Convencent a Lonely Planet que fessin una revista

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Convencent a Lonely Planet que fessin una revista

  1. 1. Lonely Planet Magazine
  2. 2. Lonely Planet Magazine Contents Grup Cultura03 1. Co-operative publishing and communication group Sàpiens publicacions 2. Publishing top titles The Market Travel magazines in Spain 3. Lonely Planet Magazine The magazine for people who love travelling 4.
  3. 3. Lonely Planet Magazine WHO ARE WE? Grup Cultura03 Co-operative publishing and communication group
  4. 4. Lonely WHO ARE WE? Planet Grup Cultura03 Magazine Co-operative publishing and communication group Aiming at the creation of a premier culture and communication business
  5. 5. Lonely WHO ARE WE? Planet Grup Cultura03 Magazine Co-operative publishing and communication group Aiming at the creation of a premier culture and communication business With an international vocation and role
  6. 6. Lonely WHO ARE WE? Planet Grup Cultura03 Magazine Co-operative publishing and communication group Aiming at the creation of a premier culture and communication business With an international vocation and role Turnover of 20.2 million in 2006
  7. 7. Lonely WHO ARE WE? Planet Grup Cultura03 Magazine Co-operative publishing and communication group Aiming at the creation of a premier culture and communication business With an international vocation and role Turnover of 20.2 million in 2006 100 employees
  8. 8. Lonely WHO ARE WE? Planet Grup Cultura03 Magazine Co-operative publishing and communication group Hit books ara.
  9. 9. Lonely WHO ARE WE? Planet Grup Cultura03 Magazine Co-operative publishing and communication group Hit books ara.
  10. 10. Lonely WHO ARE WE? Planet Grup Cultura03 Magazine Co-operative publishing and communication group Hit books ara.
  11. 11. Lonely WHO ARE WE? Planet Grup Cultura03 Magazine Co-operative publishing and communication group Top magazines
  12. 12. Lonely WHO ARE WE? Planet Grup Cultura03 Magazine Co-operative publishing and communication group Top magazines
  13. 13. Lonely WHO ARE WE? Planet Grup Cultura03 Magazine Co-operative publishing and communication group Top magazines
  14. 14. Lonely WHO ARE WE? Planet Grup Cultura03 Magazine Co-operative publishing and communication group Unique ideas
  15. 15. Lonely WHO ARE WE? Planet Grup Cultura03 Magazine Co-operative publishing and communication group Unique ideas
  16. 16. Lonely WHO ARE WE? Planet Grup Cultura03 Magazine Co-operative publishing and communication group Innovative audiovisuals
  17. 17. Lonely WHO ARE WE? Planet Grup Cultura03 Magazine Co-operative publishing and communication group Innovative audiovisuals
  18. 18. WHAT DO WE DO? Sàpiens publicacions Publishing top titles
  19. 19. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles The key factor, content
  20. 20. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles The key factor, content We set out to be the best at creating content
  21. 21. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles The key factor, content We set out to be the best at creating content Aiming for excitement on every page
  22. 22. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles The key factor, content We set out to be the best at creating content Aiming for excitement on every page Based on rigour and innovation
  23. 23. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles The key factor, content We set out to be the best at creating content Aiming for excitement on every page Based on rigour and innovation Based on closeness to our readers
  24. 24. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles The key factor, content We set out to be the best at creating content Aiming for excitement on every page Based on rigour and innovation Based on closeness to our readers Aiming for excellence in order to be the benchmark
  25. 25. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles The leading group on the Catalan language magazine market
  26. 26. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Sàpiens
  27. 27. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Sàpiens Factual monthly local and international history magazine
  28. 28. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Sàpiens Factual monthly local and international history magazine A new concept for a successful factual magazine
  29. 29. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Sàpiens Factual monthly local and international history magazine A new concept for a successful factual magazine An exciting, rigorous and attractive approach to history
  30. 30. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Sàpiens Factual monthly local and international history magazine A new concept for a successful factual magazine An exciting, rigorous and attractive approach to history Exclusives on international research
  31. 31. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Sàpiens The leading history magazine in Catalonia AV E R A G E M O N T H LY S A L E S 20.980 19.115 18.282 6.036 Història NG Sàpiens Història y vida Clio Source OJD: Jan 05 - Dec 05
  32. 32. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Sàpiens The leading history magazine in Catalonia AV E R A G E M O N T H LY S A L E S 20.980 19.115 18.282 AV E R A G E S A L E S L A S T 3 M O N T H S 25.000 copies 6.036 Història NG Sàpiens Història y vida Clio Source OJD: Jan 05 - Dec 05
  33. 33. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Descobrir Cuina
  34. 34. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Descobrir Cuina Monthly cookery and food magazine
  35. 35. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Descobrir Cuina Monthly cookery and food magazine A meeting place for cookery enthusiasts and professionals
  36. 36. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Descobrir Cuina Monthly cookery and food magazine A meeting place for cookery enthusiasts and professionals Innovation, quality and respect for tradition
  37. 37. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Descobrir Cuina Monthly cookery and food magazine A meeting place for cookery enthusiasts and professionals Innovation, quality and respect for tradition Trusted and contributed to by leading cooks
  38. 38. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Descobrir Cuina The leading cookery magazine in Catalonia AV E R A G E M O N T H LY S A L E S 15.150 13.895 4.465 3.154 Descobrir Cuina Comer bien Comer y beber Cocina Ligera (Monthly) (Monthly) (Bi-monthly) (Monthly) Source OJD: Jul 05 - Jun 06
  39. 39. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Descobrir Cuina The leading cookery magazine in Catalonia AV E R A G E M O N T H LY S A L E S 15.150 13.895 AV E R A G E S A L E S L A S T 3 M O N T H S 16.250 copies 4.465 3.154 Descobrir Cuina Comer bien Comer y beber Cocina Ligera (Monthly) (Monthly) (Bi-monthly) (Monthly)
  40. 40. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Descobrir Catalunya
  41. 41. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Descobrir Catalunya Monthly magazine about travel in Catalonia
  42. 42. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Descobrir Catalunya Monthly magazine about travel in Catalonia A benchmark for people who want to discover Catalonia
  43. 43. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Descobrir Catalunya Monthly magazine about travel in Catalonia A benchmark for people who want to discover Catalonia The top shop-window for history, heritage, culture and leisure
  44. 44. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Descobrir Catalunya AV E R A G E M O N T H LY S A L E S 13.812 11.673 3.544 2.787 Descobrir Catalunya Viajes NG Viajeros por Conde Nast (Monthly) (Monthly) tierra, mar y aire Traveller (Bi-monthly) (Bi-monthly) Source OJD: Apr 05 - Mar 06
  45. 45. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Nat
  46. 46. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Nat Monthly magazine for nature lovers and enthusiasts
  47. 47. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Nat Monthly magazine for nature lovers and enthusiasts Plain, accessible language for a busy readership
  48. 48. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Nat Monthly magazine for nature lovers and enthusiasts Plain, accessible language for a busy readership Fun and rigour to discover nature
  49. 49. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Nat Monthly magazine for nature lovers and enthusiasts Plain, accessible language for a busy readership Fun and rigour to discover nature Scientific advice from top specialists
  50. 50. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Nat The leading nature magazine in Catalonia AV E R A G E S A L E S L A S T 3 M O N T H S AV E R A G E S A L E S L A S T 3 M O N T H S 6.000 copies * * There are no nature magazines covered by the OJD
  51. 51. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Altaïr
  52. 52. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Altaïr Monographic travel magazine
  53. 53. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Altaïr Monographic travel magazine A genuine guide for travellers
  54. 54. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Altaïr Monographic travel magazine A genuine guide for travellers Comprehensive information and an attractive format
  55. 55. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Altaïr Monographic travel magazine A genuine guide for travellers Comprehensive information and an attractive format Routes, landscapes, heritage, cultures, customs
  56. 56. Lonely WHAT DO WE DO? Planet Sàpiens publicacions Magazine Publishing top titles Altaïr AV E R A G E C I R C U L A T I O N O F O R D I N A R Y PA I D M A G A Z I N E S I N S PA I N 49.213 33.134 15.508 14.465 Viajes National DeViajes Altaïr Conde Nast Geographic (Monthly) (Bi-monthly) Traveller (Monthly) (Bi-monthly)
  57. 57. WHERE ARE WE? The Market Travel magazines in Spain
  58. 58. Lonely WHERE ARE WE? Planet The Market Magazine Travel magazines in Spain Monthly circulation of the main magazines MAGAZINE FREQUENC. RRP Apr 04-Mar 05 Apr 05-Mar 06 Viajes National Geographic Monthly ¤ 2.50 53,657 49,213 De Viajes Monthly ¤ 2.00 35,590 33,134 Altaïr Bi-monthly ¤ 5.95 16,937 15,508 Condé Nast Bi-monthly ¤ 6.00 16,555 14,465 Viajeros por tierra, mar y aire Bi-monthly ¤ 3.00 15,239 14,413 Via libre Monthly ¤ 4.90 9,195 8,574 Total Period 147,173 135,307 Source: OJD
  59. 59. Lonely WHERE ARE WE? Planet The Market Magazine Travel magazines in Spain Average Annual Turnover ANNUAL TURNOVER MAGAZINE FREQUENC. RRP CIRCULATION LAST PERIOD PERIOD Viajes National Geographic Monthly ¤ 2.50 590,556 ¤ 1,476,390 De Viajes Monthly ¤ 2.00 397,608 ¤ 795,216 Altaïr Bi-monthly ¤ 5.95 93,048 ¤ 553,636 Condé Nast Bi-monthly ¤ 6.00 86,790 ¤ 520,740 Via libre Monthly ¤ 4.90 102,888 ¤ 504,151 Viajeros por tierra, mar y aire Bi-monthly ¤ 3.00 86,478 ¤ 259,434 Total Period ¤ 4,109,567 Source: OJD
  60. 60. THE PROPOSAL Lonely Planet Magazine The magazine for people who love travelling
  61. 61. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The first LP travel magazine Frequency Monthly Price 6 Distribution Spain Launch September 2007 Circulation From 22,000 to 25,000 copies Positioning 5% annual growth
  62. 62. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The spirit of LP Magazine Lonely Planet Magazine is... The world according to Lonely Planet Discovering, feeling, experiencing, enjoying, participating and loving travel
  63. 63. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The spirit of LP Magazine Lonely Planet Magazine is... Travel as a life experience An immersion in history, customs, heritage, landscapes, people and more
  64. 64. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The spirit of LP Magazine Lonely Planet Magazine is... A stimulus to find out for yourself Helping you to do it your way: you decide
  65. 65. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The spirit of LP Magazine Lonely Planet Magazine is... The magazine for today's traveller: independent, diverse and free Alone, in a couple, with the family, with friends...
  66. 66. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine A travelling miscellany: a taste of the world through LP eyes Discover... natural wonders
  67. 67. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine A travelling miscellany: a taste of the world through LP eyes Discover... natural wonders holy places
  68. 68. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine A travelling miscellany: a taste of the world through LP eyes Discover... natural wonders holy places fascinating architectures
  69. 69. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine A travelling miscellany: a taste of the world through LP eyes Discover... natural wonders holy places fascinating architectures new routes
  70. 70. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine A travelling miscellany: a taste of the world through LP eyes Get to know... people
  71. 71. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine A travelling miscellany: a taste of the world through LP eyes Get to know... people communities
  72. 72. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine A travelling miscellany: a taste of the world through LP eyes Get to know... people communities customs
  73. 73. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine A travelling miscellany: a taste of the world through LP eyes ... and you'll be dying to set off
  74. 74. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine Monographic: one destination in depth A city, a country, a part of the world ...to discover
  75. 75. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine Monographic: one destination in depth Talking about travel in a new way ... with enthusiasm, rigour, excitement, humour, knowledge, opinion and passion
  76. 76. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine Monographic: one destination in depth A new view ...with the best pictures
  77. 77. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine Monographic: one destination in depth A personal story ...unique and enthralling
  78. 78. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine Monographic: one destination in depth ... and you'll be dying to set off
  79. 79. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine The Lonely Planet world For dedicated travellers with the LP spirit News for travellers Readers' letters Your trip: a travel experience A taste of the exotic: recipes, ingredients, cooking techniques… Travel agenda New publications
  80. 80. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The structure of LP Magazine The Lonely Planet world ... and you'll be dying to set off
  81. 81. Lonely THE PROPOSAL Planet Lonely Planet Magazine Magazine The magazine for people who love travelling The calendar DELIVERY TO FIST MOCK-UP CORRECTIONS PRINTERS RELEASE No. 1 - September 2007 29/06 16/07 06/08 29/08 No. 2 - October 2007 01/08 20/08 07/09 26/09 No. 3 - November 2007 07/09 21/09 05/10 24/10 No. 4 - December 2007 11/10 5/10 09/11 28/11 No. 5 - January 2008 15/11 26/11 05/12 26/12

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