CURRENT SITUATION• 20% of the Swedish people ride the bike every day.• 30% of the Swedish people ride the bike every week.
CURRENT SITUATION• 173000 stolen bikes in 2011 in Sweden.• Sweden one of the countries with the highest percentage of  bic...
WHAT ARE THE CURRENT SOLUTIONS?
MARKET SURVEY  • More than 55% of the see their bike as their primary    transportation tool.  • 65% interested in add-on ...
PRODUCT DESCRIPTION
PRODUCT DESCRIPTION
PRODUCT DESCRIPTION
PRODUCT DESCRIPTION
PRODUCT DESCRIPTION
BUSINESS MODEL
TMB-NETWORK
WHO ARE OUR CUSTOMERS?
EVERYONE WITH A BIKE.
FROM THE BIKE USER, THAT KNOWS WHAT KINDOF BIKE THEY WANT…
…TO THE POOR STUDENT CAN’T NOT AFFORDTO LOSE THEIR BIKE
THREE SEGMENTS1. Sara the Young Student2. Peter the Young Professional3. Eva the Older Professional
MARKETING STRATEGIES - INDIVIDUAL VALUES• Functional value
MARKETING STRATEGIES - INDIVIDUAL VALUES• Psychological Value
MARKETING STRATEGIES - INDIVIDUAL VALUES• Social Value
MARKETING STRATEGIES - SOCIETAL VALUES• Society Value• Environment Value
MARKETING STRATEGIES – RELATIONSHIPMARKETING• Business Partner relationships• Customer relationships
MARKETING STRATEGIES - POSITIONING ANDIDENTITY• Branding and Design
Ride On!
Track My Bike at Uppsala University
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Track My Bike at Uppsala University

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Track My Bike is a GPS Bike Innovation which got the Faculty Award in the Marketing Challenge at Uppsala University in 2012.

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Track My Bike at Uppsala University

  1. CURRENT SITUATION• 20% of the Swedish people ride the bike every day.• 30% of the Swedish people ride the bike every week.
  2. CURRENT SITUATION• 173000 stolen bikes in 2011 in Sweden.• Sweden one of the countries with the highest percentage of bicycle theft in the world.• Thefts has increased with as much as 9 % since 2010.
  3. WHAT ARE THE CURRENT SOLUTIONS?
  4. MARKET SURVEY • More than 55% of the see their bike as their primary transportation tool. • 65% interested in add-on app services as performance indicators such as calorie counter or exercise tool. • 70% trust smartphone or “future internet service rather than police. The GPS is smarter than the police.the police dont have time. The police dont really care about my bike.
  5. PRODUCT DESCRIPTION
  6. PRODUCT DESCRIPTION
  7. PRODUCT DESCRIPTION
  8. PRODUCT DESCRIPTION
  9. PRODUCT DESCRIPTION
  10. BUSINESS MODEL
  11. TMB-NETWORK
  12. WHO ARE OUR CUSTOMERS?
  13. EVERYONE WITH A BIKE.
  14. FROM THE BIKE USER, THAT KNOWS WHAT KINDOF BIKE THEY WANT…
  15. …TO THE POOR STUDENT CAN’T NOT AFFORDTO LOSE THEIR BIKE
  16. THREE SEGMENTS1. Sara the Young Student2. Peter the Young Professional3. Eva the Older Professional
  17. MARKETING STRATEGIES - INDIVIDUAL VALUES• Functional value
  18. MARKETING STRATEGIES - INDIVIDUAL VALUES• Psychological Value
  19. MARKETING STRATEGIES - INDIVIDUAL VALUES• Social Value
  20. MARKETING STRATEGIES - SOCIETAL VALUES• Society Value• Environment Value
  21. MARKETING STRATEGIES – RELATIONSHIPMARKETING• Business Partner relationships• Customer relationships
  22. MARKETING STRATEGIES - POSITIONING ANDIDENTITY• Branding and Design
  23. Ride On!

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