SOCIAL MEDIA"a group of Internet-based applicationsthat build on the ideological andtechnological foundations of Web2.0, and that allow the creation andexchange of user-generatedcontent. Furthermore, social mediadepend on mobile and web-basedtechnologies to create highlyinteractive platforms through whichindividuals and communitiesshare, co-create , discuss, andmodify user-generated content. Itintroduces substantial and pervasivechanges to communication betweenorganizations, communities andindividuals" by Andreas Kaplan andMichael Haenlein
CAREER INSOCIAL MEDIASocial media plays vital role forbusinesses to market theirproducts and services, thisgives job opportunity formost people to work fromtheir homes and promotedifferent products andservices within their socialcircles.
Importance ofSocial MediaRecent surveys by different companies on social mediaaudience reveal very interesting findings:• Three out of four persons feel positive afterparticipating in social networking.• Social media is dominating internet usage whereabout one fourth of the time people use to spendon these websites whilst online.• Females spend 25% more time on social media thanmales.• Social networking is happening during work as well.• More people accessing these websites throughmobile phones than computers.• Facebook & Twitter are among the top five socialnetworking sites.
EIGHT COMPELLING REASONSOF SOCIAL MEDIA MARKETINGTransformation of marketing preference from traditional way to social media is on the rise. Conventionalmarketing is in practice for many decades now. This is the reason due to which this style consideredsuitable for businesses today. However, trend is shifting towards social networking rapidly. There are manyconvincing reasons due to which this change is happening but in this article, we will look at eightcompelling motives:Marketing with trustworthy personnel: Organizations look for trustworthy individuals as their brandambassadors. Social media is the ideal platform for such business model. As every individual, istrustworthy within his own social circle. Organizations build their fan list, use their fans as their brandambassadors, and ask them to communicate brand value among their respective groups. This job fallsunder their comfort zone due to social media, as while sitting at their home they can interact with theirloved ones. Consequently, this increases sales conversion rate.No geographical barriers: Internet has removed geographical barriers in all occupations. International businessplayers are operating seamlessly at global level since the advent of internet. Since social networking workson internet, so it automatically inherits this benefit.Appropriate Approach For All Cultures: First predicament that comes to mind when you are operating atglobal level, is how to make suitable marketing approach, that go well with different cultures. Socialnetworking is a resolution to this hitch, as brand ambassadors are bridging this gap of different culture oforganization and the target market. Since brand ambassador belongs to the same culture, his marketingcampaign is acceptable to his social circle. Thus, social networking is the superlative gizmo forglobalization.
EIGHT COMPELLING REASONS OFSOCIAL MEDIA MARKETINGOnline After Sales Reviews: Online businesses have competitive edge over its counterpart because theirpotential buyers are few clicks away from accessing the online reviews of the particular product or service.This fact influences their decision-making and puts weight on sales person’s argument.Rising Trend Of Social Media Usage: As per recent surveys conducted by several companies, reveal Facebookalone holds more than 1.2 billion users and is dominating the social media. This validates that social mediausage is increasing rapidly. Furthermore, people use more than half of their online time on social media.This clearly shows that in future social media will become the most popular platform for marketing inorder to reach masses.Falls In Comfort Zone: It is convenient for the buyer to procure things online sitting on the couch rather thanvisiting shops or offices in person. On top of this, brand ambassadors and companies promote differentproducts and services while sitting in their offices and houses yet manage to increase their sales and brandawareness.Effective Market Feedback On Campaigns: Beauty of social media is interaction. This provides effectiveplatform for getting accurate feedback from the buyer/consumer. This information is important torationalize marketing strategy, Improving or introducing new products and services.Cost Effective Channel: Social networking is one of the most cost effective marketing medium. As it, requireless money to advertise than other mediums like TV, Telemarketing etc.