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Everyday Inventive and Reinventive: Why Good Business Basics and Great Marketing Matter More Than Innovation

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Everyday Inventive and Reinventive: Why good business basics and great marketing matter more than innovation.

Everyday Inventive and Reinventive: Why good business basics and great marketing matter more than innovation.

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Everyday Inventive and Reinventive: Why Good Business Basics and Great Marketing Matter More Than Innovation Everyday Inventive and Reinventive: Why Good Business Basics and Great Marketing Matter More Than Innovation Presentation Transcript

  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 1INSIGHT. ACTION. IMPACT. ™©2013 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411Everyday Inventive and Reinventive™Why Good Business Basics and Great MarketingMatter MORE Than Innovation.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 2INSIGHT. ACTION. IMPACT. ™We’re RE:INVENTION, inc.©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 2Using our proprietary 12 C’s of Commercialization™ Model, we’vehelped over 50 companies solve problems, find answers, ignitebusiness reinvention, and create sustainable value.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 3INSIGHT. ACTION. IMPACT. ™We’ve helped RE:INVENTION Clients….Launch over 40 newproducts and servicesEarn millions of mediaimpressions annuallyWoo over $50M inventure capitalAchieve double-digitsales growthRealize profitableexit strategies©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 3
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 4INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 4Today we want to talk to you about a mindset thatis quietly transforming companies.It’s NOT revolutionary.It’s NOT a big idea.It’s NOT a quantum leap.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 5INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 5EVOLVE. RINSE. REPEAT.Everyday inventive and reinventivecompanies survive and thrive because theyevolve incrementally and executeeffectively, day after day.IT’S EVERYDAY INVENTIVE AND REINVENTIVE.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 6INSIGHT. ACTION. IMPACT. ™Quantum leaps and big ideas get all the attention.Revolutionary innovation is sexy…©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 6
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 7INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 7Thomas Alva Edison - Paper Filament Incandescent Electric Light Bulbs - 1870REVOLUTIONARY INNOVATION: THE LIGHTBULB
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 8INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 8REVOLUTIONARY INNOVATION: THE AUTOMOBILE1910 Ford-T
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 9INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 9REVOLUTIONARY INNOVATION: THE PHOTOGRAPHNicéphore Niépce - View from the Window at Le Gras - 1826
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 10INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 10REVOLUTIONARY INNOVATION: THE INTERNETThe SDS Sigma-7: The First Computer to Be Connected to the Internet - 1969Photo by FastLizard4 - Flickr
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 11INSIGHT. ACTION. IMPACT. ™WE IDOLIZE BIG IDEA INVENTORS AND INNOVATORS.Steve JobsPhoto by Matthew Yohe©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 11Thomas Alva Edison
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 12INSIGHT. ACTION. IMPACT. ™WE’RE ALL SUFFERING FROM “INNOVATION FRENZY.”The word “innovation”was used 33,528 times inquarterly/annual reportslast yearInnovation was used inthe titles of over 250books published in thepast year.43% of companies in arecent survey now havea “chief innovationofficer”28% of all businessschools use the words“innovation,”“innovate,” or“innovative” in theirmission statements.©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 12
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 13INSIGHT. ACTION. IMPACT. ™THE WORLD LOVES BIG IDEAS AND REVOLUTIONARY INNOVATION.Curiosity Mars Rover - NASA©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 13
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 14INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 14Stock markets value performance effectiveness and results.But Wall Street doesn’t value innovation.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 15INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 15Sadly, U.S. productivity growth, a key economic indicator ofinnovation, is pretty paltry…NEWFOUNDLANDtops U.S.productivitygrowth.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 16INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 16U.S. federal & private-sector R&D investments:$424 BILLION, up 1.2% from 2012Second place: China - $220 billion....DESPITE the fact that America leads Global R&D Spending.China’s 2012productivitygrowth:7.4%U.S. 2012productivitygrowth:1.6%
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 17INSIGHT. ACTION. IMPACT. ™First to market revolutionary or disruptive innovation doesn’t always work.• High performance products• Long product lifecycles• A relatively long window ofmarket opportunity• High Sales• Stable margins• Flat development costsFirst to market is onlyoptimal under thefollowing conditions:Source:Journal of Product InnovationManagement Study• If you can secure ironcladpatent protection• If you can set a proprietaryindustry standard• If you can use your lead toestablish such a beachhead thatcustomers will find switching tobe too much of a hassle even ifbetter options becomeavailableThere are only 3 scenariosin which first to marketcan guarantee competitiveadvantage:Source:Jim Colins, “Good to Great”Companies that evolve andrefine an innovation tendto achieve greater stockvalue gains than theoriginal companydisruptor.Source:National Bureau of EconomicResearch©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 17THE DIRTY TRUTH IS…
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 18INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 1870% OF “INNOVATIVE” FIRST MOVER PRODUCTS FAIL.Source: Journal of Marketing Research
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 19INSIGHT. ACTION. IMPACT. ™BETTER BEATS FIRST.The iPhone Laptops The WorldWide WebFacebook iTunes flickr©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 19
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 20INSIGHT. ACTION. IMPACT. ™MANY DRAMATIC PARADIGM SHIFTS FAIL GIVEN POOR EXECUTION.©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 20The Auto IndustryEvolution WorkedFuel efficiency standards and adaptation tohybrid continuing combustion and electrichas achieved success.Revolution FailedElectric cars failed before batterytechnology was adequate or high speedrecharging locations were available. Theyfailed to address the ecosystem.The Energy IndustryRevolution FailedAttempts to promote renewable windsolutions have tanked. Implementation hasbeen sloppy. The cost is not competitive.Government intervention has not worked.Evolution WorkedSmarter meters and smart grids coupledwith incentives and a regulatoryframework have decreased energyconsumption and increased efficiency.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 21INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 21Disruptive innovation, executed prematurely and/or poorly,can breed failure and stifle growth.Talent Costs Commercialization Costs Opportunity CostsAND THERE ARE HIDDEN COSTS TO RELENTLESS, DISRUPTIVE CHANGE.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 22INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 22THE BIGGEST BIG IDEAS EVOLVE FROM LITTLE ONES.Little things actually mean a lot.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 23INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 23INVENTORS DISRUPT, SUCCESSFUL COMPANIES EVOLVE.When companies understand how to adapt, evolve andcommercialize products rather than merely invent them –THEY SURVIVE AND THRIVE.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 24INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 24These types of companies are….EVERYDAY INVENTIVEAND REINVENTIVEEVOLVE. RINSE. REPEAT.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 25INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 25Adaptive companies outperform companies with non-adaptive cultures by a factor of 900 to 1 as measured bylong term net income and stock price growth.Source: HR.com0100200300400500600700800900
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 26INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 26Firms that OUTPERFORM THE COMPETITION allocate 10%of investments or less to high risk transformationalinitiatives.They invest 90% in enhancements to core offerings andpursuit of adjacent opportunities.Source: Harvard Business Review, “Managing Your Investment Portfolio,” May 2012Successful companiesfocus their efforts here.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 27INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 27APPLE EXCELS AT EVOLVING IDEAS AND BRINGING THEM TO MARKET.The iPhone was not the first smartphone.The iPod was not the first MP3 player.The iPad was not the first tablet.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 28INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 28page 28GOOGLE EVOLVES.Google has evolved their initial searchoffering since 1998. With everyevolutionary step, they prove theirextraordinary ability to EXECUTE.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 29INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 29Increasing R&D spending wont boost American business.Desperately pursuing disruptive innovation won’t save us.Photo by lundgrenphotography - FlickrCollaboration and better marketing commercialization WILL.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 30INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 30“70% of CEOs who fail doso not because of badstrategy, but because ofbad execution.”Source: Fortune Magazine, 1999
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 31INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 31“Companies that have ahistory of convertinginnovation into ACTUALGROWTH outperform themarket by an average of 78basis points a month.”Source: Harvard Business School Study helmed by Chris Malloy,featured in Harvard Business Review, December 2012
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 32INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 32In today’s world, good business basics and greatmarketing matter more than “innovation.”
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 33INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 33Photo by yapsnaps - FlickrIt’s amazing how many companies fail at businessbasics.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 34INSIGHT. ACTION. IMPACT. ™page 34It’s time to get back to good business basics…It’s time to improve marketing execution…It’s time to become…EVERYDAY INVENTIVEAND REINVENTIVE©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 35INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 35THE 10 GUIDING PRINCIPLESHOW TO BUILD AN EVERYDAY INVENTIVE AND REINVENTIVE COMPANY.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 36INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 361. ADAPT AND EMBRACE CHANGESimplification, reinvention, change-ups, subtlepivots, improvising, initiative, and incrementalcontinuous improvements can all drive valueand long term growth. Change is a force ofpossibility. Taking small steps every day canachieve big goals and sustain progress.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 37INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 372. DELIGHT CUSTOMERS (AND NON-CUSTOMERS)Engage with them, collaborate with them, listento them, build their trust and lifetime loyalty.Obsessively mine knowledge about yourcustomers ‟ even non-customers ‟ until youdevelop broad and deep insights. Then givethem what they don’t yet know they need.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 38INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 383. PRIORITIZE YOUR PEOPLEEmployees are as important (if not moreimportant) than your customers. Employeeengagement leads to productivity gains. Andgreat employee experiences drive greatcustomer experiences.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 39INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 394. PROMOTE DIVERSITYDiverse teams solve problems more creativelythan homogeneous teams. Diversity deliverscompetitive advantage and encourages non-conventional thinking. Gender diversity, ethnicdiversity, age diversity, diversity of experiencesand perspective. In addition to promoting teamdiversity, you need knowledge of diversity issuesin a global context. Think globally.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 40INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 405. MINE AND LEVERAGE HIDDEN ASSETSUsing what youve got in unexpected waysdelivers surprise utility. Look beyond theobvious. Consider resurrecting ideas that wereonce tabled. What hasnt worked in the pastmay very well work now.A Bain & Company study found that 9 out of 10companies that revived growth after adownturn did so by mining hidden assets.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 41INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 416. ENCOURAGE EXPERIMENTATION AND A CULTURE OF PLAYInvite imagination, inspire questions, andreward/incentivize both success and failure.Encourage internal cross-functionalcollaboration, productive friction, good-spiritedcompetition, and creative destruction ‟punishing only inaction.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 42INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 427. COLLABORATE EXTERNALLY AND BRIDGE BOUNDARIESOpen ethos cross-industry collaboration --partnerships, alliances and coalitions -- cancreate favorable opportunities and sustainableadvantage. Successful companies dont justreconstruct boundaries, they bridge them.A 2009 Duke University study funded by theNational Science Foundation found that smallercompanies, in particular, can dramaticallyincrease their innovation competence throughexternal collaboration -- enabling them to evenoutperform their strongest and largestcompetitors.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 43INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 438. RESIST RIGID PROCESSES/METHODOLOGIESInject planning and discipline without lockinginto or mandating ridged processes andmethodologies. By using agile/responsiveapproaches and flexible/adaptive frameworks,you inspire practical solution finding from thebottom ranks of the organization up.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 44INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 449. PLACE LOTS OF LITTLE BETS THEN DOUBLE DOWNBe comfortable with uncertainty and adoptDarwinism when faced with risk. Track, monitor,and measure. Summarize progress. Thenadvance what adds value, discarding or tablingthe rest.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 45INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 4510. AVOID RELYING ON ONE IDEA OR STRATEGYDont go "all-in" on one idea. Sustained growthrequires a balanced portfolio of strategies andthe management capabilities to implementthem.
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 46INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 46RE:INVENTION helps Clients igniteeveryday inventive and reinventivethinking, while improving their go-to-market capabilities.What’s next? What if? Why not?
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 47INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 47Using RE:INVENTION’s 12 Cs of Commercialization™ ModelDOWNLOAD PDF
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 48INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 48And Our Everyday Inventive and Reinventive™ Diagnostic Test.Take RE:INVENTION’s diagnostic test now!Is your companys CHECK ENGINE light on?GET YOUR SCORE
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 49INSIGHT. ACTION. IMPACT. ™ABOUT RE:INVENTION MARKETINGRE:INVENTION, a marketing and innovation consulting firm, solves our Client’s toughest marketing challenges while improving their go-to-market capabilities. Fifty companies, from Fortune 500 leaders to tech startups, have partnered with us to ignite business invention andreinvention. Using RE:INVENTION’s rigorous 12 C’s of Commercialization™ Model, we’ve helped Clients launch new products and services,accelerate growth, and gain competitive advantage.Innovation and Inventiveness Footprinting™“A Current Performance Audit”An in-depth analysis of your company’s current capabilities and propensity to innovate amid prevailing market forces. We’ll helpyou identify assets, liabilities, internal processes, opportunities and environmental forces that are working and those that need tobe altered and reshaped to propel success.“Strategic Planning & Stretch Goal Setting”A comprehensive strategic plan to fuel growth. We’ll recommend high impact marketing and innovation activation strategy andtactics complete with messaging, branding, innovation management software vendor solutions, organizational redesign,customer/employee engagement campaigns, milestones, timelines, success metrics, and measurement tools.Innovation and Inventiveness Blueprinting™Innovation and Inventiveness Implementation™ New product launch campaigns Corporate rebranding campaigns Consumer engagement programs Targeted media relations Key influencer identification and outreach Change-igniting business narratives and storytelling Public relations Inside-out education (employee/salesforce training programs) Developer relations Crowdsourcing Executive reputation management and crisis counseling“Marketing Activation & Idea Commercialization”CONNECT: BLOG FACEBOOK TWITTER LINKEDIN©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 49
  • ©2012 www.reinventioninc.com chicago „ coronado 312.635.1350 „ 619.342.4411page 50INSIGHT. ACTION. IMPACT. ™©2013 RE:INVENTION, inc. | www.reinventioninc.com | chicago „ coronado | 312.635.1350 „ 619.342.4411 page 50www.reinventioninc.comwww.everydayinventive.com