The Amateur-Expert Traveller” is a comprehensive report that describes 3 key trends influencing the travel industry and the impact of the current recession.
- The amateur-expert traveller: the internet has brought significantly more information to the average traveller’s fingertips – whether from professionally produced or user-generated content. Will your travellers still need you?
- The technological trip: technology has improved the booking experience immeasurably but the trip itself remains ripe for technological innovation.
- All niches great and small: niche travel services like adventure travel, religious travel and weddings offer opportunities for additional revenue.