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Most organizations are seeing diminishing returns from their traditional, interrupt-driven advertising approaches. A new marketing approach (Content Marketing) that emphasizes engaging target customers with helpful tools and content is proving to be quite effective. Many companies have set their marketing agenda to focus more on Content Marketing but are now struggling to develop compelling content/applications and syndicate them out to desired 3rd party sites and devices to get the content in front of the desired audience.
We help our clients solve these challenges to effectively implement a Content Marketing approach: