www.optaros.com
OView
OView is an Application Syndication Software as a
Service (SaaS) that enables companies to place rich
media content and applications on 3rd party sites and
devices and centrally manage them as if they were on
their own sites. For many enterprise applications, OView
is a superior choice to widget platforms, microsites or
ad networks.
Nearly any type of application can be syndicated via OView to an
unlimited number of websites in a controlled manner.
Sponsored Content vs Display Ads Controlled Viral Campaigns
Rich media display ads generate Click Through Rates (CTR) of Marketers like viral campaigns as an efficient means to spread a
3/1,000 at best. Using OView, clients are achieving 10X that by message, but are scared of losing control of the brand using one of
engaging with individuals on the content real estate with compelling the widget tools. OView controls every embed URL and allows clients
information and tools. to block application views at the URL.
Sample Applications
Event Viewer Application Feeds
Many organizations are endlessly spamming their customers with Extend your APIs or RSS feeds to offer application feeds that can be
events, sales, offers, etc. that end up in their email junk folder. Using embedded on partner sites. This provides a premium service option
OView, companies can have direct access to customers’ Facebook that increases feed revenue through rich media and application
page, or Microsoft Outlook calendar to display and update real-time functionality.
info. The New England Patriots event viewer is running on hundreds of
sites - check it out on Facebook. Microsite Replacement
Many companies have dozens or hundreds of microsites that
Syndicated Storefronts have been setup over the years. Significant business performance
Conduct ecommerce transactions on 3rd party partner sites. improvement possibilities exist if the microsites could be centrally
Dramatically expands sales opportunities from affiliate model or managed, enabling A/B tests and best practices applied across all
stand-alone ecommerce sites. sites.
Content Sponsorship Syndicated Surveys
Sponsor content on media sites for increased conversion rates. Place surveys on any partner site for new customer acquisition and
centrally manage and track the results.
Microsite Replacement Event Viewer Syndicated Storefront Content Sponsorship Application Feeds Syndicated Surveys

How OView Works
There are two components to OView. The first component is the
Application View which is the actual application to be placed on
desired websites. The second component is the Syndication Service
that provides all the necessary supporting capabilities to enable
successful Application Syndication.
Application View (AppView)
AppView is the actual application to be embedded on sites and
devices. Clients choose from standard capabilities listed below or
work with us to design fully custom applications:
• Social Media: Media player, calendar, ratings, email a friend,
social bookmarks, and galleries
• Content: RSS, HTML, MP3, JPEG, PNG, GIF, FLV,SWF
Syndication Service
The Syndication Service is the SaaS that provides organizations
everything necessary to successfully syndicate applications.
Content & Design
• Fully open system to create new design templates (xhtml) and
cascading style sheets (CSS) by site independently.
• Aggregate feeds and manage all syndicated content
• Add and manage advertising within the AppView through your
preferred ad server/network.
• Manage content by URL references to your rich media files on
preferred CDN.
Campaign Management
• Create campaigns, customized by site/device
• Track every website that embeds AppViews and block
undesirable sites.
• Full engagement analytics from every embedded site
aggregated for useful cross domain analysis, now you can see
how different sites drive different audience interactions.
• Includes auto-scaling to handle traffic spikes associated with
application syndication
AppView Services
We work with our clients to develop the most compelling user experiences to achieve their business objectives.
Analysis – Work with our experts to review metrics to develop more effective online solutions.
Design – Utilize our design specialists to design and deliver creative results driven applications for syndication.
Content and Service APIs – Create adaptors for your specialized content and/or services for syndication opportunities or create new ones.
Support – Utilize our infrastructure to support your custom application needs including 24/7 on-call, specialized script management, and system
requirements unique to your business.
Please reach out to us for a conversation or a demo.
Optaros
Corporate Headquarters www.optaros.com
10 Milk St P (617) 227-1855
11th Floor F (617) 224-5388
Boston, MA 02108 E info@optaros.com