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Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
Os Brockmeier
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Os Brockmeier

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Transcript

  • 1. What do you mean, “marketing?” Joe 'Zonker' Brockmeier Editorial Director, Linux.com www.dissociatedpress.net jzb@zonker.net    
  • 2. Is this talk for you?    
  • 3. Three types of projects    
  • 4. Scratching your own itch    
  • 5. Benign neglect (The most typical project)    
  • 6. User-centric    
  • 7. Marketing can't solve other problems    
  • 8. Marketing isn't always bad    
  • 9. Marketing and Public Relations – why you want to bother    
  • 10. Bring in new users    
  • 11. Attract developers    
  • 12. Share code    
  • 13. Ok, I'm convinced. Now what?    
  • 14. Sorry, no budget    
  • 15. That's OK. Traditional methods don't work well for open source anyway.    
  • 16. What can I do?    
  • 17. Word of mouth    
  • 18. Presentations    
  • 19. Write articles (and make money!)    
  • 20. Press (Let us do the writing for you...)    
  • 21. You already have the world's most advanced advertising tool...    
  • 22. The Internet    
  • 23. A good project Web page goes very far.    
  • 24. Doing it right...    
  • 25. Doing it right...    
  • 26. FAQ, about page, contact info, etc.    
  • 27. Do's and Don'ts    
  • 28. Embrace non-developers (and put them to work...)    
  • 29. “Just grab the code from [insert RCS here...]”    
  • 30.    
  • 31. Bad: source repository only    
  • 32. Better: Source tarball (with clear instructions)    
  • 33. Great: Distro-specific packages    
  • 34. Spectacular: VMware or other virtual machine image with pre-configured environment    
  • 35. Who needs a manual? Just read the source code?    
  • 36. Good documentation is great marketing    
  • 37. Dissing other projects    
  • 38. Talk about why your project is great, not why other projects suck rocks.    
  • 39. We'll release when we're ready    
  • 40. Predictable release cycles bring, and keep, users    
  • 41. Care and feeding of the press: http://www.netpress.org/careandfeeding.htm l    
  • 42. Introduce yourself    
  • 43. Be sincere (even if you have to fake it)    
  • 44. Send updates to relevant publications    
  • 45. Have a (reliable) press contact    
  • 46. Don't flame    
  • 47. Become the media    
  • 48. Good luck!    
  • 49. Thanks!    

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