OUTSOURCE STRATEGIES INTERNATIONAL
Why is Choosing the Right Keyword in a SEO Campaign for a
Plastic Surgeon Important?
Ar...
Tips for Choosing the Right Keywords
If you are planning to choose the keywords yourself, let me provide you with a few
ti...
Keyword Research Tools
There are a number or tools that can help you find the most relevant keywords.
Popularity of the se...
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Why is choosing the right keyword in a campaign for a plastic surgeon important

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Keyword optimization is one of the most effective SEO techniques. Choosing the right keywords for your medical website can make it easier for search engines and potential patients to access your practice quite easily.

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Transcript of "Why is choosing the right keyword in a campaign for a plastic surgeon important"

  1. 1. OUTSOURCE STRATEGIES INTERNATIONAL Why is Choosing the Right Keyword in a SEO Campaign for a Plastic Surgeon Important? Are you a plastic surgeon looking to optimize your medical website so that you can reach more patients and make your services available to a larger group? Keyword optimization is what you should begin with. Keywords are the words someone who is searching for any service / product types into the search engine. Using the right keywords in your website content will boost your internet marketing efforts and bring you significant results. The right keywords and phrases will add uniqueness and relevancy to your content and make it more appealing to search engines as well as your target audience. Importance of Right Keyword Selection Keyword selection is the foundation for all your other SEO efforts, whether it is PPC campaign, link building or others. Keywords that you integrate in your content will be indexed by search engines to classify your website. The basic idea is that to make it easy for potential patients to find you, it is crucial to identify what search terms are being used to locate your services. Ask this question to yourself, “What would someone type into Google or other search engines to search for the treatments I offer? Call: 1-800-670-2809 www.outsourcestrategies.com/
  2. 2. Tips for Choosing the Right Keywords If you are planning to choose the keywords yourself, let me provide you with a few tips that may be helpful. The very first step is to create a list of keywords that ideally describe your treatments and services. With top keywords that are too generic, you may face great competition. For instance, try a search using the keyword “plastic surgeon”. Look at the huge number of results that appears. Generic keywords face tough competition. Less competitive, relevant keywords are ideal. Target those people searching for your specific plastic surgery procedures to address specific concerns, as for instance “breast reduction surgery” or “treatment for too large breasts.” In my view, geo-targeted long tail keywords work much better than single keywords. Instead of the highly competitive term “male back liposuction”, adding the specific location, Manhattan will get you significant results for “male back liposuction Manhattan”. I would strongly recommend that you consider the keyword density in your content. Over use of keywords may result in penalization from Google. Where to Place the Keywords? Keyword placement is as important as finding the right keyword. There are indeed more places to place your medical SEO keywords to boost your rankings. Title tags: Title tags tell search engines what your page is all about. Title tag optimization with relevant keywords makes it easier for users to identify you. Limit your title tag to 65 characters or less. Title tags for every web page should be unique. Multiple pages with the same title can make it difficult for search engines to determine the page that deserves to be ranked. Make sure not to include stop words such as “a, of, about, but, be” and others in your title tag. Call: 1-800-670-2809 www.outsourcestrategies.com/
  3. 3. Keyword Research Tools There are a number or tools that can help you find the most relevant keywords. Popularity of the search term can be identified with such tools. Some free tools that you can rely on include Google Wonder Wheel, Google AdWords, Wordtracker and Market Samurai. Google Places for Business app can also get you found in local searches by updating your information, contact details, and images more quickly via iPhone and iPod Touch. Incorporating the chosen keywords in your content in an appropriate manner can help your content go viral, attracting more new patients to your website. A professional SEO company can help you with their in-depth keyword research and analysis, targeting the right audience. About OSI Outsource Strategies International (OSI), is an affordable medical SEO Company in Tulsa, Oklahoma, specializes in providing result-oriented SEO solutions for your medical websites. OSI provides SEO website design, a full range of medical SEO services and many more. Call: 1-800-670-2809 to know more about OSI and its services. Call: 1-800-670-2809 www.outsourcestrategies.com/

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