What should physicians do to get local seo optimized
Summary: Local SEO services can help physicians increase their patient base by
reaching potential patients in their city or state. Services provided by reliable SEO
companies will ensure great results.
What Should Physicians Do to Optimize Website for Local Market
Studies show that the majority of local consumers now search the internet to find
local businesses. For physicians looking to improve their patient base, an ideal option
would be to optimize their healthcare websites for the local market. Local SEO will
help targeted patients in your geographical location find you and benefit from your
services. An effective local internet marketing campaign is therefore crucial to any
medical practice’s success.
Get More Local Patients – What Can Be Done?
• Keyword analysis: Research keywords and phrases most relevant to your
practice, considering what your potential patients may use to search for your
services. Dedicated pages for each primary keyword will help your website
become more relevant for these phrases. Geo-specific optimization involves
peppering your keywords with the name of your city or region such as “back
pain treatment Brooklyn”.
Place your geo tag format in Meta tags, description, site content and incoming
link anchor text. This placement gives the page an extra push when someone
searches for your business. If you are a physician in Houston and have a
Google + profile with optimized keywords, your practice will get listed in
Google search results for physicians providing services in Houston.
• Local listings: You need to create and claim a local profile on Google, Yahoo
and other search engines, targeting your specialty. Your local listing is what
will show (usually) for localized search results. Google+ Local pages are
integrated with Google Search, Google Maps, and Google Mobile. Provide
images and videos related to your service in the Google Places listing. This is
an ideal way to populate and optimize your listing. Ensure your profile page is
• Acquire citations: List your practice in other online business directories such
as Yellow Pages, Yelp, CitySearch, Insider Pages, MerchantCircle and others.
Citations work like links in improving the credibility of your practice. A citation
is any place online that uses your company NAP (name, address, phone
number) all on the same page, in the same format as your local listing just as
“128 Central Park S, New York, NY 10019”. Your local citation efforts should
match your local listing.
• Earn reviews: Local listing reviews are an important factor for ranking in
search engines. Quantity and quality of reviews left for your business on your
Google Places page is one of the most important local ranking factors. How
positive the reviews overall are, is also considered. Satisfied patients leaving
great reviews on your Google local page and business directories can improve
your rankings and bring you more targeted traffic.
• Add contact to every page: Make sure your name, address and phone
number are used on every page of your site, in the same format as it is in
your Google local listing page. Footer is the ideal location.
• Social platforms: Shared content in the form of blogs, images, and videos
that get more +1 s, re-tweets, comments and likes are more likely to go viral
in search engines. Make sure to create business profiles on all major social
media platforms such as Facebook, Google+, Twitter, and others. Display
social media icons, prominently on your business page. Google+ is an
important social network for local market as it uses the Google Maps local
business pages in conjunction with its business listings section. Advanced
marketing features such as Hangouts (video chats) and Circles in G+ can
provide your practice with a powerful network that will help boost your online
An experienced medical SEO company can provide result-oriented local SEO
services for physicians along with monthly SEO reports on keyword and search
engine rankings. The expert SEO team in such companies utilizes ethical on-page /
off-page strategies and innovative SEM techniques to provide your medical business
with maximum online exposure, enabling more patients to find you and benefit from
About Outsource Strategies International
Outsource Strategies International (OSI) is a leading healthcare business process
outsourcing company, focused on providing reliable medical billing and coding
services .OSI's physician SEO solutions are customized to meet individual client
requirements and promises your website a high rank in popular search engines.
For more details, logonto :http://www.outsourcestrategies.com