Tony WisniewskiMarketing Career Highlights   914.258.0001                              tony.wisniewski@gmail.com
Marketing Expertise• Strategic Marketing• Brand Awareness• Integrated Marketing• Digital Marketing• Affiliate MDF Program ...
Strategic Marketing• Samsung Electronics - French Door Refrigerator  Launch   • Two tiered launch approach       • Soft = ...
Brand Awareness -Ice Cream Truck• Needed Innovative Brand  Awareness Vehicle• Worked with Local Agency to  Develop Graphic...
Brand Awareness -Subway Domination• Needed Awareness in Asian  Markets, Build Confidence in  Brand• Secured all 2-Sheet pa...
Brand Awareness -Asian Television• Continued Focus on Asian  Brand Awareness• Developed Locally Produced  and Aired Ads• D...
Brand Awareness -Asian Television• Continued Focus on Asian  Brand Awareness• Developed Locally Produced  and Aired Ads• D...
Brand Awareness -Asian Television• Continued Focus on Asian  Brand Awareness• Developed Locally Produced  and Aired Ads• D...
Brand Awareness -Asian Television• Continued Focus on Asian  Brand Awareness• Developed Locally Produced  and Aired Ads• D...
Brand Awareness -Guerilla Tactics• Developed Unique Awareness  Campaign for Urban Themed  Handset• Utilize Graffiti and Ta...
Integrated Marketing -Follow the Mermaid• Built SMS Opt-In Raffle  Promotion to Drive Awareness  of Store Locations• Timed...
Integrated Marketing -Cultural Domination    -./0%12 3%4567                                                               ...
Digital Marketing -Experience• Experienced in   • Analytical Tools   • SEO, SEM   • Media Buy   • Website Design   • Media...
Digital Marketing -                                                          Like Us                                      ...
Co-Op Marketing -Turnkey MDF Program• Developed Turnkey Dealer Co-  Op Program   • Voluntary Program   • 1/3-2/3 MDF Split...
Tony WisniewskiTHANK YOU!!!!   914.258.0001                tony.wisniewski@gmail.com
Upcoming SlideShare
Loading in …5
×

Tony wisniewski marketing highlights

247 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
247
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Tony wisniewski marketing highlights

    1. 1. Tony WisniewskiMarketing Career Highlights 914.258.0001 tony.wisniewski@gmail.com
    2. 2. Marketing Expertise• Strategic Marketing• Brand Awareness• Integrated Marketing• Digital Marketing• Affiliate MDF Program Management
    3. 3. Strategic Marketing• Samsung Electronics - French Door Refrigerator Launch • Two tiered launch approach • Soft = Basic models to gain footprint • Hard = Advanced models to gain Share of Consumer • Competitive research and Market Position Strategy • $6.1 Million North American Launch budget • Multi-media spend including television and print
    4. 4. Brand Awareness -Ice Cream Truck• Needed Innovative Brand Awareness Vehicle• Worked with Local Agency to Develop Graphics• Rented, Wrapped and Locally Staffed• Retail and Event Focused Activation• 5 Day per Week Operation at times of High Traffic• Hit of the Summer! • Replicated in 3 Markets.
    5. 5. Brand Awareness -Subway Domination• Needed Awareness in Asian Markets, Build Confidence in Brand• Secured all 2-Sheet panels in Flushing, NY MTA Station• 3 Month Duration• Directed Agency on Design and Execution • Layout • Translation • Photo Shoot • Panel Layout - 39 in All• Net Result is 60% increase in Brand Awareness in Asian Neighborhoods
    6. 6. Brand Awareness -Asian Television• Continued Focus on Asian Brand Awareness• Developed Locally Produced and Aired Ads• Directed Network on Target and Message• Produced Two Commercials that Run in Rotation• Negotiated 6 Month Buy, Twice Daily Rotation
    7. 7. Brand Awareness -Asian Television• Continued Focus on Asian Brand Awareness• Developed Locally Produced and Aired Ads• Directed Network on Target and Message• Produced Two Commercials that Run in Rotation• Negotiated 6 Month Buy, Twice Daily Rotation
    8. 8. Brand Awareness -Asian Television• Continued Focus on Asian Brand Awareness• Developed Locally Produced and Aired Ads• Directed Network on Target and Message• Produced Two Commercials that Run in Rotation• Negotiated 6 Month Buy, Twice Daily Rotation
    9. 9. Brand Awareness -Asian Television• Continued Focus on Asian Brand Awareness• Developed Locally Produced and Aired Ads• Directed Network on Target and Message• Produced Two Commercials that Run in Rotation• Negotiated 6 Month Buy, Twice Daily Rotation
    10. 10. Brand Awareness -Guerilla Tactics• Developed Unique Awareness Campaign for Urban Themed Handset• Utilize Graffiti and Tattoo talent• Nighttime “Bombing” of stores• In-Store Appearances and Leave Behind Art
    11. 11. Integrated Marketing -Follow the Mermaid• Built SMS Opt-In Raffle Promotion to Drive Awareness of Store Locations• Timed with Siren Fest at Coney Island• Tactics: • Online, SMS and MMS Activation • Posters and Flyers in 50 Regional Locations • Themed Festival Giveaways • Costumed Mermaid at Festival
    12. 12. Integrated Marketing -Cultural Domination -./0%12 3%4567 !"#$%&$(• Tasked to Increase Sales in !"#$"%&( Asian Communities )%*+,$"%• Tactics Used • Subway Ad Domination 89%:";$:#%<=>?%@AB%CDB%EFB% • In-Language Materials )*+,-.#/0#12 $G%HIJ%K3%LM%NOPQ 34567#89$ :;<#=>?@ABC • In-Language Street DE#FG#@#HI#5JKLMNO PQR#STUV% 5JP34_VS` !"#$%&()*+ !,-./(01+ WXXYZ[(]^ Team Presence • ROP Advertising in High RS6%TB $ 50 2345678(893:(;< Visibility Newsprint =>?@AB(CDB(EB(F2G H(IJ(KL !"#$%&()*+, !"#$%&$(&)*(+$%#,-$+()".(&#&,/&0/$($#$%123$%$4(5,+,.(6$.%"7-+4-"6("%(&(8$.%"9!:(+."%$(;"%(,);"%6&.,")(")(+7$-,;,-(<$%6+( • Television Buy &)*(!")*,.,")+(";(:$%#,-$=(-"#$%&$(&%$&+=(3&)*+$.(-&7&0,/,.,$+(&)*(&)1(&77/,-&0/$(%$+.%,-.,")+4(>&.$+=(+$%#,-$+(&)*(;$&.?%$+( +?0@$-.(."(-3&)$4(8$.%"9!:(%$/&.$*(.%&*$6&%A+=(+$%#,-$(6&%A+=(&)*(".3$%(,).$//$-.?&/(7%"7$%.1(&%$(.3$($B-/?+,#$(7%"7$%.,$+( ";(8$.%"9!:(C,%$/$++=(D)-4(E)*%",*(,+(&(.%&*$6&%A(";(F""/$(D)-4(( • Event Sponsorships
    13. 13. Digital Marketing -Experience• Experienced in • Analytical Tools • SEO, SEM • Media Buy • Website Design • Media Generation • Facebook Community Building • Twitter Utilization
    14. 14. Digital Marketing - Like Us WINIntegrated Dealer Campaign and• Request by Dealer to Develop a pair of Yankee tickets Online Presence plus: 2 hour Pregame Party at Yankee Stadium (Malibu Rooftop Deck) • Built 5 Facebook Pages GAME DAY • Developed In-Store Ads Sept. 7th • Executed SMS Promotion 30inPairs July 15 through August 15 30 Days Winners will be notified by 08.24 to build page “Likes”• Promotion Like us Follow us fb.me/MetroBK001 888.8metro8 | metropcs.com @MetroBK001 Limited time offer, subject to change, offer ends August 15, 2011. Only followers of our Twitter feed and Likes to our Facebook page are eligible to win. One pair per winner. 30 winners will be selected. Must be able to attend on September 7th. Odds depend on the number of entries. No purchase neccessary. Coverage and services not available everywhere. Visit metropcs.com or a MetroPCS store for information on specific Terms and Conditions of Service, coverage areas, handset capabilities and any applicable restrictions. Rates, services and features subject to change. MetroPCS related trademarks, service marks, and other intellectual property are the exclusive properties of MetroPCS Wireless, Inc. • 30 Day Campaing • SMS blast to current customers • Customized posters in each location• Results • SMS Accepts = 412 • FB Likes = 626• Total Cost = $5,000
    15. 15. Co-Op Marketing -Turnkey MDF Program• Developed Turnkey Dealer Co- Op Program • Voluntary Program • 1/3-2/3 MDF Split • Ground level Tactics Employed • Flyer Teams • Direct Mail • Door Tags • Events• 170 Door Participation in October• $150,000 Monthly Spend
    16. 16. Tony WisniewskiTHANK YOU!!!! 914.258.0001 tony.wisniewski@gmail.com

    ×