Marketing for seo

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Marketing for seo

  1. 1. Marketing for Active Evaluation<br />May 2011<br />Marketing Training<br />
  2. 2. How to be found<br />Process Flow<br />1.<br />2.<br />Prospect Searches for Our Services<br />Uses a Number of Different Keywords<br />3.<br />Clicks on a Few of the Top Results on Page 1<br />
  3. 3. How to influence <br />Process Flow<br />4.<br />5.<br />Arrives on Blog Post Optimized for Keyword<br />Reads Post and Clickson Ad/Linkin text ofBlog for Compelling Content<br />6.<br />Lands on Conversion Page and Registersfor Content<br />
  4. 4. How to track & measure<br />Process Flow<br />7.<br />8.<br />Registration Flowsto Salesforce Queue<br />BDD Takes Over Lead and Reaches Out to Further Qualify<br />9.<br />10.<br />BDDConverts to Opportunity or Changes Lead Status Field<br />SEO and Campaign Tracking Shows Results<br />
  5. 5. How to be found: Behind the scenes<br />Process Flow:<br />Prospect Searches for Our Services<br />Uses a Number of Different Keywords<br />Clicks on a Few of the Top Results on Page 1<br />1.<br />2.<br />3.<br />How to Make it Work:<br /><ul><li>Select keywords with high traffic and low competition
  6. 6. Use FREE Google Adword tool to find keywords forcompetition websites
  7. 7. Make keyword left most in blog title
  8. 8. Write a description to entice a searcher to click on your link
  9. 9. Check the other top 20 ranked sites and try to get a link from them with the keyword anchor text
  10. 10. Have other posts pointto this post with the keyword anchor text
  11. 11. Make the keyword a tag</li></li></ul><li>How to influence: Behind the scenes<br />Process Flow:<br />Arrives on BlogPost Optimizedfor Keyword<br />Reads Post and Clicks on Ad / Link in text of Blog for Compelling Content<br />Lands on Conversion Page and Registersfor Content<br />4.<br />5.<br />6.<br />How to Make it Work:<br /><ul><li>Show a visual example of the most attractive graph / diagram from the content
  12. 12. Clearly communicate what the content is and how it will help them
  13. 13. Create a unique registration page for each ad
  14. 14. Entice them with more info if they read the registration content
  15. 15. Provide a link to the conversion page in the ad
  16. 16. Create a compelling display ad to draw attention
  17. 17. Address a specific client problem that you have heard
  18. 18. Provide guidance on how to solve it
  19. 19. Always include an image or video
  20. 20. Make the first sentence grab their attention
  21. 21. Focus the content to make them want to register for the content without being ‘salesy’</li></li></ul><li>How to measure: Behind the scenes<br />Process Flow (cont’d):<br />10.<br />Registration Flowsto Salesforce Queue <br />BDD Takes Over Lead and Reaches Out to Further Qualify<br />BDD Converts to Opportunity or Selects Lead Status Field<br />SEO & Campaign Shows Results<br />7.<br />8.<br />9.<br />How to Make it Work(cont’d):<br /><ul><li>Assign each conversion page URL with a campaign in Salesforce
  22. 22. Sales Queue assigned to each campaign
  23. 23. Clear what the registrant is interested in
  24. 24. Follow-up within24 hours
  25. 25. Track registrations in Salesforce
  26. 26. Track keyword ranking in SEO tool
  27. 27. Track conversion funnels in Google Analytics
  28. 28. If opportunity, convert lead to opportunity directly to keep link with lead source
  29. 29. If not, change lead status to dead or nurture </li>

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