Social computing: taking the long view

David Osimo - Tech4i2 ltd.
@osimod
#socialcoMS
“ in the short term we overestimate,
in the long term we underestimate”
Paul Saffo
Social computing: taking the long view

Today’s storyline
Social computing matters : it has deep roots and it’s changing our society and economy
The best is yet to come : future opportunities dwarf present impact
Europe is not ready : to grasp these opportunities, institutional change is necessary

SC: Much more than pets’ shows

A different idea of technology
Traditionally, computing is about automation : technology substitutes humans, humans should adapt
Social computing is about augmentation : technology adapts to and augments human capacity (Engelbart 1962)

Social Machines “ The brilliance of social-software applications like Flickr, Delicious, and Technorati is that they […] devote computing resources in ways that basically enhance communication, collaboration, and thinking rather than trying to substitute for them ." http://www.technologyreview.com/InfoTech/wtr_14664,258,p1.html

Mendeley CKAN Examples: Science blogs Arxiv Usefulchem (Open Access) Journals Openannotation.org Open Aire DataNet (US) Science2.0: opening up the discovery process Burgelman, Osimo and Bogdanowicz 2010. Science 2.0 (change will happen ...) http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2961/2573

Government 2.0: innovation without permission commentneelie.eu

Enterprise 2.0: accessing micro-expertise innocentive.com

Services that get better the more people use them “ Hands-on care by health professionals can't scale. One-on-one advice from professional intermediaries, like librarians, can't scale. Networked peer support, research, and advice can scale. In other words: Altruism scales.” Susannah Fox http://egov20.wordpress.com/2011/11/03/collaborative-e-government-public-services-that-get-better-the-more-people-use-them/

Looking ahead

The implicit web: effortless sharing findings.com

Games and persuasive technologies: from conversation to action
“ Smartphone health apps won't be used daily. Self-report fails. Texting programs annoy. Enchanted objects will have the most impact.” Joe Kevdar
http://www.vitality.net/glowcaps.html

Making sense of big data (and making money out of it)
Big data getting bigger …
Facebook (800M users) valuation: 94 B$ Impact across economy (+60% margin in retail McKinsey 2011) “ More data beat better algorithm” … more important … … and more American US EU Raw data Value added services

Plenty of opportunities ahead but… how can Europe think like the web? 1 1 http://blog.jonudell.net/2011/01/24/seven-ways-to-think-like-the-web/

What Europe needs is not a flagship 2.0
Framework conditions:
Remove barriers,
Risk capital, fast failure
Privacy, openness and data ownership,
Big data skills and career of scientist,
Media literacy
Agile innovation funding:
Open and multidisciplinary,
Meritocratic and reputation-based,
Small scale and flexible
e.g. via inducement prizes

Thank you!
[email_address]
@osimod
http://egov20.wordpress.com

Back up

Percolating through society
From a purely consumer service to:
Science 2.0
Government 2.0
Enterprise 2.0
Anything 2.0
“ there are more smart people outside the company than in it” Bill Joy: or government

Web squared: sharing everyware

A reality check
Employees, researchers, citizens adopt slowly
Social software makes up 0,9% of overall software market
Privacy: “if you are not paying for it, you’re not the customer: you’re the product being sold”
“ Key is risk management, not risk avoidance”

Social computing: taking the long view

by osimod on Feb 01, 2012

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Social computing: taking the long view — Presentation Transcript