active interestin reading and writing; on the other, they’recriticized for a lack of diverse vocabulary and ageneral dumbing-down of traditional literaryapproaches.From an article originally published in Metropolismagazine (www.metropolis.co.jp).
3. OK, think of a printed book that you´d liketo borrow from your nearest library-but youdon´t have the possibility to use a regularcomputer. How can the library make it easierfor you?This could be illustrated throgh•Library Thingwho recently developed an iPhone application,Library Thing Local Books,http://www.librarything.com/blog/2010/01/local-books-iphone-application.phpIt shows you local bookstores, libraries andbookish events wherever you are or plan to be. Atpresent Local Books does not show inventory fromlocal bookstores and libraries.You can read more about it on the LT blog!
4. In october 2009, I attended the conferenceInternet Librarian International in London, andlistened to a very interesting presentation held byRurik Greenall,Norwegian University of Science and Technology(NTNU).He had constructed an iPhone application wherehe integrated library services and it looked likethis:I don´t know if you can read the words, but on thedisply you findSearch, My page, Branch libraries, Prices andBorrowing. He had also added Talk to a Librarian+Help
5. So – there you have it - The Mobile Library isnot a fantasy anymore…Another very interesting presentation at InternetLibrarian was called exactly"The Mobile Library"and was held by Patrick Danowski - EmergingTechnologies Librarian, (Fellow) at CERN inSwitzerland: He talked among other things, about the moderncell phone which today equals computer,and how you can use your cell phone as areading device.•He illustrated it with a free application you canfind on your iPhone, StanzaYou can use Stanza to download from a selectionof over 100,000 books and periodicals, and readthem right on your phone.The format used is the epub format, which adaptson any chosen readerPersonally, I have found myself more and more inthe situation that my cell phone is the first choicewhen it comes to reading when I am out andabout. I read my mail (obviously), use Twitter,
facebook, and I also read a large variety ofmagazines and newspapers on it - a quick andeasy way to keep myself updated!When I wake up in the morning, my first instinct isto reach for my iPhone-and I consider myselfpretty normalp !!!!This is also the last thing I readupon before I go to sleep…By the way, no one with the slightest interest inreading devices could have missed out on Apple´snew device, The iPad. It has met some criticisms ,but I don´t think it will be possible to overlook itthis invention. I´m not at all convinced about thenecessity of separate reading devices like this, butwe -librarians- indeed need to keep up with thedevelopment, especially in this area. The iPad maywell be something that develops into a moreoverall tool, and reach new customers, who don´tcare that it doesn´t have a camera, you can´tmultitask, use flash , plug in a usb-memory etc etc
6.Another topic Patrick Danowski raised wasLocation based services: eg the possibility tofind the nearest open Library in a new way?Im now talking about a feature, called Augmented Reality (AR) To illustrate this, I´d like to show you a video of an application calledLayar , is worlds first mobile Augmented Realitybrowser.It is a free application on your mobile phone whichshows what is around you by displaying real timedigital information on top of reality through thecamera of your mobile phone. It was first launchedin June 2009 in The Netherlands, Here is the video:Layar is run by Raimo van der Klein, Claire Boonstra &Maarten Lens-FitzGerald.7. He concluded:
1/3 of all cell phone users use Internet on their•cell phones So, the question is:”The web goes mobile- do you follow?”8. Now, I´d like to stress the importance ofstudying reports from mobile companies. InSweden, for instance, Telia publishes a Trendreport every year and another vital source of information isWorld Internet Institutea research institure pursuing research insocial and behavioural sciences, focusing onthe Internet and its influence on man andsociety.http://trend.teliasonera.com/Global/Downloads/trendrapport_koncern_low.pdf9.I quote from a recent report fom the WII(2009):
– To be part of a web community, an onlinecommunity, earlier was somtheing for youngpeople and more advanced users, , says OlleFindahl at [WII]. Now it is becoming increasinglymore common among older people as well. blandäldre. Four out of ten are members of acommunity.-39% of Internet users today are members of acommunity, almost three times as manycompared to 2007.- In the ages 36-45 years there has been adoubling.- The social networks totally dominates thescene today, with Facebook in front of it all.Source “:Cell phone coverage in Sweden”/"Mobiltäckningen i Sverige", WII Institute10. Why is this important?
It´s because these social networks can lead intothe Libraries! …and these are tools that you today frequently11.use on your cell phone”-which is pretty muchmy point why libraries today must consider cellphones as important communication tools in thebroadest sense!Libraries in Sweden today are exploring thepossibilities to reach their audience through forinstance Facebook, but not to a very large extent,yet. It is not even always allowed for the libraryto appear on a community like facebook, it verymuch depends on local policies where the Libraryexists.12.”Every cell phone it´s user”
13. Reading device for books in various electronicformats as well as Newspapers/magazines•Music player•Radio•Video player•Videocamera•Reference tool
14. The last point leads me to an example of thecell phone used as a learning tool A Swedish companyproduces applications for learning: today theyfocus on education for driver´s licenses, andlanguage courses.15. It´s fascinating to take part of their goals andoverall standing in the matter of cell phones::
Everybody should be able to use the advancedtechnology incorporated in the cell phone todevelop as human beings!The Cell Phone itself is:-Our most important channel for communication-The perfect tool to rehearse what you havelearnedAND- Communication is a big part of what youhave learned16. Some statistics from the presenter:
There are 1,4 billion computer users with access tothe InternetThere are 4 billion cell phone usersThe cell phone penetration in Sweden: about 115%Our big phone company Telias data traffic ín thesummer of 2009 more than 200% compared with200817. Do you want to be a pilot?18. Conclusions:•Try, learn, develop•What do we want to show to our customers?•What do we want to communicate??•To whom?•Why??19.Before I finish, I´d like to take this opportunityto say something about the jungle of devices and
formats presented to us today when it comes tousing digital books and music It really can bedifficult to find your way in this jungle, both as aprofessional and as a private person. Show Pic ofdevices20. Pic of formats:To make it even worse,thereis an abundance of formats for reading books onseparate devices, and it can be quite an effort totransfer a digital book from the library´s websiteto your chosen equipment. Furthermore, thelibraries in Sweden today, can´t provide theircustomer´s with downloadable books , videos orlanguage courses, with the exception of thematerial provided by the so called media jukebox.21. Pic of bookmobile:In August 2009, I had theopportunity to visit the state of Ohio together withcolleagues from three other country/regionalLibraries; Värmland, Östergötland and Stockholm.Our aim was to observe the so called DigitalBookmobile, a bus touring the US and showingpeople how to find and download books, musicand videos through library websites through a veryeasily managed solution, the Digital Media Locator.
Overdrive,the Company behind this solution is asmall family based company situated Cleveland,Ohio.22.Here´s a video to show how it worksNow I have the pleasure to invite you all to aConference we are arranging in Stockholm on April23d. Where Overdrive will participate.Other presenters will be: Mats Hernvall, who hasbeen involved in developinga National Audio Book Library in Denmark,
Jesper Klein, head of Digital Services Departmentat TPB, Library of Talking Books and Braille Books,Nils Saramo, Söderströms Publishing hous inFinland, the Swedish Publishing House for Digitalbooks, Elib and FörlagEtt, the Company behind theMedia Jukebox.23.24. Pic with Thank You!