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RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
RE:INVENTION Capabilities Presentation 2013
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RE:INVENTION Capabilities Presentation 2013

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RE:INVENTION's 2013 Capabilities Presentation. Learn more about our services and approach to Client innovation and market intelligence. Meet our team of consultants. Read our Client success stories.

RE:INVENTION's 2013 Capabilities Presentation. Learn more about our services and approach to Client innovation and market intelligence. Meet our team of consultants. Read our Client success stories.

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  • 1. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 1COMMERCIALIZING INVENTIVENESS™©2013 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411Capabilities Presentation
  • 2. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 2COMMERCIALIZING INVENTIVENESS™page 2©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 2New revenue streams.New relationships.New markets.New collaborative partners.In today’s tough business climate, if youre nottwenty steps ahead of your competitors, youwon’t survive.What if RE:INVENTION could empower you toidentify new markets, new relationships,collaborative partnerships, and newopportunities…QUICKLY AND SWIFTLY.Inspire you to leverage your HIDDEN ASSETS andCAPABILITIES. The things you “don’t know thatyou don’t know.”Then make new products, new marketingcampaigns, and new revenues streams a realityusing this intelligence?What’s Next? What If? Why Not?
  • 3. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 3COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 3We’re changeagents.RE:INVENTION helps Clientsimprove their go-to-market capabilitiesand create a CULTURE OF TRANSFORMATION.
  • 4. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 4COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 4Better Questions Lead to Better DecisionsBetter discovery, intel, testing, collaboration, and implementation all lead tovalue creation, sustainable business growth, and profits.BETTER QUESTIONSBETTER ANSWERSBETTER DECISIONSRE:INVENTION’s ProcessA CULTURE OF CONTINUOUS TRANSFORMATION
  • 5. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 5COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 5Creating New Context Reveals New SolutionsBrandingDesignNew Product CommercializationCategory and Market ShiftsCustomer ServiceCustomer EngagementSocialized IntelligenceNew Technology DevelopmentInternal ProcessesCross Industry IssuesContext Shift Context Shift
  • 6. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 6COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 6We Design Powerful Market Intelligence Roadmaps for Clients…A map that helps Clients …MAKE BETTER DECISIONS…SPEED THEIR TIME TO MARKET…ADAPT TO MARKET CHANGES…BOOST FUTURE GROWTH AND PROFITS
  • 7. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 7COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 7We use an intelligent methodology that helps companies build go-to-market plans, predict market changes,and identify next generation revenue-generating opportunities.Framing ChallengesGroup Excursion VideographyVisual MappingWhiteboardsCreative Ideation②⑥③⑤④①A kickstart to the processwith challenges, timelines,and activitiesWe’ll lead your team through a proven processto help you take stock of your company’scapabilities, processes, systems, insights, andresourcesWe’ll use team whiteboardsto keep track of ideas andquestionsWe’ll use design (creating real-timeinfographics) to define context and visuallydepict your company’s known and hiddenassets, competitive advantages, and growthopportunitiesSince answers can often befound outside the building, weprepare and conduct a groupexcursion to help you seethings anewVideo can be used creatively to capture collectiveintelligence – we’ll videotape our session andattendees will be given video devices to recordtheir excursion experiences…We Conduct Narrative Prototyping and Innovation Labs…⑦ Our Goal: Value Creation and “IP”
  • 8. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 8COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 8Big data is useless unless it provides actionable insights.…We Create Interactive Market Intelligence Tools…Innovation portfolio management softwareIntelligence business alertsDigital dashboardsKnowledge management platformsTools We’ve Created for ClientsExtractMineCultivate
  • 9. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 9COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411DISCOVERYACTIVATIONADAPTATIONDESIGN THINKINGPrimary andsecondary researchfindings – insights,from stakeholders,influencers, andcustomers as well asmarket and industrytrendsCommunicating in away that appeals tocustomers andpartnersTranslating marketintelligence andcontext into high-impact marketcommercializationtacticsRepeatable, scalableprocesses that enableClients to adapt tomarket changes ,sustain agile growth,and create a culture oftransformationOur process turnsmarket opportunity intoPROFITS, GROWTH, andDIVERSIFIED REVENUE STREAMS.page 9…And Build Resilience into Client Business Models.
  • 10. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 10COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 10A Track Record of Results Across IndustriesIndustry Companies and Brands Types of EngagementTECH• Competitive intel• Market analysis• Trending insights• Customerengagementcampaigns• Predictiveanalytics• New productlaunches• Responsive andagile marketactivationHEALTHCAREFINANCIAL SERVICESCPG/RETAILPROFESSIONAL SERVICESNON-PROFITRE:INVENTION has helped over 50 companies solve problems, find answers, diversifyrevenue streams, and create a continuous culture of transformation.
  • 11. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 11COMMERCIALIZING INVENTIVENESS™page 11©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 11Client Success StoriesClient Challenge Solution ROIKFx needed to gain abetter understanding oftheir competitors, themarket, and what theyneeded to do to win alarge trademarkinfringement case.Footprinting/Blueprinting™,Incubator Lab ,Primary Industry Research,Business and MarketIntelligence Plan, Creation ofan Insights and LearningsRepository, Creation of aCompany Playbook, MediaRelations 11 issued U.S. patents, 7 pending U.S.applications, 3 issued foreign patents, and 3pending foreign applications 43% increase in sales New earned and owned media opportunitiesincluding significant trade media coverage anda feature story in the New York Times The US District Court ruled all 6 of disputedclaims in favor of KFx Medical in October 2012Genworth wanted toevaluate the potentialof the women’s marketfor their long term caresolutions, ultimatelyincreasing market shareand awareness amongwomen.Footprinting/ Blueprinting,Incubator Lab, MarketBenchmarking, CustomerSegmentation by LifeMilestones, Creation of anInsights Library for FinancialAdvisors, Business andMarketing Intelligence Plan,Strategic Partner ID/Activation 60% increase on long term care solution salesto women 38% increase in product sales tied to events New earned and owned media opportunitiesincluding an Oprah Show feature 250K new leads 65% referral increasePegged had not definedtheir target audience,messaging, or branddesign vision. Their logoand website lackeddesign thinking.Footprinting/ Blueprinting,Consumer Research, CompanyVision Board, Logo/SiteRedesign, Customer DatabaseCreation and Analysis,Animated Video Site registrations exceeded companygoal by 250% Powerful BEFORE and AFTERlogo/site design Watch their video:WWW.PEGGED.COM
  • 12. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 12COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 12©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 12©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 12• Challenge: KFx Medical wanted to gain a better understandingof their competitors, the market, and what they needed to do towin a large trademark infringement case against industry giantArthrex.• Solution:– RE:INVENTION Footprinting™ & Blueprinting™– Innovation Incubator Lab™– Created an investigative framework, then conductedprimary industry research with medical device industrythought leaders– Created a repository for insights and learnings with a newsplatform and alerts based on industry buzz– Creation of a Playbook to explain product efficacy andoutcomes– Media relations to generate buzz about new patentannouncements and their trademark infringement case• Results:– KFx Medical gained significant trade media coverageincluding a feature story in the New York Times– The US District Court ruled all 6 of disputed claims in favorof KFx Medical in October 2012– 11 issued U.S. patents, 7 pending U.S. applications, 3 issuedforeign patents, and 3 pending foreign applicationsMedical Devices: Market Intelligence and New Products
  • 13. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 13COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 13©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 13• Challenge: Pegged.com, a new social network, was strugglingprior to launch. They had not defined their target audience,brand messaging, or brand design vision. The existing logo andwebsite, originally created by third party developers, lackedbrand personality and design thinking.Solution:– RE:INVENTION Footprinting™ & Blueprinting™– Brand Vision Board creation with brand personalityprofiling– Logo refresh/redesign– Site redesign (concepts, comps, and wireframes)– Creation of a proprietary brand infographic (“The PeggedLeaderboard”)– Creation of an Animated Video, bringing the brand to life– Social Media Activation Plan development witheditorial/content calendar• Results:– Site registrations exceeded company goal by 250%– See the powerful “before” and “after” logo and homepage screen shots– Watch their video: WWW.PEGGED.COMSocial Network: Design Vision and Site Registrations
  • 14. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 14COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 14Tech Startup: Industry Disruption• Challenge: Brightscope, the nation’s first online 401k ratingsdisclosure website, was preparing for launch and needed tocreate a “disruptive company” image.• Solution:– RE:INVENTION Footprinting™ & Blueprinting™– Key message development– Created a strategic growth plan which identified andengaged key partners and target constituencies via mediarelations, analyst relations, speaker opportunities, presstour, and blogger briefings– A pre-launch teleconference and launch party– Online media room development and monthly pressreleases to maintain buzz– Created national and local “Top Rated Company” 401kReports to generate grassroots buzz• Results:– Company secured angel funding– Secured national and local media coverage (BusinessWeek,CNN Money, MSNBC, US News & World Report, EmployeeBenefit Adviser, Fox News, Huffington Post, San DiegoUnion Tribune, San Diego Business Journal)– Generated significant viral blogger buzz– Site flooded with 401k data uploads from plan sponsorsand participants from Day One launch
  • 15. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 15COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 15• Challenge: Deal Current, a new private label daily dealsoftware company, wanted to increase sales and investor leads.• Solution:– RE:INVENTION Footprinting™ & Blueprinting™– Marketing strategy including key message development,positioning for target audiences, market segmentation, andmapping against competitors– Media outreach and analyst relations– Strategic partnership identification and activation– Conducted user education teleconferences/webinars– Developed and promoted a library of collateral thatmapped to customer buying stages: white papers, casestudies, and tip sheets• Results:– Increased sales lead generation by 150%– Secured national and local media coverage (Fast Company,WSJ, Bloomberg Business, San Diego Business Journal,American Express OPEN, Crain’s Chicago Business)– Honored as one of Entrepreneur Magazine’s 100 MostBrilliant Companies and San Diego Business Journal’s “MostAdmired” CEOs– Included in numerous BIA/Kelsey industry reports and pressreleasesSoftware Company: Increased Sales and Awareness
  • 16. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 16COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 16Meet RE:INVENTION’s TeamJorge Barba is a global innovation insurgent and game-changer with 10 years experience in startup and mid-sizedcompanies in the financial, education, hospitality, entertainment and apparel industries. Skilled in leading businessesthrough IT and infrastructure complexities, Jorge helps companies adapt and stay ahead of changing marketconditions. He has advised companies such as IOS Offices, Club Lia Kinder, Go Mind, Inteligencia Cluster, Tuni&G, TheJumpitz Corporation, MPA and Pacific Splash on their transitions to the U.S. and Mexican markets. Jorge’s specialty:advancing the communications streams among stakeholders during innovation labs and prototyping sessions. Inaddition to serving as Startup Weekend Tijuana founder/facilitator, Jorge helms and edits the popular Game-Changerblog. He received his degree in Computer Engineering from Instituto Tecnológico de Tijuana.Chris Lathrop is a senior-level brand and digital strategist with 14 years of experience and a proven track record ofsuccess. Most recently he was employed by Playboy Enterprises, where he implemented branding, digital engagement,and analytics strategies to improve products and services. For those who blush at the mention of Playboy, considerPlayboy’s extensive global licensing program and strong online presence. Playboy’s product licensing business with7,000 trademarks generates in excess of $700 million in retail sales in more than 130 countries. A Michigan StateCollege of Communications Arts and Sciences graduate, Chris has also worked with The Chicago Tribune, Schawk RetailMarketing, Encyclopedia Britannica, Pegged.com (a new social network), and Universal Pictures.As president of RE:INVENTION (www.reinventioninc.com), Kirsten Osolind solves the go-to-market challenges of Fortune500 companies and mid-size technology companies. Since 2002, 50+ RE:INVENTION clients have achieved dramatic resultsincluding double-digit growth and profitable exit strategies, with three selling for over $200M. RE:INVENTION has alsoworked with leading incubators including Springboard Enterprises, Northwestern University’s Center for Entrepreneurs inTechnology, and Cyberstarts. A former Fortune 100 executive, Osolind previously led business innovation andcommercialization efforts for Whole Foods Market (where she served as National Marketing Director), WebMD (asDirector of Marketing and Digital Media), General Mills, Coke, and P&G. During her career, she has championed 40 newventure and product launches for $1M to $100B enterprises, managing corporate and brand P&Ls, multi-million dollarmarketing budgets, as well as lean startup projects. A Duke MBA and former Entrepreneur Magazine columnist, Osolindis a CONNECT San Diego Entrepreneur in Residence and an International Business Awards advisory board member.Previously she was elected to the National Leadership Council of the National Association of Women in Business(NAWBO) and the Economic Club of Chicago.
  • 17. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 17COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 17Andy Rostad is a cinematographer, director,and producer with a decade of experience invideo production, video animation, digitalcommunications, and digital assetmanagement. A veteran of Production andPost-Production at The Oprah Winfrey Show,Andy oversaw content creation, scriptwriting, physical and digital assetmanagement and editing. Andy excels atstrategic audio-visual storytelling.Antoniu Pupeza is a visual communicationsexpert who specializes in infographic/illustrativedesign learning and activation. He dreamsabout data mapping, high quality textures,vectors and icons. He edits the popular designblog, Fuzzimo.our marketing plan, gain us significant nationalmedia coverage in a crowded market, andaccelerate our conversations with investors andclients.”- Jimmy Hendricks, CEO, Deal CurrentThis is K-9 intern Kane’s first position. Heassists with fetching and team-buildingexercises. Kane specializes in creativedestruction (sometimes known asSchumpeter’s gale).Dennis Jarvis is an innovation driver in bothmedical devices and consumer products. He haseffectively led the introduction of over 25 newmarket leading products. Jarvis previouslyserved Chief Marketing Officer at ZeltiqAesthetics, Inc., a medical technology company,and Vice President of Marketing at Ophthonix, aventure-backed vision corrective company. Heled a global innovation team at J&J, comprisedof scientists, engineers, IT, logistics, marketingand sales, developing a fully customized contactlens model. He began his career at Gillette,where he eventually headed the marketingresearch department for the company’s PersonalCare Division. Jarvis holds a PhD from SouthernIllinois University, where he focused oncommunications psychology and consumerbehavior. He has served as an adjunct professorin Graduate School of Management at SimmonsCollege in Boston.RE:INVENTION’s Team Continued…Joe Barrus is a business transformation specialistand technologist with 26 years experiencedriving business strategy through enterprisearchitecture, business intelligence platforms,and corporate interfaces. He most recentlyserved as Chief Enterprise Architect atBridgepoint Education. Previous he was the LeadPlatform Architect at Provide Commerce. Hehelps Clients define growth goals and identifiesthe right fit market intelligence tools they needto achieve them.
  • 18. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 18COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 18Services and FeesInnovationFootprintingBusinessBlueprintingActivationTacticsIncubatorLabsAn audit of your company’scurrent innovation capabilitiesas measured across 4 keydimensions of change –people, process, technology,and infrastructure. Includes:• Primary/secondary research• Market opportunityassessment• Internal processes review• Business architecture analysis• Evaluation of current go-to-market strategies andmarketing campaigns• Assessment of your currentpotential to innovate amidprevailing market forcesA roadmap identifying hiddenassets, growth opportunities,and tactics to generate newrevenue streams with scalablerecommendations for:• New productcommercialization• Innovation processes• Market intelligence tools• Customer/employeeengagement campaigns• Strategic partnerships• Metrics and timelinesBusiness transformation andmarket activation tactics thatachieve measurable results:• New product/servicelaunches• Market intelligence toolsdevelopment• Corporate rebrandinginitiatives• Customer engagementcampaigns• Employee/salesforceeducation and trainingA day-long workshop to builda go-to-market plan, generatenew product ideas, or identifyinventive revenue-generatingopportunities with:• Narrative prototyping• Rapid prototyping• Videography• Whiteboards• Visual mapping• Customerassessment/survey• Infographics• Group excursion$5,000 - $20,000 $10,000 - $100,000 Varies Based on Project $10,000+ (based on seats)10 – 15 days 30 days Up to 6 Months 1 Day Workshops
  • 19. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 19COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 19Our Market Intelligence Tools
  • 20. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 20COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 20RE:INVENTION’s 12 Cs of Commercialization™ ModelDOWNLOAD PDFAn agile, adaptable, scalable framework for bringing newproducts and services to market.
  • 21. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 21COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 21Our Interactive Blueprinting Matrix™
  • 22. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 22COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 22Our 10 Principles of Everyday Inventive and Reinventive CompaniesHOW TO BUILD AN EVERYDAY INVENTIVE AND REINVENTIVE COMPANY.② ⑥③ ⑤④① ⑦ ⑧ ⑨ ⑩
  • 23. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 23COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 23The Everyday Inventive and Reinventive™ Diagnostic TestAn assessment of your company’s ability to innovateamid prevailing forces with benchmarks versus your competition.Is your companys CHECK ENGINE light on?GET YOUR SCORE
  • 24. ©2012 www.reinventioninc.com chicago • coronado 312.635.1350 • 619.342.4411page 24COMMERCIALIZING INVENTIVENESS™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago • coronado | 312.635.1350 • 619.342.4411 page 24www.reinventioninc.comwww.everydayinventive.comCONNECT: BLOG FACEBOOK TWITTER LINKEDIN

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