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Excelerator Project Review #1
 

Excelerator Project Review #1

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This is our Excelerator presentation for the project review

This is our Excelerator presentation for the project review

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    Excelerator Project Review #1 Excelerator Project Review #1 Presentation Transcript

    • Excelerator
      The CAPS Excelerator course is designed for entrepreneurial minded students seeking high-tech resources and cross-disciplined teams to “Innovate” and “Accelerate” their ideas. It will combine separate strands of CAPS and engage them in a high speed process that takes an idea from conceptualization through validation and production to commercialization.
      CAPS Student: Otis Latimer & Will Janz
    • Introductions
      • Who we are
      • Otis Latimer, Jr.
      • Will Janz
      • What do we do?
      • We come up with the name, logo, and all other “marketing aspects” of Excelerator
      CAPS Student: Otis Latimer & Will Janz
    • Details of request
      • Objectives
      • To get the program known, spread the name, let people know what’s going on and get students enrolled in for next year’s classes
      CAPS Student: Otis Latimer & Will Janz
    • Details of request cont.
      • Strategy for marketing
      • Put emphasis on the “Accelerate” sound by showing speed and sleekness in the logo, but spelling it with “Excel” in the beginning, getting people to look at it as a place where their ideas can further
      CAPS Student: Otis Latimer & Will Janz
    • Details of request cont.
      • Target Audience
      • Current and potential students, both in and not in CAPS
      • And of course the parents
      CAPS Student: Otis Latimer & Will Janz
    • Timelines and Deadlines
      CAPS Student: Otis Latimer & Will Janz
    • Agenda
      Agenda
      • Our Timeline
      • Timeline of deliverable projects
      • Competitor Research
      • Research about competitors and competing products.
      • Samples of Work
      • Examples of work you have developed thus far
      • How we beat our competition
      • How we get things done efficiently
      • Our Client Pitch
      • Client Approval
      CAPS Student: Otis Latimer & Will Janz
    • Agenda
      Competetition
      • Our competition would be on a larger scale, since what we are doing is usually only conceived in colleges and business.
      • Places local like-
      • The Lawrence Regional Tech Center
      • NISTAC(National Institute for Strategic Technology Acquisition & Commercialization)
      • National Places like-
      • Sunshine Suites
      CAPS Student: Otis Latimer & Will Janz
    • Agenda
      Examples of work so far
      CAPS Student: Otis Latimer & Will Janz
    • Agenda
      Examples of work so far
      CAPS Student: Otis Latimer & Will Janz
    • Agenda
      Examples of work so far
      CAPS Student: Otis Latimer & Will Janz
    • Agenda
      Examples of work so far
      CAPS Student: Otis Latimer & Will Janz
    • Excelerator
      Target Audience
      Problem/Barrier
      How We Help
      • High school students
      • Colleges
      • Parents
      • Not many people know what CAPS or the classes in it entail of and will probably know less about what the Excelerator program is
      • We help reach out to the core target audience of High school students by designing aspects that are appealing to them and suggesting marketing strategies that will attract them
      CAPS Student: Otis Latimer & Will Janz
    • How we beat the competition
      • What They Do!
      • What we will do To Beat them!!
      They engage different strands of businesses to collaborate on something and get it jumpstarted out into the world
      We plan on doing the same, except much much earlier on, which will not only increase student success rate but will prepare them for the real deal
      CAPS Student: Otis Latimer & Will Janz
    • Client Pitch and Approval
      We plan to achieve our goal via structured research, compilation of said research, and combining it all together to make an awesome logo, class names, awesome marketing strategies, etc.
      For approvals, we will have the client sign a sheet of paper stating that the ideas presented have been approved.
      CAPS Student: Otis Latimer & Will Janz