Healthcare marketing improve google rankings and relevant trafficDocument Transcript
Improve Google Rankings
And Relevant Traffic
Effective healthcare marketing is vital to improve Google rankings and relevant
traffic. Apparently, the healthcare industry is highly competitive and plagued with
controversies as can be seen form the large number of lawsuits in the industry.
These do infuse a sense of doubt and skepticism among the people at large. Effective
medical SEO can relieve people’s apprehensions about your healthcare practice,
treatment regimen, or product.
Healthcare marketing is all about increasing your exposure and helping you develop
a potential patient base. A customized and efficient search engine optimization
program can increase your visibility in Google and also in Facebook, Google+,
Twitter, and more. These are the various search engines and professional social
networks where most web users, especially Americans, throng around.
What Makes Up Successful Medical Marketing?
Marketing through medical SEO is the sure way to get into the visibility and
confidence radar of healthcare consumers. Successful search engine optimization for
medical web marketing includes:
Keyword research – Keywords are the keys with which content optimization
is achieved. Your website must be optimized for relevant primary and
secondary keywords. Keywords must be pertinent and competent. That is,
people are more likely to enter those words in the Google search box.
Definitely, this gives a greater opportunity for your website to appear in
Quality content writing and SEO copywriting – Content is all in all in
SEO. Without quality content no healthcare marketing strategy is likely to
hold water. Google’s algorithms can quite easily track down any content that
is duplicated, not updated, and is overstuffed with keywords.
Web designing – A website must load faster, have a user-friendly interface,
be secure and incorporate social media sharing options. An existing website
may have to be redesigned or overhauled if it just isn’t delivering or is not
meeting the aforementioned SEO-specific guidelines.
Link building – Building up links in your website is an important means of
attracting traffic to you. A major way of doing this is to submit blogs and
articles to high quality general information and article sites.
Social media marketing – People share the stuff they like on Facebook,
Twitter, and Google+ . These communities can spread positive or negative
vibes about a healthcare practice more effectively than large scale, expensive
ad campaigns. The trial launch of Facebook’s Graph Search has supported this
fact. For successful medical marketing it is really important to build up an
active social media profile and incorporate sharing options on your web
pages, blogs and articles.
Local SEO – If your healthcare practice is most likely to be visited by, or is
more accessible to, patients from a particular geographic region, it is
important that your SEO campaign targets that particular area.
Conversion optimization – Traffic contributes a lot to search engine
rankings. However, traffic alone would not make a website successful for the
healthcare practice unless those who visit sign up for its services or perform
some other call to action. Conversion optimization ensures that majority of
the people who visit your site actually sign up.
If your online healthcare marketing strategy brings all these features together, your
website will take a phenomenal turn to improve Google rankings and relevant traffic.
About Outsource Strategies International
Outsource Strategies International (OSI) provides innovative medical marketing
services to effectively market your healthcare products and services. Our
comprehensive medical web marketing solutions include effective marketing
strategies and tactics that work best for your medical website.
8596 E. 101st Street, Suite H
Tulsa, OK 74133
Main: (800) 670 2809
Fax: (877) 835-5442