• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Chicago Women in Publishing Keynote Presentation
 

Chicago Women in Publishing Keynote Presentation

on

  • 1,019 views

Keynote presentation from the Chicago Women in Publishing (CWIP) Conference.

Keynote presentation from the Chicago Women in Publishing (CWIP) Conference.

Statistics

Views

Total Views
1,019
Views on SlideShare
991
Embed Views
28

Actions

Likes
0
Downloads
1
Comments
0

2 Embeds 28

http://www.linkedin.com 27
http://www.lmodules.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Chicago Women in Publishing Keynote Presentation Chicago Women in Publishing Keynote Presentation Document Transcript

    • re:invention has blogged for 4 long years. Tonite I’ll share our insider secrets to help you understand …. blog schmawg basics • What a blog is • How to create your blog Chicago Women In Publishing • How to blog your blog April 19, 2006 • How to promote your blog • How to measure blog success © 2006, re:invention, inc., Proprietary and Confidential, Page 1 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 2 of 55 what is a blog? blog? so many blogs, so little time… blogs, time… • Blog (n) an online journal that can be quickly updated to publish news and happenings through a browser-based admin panel • Blog (v) to post content onto a blog (n) © 2006, re:invention, inc., Proprietary and Confidential, Page 3 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 4 of 55
    • from gossip blogs… blogs… to consultant blogs… blogs… © 2006, re:invention, inc., Proprietary and Confidential, Page 5 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 6 of 55 even a few chicks blog… blog… there are good blogs… blogs… © 2006, re:invention, inc., Proprietary and Confidential, Page 7 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 8 of 55
    • even if you don’t blog, don’ blog, …and bad blogs you can be blogged… blogged… © 2006, re:invention, inc., Proprietary and Confidential, Page 9 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 10 of 55 blog trends • 9% of Internet users (Pew Internet & Blogs American Life Project, March 2005) and RSS marketing • 26.6 million weblogs as of Jan-06 are picking • 75,000 new blogs a day, 1 blog every second. up stream… • 50% shut down for lack of traffic, content or financial support after 3 mos. © 2006, re:invention, inc., Proprietary and Confidential, Page 11 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 12 of 55
    • © 2006, re:invention, inc., Proprietary and Confidential, Page 13 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 14 of 55 it all begins with the official top secret blog glossary o.k., maybe its not so top secret. © 2006, re:invention, inc., Proprietary and Confidential, Page 15 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 16 of 55
    • glossary excerpts now let’s dissect a blog… let’ blog… • Blogger – a person who blogs • Blogosphere – the world of blogging • RSS – a way of syndicating blog content • Newsreader – a tool for reading RSS feeds • Ping – a method for sharing your updates • News aggregator – site that gathers news from feeds • Long tails – “the millions of nobodies outshare and out- rival the popular few” • Podcast – “blogs gone audio” • Hyperlinks – anchor text to another website © 2006, re:invention, inc., Proprietary and Confidential, Page 17 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 18 of 55 posts archives and categories Compelling Keyword rich Focused Link-y Controversial © 2006, re:invention, inc., Proprietary and Confidential, Page 19 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 20 of 55
    • comments, permalinks, and trackbacks permalinks, tags, feeds, and blogroll Technorati Tags: Public Relations, PR, Marketing, Advertising, Social Media, Blogging, Word Of Mouth http://wagnercomm.blogspot.com/2006/03/whe re-are-women-bloggers.html © 2006, re:invention, inc., Proprietary and Confidential, Page 21 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 22 of 55 ads rss • Google Ad words (most popular) • AdBrite • BlogAds • Burst • Publishers like Gawker, AOL- owned Weblogsinc, Corante • Drudge • Pheedo • paidcontent © 2006, re:invention, inc., Proprietary and Confidential, Page 23 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 24 of 55
    • news aggregators and feed readers A way of retrieving web content. Think of aggregators as “your personal newspaper” © 2006, re:invention, inc., Proprietary and Confidential, Page 25 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 26 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 27 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 28 of 55
    • oh no! “I just launched an e- newsletter!” © 2006, re:invention, inc., Proprietary and Confidential, Page 29 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 30 of 55 blogs…. blogs… • Make instant updates easier (HTML) • Gain you favor with search engines • Extend your reach with RSS • • • Complement all your marketing efforts Eliminate spam filter problems Allow you to archive content so… • Can be delivered thru email • Don’t require the same level of stickiness as a Web Site. © 2006, re:invention, inc., Proprietary and Confidential, Page 31 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 32 of 55
    • you aren’t afraid to blog are ya? aren’ ya? © 2006, re:invention, inc., Proprietary and Confidential, Page 33 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 34 of 55 so why should you blog? © 2006, re:invention, inc., Proprietary and Confidential, Page 35 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 36 of 55
    • © 2006, re:invention, inc., Proprietary and Confidential, Page 37 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 38 of 55 the top 4 reasons how to measure blog ROI all begin with the letter C • Daily traffic… inbound links… and ad revenues… should not be your only measurement of success. © 2006, re:invention, inc., Proprietary and Confidential, Page 39 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 40 of 55
    • where do you start? • Define your blog goals • Choose a platform – Hosted: typepad, wordpress, blogger – Non-hosted: moveable type, wordpress • Design to custom-fit your brand image – Design is everything • Develop memorable, meaningful content – Aim for wow – Narrowcast for strategic advantage © 2006, re:invention, inc., Proprietary and Confidential, Page 41 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 42 of 55 should your blog content come straight “but I LIKE my brochure!” brochure!” from your company brochure? © 2006, re:invention, inc., Proprietary and Confidential, Page 43 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 44 of 55
    • what about blogging stories about working with horrible clients? so what SHOULD you blog about? • news • innovative ideas • industry trends • controversy • your niche expertise …don’t be afraid to get naked © 2006, re:invention, inc., Proprietary and Confidential, Page 45 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 46 of 55 then just sit back and wait. and wait. © 2006, re:invention, inc., Proprietary and Confidential, Page 47 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 48 of 55
    • © 2006, re:invention, inc., Proprietary and Confidential, Page 49 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 50 of 55 promote your blog on your blog • 1 click RSS/News Aggregator Subscriptions • Tags • Link Love • Blogrolls • Long Tails • Comments and trackbacks © 2006, re:invention, inc., Proprietary and Confidential, Page 51 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 52 of 55
    • … outside your blog …and engage bloggers • “Pinging” news aggregators – Technorati • Comments and trackbacks on other – Pingoat blogs – Feedburner – Feedblitz • Wooing incoming links • Blog directory submissions • Integrated marketing • A-list bloggers and Top-N Lists – Website link, email newsletter, biz cards, email signature • Dealing with spam… – Google ad words – Public relations and media relations • Dealing with dinkheads… © 2006, re:invention, inc., Proprietary and Confidential, Page 53 of 55 © 2006, re:invention, inc., Proprietary and Confidential, Page 54 of 55 for more promotion ideas or information about blogs… re:invention, inc. www.reinventioninc.com http://reinventioninc.blogspot.com 312.635.1350 © 2006, re:invention, inc., Proprietary and Confidential, Page 55 of 55