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June 2016
Latin America (LATAM) Forecast Update, 2015–2020
Cisco Visual Networking
Index (VNI) and
VNI Service Adoption
Sales Director, Argentina Uruguay & Paraguay
Gonzalo Valverde
2© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
VNI
Cisco VNI Forecasts are complementary and statistically aligned.
Service Adoption
Forecast
Fixed & Mobile
IP Traffic Forecast
FIXED MOBILE RESIDENTIAL MOBILE BUSINESS
Cisco Visual Networking Index (VNI)
Global service adoption and IP traffic growth
3© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global IP Traffic & Service Adoption Drivers
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
2015 2020
3.0
Billion
4.1
Billion
More
Internet Users
More
Devices and
Connections
Faster
Broadband
Speeds
More
Video Viewing
16.3
Billion
26.3
Billion
24.7
Mbps
47.7
Mbps
70% of
Traffic
82% of
Traffic
IP Broadband
Growth Drivers
By 2020
4© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
LATAM IP Traffic & Service Adoption Drivers
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
2015 2020
285
Million
394
Million
More
Internet Users
More
Devices and
Connections
Faster
Broadband
Speeds
More
Video Viewing
1.3
Billion
2.0
Billion
25.3
Mbps
46.3
Mbps
64% of
Traffic
82% of
Traffic
IP Broadband
Growth Drivers
By 2020
5© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Overview
6© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
2.3 zettabytes is equal to:
•  10X more than all IP traffic
generated in 2010 (232 exabytes)
•  33 hours of ultra-HD video per
person of the world population
By 2020, global IP traffic will
reach an annual run rate of
2.3 zettabytes per year
•  One trillion gigabytes
•  Approximately 1021
(1,000,000,000,000,000,000,000 bytes)
What is a zettabyte?
Establishing the Zettabyte Era
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
7© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
31,8%
0%
5%
10%
15%
20%
25%
30%
35%
2010-2015 CAGR
Projected in 2011
Actual (Reported in 2016)
31.6%
VNI Projections and Actuals (Global)
Actual growth has been within 10% of projected growth
Compound
Annual
Growth Rate
(CAGR)
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
8© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
22% CAGR
2015–2020
Global IP Traffic Growth / Top-Line
Global IP traffic will increase 3-fold from 2015─2020
72,5
88,7
108,5
132,1
160,6
194,4
0
50
100
150
200
250
2015 2016 2017 2018 2019 2020
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
9© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
22% CAGR
2015–2020
0
50
100
150
200
250
2015 2016 2017 2018 2019 2020
Middle East and Africa (MEA) (41% CAGR)
Latin America (LATAM) (21% CAGR)
Central and Eastern Europe (CEE) (27% CAGR)
Western Europe (WE) (20% CAGR)
North America (NA) (19% CAGR)
Asia Pacific (APAC) (22% CAGR)
Global IP Traffic Growth / Regions
MEA has the highest growth rate (41%) from 2015–2020
APAC will generate 35% of all IP traffic by 2020
30.4%
34.9%
6.0%
14.4%
8.8%
5.6%
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
10© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
21% CAGR
2015–2020
0
2
4
6
8
10
12
14
2015 2016 2017 2018 2019 2020
Chile (21% CAGR)
Argentina (18% CAGR)
Mexico (20% CAGR)
Rest of LATAM (23% CAGR)
Brazil (21% CAGR)
LATAM IP Traffic Growth / Regions
Rest of LATAM has the highest growth rate (23%) from 2015–2020
Brazil will generate 38% of LATAM IP traffic by 2020
25.9%
37.8%
10.0%
20.6%
5.7%
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
11© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Drivers
12© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Internet Users
From 3.0 billion in 2015 to 4.1 billion by 2020 at 6.5% CAGR
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
North America
344 Million by 2020
CAGR 1.6%
Latin America
Western Europe
363 Million by 2020
CAGR1.6%
Middle East & Africa
Central & Eastern Europe
Asia Pacific
329 Million by 2020
CAGR 4.8%
394 Million by 2020
CAGR 6.7%
445 Million by 2020
CAGR 10.8%
2.2 Billion by 2020
CAGR 7.9%
13© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Device and Connections
From 16.3 billion in 2015 to 26.3 billion by 2020 at 10% CAGR
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
North America
4.5 Billion by 2020
CAGR 12%
Latin America
Western Europe
3.7 Billion by 2020
CAGR 12%
Middle East & Africa
Central & Eastern Europe
Asia Pacific
1.9 Billion by 2020
CAGR 10%
2.0 Billion by 2020
CAGR 8%
2.4 Billion by 2020
CAGR 9%
11.7 Billion by 2020
CAGR 9%
14© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
North America
2.0-fold Growth
25.4 to 51.4 Mbps
Latin America
Western Europe
2.2-fold Growth
22.8 to 50.1 Mbps
Middle East & Africa
Central & Eastern Europe
Asia Pacific
1.8-fold Growth
25.3 to 46.3 Mbps
2.3-fold Growth
7.6 to 17.8 Mbps
2.4-fold Growth
7.0 to 16.5 Mbps
1.8-fold Growth
28.1 to 51.3 Mbps
Global Fixed Broadband Speed Growth
Average broadband speed will nearly double from
24.7 Mbps (2015) to 47.7 Mbps (2020)
15© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
North America
85% of traffic by 2020
21% CAGR
Latin America
Western Europe
82% of traffic by 2020
25% CAGR
Middle East & Africa
Central & Eastern Europe
Asia Pacific
74% of traffic by 2020
36% CAGR
83% of traffic by 2020
26% CAGR
80% of traffic by 2020
50% CAGR
81% of traffic by 2020
21% CAGR
Global IP Traffic—Increasing Video Viewing
By 2020, video will drive 82% of IP traffic, up from 70% in 2015
16© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top Trends
17© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Performance &
User Experience
1)  Devices/Connections Mix
2)  IoE/M2M by Verticals
3)  IPv6 Adoption
Devices &
Connections
4)  Traffic Growth by App
5)  “Cord-Cutting”
6)  Wi-Fi Momentum
7)  Traffic Pattern Analysis
8)  Accelerating Speeds
9)  Service Adoption Trends
10)  Security Analysis
18© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Performance &
User Experience
1)  Devices/Connections Mix
2)  IoE/M2M by Verticals
3)  IPv6 Adoption
Devices &
Connections
4)  Traffic Growth by App
5)  “Cord-Cutting”
6)  Wi-Fi Momentum
7)  Traffic Pattern Analysis
8)  Accelerating Speeds
9)  Service Adoption Trends
10)  Security Analysis
19© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
10% CAGR
2015–2020
Global Device/Connection Growth by Type
By 2020, M2M connections will be more than 45% of total connections
0
5
10
15
20
25
30
2015 2016 2017 2018 2019 2020
Other (3.4%,3.0%)
Tablets (3%,3%)
PCs (9%,5%)
TVs (11%,12%)
Non-Smartphones (24%,9%)
Smartphones (19%,21%)
M2M (30%,46%)
Billions of
Devices
* Figures (n) refer to 2015, 2020 device share
20© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
8% CAGR
2015–2020
LATAM Device/Connection Growth by Type
By 2020, M2M connections will be 33% of total connections
0,0
0,5
1,0
1,5
2,0
2,5
2015 2016 2017 2018 2019 2020
Other (2.8%,3.6%)
Tablets (2%,3%)
PCs (13%,6%)
TVs (8%,14%)
Non-Smartphones (32%,13%)
Smartphones (22%,27%)
M2M (20%,33%)
Billions of
Devices
* Figures (n) refer to 2015, 2020 device share
21© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
14% CAGR
2015–2020
Global Video Capable Device Growth by Type
By 2020, smartphones more than 40% of total video capable devices
0
2
4
6
8
10
12
14
2015 2016 2017 2018 2019 2020
Other (0.5%,0.3%)
Tablets (7%,6%)
M2M (7%,15%)
PCs (20%,10%)
TVs (24%,24%)
Smartphones (41%,43%)
Billions of
Devices
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Figures (n) refer to 2015, 2020 device share
22© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
13% CAGR
2015–2020
LATAM Video Capable Device Growth by Type
By 2020, smartphones nearly 50% of total video capable devices
0,0
0,2
0,4
0,6
0,8
1,0
1,2
2015 2016 2017 2018 2019 2020
Other (0.1%,0.0%)
Tablets (5%,5%)
M2M (5%,11%)
PCs (27%,11%)
TVs (17%,25%)
Smartphones (46%,47%)
Billions of
Devices
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Figures (n) refer to 2015, 2020 device share
23© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
SD 2 Mbps
HD 7.2 Mbps
UHD 18 Mbps
38
90
167
270
399
544
0
100
200
300
400
500
600
2015 2016 2017 2018 2019 2020
Connected
4K TV Sets
(M)
Increasing Video Definition
By 2020, 40% of connected flat panel TV sets will be 4K
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
24© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Average IP Traffic Per Device
2015 2020
Wearable Device
Smartphone
Tablet
MBs per Month MBs per Month
1,969 10,542
8,929 29,559
15,882 27,731
26,039 41,201
27,375 47,804
M2M Module
Tablet
Smartphone
Internet Set-Top or Dongle
Laptop / PC
210 514
Ultra High Definition TV*
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Note: Includes IP VoD traffic
25© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
LATAM Average IP Traffic Per Device
2015 2020
Wearable Device
Smartphone
Tablet
MBs per Month MBs per Month
1,389 7,271
7,577 17,752
6,052 17,563
19,694 33,712
6,625 13,916
M2M Module
Internet Set-Top or Dongle
Smartphone
Tablet
Laptop / PC
139 458
Ultra High Definition TV*
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Note: Includes IP VoD traffic
26© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Device IP Traffic Comparison
2015 Device IP traffic generation comparisons
Wearable Device
Smartphone
Tablet
M2M Module
Internet Set-Top or Dongle
Smartphone
Tablet
Laptop / PC
Ultra High Definition TV*
Monthly basic
mobile phone
data traffic
1,086 X=
477 X=
372 X=
82 X=
9 X=
1,142 X=
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
27© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global IP Traffic by Device Type
By 2020, non-PC devices will drive more than 70% of global IP traffic
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
22% CAGR
2015–2020
* Figures (n) refer to 2015, 2020 device share
0
50
100
150
200
250
2015 2016 2017 2018 2019 2020
Other (0.1%,0.0%)
Non-Smartphones (0%,0%)
M2M (1%,3%)
Tablets (7%,13%)
TVs (30%,25%)
Smartphones (8%,30%)
PCs (53%,29%)
Exabytes
per Month
28© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
LATAM IP Traffic by Device Type
By 2020, non-PC devices will drive 64% of APAC IP traffic
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
21% CAGR
2015–2020
* Figures (n) refer to 2015, 2020 device share
0
2
4
6
8
10
12
14
2015 2016 2017 2018 2019 2020
Other (0.0%,0.0%)
Non-Smartphones (0%,0%)
M2M (1%,3%)
Tablets (4%,8%)
TVs (11%,19%)
Smartphones (9%,33%)
PCs (75%,36%)
Exabytes
per Month
29© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
25% CAGR
2015–2020
* Figures (n) refer to 2015, 2020 device share
Exabytes
per Month
Global Internet Traffic by Device Type
By 2020, non-PC devices will drive 68% of global Internet traffic
0
20
40
60
80
100
120
140
160
180
2015 2016 2017 2018 2019 2020
Other (0.1%,0.1%)
Non-Smartphones (0%,0%)
M2M (2%,4%)
TVs (11%,12%)
Tablets (9%,15%)
Smartphones (11%,37%)
PCs (67%,32%)
30© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Performance &
User Experience
1)  Devices/Connections Mix
2)  IoE/M2M by Verticals
3)  IPv6 Adoption
Devices &
Connections
4)  Traffic Growth by App
5)  “Cord-Cutting”
6)  Wi-Fi Momentum
7)  Traffic Pattern Analysis
8)  Accelerating Speeds
9)  Service Adoption Trends
10)  Security Analysis
31© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
20% CAGR
2015–2020
* Figures (n) refer to 2015, 2020 device share
Billions of
M2M
Connections
Global M2M Connections / IoE Growth
By 2020, 1.6 M2M connections per capita globally
0
2
4
6
8
10
12
14
2015 2016 2017 2018 2019 2020
Middle East & Africa (21.9% CAGR)
Latin America (19.6% CAGR)
Central & Eastern Europe (21.2% CAGR)
Western Europe (20.6% CAGR)
North America (21.3% CAGR)
Asia Pacific (18.9% CAGR)
32© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
20% CAGR
2015–2020
Millions of
M2M
Connections
LATAM M2M Connections / IoE Growth by Vertical
By 2020, connected home largest, connected health fastest growth
-
100
200
300
400
500
600
700
2015 2016 2017 2018 2019 2020
Other* (38.7% CAGR)
Energy (21.5% CAGR)
Manufacturing & Supply Chain (9.6% CAGR)
Retail (8.4% CAGR)
Connected Cities (52.2% CAGR)
Connected Health (60.8% CAGR)
Connected Car (25.3% CAGR)
Connected Work (Ent Mgmt) (15.2% CAGR)
Connected Home (18.8% CAGR)
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Other includes Agriculture, Construction and Emergency Services
33© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
44% CAGR
2015–2020
Global M2M Traffic Growth
M2M traffic will grow 6-fold from 2015 to 2020
0
1.000
2.000
3.000
4.000
5.000
6.000
7.000
2015 2016 2017 2018 2019 2020
Middle East & Africa (51% CAGR)
Latin America (51.8% CAGR)
Central & Eastern Europe (47.3% CAGR)
Western Europe (41.7% CAGR)
North America (40.9% CAGR)
Asia Pacific (43.9% CAGR)
Petabytes
per Month
34© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
By 2020, M2M modules will be 46% (12.2 billion) of total
global devices and connections and will account for 3%
(6.2 EBs/month) of total global IP traffic.
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
35© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
In LATAM, by 2020, M2M modules will be 33% (646 million)
of total devices and connections and will account for 2.5%
(295 PBs/month) of total IP traffic.
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
36© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Connected
Home
•  Home automation
•  Building security
•  Network equipment – printers +
•  Network infrastructure – routers +
•  White goods
•  Tracking applications
•  Household information devices
Connected
Health
•  Health monitors
•  Assisted living – medicine
dispensers +
•  Clinical trials
•  First responder connectivity
•  Telemedicine
Manufacturing
&
Supply Chain
•  Mining and extraction
•  Manufacturing and processing
•  Supply chain
•  Warehousing and storage
Connected
Work
•  Office building automation
•  Building security
•  Office equipment – printers +
•  Routers +
•  Commercial appliances
Connected
Cities
•  Environment and public safety –
closed-circuit TV, street lighting,
waste removal, information +
•  Public space advertising
•  Public transport
•  Road traffic management
Energy •  New energy sources –
monitoring and power
generation support apps
•  Smart grid and distribution
•  Micro-generation– generation
of power, by residential,
commercial and community
users on their own property
Connected
Car
•  Fleet management
•  In-vehicle entertainment
systems, emergency calling,
Internet
•  Vehicle diagnostics, navigation
•  Stolen vehicle recovery
•  Lease, rental, insurance
management
Retail •  Retail goods monitoring
and payment
•  Retail venue access
and control
•  Slot machines, vending
machines
Other •  Agriculture – livestock, soil
monitoring, water and resource
conservation, temperature
control for milk tanks +
•  Construction: Site and
equipment monitoring
•  Emergency services and
national security
37© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
20% CAGR
2015–2020
Billions of
M2M
Connections
Global M2M Connections / IoE Growth by Vertical
By 2020, connected home largest, connected health fastest growth
-
2
4
6
8
10
12
14
2015 2016 2017 2018 2019 2020
Other* (41.3% CAGR)
Energy (29.3% CAGR)
Manufacturing & Supply Chain (10.3% CAGR)
Retail (10.1% CAGR)
Connected Cities (30.9% CAGR)
Connected Health (38.4% CAGR)
Connected Car (30.8% CAGR)
Connected Work (Ent Mgmt) (16.1% CAGR)
Connected Home (19.5% CAGR)
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Other includes Agriculture, Construction and Emergency Services
38© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
20% CAGR
2015–2020
Millions of
M2M
Connections
LATAM M2M Connections / IoE Growth by Vertical
By 2020, connected home largest, connected health fastest growth
-
100
200
300
400
500
600
700
2015 2016 2017 2018 2019 2020
Other* (38.7% CAGR)
Energy (21.5% CAGR)
Manufacturing & Supply Chain (9.6% CAGR)
Retail (8.4% CAGR)
Connected Cities (52.2% CAGR)
Connected Health (60.8% CAGR)
Connected Car (25.3% CAGR)
Connected Work (Ent Mgmt) (15.2% CAGR)
Connected Home (18.8% CAGR)
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Other includes Agriculture, Construction and Emergency Services
39© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
By 2020, there will be over 729 Million connected health connections
globally, up from 144 Million in 2015.
Connected health will be the fastest growing M2M vertical with 39
percent CAGR or 5-fold growth over the forecast period.
40© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
By 2020, there will be over 200 Million smart homes globally, up from
90 Million in 2015.
By 2020, a single smart home video surveillance camera will drive as
much as 2.4 GB of monthly traffic on an average, up from 1 GB in 2015.
41© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Performance &
User Experience
1)  Devices/Connections Mix
2)  IoE/M2M by Verticals
3)  IPv6 Adoption
Devices &
Connections
4)  Traffic Growth by App
5)  “Cord-Cutting”
6)  Wi-Fi Momentum
7)  Traffic Pattern Analysis
8)  Accelerating Speeds
9)  Service Adoption Trends
10)  Security Analysis
42© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
0
2
4
6
8
10
12
14
2015 2016 2017 2018 2019 2020
IPv6 Capable Mobile Devices
IPv6 Capable Fixed Devices
2.7B
5B
1.1B
Global IPv6-Capable Devices/Connections
By 2020, 48% of devices/connections will be IPv6 capable
7.6B
Number of
Devices
(B)
27% CAGR
2015–2020
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
43© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
2015 2016 2017 2018 2019 2020
IPv6 Capable Mobile Devices
IPv6 Capable Fixed Devices
0.2B
0.3B
87M
LATAM IPv6-Capable Devices/Connections
By 2020, more than 55% of devices/connections will be IPv6 capable
0.6B
Number of
Devices
(B)
24% CAGR
2015–2020
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
44© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
74% CAGR
2015–2020
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
Global IPv6 Traffic Growth / Regions
By 2020, IPv6 will represent 34% of total Internet traffic
0
10
20
30
40
50
60
2015 2016 2017 2018 2019 2020
Middle East and Africa (MEA) (107% CAGR)
Latin America (LATAM) (79% CAGR)
Central and Eastern Europe (CEE) (64% CAGR)
Western Europe (WE) (77% CAGR)
North America (NA) (67% CAGR)
Asia Pacific (APAC) (74% CAGR)
6.9%
34.7%
16.5%
6.2%
26.3%
9.4%
3.5
55
45© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global IPv6 Enabled Content
10%
USA 48%
Australia 49%
Brazil 60%
UK 47%
Spain 51%
Source: Cisco IPv6 Labs, vyncke.org
Today Projected in 2020: 35%
46© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global IPv6 Deployment
Verizon Wireless IPv6 Deployment
2012 May 2016201520142013
KDDI IPv6 Deployment
2012 May 2016201520142013
Telekom Malaysia IPv6 Deployment
2014 May 2016
Telefonica del Peru IPv6 Deployment
2013 May 201620152014
Source: World IPv6 Launch
2015
47© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Performance &
User Experience
1)  Devices/Connections Mix
2)  IoE/M2M by Verticals
3)  IPv6 Adoption
Devices &
Connections
4)  Traffic Growth by App
5)  “Cord-Cutting”
6)  Wi-Fi Momentum
7)  Traffic Pattern Analysis
8)  Accelerating Speeds
9)  Service Adoption Trends
10)  Security Analysis
48© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
0
50
100
150
200
250
2015 2016 2017 2018 2019 2020
File Sharing (9.5% , 3.7% )
Web/Data (20.8% , 14.4% )
IP VoD (22.3% , 14.8% )
Internet Video (47.4% , 67.1% )
Global IP Video Traffic Growth
IP video will account for 82% of global IP traffic by 2020
22% CAGR
2015–2020
* Figures (n) refer to 2015, 2020 traffic shares
49© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
0
2
4
6
8
10
12
14
2015 2016 2017 2018 2019 2020
File Sharing (13.7% , 4.0% )
Web/Data (22.4% , 13.8% )
IP VoD (8.7% , 13.2% )
Internet Video (55.2% , 69.1% )
LATAM IP Video Traffic Growth
IP video will account for 82% of LATAM IP traffic by 2020
21% CAGR
2015–2020
* Figures (n) refer to 2015, 2020 traffic shares
50© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Figures (n) refer to 2015, 2020 traffic shares
0
20
40
60
80
100
120
140
160
180
2015 2016 2017 2018 2019 2020
File Sharing (12.9%, 4.4% )
Web/Data (24.5%, 16.2% )
Internet Video (62.6%, 79.4% )
Global Internet Video Traffic Growth
Internet video will account for 79 percent of global internet traffic by 2020
25% CAGR
2015–2020
51© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Figures (n) refer to 2015, 2020 traffic shares
0
20
40
60
80
100
120
140
160
180
2015 2016 2017 2018 2019 2020
Ultra-High Def (UHD) Video (2.0%, 16.3%)
High Def (HD) Video (51.2%, 63.0%)
Standard Def (SD) Video (46.7%, 20.6%)
Higher Definition Content Impacts
Global IP Video Growth
Ultra-HD IP video will account for 16% of global IP video traffic by 2020
26% CAGR
2015–2020
52© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
0
5
10
15
20
25
30
35
2015 2016 2017 2018 2019 2020
Ultra-High Def (UHD) Video (1.6%, 20.7%)
High Def (HD) Video (56.5%, 53.0%)
Standard Def (SD) Video (41.9%, 26.3%)
Higher Definition Content Impacts
Global IP VoD Growth
Ultra-HD IP VoD will account for 21% of global IP VoD traffic by 2020
12% CAGR
2015–2020
* Figures (n) refer to 2015, 2020 traffic shares
53© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Kadokawa Dwango Corporation
THEVIDEOS.TV (File sharing)
Sohu.com Inc.
FC2 inc.
DAILYMOTION.COM
Youku & Tudou
LETV Sites
VEVO
KINOGO.CO (File sharing)
TENCENT Inc.
Mail.ru Group
Iqiyi & PPS
Netflix Inc.
Facebook
Google Sites
Global Video Sites by Traffic Volume
Video file sharing sites account for 2 of the top 15
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
54© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Figures (n) refer to 2015, 2020 traffic shares
0,8
1,5
2,2
3,1
4,2
5,3
0
1
2
3
4
5
6
2015 2016 2017 2018 2019 2020
Global Internet Gaming Traffic Growth
Gaming to grow 7-fold and account for 4% percent of fixed consumer internet by
2020; currently 2% of average and 10% of peak traffic
46% CAGR
2015–2020
55© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Figures (n) refer to 2015, 2020 traffic shares
0,5 0,9
1,5
2,4
3,5
5,0
0
1
2
3
4
5
6
2015 2016 2017 2018 2019 2020
Global Video Surveillance Traffic Growth
Video surveillance traffic nearly doubled in the past year and will grow 10-fold
by 2020, representing nearly 4% of video traffic
57% CAGR
2015–2020
56© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Figures (n) refer to 2015, 2020 traffic shares
127% CAGR
2015–2020
0,0
0,1
0,2
0,4
0,6
1,1
0,0
0,2
0,4
0,6
0,8
1,0
1,2
2015 2016 2017 2018 2019 2020
Global Virtual Reality Traffic Growth
Virtual reality traffic quadrupled in the past year, and will increase 61-fold by 2020
57© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Performance &
User Experience
1)  Devices/Connections Mix
2)  IoE/M2M by Verticals
3)  IPv6 Adoption
Devices &
Connections
4)  Traffic Growth by App
5)  “Cord-Cutting”
6)  Wi-Fi Momentum
7)  Traffic Pattern Analysis
8)  Accelerating Speeds
9)  Service Adoption Trends
10)  Security Analysis
58© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Video Users / Subscribers
Mobile video growing fastest; online video and digital TV at par
-
500
1.000
1.500
2.000
2.500
3.000
2015 2016 2017 2018 2019 2020
Online Video (A44.5% CAGR)
Digital TV HH (A44.8% CAGR)
Mobile Video (17.2% CAGR)
Millions
59© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
LATAM Video Users / Subscribers
Mobile video growing fastest
-
50
100
150
200
250
2015 2016 2017 2018 2019 2020
Online Video (3.7% CAGR)
Digital TV HH (5.9% CAGR)
Mobile Video (19.0% CAGR)
Millions
60© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Users/
Subscriptions
(M)
Global Internet and TV Users / Subscribers
Mobile has the largest reach; residential Internet the fastest of flattening growth
1.000
2.000
3.000
4.000
5.000
6.000
2015 2016 2017 2018 2019 2020
Consumer Mobile Subscribers (2.8% CAGR)
Residential Fixed Internet (3.2% CAGR)
Total TV HH (1.8% CAGR)
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
61© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Users/
Subscriptions
(M)
LATAM Internet and TV Users / Subscribers
Mobile has the largest reach; residential Internet the fastest growth
-
50
100
150
200
250
300
350
400
450
500
2015 2016 2017 2018 2019 2020
Consumer Mobile Subscribers (1.8% CAGR)
Residential Fixed Internet (3.3% CAGR)
Total TV HH (1.8% CAGR)
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
62© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
Global Digital Media Adapters* Growth
By 2020, DMAs will represent 9% of global Internet set-top boxes (STB)
by 2020, DMAs will represent 38% of global Internet STB traffic
Digital
Media
Adapters
(M)
107,8
141,1
173,2
201,2
223,3
242,9
0
50
100
150
200
250
300
2015 2016 2017 2018 2019 2020
1,80
2,76
3,87
5,04
6,18
7,33
0
1
2
3
4
5
6
7
8
2015 2016 2017 2018 2019 2020
DMA Traffic
(EB/Month)
18% CAGR
2015–2020
32% CAGR
2015–2020
* DMAs include devices such as Roku, Apple TV, Chromecast
63© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
GB per
Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
102
0
20
40
60
80
100
120
2015
Average Household
Cord-Cutting Household
49
Global Cord-Cutting Generates Double the Traffic
A cord-cutting household generates 102 GB per month in 2016,
compared to 49 GB per month for an average household
64© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Performance &
User Experience
1)  Devices/Connections Mix
2)  IoE/M2M by Verticals
3)  IPv6 Adoption
Devices &
Connections
4)  Traffic Growth by App
5)  “Cord-Cutting”
6)  Wi-Fi Momentum
7)  Traffic Pattern Analysis
8)  Accelerating Speeds
9)  Service Adoption Trends
10)  Security Analysis
65© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Surge of Hotspots
Globally, there will be
433 million hotspots by 2020
By 2020, China will lead in total number of
hotspots, followed by the US and France.
Western Europe is the “continent of Wi-Fi”
with 45% of the world’s Wi-Fi estate in
2015. By 2020, Asia Pacific will lead.
By 2020, China will lead in total number
of homespots, followed by the France
and Japan.
Homespots has been driven by Western
Europe and then North America in 2015,
but Asia Pacific will lead by 2020.
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020, Maravedis
66© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
Global Public Wi-Fi Hotspots
Asia Pacific leads with 164 million (37%) hotspots by 2020
Back to Trends Menu
0
50
100
150
200
250
300
350
400
450
500
2015 2016 2017 2018 2019 2020
Middle East and Africa *
Central and Eastern Europe
Latin America
North America
Western Europe
Asia Pacific
37%
27%
21%
9%
64M
5%
109M
191M
278M
355M
433M
* Middle East and Africa represent 1% of global public Wi-Fi hotspots by 2020
Millions of
Hotspots
67© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Future of Wi-Fi as Wired Complement
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
802.11
2 Mbps Max
Applications Enabled
Basic internet
802.11b
11 Mbps Max
Applications Enabled
Email
802.11b
11 Mbps Max
Applications Enabled
Rich Media Web
802.11ac
3.6 Gbps Max
Applications Enabled
High Resolution Video
Wired Complement
802.11n
600 Mbps Max
Applications Enabled
Medium Resolution Video
In 2015, 802.11ac was 59.5% of BB CPE shipped
By 2020, 96.6% of BB CPE will be equipped with 802.11ac.
68© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Wireless traffic includes Wi-Fi and mobile
0
50
100
150
200
250
2015 2016 2017 2018 2019 2020
Mobile Data (52.7% CAGR)
Fixed/Wired (11.8% CAGR)
Fixed/Wi-Fi from Mobile Devices (59.5% CAGR)
Fixed/Wi-Fi from Wi-Fi Only Devices (16.0% CAGR)
21%
Global IP Traffic by Local Access Technology
By 2020, two-thirds of total IP traffic will be wireless*
34%
29%
16%
22% CAGR
2015–2020
69© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
* Wireless traffic includes Wi-Fi and mobile
0
2
4
6
8
10
12
14
2015 2016 2017 2018 2019 2020
Mobile Data (49.9% CAGR)
Fixed/Wired (14.9% CAGR)
Fixed/Wi-Fi from Mobile Devices (60.9% CAGR)
Fixed/Wi-Fi from Wi-Fi Only Devices (9.9% CAGR)
21%
LATAM IP Traffic by Local Access Technology
By 2020, two-thirds of total IP traffic will be wireless*
29%
32%
18%
21% CAGR
2015–2020
70© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
0
20
40
60
80
100
120
140
160
180
2015 2016 2017 2018 2019 2020
Mobile Data (52.7% CAGR)
Fixed/Wired (12.0% CAGR)
Fixed/Wi-Fi from Mobile Devices (59.5% CAGR)
Fixed/Wi-Fi from Wi-Fi Only Devices (16.4% CAGR)
Global Internet Traffic by
Local Access Technology
Wireless traffic dominates Internet traffic
25% CAGR
2015–2020
22%
34%
19%
25%
71© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Performance &
User Experience
1)  Devices/Connections Mix
2)  IoE/M2M by Verticals
3)  IPv6 Adoption
Devices &
Connections
4)  Traffic Growth by App
5)  “Cord-Cutting”
6)  Wi-Fi Momentum
7)  Traffic Pattern Analysis
8)  Accelerating Speeds
9)  Service Adoption Trends
10)  Security Analysis
72© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Average Global Internet Bandwidth Usage
Average Traffic
per User
2015
19 GB per month
2020
44 GB per month
Future
100 GB per month
Average Traffic
per Household
49 GB per month 118 GB per month 250 GB per month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
73© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Average LATAM Internet Bandwidth Usage
Average Traffic
per User
2015
15 GB per month
2020
28 GB per month
Future
100 GB per month
Average Traffic
per Household
43 GB per month 83 GB per month 250 GB per month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
74© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
GP per
Month
83
68
138
0
20
40
60
80
100
120
140
160
2015 2020
Other Broadband
FTTx
35
Globally, FTTx Traffic is 58% Higher
than Non-FTTx
FTTx generates 68 GB per month in 2015 and 138 GB per month by 2020
75© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Faster Networks Enable
Better Experiences
77% of all broadband
connections by 2020
Online Video
(HD movie download)
22 minutes
(UHD movie
download)
2 hours
38% of all broadband
connections by 2020
Online Video
(HD movie download)
9 minutes
(UHD movie
download)
48 minutes
8% of all broadband
connections by 2020
Online Video
(HD movie download)
2 minutes
(UHD movie
download)
12 minutes
10 Mbps 25 Mbps 100 Mbps
76© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
LATAM Faster Networks Enable
Better Experiences
39% of all broadband
connections by 2020
Online Video
(HD movie download)
22 minutes
(UHD movie
download)
2 hours
15% of all broadband
connections by 2020
Online Video
(HD movie download)
9 minutes
(UHD movie
download)
48 minutes
2% of all broadband
connections by 2020
Online Video
(HD movie download)
2 minutes
(UHD movie
download)
12 minutes
10 Mbps 25 Mbps 100 Mbps
77© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
GB per
Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
0
2
4
6
8
10
12
2014 2015
5.8M
Internet HH Exceeding Fair Usage Limits
Internet households exceeding 500 GB nearly doubled in 2015
10.2M
78© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Increase in data caps – Trending in 2016
Unlimited data plans for all broadband
bundles – Offering Unlimited Data On
ADSL, Cable And NBN Plans.
Bundled with “My Basics”, “My
Entertainment” and “My Entertainment
Plus” voice and TV packages.
Doubles Broadband Data Caps For
Free – 100 GB broadband bundle will
increase to 250 GB per month, 200
GB will increase to 500 GB per month
and 500 GB bundle will increase to 1
TB per month.
Tripled Data Caps to 1 TB per month –
or 1,000 gigabytes in trial markets
where a 300-gigabyte monthly cap has
previously been implemented.
Launching a $15 per month streaming
pay TV service — Stream TV — that
doesn’t count towards data caps
Unlimited Data Option For U-verse
Home Internet Customers - U-verse
Internet data allowances will
automatically increase. 250 GB
(gigabytes) will increase to 300 GB or
600 GB, and 500 GB to 1 TB.
NA Region
APAC Region NA Region
APAC Region
79© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Usage Limits: Fixed vs. Mobile
Globally, more mobile than fixed users are impacted by usage limits
% Broadband HH
> 500 GB
% Mobile Users
> 2 GB
Global
Western Europe
Asia-Pacific
Central & Eastern Europe
Middle East & Africa
Latin America
COUNTRY
North America
12.0%
19.8%
9.0%
19.7%
5.2%
13.0%
33.2%
1.4%
1.2%
0.6%
1.1%
0.3%
1.0%
5.0%
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
80© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Traffic
Rate
(Tbps)
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
Global Busy Hour vs. Average Hour
Internet Traffic
Driven by video, busy hour grows faster than average hour
0
500
1.000
1.500
2.000
2.500
3.000
2015 2016 2017 2018 2019 2020
Busy Hour (36.0% CAGR)
Average Hour (24.9% CAGR)
81© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Traffic
Rate
(Tbps)
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
LATAM Busy Hour vs. Average Hour Internet Traffic
Driven by video, busy hour grows faster than average hour
0
20
40
60
80
100
120
140
2015 2016 2017 2018 2019 2020
Busy Hour (32.7% CAGR)
Average Hour (20.2% CAGR)
82© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Ratio of
Busy Hour to
Average Hour
Traffic
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
Busy Hour vs. Average Hour
Busy hour will be 5.3x higher than average hour by 2020
3,5
3,2 3,0
4,0
3,5
2,8
3,1
5,3
5,1 5,0
6,1
5,6
4,4 4,6
1,0
2,0
3,0
4,0
5,0
6,0
7,0
Global APAC LATAM NA WE CEE MEA
2015
2020
83© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
Global Content Delivery Network (CDN)
Internet Traffic
0
20
40
60
80
100
120
140
160
180
2015 2016 2017 2018 2019 2020
Non-CDN Internet Traffic (55.0%, 35.5%)
CDN Internet Traffic (45.0%, 64.5%)
84© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Exabytes
per Month
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
LATAM Content Delivery Network (CDN)
Internet Traffic
0
2
4
6
8
10
12
2015 2016 2017 2018 2019 2020
Non-CDN Internet Traffic (78.3%, 60.7%)
CDN Internet Traffic (21.7%, 39.3%)
85© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Performance &
User Experience
1)  Devices/Connections Mix
2)  IoE/M2M by Verticals
3)  IPv6 Adoption
Devices &
Connections
4)  Traffic Growth by App
5)  “Cord-Cutting”
6)  Wi-Fi Momentum
7)  Traffic Pattern Analysis
8)  Accelerating Speeds
9)  Service Adoption Trends
10)  Security Analysis
86© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Average Fixed Broadband Speeds
Doubling in speeds from 2015–2020
2015
Global Mbps
BY REGION
North America
Western Europe
Asia-Pacific
Central & Eastern Europe
Middle East & Africa
24.7
25.4
22.8
7.6
28.1
26.3
7.0
47.7
51.4
50.1
17.8
51.3
46.3
16.5
Latin America
GLOBAL
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
2020
87© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Global Average Wi-Fi Speeds
Wi-Fi exceeds average mobile (cell) speeds during 2015–2020
2015 2020
Global Mbps
BY REGION
North America
Western Europe
Asia-Pacific
Central & Eastern Europe
Middle East & Africa
12.5
17.4
13.9
5.9
11.4
13.4
4.4
24.4
35.5
24.8
10.6
24.7
25.3
7.0
Latin America
GLOBAL
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
88© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Mobile Network Speeds Increase 3.2X by 2020
Average cell connection speed (2.0 Mbps in 2015) will grow at a 26% CAGR—
reaching 6.5 Mbps by 2020
2015 2020
Global Mbps
BY REGION
North America
Western Europe
Asia-Pacific
Central & Eastern Europe
Middle East & Africa
2.0
5.9
4.1
1.5
2.4
2.3
0.8
6.5
15.3
14.1
4.9
8.6
10.6
4.8
Latin America
GLOBAL
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
89© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Video
Minutes
per Viewer
Higher Fixed Speeds Enable Greater
Video Consumption
Video behaviors are consistent across multiple countries (2016)
0
500
1000
1500
2000
2500
0 10 20 30 40 50 60
Video Minutes
per Viewer
Linear (Video
Minutes per
Viewer)
Indonesia
India
Argentina
Italy
Mexico
Brazil
Australia
Chile
Russia
Canada
U.K.
Japan
Germany
China
New Zealand
France
Spain
U.S. Sweden
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
Fixed Broadband Speeds (Mbps)
90© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Performance &
User Experience
1)  Devices/Connections Mix
2)  IoE/M2M by Verticals
3)  IPv6 Adoption
Devices &
Connections
4)  Traffic Growth by App
5)  “Cord-Cutting”
6)  Wi-Fi Momentum
7)  Traffic Pattern Analysis
8)  Accelerating Speeds
9)  Service Adoption Trends
10)  Security Analysis
91© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
31% (2.4 billion) of global population will have
fixed residential internet access.
87% (1.6 billion) TV households will be digital
TV households.
There will be 9.6 billion fixed residential devices
and connections (up from 5.5 billion in 2015).
Average household will have 4.4 fixed devices
and connections (up from 2.7 in 2015).
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
Global Residential Market
by 2020
92© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
35% (232 million) of LATAM population will
have fixed residential internet access.
80% (148 million) TV households will be digital
TV households.
There will be 647 million fixed residential
devices and connections (up from 355 million in
2015).
Average household will have 3.3 fixed devices
and connections (up from 1.9 in 2015).
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
LATAM Residential Market
by 2020
93© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Note: By 2020, the global residential fixed Internet population will be 2.4 billion;
the number of global TV households will be 1.8 billion
Global Residential Services
By 2020, time delayed TV will grow the fastest;
digital TV will have highest adoption
Online Music
Social
Networking
Online
Video
Online Gaming
VoIP Digital TV
Video on Demand
Time Delayed
TV
0%
1%
2%
3%
4%
5%
6%
7%
8%
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%2020 % Adoption
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
CAGR
2015–2020
94© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Note: By 2020, the LATAM residential fixed Internet population will be 232
million; the number of LATAM TV households will be 185 million
LATAM Residential Services
By 2020, time delayed TV will grow the fastest;
digital TV will have highest adoption
2020 % Adoption
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
CAGR
2015–2020
Online Music
Social
Networking
Online Video
Online Gaming
VoIP
Digital TV
Video on Demand
Time Delayed TV
0%
5%
10%
15%
20%
25%
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
CAGR2015-20
2020 % Adoption
95© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
There will be 5 billion consumer
mobile users (64% of population).
There will be 9.9 billion consumer
mobile devices and connections.
Average consumer mobile user will
have 2.0 mobile devices and
connections (up from 1.6 in 2015).
Global Consumer Mobile Market
by 2020
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
96© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
There will be 463 million consumer
mobile users (69% of population).
There will be 879 million consumer
mobile devices and connections.
Average consumer mobile user will
have 1.9 mobile devices and
connections (up from 1.6 in 2015).
LATAM Consumer Mobile Market
by 2020
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
97© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
2020 % Adoption
CAGR
2015–2020
Global Consumer Mobile Services
By 2020, consumer LBS will grow the fastest;
mobile banking and commerce will have highest adoption
MMS
Mobile Social
NetworkingMobile Email
Consumer LBS
Mobile Gaming
Mobile Banking &
Commerce
Mobile Video
Mobile Music
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
15% 25% 35% 45% 55% 65% 75%
Note: By 2020, the global consumer mobile population will be 5 billion.
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
98© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
2020 % Adoption
CAGR
2015–2020
LATAM Consumer Mobile Services
By 2020, consumer LBS will grow the fastest;
mobile social networking will have highest adoption
Note: By 2020, the LATAM consumer mobile population will be 463 million.
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
MMS
Mobile Social
NetworkingMobile Email
Consumer LBS
Mobile
Gaming
Mobile Banking &
Commerce
Mobile Video
Mobile Music
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
0% 10% 20% 30% 40% 50% 60% 70% 80%
2020 % Adoption
99© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
There will be 2.2 billion business Internet users
(65% of global work force).
There will be 577 million business mobile users
(17% of global work force).
There will be 6.9 billion business devices and
connections (up from 3.9 billion in 2015).
Average business internet user will have
3.1 devices and connections
There will be 1.8 billion business mobile device
and connections (up from 1 billion in 2015).
Average business mobile user will have
3.1 mobile devices and connections
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
Global Business Market
by 2020
100© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
There will be 247 million business Internet
users (79% of LATAM work force).
There will be 60 million business mobile users
(19% of LATAM work force).
There will be 442 million business devices and
connections (up from 280 million in 2015).
Average business internet user will have
1.8 devices and connections
There will be 139 million business mobile
device and connections (up from 95 million in
2015).
Average business mobile user will have
2.3 mobile devices and connections
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
LATAM Business Market
by 2020
101© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
2020 % Adoption
CAGR
2015–2020
Note: By 2020, the global business Internet population will be 2.2 billion;
the number of business users will be 577 million.
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
Global Business Services
By 2020, personal video conferencing will grow the fastest;
mobile SMS will have highest adoption
SMS
Mobile Email
Room Based Video
Conferencing
IP Telephony
Business LBS
Audio
Conferencing
Desktop Video
Conferencing
Web Conferencing
w/o Video-5%
5%
15%
25%
0% 20% 40% 60% 80% 100%
102© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
2020 % Adoption
CAGR
2015–2020
Note: By 2020, the LATAM business Internet population will be 247
million; the number of business mobile users will be 60 million.
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
LATAM Business Services
By 2020, Business Mobile LBS will grow the fastest;
mobile SMS will have highest adoption
SMS
Mobile Email
Room Based Video
Conferencing
IP Telephony
Business LBS
Audio Conferencing
Desktop Video
Conferencing
Web Conferencing
w/o Video
-5%
0%
5%
10%
15%
20%
25%
30%
35%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
103© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Top 10 Trends
Traffic
Trends
Network
Performance &
User Experience
1)  Devices/Connections Mix
2)  IoE/M2M by Verticals
3)  IPv6 Adoption
Devices &
Connections
4)  Traffic Growth by App
5)  “Cord-Cutting”
6)  Wi-Fi Momentum
7)  Traffic Pattern Analysis
8)  Accelerating Speeds
9)  Service Adoption Trends
10) Security Analysis
104© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Security—Top of Mind
Frequency of DDoS attacks has increased over 2.5 times
over the last three years — Arbor Networks
458% increase in the number of times hackers searched IoT
connections for vulnerabilities — AT&T
Spear-phishing campaigns targeting employees increased
55% last year — Symantec
Malware attacks nearly doubled to 8.19 billion, with Android
ecosystem being the prime target — Dell
There’s a 221% increase in compromised WordPress
sites — Cisco
89% of all cyber attacks involve financial or espionage
motivations — Verizon
105© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
228K Records Stolen Per Breach
Source: 2015 Data Breach Statistics from IDT911
Total Breaches: 780 Records Stolen: 177,866,236
106© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Enabling Authentication and Secure Internet
Percentage of secure internet servers to all web facing servers
Western Europe
50%
Asia Pacific
23%
Central and
Eastern Europe
29%
Latin
America
13%
Middle
East and
Africa
10%
North America
27%
The average number of breaches
was highest in Asia-Pacific
organizations and lowest in UK
and US enterprises in 2015
107© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
How is Data Being Breached?
60% of data stolen via web protocols, file
transfer and tunneling protocols, or email
Two-thirds of breaches involve
traditional corporate networks
16%
15%
10%
6%
5%
4%
4%
4%
4%
3%
3%
Web Protocols
File Transfer Protocols
E-mail
SSH / VPN
Images or Video
Windows Management (WMI)
Peer to Peer
Routing Control Packets
VoIP
Instant Messaging
Remote Desktop
Cloud break-in’s account
for the other one third
108© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Peak attack size continues to increase at
between 10-25% per year.
DDoS attacks can represent up to 10% of
a country’s total Internet traffic while they
are occurring.
Focus on Security: DDoS Attacks Increase
at Roughly the Same Rate as Traffic
Source: Arbor Networks, Cisco VNI Global IP Traffic Forecast, 2015–2020
109© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
21% CAGR
2015–2020
6,6
8,4
10,4
12,7
15,0
17,4
0,0
2,0
4,0
6,0
8,0
10,0
12,0
14,0
16,0
18,0
20,0
2015 2016 2017 2018 2019 2020
Global DDoS Attacks Forecast
Attacks grew 35% in 2015, will increase 2.6-fold to 17 million by 2020
* Figures (n) refer to 2015, 2020 traffic shares
Millions of
Attacks
110© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Argentina
111© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  IP traffic will grow 2-fold from 2015 to 2020, a compound annual growth rate of 18%.
•  IP traffic will reach 1.2 Exabytes per month in 2020, up from 518 Petabytes per month in 2015.
•  IP networks will carry 38 Petabytes per day in 2020, up from 17 Petabytes per day in 2015.
•  IP traffic will reach an annual run rate of 14.0 Exabytes in 2020, up from an annual run rate of 6.2
Exabytes in 2015.
•  IP traffic will reach 26 Gigabytes per capita in 2020, up from 12 Gigabytes per capita in 2015
ARG IP Traffic
112© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  Internet traffic will grow 2.2-fold from 2015 to 2020, a compound annual growth rate of 17%.
•  Internet traffic will reach 994 Petabytes per month in 2020, up from 461 Petabytes per month in
2015.
•  Internet traffic will be 33 Petabytes per day in 2020, up from 20 Petabytes per day in 2015.
•  Internet traffic in 2020 will be equivalent to 3 billion DVDs per year, 248 million DVDs per month,
or 340,350 DVDs per hour.
•  In 2020, the gigabyte equivalent of all movies ever made will cross the Internet every 6 hours.
•  Internet traffic in 2020 will be equivalent to (n/a)x the volume of the entire Argentinian Internet in
2005.
• 
ARG Internet Traffic
113© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  Fixed/Wi-Fi was 61% of total IP traffic in 2015, and will be 55% of total IP traffic in 2020.
•  Fixed/Wired was 34% of total IP traffic in 2015, and will be 31% of total IP traffic in 2020.
•  Mobile was 5% of total IP traffic in 2015, and will be 14% of total IP traffic in 2020.
•  Fixed/Wi-Fi was 65.8% of total Internet traffic in 2015, and will be 62.5% of total Internet traffic in
2020.
•  Fixed/Wired was 29% of total Internet traffic in 2015, and will be 21% of total Internet traffic in
2020.
•  Mobile was 5.3% of total Internet traffic in 2015, and will be 16.6% of total Internet traffic in 2020
ARG Fixed / WiFi Growth
114© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  Mobile data traffic will grow 7-fold from 2015 to 2020, a compound annual growth rate of 47%.
•  Mobile data traffic will reach 165 Petabytes per month in 2020, up from 24 Petabytes per month in
2015.
•  Mobile data traffic will grow 3 times faster than Argentinian fixed IP traffic from 2015 to 2020.
•  Mobile was 5% of total IP traffic in 2015, and will be 14% of total IP traffic in 2020.
•  Mobile data traffic in 2020 will be equivalent to (n/a)x the volume of the entire Argentinian Internet in
2005.
ARG Mobile Growth
115© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  IP video traffic will grow 3-fold from 2015 to 2020, a compound annual growth rate of 25%.
•  IP video traffic will reach 914 Petabytes per month in 2020, up from 296 Petabytes per month in
2015.
•  IP video will be 79% of all IP traffic in 2020, up from 57% in 2015.
•  Ultra HD will be 3.7% of IP Video traffic in 2020, up from 0.1% in 2015 (142.7% CAGR).
•  HD will be 41.4% of IP Video traffic in 2020, up from 18.8% in 2015 (46.7% CAGR).
•  SD will be 54.9% of IP Video traffic in 2020, compared to 81.0% in 2015 (15.9% CAGR).
ARG Video Traffic – IP Video
116© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  Internet video traffic will grow 3-fold from 2015 to 2020, a compound annual growth rate of 24%.
•  Internet video traffic will reach 756 Petabytes per month in 2020, up from 254 Petabytes per
month in 2015.
•  Total Internet video traffic (business and consumer, combined) will be 76% of all Internet traffic in
2020, up from 55% in 2015.
•  Ultra HD will be 3.1% of Internet video traffic in 2020, up from 0.1% in 2015 (131.3% CAGR).
•  HD will be 43.7% of Internet video traffic in 2020, up from 19.5% in 2015 (46.2% CAGR).
•  SD will be 53.2% of Internet video traffic in 2020, compared to 80.3% in 2015 (14.5% CAGR).
ARG Video Traffic – Internet Video
117© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  There will be 159.7 million networked devices in 2020, up from 111.5 million in 2015.
•  There will be 3.5 networked devices per capita in 2020, up from 2.6 per capita in 2015.
•  54% of all networked devices will be mobile-connected in 2020.
•  M2M modules will account for 32% (51.8 million) of all networked devices in 2020, compared to
18% (20.3 million) in 2015, (20.7% CAGR).
•  PCs will account for 8% (12.7 million) of all networked devices in 2020, compared to 16% (17.4
million) in 2015, (-6.1% CAGR).
•  Tablets will account for 2% (3.3 million) of all networked devices in 2020, compared to 2% (2.0
million) in 2015, (10.9% CAGR).
ARG Devices
118© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  Smartphones will account for 36% (57.9 million) of all networked devices in 2020,
compared to 26% (29.0 million) in 2015, (14.8% CAGR).
•  Connected TVs will account for 14% (21.8 million) of all networked devices in 2020, compared to
8% (8.5 million) in 2015, (20.7% CAGR).
•  Non-Smartphones will account for 4.1% (6.6 million) of all networked devices in 2020, compared
to 28% (31.2 million) in 2015, (-26.8% CAGR).
•  Other Portables will account for 4% (5.7 million) of all networked devices in 2020, compared to
3% (3.2 million) in 2015, (12.1% CAGR).
•  4K TVs will account for 41% (4.1 million) of all flat panel TVs in 2020, compared to 4.1%
(115,715) in 2015, (103.8% CAGR).
ARG Devices 2
119© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  IP traffic from non-PC devices was 19% of total IP traffic in 2015, and will be 57% of total IP traffic
in 2020.
•  PCs accounted for 81% of IP traffic in 2015, and will be 43% of IP traffic in 2020.
•  TVs accounted for 10% of IP traffic in 2015, and will be 21% of IP traffic in 2020.
•  Smartphones accounted for 6% of IP traffic in 2015, and will be 29% of IP traffic in 2020.
•  Tablets accounted for 2% of IP traffic in 2015, and will be 5% of IP traffic in 2020.
•  M2M modules accounted for 0.6% of IP traffic in 2015, and will be 2.1% of IP traffic in 2020.
ARG Devices 3
120© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  The average fixed broadband speed will grow 3.1-fold from 2015 to 2020, from 4.9 Mbps to
15.2 Mbps.
•  58% of fixed broadband connections will be faster than 5 Mbps in 2020, up from 38% today.
•  23% of fixed broadband connections will be faster than 10 Mbps in 2020, up from 16% today.
•  4.8% of fixed broadband connections will be faster than 25 Mbps in 2020, up from 3.1% today.
•  1.4% of fixed broadband connections will be faster than 50 Mbps in 2020, up from .6% today.
•  The average mobile connection speed will grow 4-fold from 2015 to 2020, reaching 3 Mbps
in 2020
ARG Speed Evolution
121© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  Mobile data traffic will grow 7-fold from 2015 to 2020, a compound annual growth rate of 47%.
•  Mobile data traffic will reach 165 Petabytes per month in 2020, up from 24 Petabytes per month in
2015.
•  Mobile data traffic will grow 3 times faster than Argentinian fixed IP traffic from 2015 to 2020.
•  Mobile was 5% of total IP traffic in 2015, and will be 14% of total IP traffic in 2020.
•  Mobile data traffic grew 79% in 2015.
ARG Mobile Data Traffic
122© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  There will be 31 million total Internet users (68% of population) in 2020, up from 24 million
(55% of population) in 2015.
•  There will be 159.7 million networked devices in 2020, up from 111.5 million in 2015.
•  There will be 3.5 networked devices per capita in 2020, up from 2.6 per capita in 2015.
•  54% of all networked devices will be mobile-connected in 2020.
•  M2M modules will account for 32% (51.8 million) of all networked devices in 2020, compared to
18% (20.3 million) in 2015, (20.7% CAGR).
•  PCs will account for 8% (12.7 million) of all networked devices in 2020, compared to 16% (17.4
million) in 2015, (-6.1% CAGR).
ARG Device Growth & Traffic Profiles (2020)
123© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  Tablets will account for 2% (3.3 million) of all networked devices in 2020, compared to 2% (2.0
million) in 2015, (10.9% CAGR).
•  Smartphones will account for 36% (57.9 million) of all networked devices in 2020, compared to
26% (29.0 million) in 2015, (14.8% CAGR).
•  Connected TVs will account for 14% (21.8 million) of all networked devices in 2020, compared to
8% (8.5 million) in 2015, (20.7% CAGR).
•  M2M modules will average 0.469 GB per month, up from 0.144 GB in 2015.
•  Smartphones will average 5.8 GB per month, up from 1.1 GB in 2015.
•  Tablets will average 17.9 GB per month, up from 6.5 GB in 2015.
ARG Device Growth & Traffic Profiles (2020) 2
124© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  PCs will average 39.2 GB per month, up from 24.1 GB in 2015.
•  Connected 4K TVs will average 2.6 GB per month, up from 0.4 GB in 2015.
•  Non-Smartphones will account for 4.1% (6.6 million) of all networked devices in 2020, compared
to 28% (31.2 million) in 2015, (-26.8% CAGR).
•  Other Portables will account for 4% (5.7 million) of all networked devices in 2020, compared to
3% (3.2 million) in 2015, (12.1% CAGR).
•  4K TVs will account for 41% (4.1 million) of all flat panel TVs in 2020, compared to 4.1%
(115,715) in 2015, (103.8% CAGR).
ARG Device Growth & Traffic Profiles (2020) 3
125© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  The average fixed broadband speed will grow 3.1-fold from 2015 to 2020, from 4.9 Mbps to
15.2 Mbps.
•  The average fixed broadband speed grew 11% from 2014 to 2015, from 4.4 Mbps to 4.9 Mbps.
•  58% of fixed broadband connections will be faster than 5 Mbps in 2020, up from 38% today.
•  23% of fixed broadband connections will be faster than 10 Mbps in 2020, up from 16% today.
•  4.8% of fixed broadband connections will be faster than 25 Mbps in 2020, up from 3.1% today.
•  1.4% of fixed broadband connections will be faster than 50 Mbps in 2020, up from .6% today
ARG Accelerating Networks Speeds - Fixed
126© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  The average mobile connection speed was 619 kbps in 2015.
•  The average mobile connection speed will grow 4-fold from 2015 to 2020, reaching 3 Mbps
in 2020.
•  The average smartphone connection speed was 4,580 kbps in 2015.
•  The average smartphone connection speed will grow 2-fold from 2015 to 2020, reaching 7,766
kbps in 2020.
ARG Accelerating Networks Speeds - Mobile
127© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
•  The average Wi-Fi speeds from mobile devices will grow 1.9-fold from 2015 to 2020, from
4.4 Mbps to 8 Mbps.
•  The average Wi-Fi speeds from mobile devices grew 19% from 2014 to 2015, from 3.7 Mbps to
4.4 Mbps.
ARG Accelerating Networks Speeds – WiFi
(from Mobile Devices)
128© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Conclusion
129© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco VNI Global IP Forecast, 2015–2020
Key takeaways / summary
Global IP Traffic
By 2020, global IP traffic will reach 194 EBs/per month
(2.3 ZBs annually).
Global Mobile Traffic By 2020, 16% of IP traffic will be carried over cell networks.
Global Wi-Fi Traffic By 2020, Fixed Wi-Fi will generate 50% of global IP traffic.
Global IP Video Traffic By 2020, 82% of the world’s IP traffic will be video.
Global Broadband Speeds
By 2020, average broadband connection speed will nearly
double (24.7 Mbps to 47.7 Mbps).
Global Devices/Connections By 2020, there will be 3.4 devices/ connections per capita globally.
Global Internet Users
By 2020, there will be 4.1 Billion global internet users,
representing 52% of the global population.
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
130© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco VNI LATAM IP Forecast, 2015–2020
Key takeaways / summary
LATAM IP Traffic
By 2020, LATAM’s IP traffic will reach 11.6 EBs/per month
(139.1 EBs annually).
LATAM Mobile Traffic By 2020, 18% of IP traffic will be carried over cell networks.
LATAM Wi-Fi Traffic By 2020, Fixed Wi-Fi will generate 62% of LATAM’s IP traffic.
LATAM IP Video Traffic By 2020, 82% of LATAM’s IP traffic will be video.
LATAM Broadband
Speeds
By 2020, average broadband connection speed will nearly
double (7.6 Mbps to 17.8 Mbps).
LATAM Devices/
Connections
By 2020, there will be 3 devices/ connections per capita.
LATAM Internet Users
By 2020, there will be 394 Million LATAM internet users,
representing 59% of the LATAM population.
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
131© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco VNI ARG IP Forecast, 2015–2020
Key takeaways / summary
ARG IP Traffic By 2020, ARG’s IP traffic will reach 1.2 EBs/per month
ARG Mobile Traffic By 2020, 14% of IP traffic will be carried over cell networks.
ARG Wi-Fi Traffic By 2020, Fixed Wi-Fi will generate 55% of ARG’s IP traffic.
ARG IP Video Traffic By 2020, 82% of ARG`s IP traffic will be video.
ARG Broadband Speeds
By 2020, average broadband connection speed will grow 3x
double (4.9 Mbps to 15.2 Mbps).
ARG Devices/Connections By 2020, there will be 3.5 devices/ connections per capita.
ARG Internet Users
By 2020, there will be 31 Million ARG internet users,
representing 68% of the ARG population.
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
132© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Cisco VNI Web Sites
•  Press Release
•  White Papers / FAQs
•  Cisco VNI Web-based Tools / Free Apps
IP Traffic & Service Adoption inquiries: traffic-inquiries@cisco.com
IP Traffic & Service Adoption Forecasts: http://www.cisco.com/go/vni
134© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
IP Traffic, 2000–2015
Total IP Traffic Has Increased 850x Since 2000
Trends Menu
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
”
P2P Era Short-Form Video Era Long-Form Video Era
HD Era
Mobile Era
135© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Internet of Everything
Increasing home connectivity
On average,
there will be more
than 2.5 connected
home modules per global
household by 2020
2020
5.8 Billion
Connected
Home
Modules
2015
2.4 Billion
Connected
Home
Modules
HVAC and
Lighting
Systems
Home Security
Fire Alarm
Smart
Appliances
Child, Pet and
Personal Items
Tracking
Printers,
Scanners,
Home Routers
Distributed
Screens
Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
Note: Globally, there will be 2.2 billion households by 2020

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VNI Argentina 2015 2020 - Junio 2016

  • 1. June 2016 Latin America (LATAM) Forecast Update, 2015–2020 Cisco Visual Networking Index (VNI) and VNI Service Adoption Sales Director, Argentina Uruguay & Paraguay Gonzalo Valverde
  • 2. 2© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential VNI Cisco VNI Forecasts are complementary and statistically aligned. Service Adoption Forecast Fixed & Mobile IP Traffic Forecast FIXED MOBILE RESIDENTIAL MOBILE BUSINESS Cisco Visual Networking Index (VNI) Global service adoption and IP traffic growth
  • 3. 3© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global IP Traffic & Service Adoption Drivers Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 2015 2020 3.0 Billion 4.1 Billion More Internet Users More Devices and Connections Faster Broadband Speeds More Video Viewing 16.3 Billion 26.3 Billion 24.7 Mbps 47.7 Mbps 70% of Traffic 82% of Traffic IP Broadband Growth Drivers By 2020
  • 4. 4© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential LATAM IP Traffic & Service Adoption Drivers Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 2015 2020 285 Million 394 Million More Internet Users More Devices and Connections Faster Broadband Speeds More Video Viewing 1.3 Billion 2.0 Billion 25.3 Mbps 46.3 Mbps 64% of Traffic 82% of Traffic IP Broadband Growth Drivers By 2020
  • 5. 5© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Overview
  • 6. 6© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2.3 zettabytes is equal to: •  10X more than all IP traffic generated in 2010 (232 exabytes) •  33 hours of ultra-HD video per person of the world population By 2020, global IP traffic will reach an annual run rate of 2.3 zettabytes per year •  One trillion gigabytes •  Approximately 1021 (1,000,000,000,000,000,000,000 bytes) What is a zettabyte? Establishing the Zettabyte Era Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 7. 7© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31,8% 0% 5% 10% 15% 20% 25% 30% 35% 2010-2015 CAGR Projected in 2011 Actual (Reported in 2016) 31.6% VNI Projections and Actuals (Global) Actual growth has been within 10% of projected growth Compound Annual Growth Rate (CAGR) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 8. 8© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22% CAGR 2015–2020 Global IP Traffic Growth / Top-Line Global IP traffic will increase 3-fold from 2015─2020 72,5 88,7 108,5 132,1 160,6 194,4 0 50 100 150 200 250 2015 2016 2017 2018 2019 2020 Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 9. 9© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22% CAGR 2015–2020 0 50 100 150 200 250 2015 2016 2017 2018 2019 2020 Middle East and Africa (MEA) (41% CAGR) Latin America (LATAM) (21% CAGR) Central and Eastern Europe (CEE) (27% CAGR) Western Europe (WE) (20% CAGR) North America (NA) (19% CAGR) Asia Pacific (APAC) (22% CAGR) Global IP Traffic Growth / Regions MEA has the highest growth rate (41%) from 2015–2020 APAC will generate 35% of all IP traffic by 2020 30.4% 34.9% 6.0% 14.4% 8.8% 5.6% Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 10. 10© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21% CAGR 2015–2020 0 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 Chile (21% CAGR) Argentina (18% CAGR) Mexico (20% CAGR) Rest of LATAM (23% CAGR) Brazil (21% CAGR) LATAM IP Traffic Growth / Regions Rest of LATAM has the highest growth rate (23%) from 2015–2020 Brazil will generate 38% of LATAM IP traffic by 2020 25.9% 37.8% 10.0% 20.6% 5.7% Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 11. 11© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Drivers
  • 12. 12© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Internet Users From 3.0 billion in 2015 to 4.1 billion by 2020 at 6.5% CAGR Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 North America 344 Million by 2020 CAGR 1.6% Latin America Western Europe 363 Million by 2020 CAGR1.6% Middle East & Africa Central & Eastern Europe Asia Pacific 329 Million by 2020 CAGR 4.8% 394 Million by 2020 CAGR 6.7% 445 Million by 2020 CAGR 10.8% 2.2 Billion by 2020 CAGR 7.9%
  • 13. 13© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Device and Connections From 16.3 billion in 2015 to 26.3 billion by 2020 at 10% CAGR Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 North America 4.5 Billion by 2020 CAGR 12% Latin America Western Europe 3.7 Billion by 2020 CAGR 12% Middle East & Africa Central & Eastern Europe Asia Pacific 1.9 Billion by 2020 CAGR 10% 2.0 Billion by 2020 CAGR 8% 2.4 Billion by 2020 CAGR 9% 11.7 Billion by 2020 CAGR 9%
  • 14. 14© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 North America 2.0-fold Growth 25.4 to 51.4 Mbps Latin America Western Europe 2.2-fold Growth 22.8 to 50.1 Mbps Middle East & Africa Central & Eastern Europe Asia Pacific 1.8-fold Growth 25.3 to 46.3 Mbps 2.3-fold Growth 7.6 to 17.8 Mbps 2.4-fold Growth 7.0 to 16.5 Mbps 1.8-fold Growth 28.1 to 51.3 Mbps Global Fixed Broadband Speed Growth Average broadband speed will nearly double from 24.7 Mbps (2015) to 47.7 Mbps (2020)
  • 15. 15© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 North America 85% of traffic by 2020 21% CAGR Latin America Western Europe 82% of traffic by 2020 25% CAGR Middle East & Africa Central & Eastern Europe Asia Pacific 74% of traffic by 2020 36% CAGR 83% of traffic by 2020 26% CAGR 80% of traffic by 2020 50% CAGR 81% of traffic by 2020 21% CAGR Global IP Traffic—Increasing Video Viewing By 2020, video will drive 82% of IP traffic, up from 70% in 2015
  • 16. 16© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top Trends
  • 17. 17© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  • 18. 18© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  • 19. 19© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 10% CAGR 2015–2020 Global Device/Connection Growth by Type By 2020, M2M connections will be more than 45% of total connections 0 5 10 15 20 25 30 2015 2016 2017 2018 2019 2020 Other (3.4%,3.0%) Tablets (3%,3%) PCs (9%,5%) TVs (11%,12%) Non-Smartphones (24%,9%) Smartphones (19%,21%) M2M (30%,46%) Billions of Devices * Figures (n) refer to 2015, 2020 device share
  • 20. 20© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 8% CAGR 2015–2020 LATAM Device/Connection Growth by Type By 2020, M2M connections will be 33% of total connections 0,0 0,5 1,0 1,5 2,0 2,5 2015 2016 2017 2018 2019 2020 Other (2.8%,3.6%) Tablets (2%,3%) PCs (13%,6%) TVs (8%,14%) Non-Smartphones (32%,13%) Smartphones (22%,27%) M2M (20%,33%) Billions of Devices * Figures (n) refer to 2015, 2020 device share
  • 21. 21© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14% CAGR 2015–2020 Global Video Capable Device Growth by Type By 2020, smartphones more than 40% of total video capable devices 0 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 Other (0.5%,0.3%) Tablets (7%,6%) M2M (7%,15%) PCs (20%,10%) TVs (24%,24%) Smartphones (41%,43%) Billions of Devices Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Figures (n) refer to 2015, 2020 device share
  • 22. 22© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13% CAGR 2015–2020 LATAM Video Capable Device Growth by Type By 2020, smartphones nearly 50% of total video capable devices 0,0 0,2 0,4 0,6 0,8 1,0 1,2 2015 2016 2017 2018 2019 2020 Other (0.1%,0.0%) Tablets (5%,5%) M2M (5%,11%) PCs (27%,11%) TVs (17%,25%) Smartphones (46%,47%) Billions of Devices Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Figures (n) refer to 2015, 2020 device share
  • 23. 23© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential SD 2 Mbps HD 7.2 Mbps UHD 18 Mbps 38 90 167 270 399 544 0 100 200 300 400 500 600 2015 2016 2017 2018 2019 2020 Connected 4K TV Sets (M) Increasing Video Definition By 2020, 40% of connected flat panel TV sets will be 4K Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 24. 24© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Average IP Traffic Per Device 2015 2020 Wearable Device Smartphone Tablet MBs per Month MBs per Month 1,969 10,542 8,929 29,559 15,882 27,731 26,039 41,201 27,375 47,804 M2M Module Tablet Smartphone Internet Set-Top or Dongle Laptop / PC 210 514 Ultra High Definition TV* Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Note: Includes IP VoD traffic
  • 25. 25© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential LATAM Average IP Traffic Per Device 2015 2020 Wearable Device Smartphone Tablet MBs per Month MBs per Month 1,389 7,271 7,577 17,752 6,052 17,563 19,694 33,712 6,625 13,916 M2M Module Internet Set-Top or Dongle Smartphone Tablet Laptop / PC 139 458 Ultra High Definition TV* Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Note: Includes IP VoD traffic
  • 26. 26© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Device IP Traffic Comparison 2015 Device IP traffic generation comparisons Wearable Device Smartphone Tablet M2M Module Internet Set-Top or Dongle Smartphone Tablet Laptop / PC Ultra High Definition TV* Monthly basic mobile phone data traffic 1,086 X= 477 X= 372 X= 82 X= 9 X= 1,142 X= Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 27. 27© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global IP Traffic by Device Type By 2020, non-PC devices will drive more than 70% of global IP traffic Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 22% CAGR 2015–2020 * Figures (n) refer to 2015, 2020 device share 0 50 100 150 200 250 2015 2016 2017 2018 2019 2020 Other (0.1%,0.0%) Non-Smartphones (0%,0%) M2M (1%,3%) Tablets (7%,13%) TVs (30%,25%) Smartphones (8%,30%) PCs (53%,29%) Exabytes per Month
  • 28. 28© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential LATAM IP Traffic by Device Type By 2020, non-PC devices will drive 64% of APAC IP traffic Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 21% CAGR 2015–2020 * Figures (n) refer to 2015, 2020 device share 0 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 Other (0.0%,0.0%) Non-Smartphones (0%,0%) M2M (1%,3%) Tablets (4%,8%) TVs (11%,19%) Smartphones (9%,33%) PCs (75%,36%) Exabytes per Month
  • 29. 29© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 25% CAGR 2015–2020 * Figures (n) refer to 2015, 2020 device share Exabytes per Month Global Internet Traffic by Device Type By 2020, non-PC devices will drive 68% of global Internet traffic 0 20 40 60 80 100 120 140 160 180 2015 2016 2017 2018 2019 2020 Other (0.1%,0.1%) Non-Smartphones (0%,0%) M2M (2%,4%) TVs (11%,12%) Tablets (9%,15%) Smartphones (11%,37%) PCs (67%,32%)
  • 30. 30© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  • 31. 31© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 20% CAGR 2015–2020 * Figures (n) refer to 2015, 2020 device share Billions of M2M Connections Global M2M Connections / IoE Growth By 2020, 1.6 M2M connections per capita globally 0 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 Middle East & Africa (21.9% CAGR) Latin America (19.6% CAGR) Central & Eastern Europe (21.2% CAGR) Western Europe (20.6% CAGR) North America (21.3% CAGR) Asia Pacific (18.9% CAGR)
  • 32. 32© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20% CAGR 2015–2020 Millions of M2M Connections LATAM M2M Connections / IoE Growth by Vertical By 2020, connected home largest, connected health fastest growth - 100 200 300 400 500 600 700 2015 2016 2017 2018 2019 2020 Other* (38.7% CAGR) Energy (21.5% CAGR) Manufacturing & Supply Chain (9.6% CAGR) Retail (8.4% CAGR) Connected Cities (52.2% CAGR) Connected Health (60.8% CAGR) Connected Car (25.3% CAGR) Connected Work (Ent Mgmt) (15.2% CAGR) Connected Home (18.8% CAGR) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Other includes Agriculture, Construction and Emergency Services
  • 33. 33© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 44% CAGR 2015–2020 Global M2M Traffic Growth M2M traffic will grow 6-fold from 2015 to 2020 0 1.000 2.000 3.000 4.000 5.000 6.000 7.000 2015 2016 2017 2018 2019 2020 Middle East & Africa (51% CAGR) Latin America (51.8% CAGR) Central & Eastern Europe (47.3% CAGR) Western Europe (41.7% CAGR) North America (40.9% CAGR) Asia Pacific (43.9% CAGR) Petabytes per Month
  • 34. 34© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential By 2020, M2M modules will be 46% (12.2 billion) of total global devices and connections and will account for 3% (6.2 EBs/month) of total global IP traffic. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 35. 35© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential In LATAM, by 2020, M2M modules will be 33% (646 million) of total devices and connections and will account for 2.5% (295 PBs/month) of total IP traffic. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 36. 36© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Connected Home •  Home automation •  Building security •  Network equipment – printers + •  Network infrastructure – routers + •  White goods •  Tracking applications •  Household information devices Connected Health •  Health monitors •  Assisted living – medicine dispensers + •  Clinical trials •  First responder connectivity •  Telemedicine Manufacturing & Supply Chain •  Mining and extraction •  Manufacturing and processing •  Supply chain •  Warehousing and storage Connected Work •  Office building automation •  Building security •  Office equipment – printers + •  Routers + •  Commercial appliances Connected Cities •  Environment and public safety – closed-circuit TV, street lighting, waste removal, information + •  Public space advertising •  Public transport •  Road traffic management Energy •  New energy sources – monitoring and power generation support apps •  Smart grid and distribution •  Micro-generation– generation of power, by residential, commercial and community users on their own property Connected Car •  Fleet management •  In-vehicle entertainment systems, emergency calling, Internet •  Vehicle diagnostics, navigation •  Stolen vehicle recovery •  Lease, rental, insurance management Retail •  Retail goods monitoring and payment •  Retail venue access and control •  Slot machines, vending machines Other •  Agriculture – livestock, soil monitoring, water and resource conservation, temperature control for milk tanks + •  Construction: Site and equipment monitoring •  Emergency services and national security
  • 37. 37© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20% CAGR 2015–2020 Billions of M2M Connections Global M2M Connections / IoE Growth by Vertical By 2020, connected home largest, connected health fastest growth - 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 Other* (41.3% CAGR) Energy (29.3% CAGR) Manufacturing & Supply Chain (10.3% CAGR) Retail (10.1% CAGR) Connected Cities (30.9% CAGR) Connected Health (38.4% CAGR) Connected Car (30.8% CAGR) Connected Work (Ent Mgmt) (16.1% CAGR) Connected Home (19.5% CAGR) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Other includes Agriculture, Construction and Emergency Services
  • 38. 38© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20% CAGR 2015–2020 Millions of M2M Connections LATAM M2M Connections / IoE Growth by Vertical By 2020, connected home largest, connected health fastest growth - 100 200 300 400 500 600 700 2015 2016 2017 2018 2019 2020 Other* (38.7% CAGR) Energy (21.5% CAGR) Manufacturing & Supply Chain (9.6% CAGR) Retail (8.4% CAGR) Connected Cities (52.2% CAGR) Connected Health (60.8% CAGR) Connected Car (25.3% CAGR) Connected Work (Ent Mgmt) (15.2% CAGR) Connected Home (18.8% CAGR) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Other includes Agriculture, Construction and Emergency Services
  • 39. 39© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential By 2020, there will be over 729 Million connected health connections globally, up from 144 Million in 2015. Connected health will be the fastest growing M2M vertical with 39 percent CAGR or 5-fold growth over the forecast period.
  • 40. 40© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential By 2020, there will be over 200 Million smart homes globally, up from 90 Million in 2015. By 2020, a single smart home video surveillance camera will drive as much as 2.4 GB of monthly traffic on an average, up from 1 GB in 2015.
  • 41. 41© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  • 42. 42© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 IPv6 Capable Mobile Devices IPv6 Capable Fixed Devices 2.7B 5B 1.1B Global IPv6-Capable Devices/Connections By 2020, 48% of devices/connections will be IPv6 capable 7.6B Number of Devices (B) 27% CAGR 2015–2020 Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 43. 43© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2015 2016 2017 2018 2019 2020 IPv6 Capable Mobile Devices IPv6 Capable Fixed Devices 0.2B 0.3B 87M LATAM IPv6-Capable Devices/Connections By 2020, more than 55% of devices/connections will be IPv6 capable 0.6B Number of Devices (B) 24% CAGR 2015–2020 Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 44. 44© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 74% CAGR 2015–2020 Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global IPv6 Traffic Growth / Regions By 2020, IPv6 will represent 34% of total Internet traffic 0 10 20 30 40 50 60 2015 2016 2017 2018 2019 2020 Middle East and Africa (MEA) (107% CAGR) Latin America (LATAM) (79% CAGR) Central and Eastern Europe (CEE) (64% CAGR) Western Europe (WE) (77% CAGR) North America (NA) (67% CAGR) Asia Pacific (APAC) (74% CAGR) 6.9% 34.7% 16.5% 6.2% 26.3% 9.4% 3.5 55
  • 45. 45© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global IPv6 Enabled Content 10% USA 48% Australia 49% Brazil 60% UK 47% Spain 51% Source: Cisco IPv6 Labs, vyncke.org Today Projected in 2020: 35%
  • 46. 46© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global IPv6 Deployment Verizon Wireless IPv6 Deployment 2012 May 2016201520142013 KDDI IPv6 Deployment 2012 May 2016201520142013 Telekom Malaysia IPv6 Deployment 2014 May 2016 Telefonica del Peru IPv6 Deployment 2013 May 201620152014 Source: World IPv6 Launch 2015
  • 47. 47© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  • 48. 48© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 0 50 100 150 200 250 2015 2016 2017 2018 2019 2020 File Sharing (9.5% , 3.7% ) Web/Data (20.8% , 14.4% ) IP VoD (22.3% , 14.8% ) Internet Video (47.4% , 67.1% ) Global IP Video Traffic Growth IP video will account for 82% of global IP traffic by 2020 22% CAGR 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares
  • 49. 49© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 0 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 File Sharing (13.7% , 4.0% ) Web/Data (22.4% , 13.8% ) IP VoD (8.7% , 13.2% ) Internet Video (55.2% , 69.1% ) LATAM IP Video Traffic Growth IP video will account for 82% of LATAM IP traffic by 2020 21% CAGR 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares
  • 50. 50© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares 0 20 40 60 80 100 120 140 160 180 2015 2016 2017 2018 2019 2020 File Sharing (12.9%, 4.4% ) Web/Data (24.5%, 16.2% ) Internet Video (62.6%, 79.4% ) Global Internet Video Traffic Growth Internet video will account for 79 percent of global internet traffic by 2020 25% CAGR 2015–2020
  • 51. 51© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares 0 20 40 60 80 100 120 140 160 180 2015 2016 2017 2018 2019 2020 Ultra-High Def (UHD) Video (2.0%, 16.3%) High Def (HD) Video (51.2%, 63.0%) Standard Def (SD) Video (46.7%, 20.6%) Higher Definition Content Impacts Global IP Video Growth Ultra-HD IP video will account for 16% of global IP video traffic by 2020 26% CAGR 2015–2020
  • 52. 52© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 0 5 10 15 20 25 30 35 2015 2016 2017 2018 2019 2020 Ultra-High Def (UHD) Video (1.6%, 20.7%) High Def (HD) Video (56.5%, 53.0%) Standard Def (SD) Video (41.9%, 26.3%) Higher Definition Content Impacts Global IP VoD Growth Ultra-HD IP VoD will account for 21% of global IP VoD traffic by 2020 12% CAGR 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares
  • 53. 53© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Kadokawa Dwango Corporation THEVIDEOS.TV (File sharing) Sohu.com Inc. FC2 inc. DAILYMOTION.COM Youku & Tudou LETV Sites VEVO KINOGO.CO (File sharing) TENCENT Inc. Mail.ru Group Iqiyi & PPS Netflix Inc. Facebook Google Sites Global Video Sites by Traffic Volume Video file sharing sites account for 2 of the top 15 Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 54. 54© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares 0,8 1,5 2,2 3,1 4,2 5,3 0 1 2 3 4 5 6 2015 2016 2017 2018 2019 2020 Global Internet Gaming Traffic Growth Gaming to grow 7-fold and account for 4% percent of fixed consumer internet by 2020; currently 2% of average and 10% of peak traffic 46% CAGR 2015–2020
  • 55. 55© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares 0,5 0,9 1,5 2,4 3,5 5,0 0 1 2 3 4 5 6 2015 2016 2017 2018 2019 2020 Global Video Surveillance Traffic Growth Video surveillance traffic nearly doubled in the past year and will grow 10-fold by 2020, representing nearly 4% of video traffic 57% CAGR 2015–2020
  • 56. 56© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Figures (n) refer to 2015, 2020 traffic shares 127% CAGR 2015–2020 0,0 0,1 0,2 0,4 0,6 1,1 0,0 0,2 0,4 0,6 0,8 1,0 1,2 2015 2016 2017 2018 2019 2020 Global Virtual Reality Traffic Growth Virtual reality traffic quadrupled in the past year, and will increase 61-fold by 2020
  • 57. 57© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  • 58. 58© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Video Users / Subscribers Mobile video growing fastest; online video and digital TV at par - 500 1.000 1.500 2.000 2.500 3.000 2015 2016 2017 2018 2019 2020 Online Video (A44.5% CAGR) Digital TV HH (A44.8% CAGR) Mobile Video (17.2% CAGR) Millions
  • 59. 59© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential LATAM Video Users / Subscribers Mobile video growing fastest - 50 100 150 200 250 2015 2016 2017 2018 2019 2020 Online Video (3.7% CAGR) Digital TV HH (5.9% CAGR) Mobile Video (19.0% CAGR) Millions
  • 60. 60© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Users/ Subscriptions (M) Global Internet and TV Users / Subscribers Mobile has the largest reach; residential Internet the fastest of flattening growth 1.000 2.000 3.000 4.000 5.000 6.000 2015 2016 2017 2018 2019 2020 Consumer Mobile Subscribers (2.8% CAGR) Residential Fixed Internet (3.2% CAGR) Total TV HH (1.8% CAGR) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 61. 61© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Users/ Subscriptions (M) LATAM Internet and TV Users / Subscribers Mobile has the largest reach; residential Internet the fastest growth - 50 100 150 200 250 300 350 400 450 500 2015 2016 2017 2018 2019 2020 Consumer Mobile Subscribers (1.8% CAGR) Residential Fixed Internet (3.3% CAGR) Total TV HH (1.8% CAGR) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 62. 62© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global Digital Media Adapters* Growth By 2020, DMAs will represent 9% of global Internet set-top boxes (STB) by 2020, DMAs will represent 38% of global Internet STB traffic Digital Media Adapters (M) 107,8 141,1 173,2 201,2 223,3 242,9 0 50 100 150 200 250 300 2015 2016 2017 2018 2019 2020 1,80 2,76 3,87 5,04 6,18 7,33 0 1 2 3 4 5 6 7 8 2015 2016 2017 2018 2019 2020 DMA Traffic (EB/Month) 18% CAGR 2015–2020 32% CAGR 2015–2020 * DMAs include devices such as Roku, Apple TV, Chromecast
  • 63. 63© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential GB per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 102 0 20 40 60 80 100 120 2015 Average Household Cord-Cutting Household 49 Global Cord-Cutting Generates Double the Traffic A cord-cutting household generates 102 GB per month in 2016, compared to 49 GB per month for an average household
  • 64. 64© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  • 65. 65© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Surge of Hotspots Globally, there will be 433 million hotspots by 2020 By 2020, China will lead in total number of hotspots, followed by the US and France. Western Europe is the “continent of Wi-Fi” with 45% of the world’s Wi-Fi estate in 2015. By 2020, Asia Pacific will lead. By 2020, China will lead in total number of homespots, followed by the France and Japan. Homespots has been driven by Western Europe and then North America in 2015, but Asia Pacific will lead by 2020. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020, Maravedis
  • 66. 66© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global Public Wi-Fi Hotspots Asia Pacific leads with 164 million (37%) hotspots by 2020 Back to Trends Menu 0 50 100 150 200 250 300 350 400 450 500 2015 2016 2017 2018 2019 2020 Middle East and Africa * Central and Eastern Europe Latin America North America Western Europe Asia Pacific 37% 27% 21% 9% 64M 5% 109M 191M 278M 355M 433M * Middle East and Africa represent 1% of global public Wi-Fi hotspots by 2020 Millions of Hotspots
  • 67. 67© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Future of Wi-Fi as Wired Complement 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 802.11 2 Mbps Max Applications Enabled Basic internet 802.11b 11 Mbps Max Applications Enabled Email 802.11b 11 Mbps Max Applications Enabled Rich Media Web 802.11ac 3.6 Gbps Max Applications Enabled High Resolution Video Wired Complement 802.11n 600 Mbps Max Applications Enabled Medium Resolution Video In 2015, 802.11ac was 59.5% of BB CPE shipped By 2020, 96.6% of BB CPE will be equipped with 802.11ac.
  • 68. 68© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Wireless traffic includes Wi-Fi and mobile 0 50 100 150 200 250 2015 2016 2017 2018 2019 2020 Mobile Data (52.7% CAGR) Fixed/Wired (11.8% CAGR) Fixed/Wi-Fi from Mobile Devices (59.5% CAGR) Fixed/Wi-Fi from Wi-Fi Only Devices (16.0% CAGR) 21% Global IP Traffic by Local Access Technology By 2020, two-thirds of total IP traffic will be wireless* 34% 29% 16% 22% CAGR 2015–2020
  • 69. 69© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 * Wireless traffic includes Wi-Fi and mobile 0 2 4 6 8 10 12 14 2015 2016 2017 2018 2019 2020 Mobile Data (49.9% CAGR) Fixed/Wired (14.9% CAGR) Fixed/Wi-Fi from Mobile Devices (60.9% CAGR) Fixed/Wi-Fi from Wi-Fi Only Devices (9.9% CAGR) 21% LATAM IP Traffic by Local Access Technology By 2020, two-thirds of total IP traffic will be wireless* 29% 32% 18% 21% CAGR 2015–2020
  • 70. 70© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 0 20 40 60 80 100 120 140 160 180 2015 2016 2017 2018 2019 2020 Mobile Data (52.7% CAGR) Fixed/Wired (12.0% CAGR) Fixed/Wi-Fi from Mobile Devices (59.5% CAGR) Fixed/Wi-Fi from Wi-Fi Only Devices (16.4% CAGR) Global Internet Traffic by Local Access Technology Wireless traffic dominates Internet traffic 25% CAGR 2015–2020 22% 34% 19% 25%
  • 71. 71© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  • 72. 72© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Average Global Internet Bandwidth Usage Average Traffic per User 2015 19 GB per month 2020 44 GB per month Future 100 GB per month Average Traffic per Household 49 GB per month 118 GB per month 250 GB per month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 73. 73© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Average LATAM Internet Bandwidth Usage Average Traffic per User 2015 15 GB per month 2020 28 GB per month Future 100 GB per month Average Traffic per Household 43 GB per month 83 GB per month 250 GB per month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 74. 74© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 GP per Month 83 68 138 0 20 40 60 80 100 120 140 160 2015 2020 Other Broadband FTTx 35 Globally, FTTx Traffic is 58% Higher than Non-FTTx FTTx generates 68 GB per month in 2015 and 138 GB per month by 2020
  • 75. 75© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Faster Networks Enable Better Experiences 77% of all broadband connections by 2020 Online Video (HD movie download) 22 minutes (UHD movie download) 2 hours 38% of all broadband connections by 2020 Online Video (HD movie download) 9 minutes (UHD movie download) 48 minutes 8% of all broadband connections by 2020 Online Video (HD movie download) 2 minutes (UHD movie download) 12 minutes 10 Mbps 25 Mbps 100 Mbps
  • 76. 76© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential LATAM Faster Networks Enable Better Experiences 39% of all broadband connections by 2020 Online Video (HD movie download) 22 minutes (UHD movie download) 2 hours 15% of all broadband connections by 2020 Online Video (HD movie download) 9 minutes (UHD movie download) 48 minutes 2% of all broadband connections by 2020 Online Video (HD movie download) 2 minutes (UHD movie download) 12 minutes 10 Mbps 25 Mbps 100 Mbps
  • 77. 77© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential GB per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 0 2 4 6 8 10 12 2014 2015 5.8M Internet HH Exceeding Fair Usage Limits Internet households exceeding 500 GB nearly doubled in 2015 10.2M
  • 78. 78© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Increase in data caps – Trending in 2016 Unlimited data plans for all broadband bundles – Offering Unlimited Data On ADSL, Cable And NBN Plans. Bundled with “My Basics”, “My Entertainment” and “My Entertainment Plus” voice and TV packages. Doubles Broadband Data Caps For Free – 100 GB broadband bundle will increase to 250 GB per month, 200 GB will increase to 500 GB per month and 500 GB bundle will increase to 1 TB per month. Tripled Data Caps to 1 TB per month – or 1,000 gigabytes in trial markets where a 300-gigabyte monthly cap has previously been implemented. Launching a $15 per month streaming pay TV service — Stream TV — that doesn’t count towards data caps Unlimited Data Option For U-verse Home Internet Customers - U-verse Internet data allowances will automatically increase. 250 GB (gigabytes) will increase to 300 GB or 600 GB, and 500 GB to 1 TB. NA Region APAC Region NA Region APAC Region
  • 79. 79© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Usage Limits: Fixed vs. Mobile Globally, more mobile than fixed users are impacted by usage limits % Broadband HH > 500 GB % Mobile Users > 2 GB Global Western Europe Asia-Pacific Central & Eastern Europe Middle East & Africa Latin America COUNTRY North America 12.0% 19.8% 9.0% 19.7% 5.2% 13.0% 33.2% 1.4% 1.2% 0.6% 1.1% 0.3% 1.0% 5.0% Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 80. 80© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Traffic Rate (Tbps) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global Busy Hour vs. Average Hour Internet Traffic Driven by video, busy hour grows faster than average hour 0 500 1.000 1.500 2.000 2.500 3.000 2015 2016 2017 2018 2019 2020 Busy Hour (36.0% CAGR) Average Hour (24.9% CAGR)
  • 81. 81© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Traffic Rate (Tbps) Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 LATAM Busy Hour vs. Average Hour Internet Traffic Driven by video, busy hour grows faster than average hour 0 20 40 60 80 100 120 140 2015 2016 2017 2018 2019 2020 Busy Hour (32.7% CAGR) Average Hour (20.2% CAGR)
  • 82. 82© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Ratio of Busy Hour to Average Hour Traffic Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Busy Hour vs. Average Hour Busy hour will be 5.3x higher than average hour by 2020 3,5 3,2 3,0 4,0 3,5 2,8 3,1 5,3 5,1 5,0 6,1 5,6 4,4 4,6 1,0 2,0 3,0 4,0 5,0 6,0 7,0 Global APAC LATAM NA WE CEE MEA 2015 2020
  • 83. 83© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global Content Delivery Network (CDN) Internet Traffic 0 20 40 60 80 100 120 140 160 180 2015 2016 2017 2018 2019 2020 Non-CDN Internet Traffic (55.0%, 35.5%) CDN Internet Traffic (45.0%, 64.5%)
  • 84. 84© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Exabytes per Month Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 LATAM Content Delivery Network (CDN) Internet Traffic 0 2 4 6 8 10 12 2015 2016 2017 2018 2019 2020 Non-CDN Internet Traffic (78.3%, 60.7%) CDN Internet Traffic (21.7%, 39.3%)
  • 85. 85© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  • 86. 86© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Average Fixed Broadband Speeds Doubling in speeds from 2015–2020 2015 Global Mbps BY REGION North America Western Europe Asia-Pacific Central & Eastern Europe Middle East & Africa 24.7 25.4 22.8 7.6 28.1 26.3 7.0 47.7 51.4 50.1 17.8 51.3 46.3 16.5 Latin America GLOBAL Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 2020
  • 87. 87© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Average Wi-Fi Speeds Wi-Fi exceeds average mobile (cell) speeds during 2015–2020 2015 2020 Global Mbps BY REGION North America Western Europe Asia-Pacific Central & Eastern Europe Middle East & Africa 12.5 17.4 13.9 5.9 11.4 13.4 4.4 24.4 35.5 24.8 10.6 24.7 25.3 7.0 Latin America GLOBAL Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 88. 88© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Mobile Network Speeds Increase 3.2X by 2020 Average cell connection speed (2.0 Mbps in 2015) will grow at a 26% CAGR— reaching 6.5 Mbps by 2020 2015 2020 Global Mbps BY REGION North America Western Europe Asia-Pacific Central & Eastern Europe Middle East & Africa 2.0 5.9 4.1 1.5 2.4 2.3 0.8 6.5 15.3 14.1 4.9 8.6 10.6 4.8 Latin America GLOBAL Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 89. 89© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Video Minutes per Viewer Higher Fixed Speeds Enable Greater Video Consumption Video behaviors are consistent across multiple countries (2016) 0 500 1000 1500 2000 2500 0 10 20 30 40 50 60 Video Minutes per Viewer Linear (Video Minutes per Viewer) Indonesia India Argentina Italy Mexico Brazil Australia Chile Russia Canada U.K. Japan Germany China New Zealand France Spain U.S. Sweden Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Fixed Broadband Speeds (Mbps)
  • 90. 90© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10)  Security Analysis
  • 91. 91© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31% (2.4 billion) of global population will have fixed residential internet access. 87% (1.6 billion) TV households will be digital TV households. There will be 9.6 billion fixed residential devices and connections (up from 5.5 billion in 2015). Average household will have 4.4 fixed devices and connections (up from 2.7 in 2015). Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global Residential Market by 2020
  • 92. 92© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35% (232 million) of LATAM population will have fixed residential internet access. 80% (148 million) TV households will be digital TV households. There will be 647 million fixed residential devices and connections (up from 355 million in 2015). Average household will have 3.3 fixed devices and connections (up from 1.9 in 2015). Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 LATAM Residential Market by 2020
  • 93. 93© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Note: By 2020, the global residential fixed Internet population will be 2.4 billion; the number of global TV households will be 1.8 billion Global Residential Services By 2020, time delayed TV will grow the fastest; digital TV will have highest adoption Online Music Social Networking Online Video Online Gaming VoIP Digital TV Video on Demand Time Delayed TV 0% 1% 2% 3% 4% 5% 6% 7% 8% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%2020 % Adoption Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 CAGR 2015–2020
  • 94. 94© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Note: By 2020, the LATAM residential fixed Internet population will be 232 million; the number of LATAM TV households will be 185 million LATAM Residential Services By 2020, time delayed TV will grow the fastest; digital TV will have highest adoption 2020 % Adoption Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 CAGR 2015–2020 Online Music Social Networking Online Video Online Gaming VoIP Digital TV Video on Demand Time Delayed TV 0% 5% 10% 15% 20% 25% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% CAGR2015-20 2020 % Adoption
  • 95. 95© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential There will be 5 billion consumer mobile users (64% of population). There will be 9.9 billion consumer mobile devices and connections. Average consumer mobile user will have 2.0 mobile devices and connections (up from 1.6 in 2015). Global Consumer Mobile Market by 2020 Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 96. 96© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential There will be 463 million consumer mobile users (69% of population). There will be 879 million consumer mobile devices and connections. Average consumer mobile user will have 1.9 mobile devices and connections (up from 1.6 in 2015). LATAM Consumer Mobile Market by 2020 Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 97. 97© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2020 % Adoption CAGR 2015–2020 Global Consumer Mobile Services By 2020, consumer LBS will grow the fastest; mobile banking and commerce will have highest adoption MMS Mobile Social NetworkingMobile Email Consumer LBS Mobile Gaming Mobile Banking & Commerce Mobile Video Mobile Music -10% -5% 0% 5% 10% 15% 20% 25% 30% 15% 25% 35% 45% 55% 65% 75% Note: By 2020, the global consumer mobile population will be 5 billion. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 98. 98© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2020 % Adoption CAGR 2015–2020 LATAM Consumer Mobile Services By 2020, consumer LBS will grow the fastest; mobile social networking will have highest adoption Note: By 2020, the LATAM consumer mobile population will be 463 million. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 MMS Mobile Social NetworkingMobile Email Consumer LBS Mobile Gaming Mobile Banking & Commerce Mobile Video Mobile Music -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% 0% 10% 20% 30% 40% 50% 60% 70% 80% 2020 % Adoption
  • 99. 99© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential There will be 2.2 billion business Internet users (65% of global work force). There will be 577 million business mobile users (17% of global work force). There will be 6.9 billion business devices and connections (up from 3.9 billion in 2015). Average business internet user will have 3.1 devices and connections There will be 1.8 billion business mobile device and connections (up from 1 billion in 2015). Average business mobile user will have 3.1 mobile devices and connections Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global Business Market by 2020
  • 100. 100© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential There will be 247 million business Internet users (79% of LATAM work force). There will be 60 million business mobile users (19% of LATAM work force). There will be 442 million business devices and connections (up from 280 million in 2015). Average business internet user will have 1.8 devices and connections There will be 139 million business mobile device and connections (up from 95 million in 2015). Average business mobile user will have 2.3 mobile devices and connections Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 LATAM Business Market by 2020
  • 101. 101© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2020 % Adoption CAGR 2015–2020 Note: By 2020, the global business Internet population will be 2.2 billion; the number of business users will be 577 million. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Global Business Services By 2020, personal video conferencing will grow the fastest; mobile SMS will have highest adoption SMS Mobile Email Room Based Video Conferencing IP Telephony Business LBS Audio Conferencing Desktop Video Conferencing Web Conferencing w/o Video-5% 5% 15% 25% 0% 20% 40% 60% 80% 100%
  • 102. 102© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2020 % Adoption CAGR 2015–2020 Note: By 2020, the LATAM business Internet population will be 247 million; the number of business mobile users will be 60 million. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 LATAM Business Services By 2020, Business Mobile LBS will grow the fastest; mobile SMS will have highest adoption SMS Mobile Email Room Based Video Conferencing IP Telephony Business LBS Audio Conferencing Desktop Video Conferencing Web Conferencing w/o Video -5% 0% 5% 10% 15% 20% 25% 30% 35% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  • 103. 103© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 10 Trends Traffic Trends Network Performance & User Experience 1)  Devices/Connections Mix 2)  IoE/M2M by Verticals 3)  IPv6 Adoption Devices & Connections 4)  Traffic Growth by App 5)  “Cord-Cutting” 6)  Wi-Fi Momentum 7)  Traffic Pattern Analysis 8)  Accelerating Speeds 9)  Service Adoption Trends 10) Security Analysis
  • 104. 104© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Security—Top of Mind Frequency of DDoS attacks has increased over 2.5 times over the last three years — Arbor Networks 458% increase in the number of times hackers searched IoT connections for vulnerabilities — AT&T Spear-phishing campaigns targeting employees increased 55% last year — Symantec Malware attacks nearly doubled to 8.19 billion, with Android ecosystem being the prime target — Dell There’s a 221% increase in compromised WordPress sites — Cisco 89% of all cyber attacks involve financial or espionage motivations — Verizon
  • 105. 105© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 228K Records Stolen Per Breach Source: 2015 Data Breach Statistics from IDT911 Total Breaches: 780 Records Stolen: 177,866,236
  • 106. 106© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Enabling Authentication and Secure Internet Percentage of secure internet servers to all web facing servers Western Europe 50% Asia Pacific 23% Central and Eastern Europe 29% Latin America 13% Middle East and Africa 10% North America 27% The average number of breaches was highest in Asia-Pacific organizations and lowest in UK and US enterprises in 2015
  • 107. 107© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential How is Data Being Breached? 60% of data stolen via web protocols, file transfer and tunneling protocols, or email Two-thirds of breaches involve traditional corporate networks 16% 15% 10% 6% 5% 4% 4% 4% 4% 3% 3% Web Protocols File Transfer Protocols E-mail SSH / VPN Images or Video Windows Management (WMI) Peer to Peer Routing Control Packets VoIP Instant Messaging Remote Desktop Cloud break-in’s account for the other one third
  • 108. 108© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Peak attack size continues to increase at between 10-25% per year. DDoS attacks can represent up to 10% of a country’s total Internet traffic while they are occurring. Focus on Security: DDoS Attacks Increase at Roughly the Same Rate as Traffic Source: Arbor Networks, Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 109. 109© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 21% CAGR 2015–2020 6,6 8,4 10,4 12,7 15,0 17,4 0,0 2,0 4,0 6,0 8,0 10,0 12,0 14,0 16,0 18,0 20,0 2015 2016 2017 2018 2019 2020 Global DDoS Attacks Forecast Attacks grew 35% in 2015, will increase 2.6-fold to 17 million by 2020 * Figures (n) refer to 2015, 2020 traffic shares Millions of Attacks
  • 110. 110© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Argentina
  • 111. 111© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  IP traffic will grow 2-fold from 2015 to 2020, a compound annual growth rate of 18%. •  IP traffic will reach 1.2 Exabytes per month in 2020, up from 518 Petabytes per month in 2015. •  IP networks will carry 38 Petabytes per day in 2020, up from 17 Petabytes per day in 2015. •  IP traffic will reach an annual run rate of 14.0 Exabytes in 2020, up from an annual run rate of 6.2 Exabytes in 2015. •  IP traffic will reach 26 Gigabytes per capita in 2020, up from 12 Gigabytes per capita in 2015 ARG IP Traffic
  • 112. 112© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Internet traffic will grow 2.2-fold from 2015 to 2020, a compound annual growth rate of 17%. •  Internet traffic will reach 994 Petabytes per month in 2020, up from 461 Petabytes per month in 2015. •  Internet traffic will be 33 Petabytes per day in 2020, up from 20 Petabytes per day in 2015. •  Internet traffic in 2020 will be equivalent to 3 billion DVDs per year, 248 million DVDs per month, or 340,350 DVDs per hour. •  In 2020, the gigabyte equivalent of all movies ever made will cross the Internet every 6 hours. •  Internet traffic in 2020 will be equivalent to (n/a)x the volume of the entire Argentinian Internet in 2005. •  ARG Internet Traffic
  • 113. 113© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Fixed/Wi-Fi was 61% of total IP traffic in 2015, and will be 55% of total IP traffic in 2020. •  Fixed/Wired was 34% of total IP traffic in 2015, and will be 31% of total IP traffic in 2020. •  Mobile was 5% of total IP traffic in 2015, and will be 14% of total IP traffic in 2020. •  Fixed/Wi-Fi was 65.8% of total Internet traffic in 2015, and will be 62.5% of total Internet traffic in 2020. •  Fixed/Wired was 29% of total Internet traffic in 2015, and will be 21% of total Internet traffic in 2020. •  Mobile was 5.3% of total Internet traffic in 2015, and will be 16.6% of total Internet traffic in 2020 ARG Fixed / WiFi Growth
  • 114. 114© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Mobile data traffic will grow 7-fold from 2015 to 2020, a compound annual growth rate of 47%. •  Mobile data traffic will reach 165 Petabytes per month in 2020, up from 24 Petabytes per month in 2015. •  Mobile data traffic will grow 3 times faster than Argentinian fixed IP traffic from 2015 to 2020. •  Mobile was 5% of total IP traffic in 2015, and will be 14% of total IP traffic in 2020. •  Mobile data traffic in 2020 will be equivalent to (n/a)x the volume of the entire Argentinian Internet in 2005. ARG Mobile Growth
  • 115. 115© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  IP video traffic will grow 3-fold from 2015 to 2020, a compound annual growth rate of 25%. •  IP video traffic will reach 914 Petabytes per month in 2020, up from 296 Petabytes per month in 2015. •  IP video will be 79% of all IP traffic in 2020, up from 57% in 2015. •  Ultra HD will be 3.7% of IP Video traffic in 2020, up from 0.1% in 2015 (142.7% CAGR). •  HD will be 41.4% of IP Video traffic in 2020, up from 18.8% in 2015 (46.7% CAGR). •  SD will be 54.9% of IP Video traffic in 2020, compared to 81.0% in 2015 (15.9% CAGR). ARG Video Traffic – IP Video
  • 116. 116© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Internet video traffic will grow 3-fold from 2015 to 2020, a compound annual growth rate of 24%. •  Internet video traffic will reach 756 Petabytes per month in 2020, up from 254 Petabytes per month in 2015. •  Total Internet video traffic (business and consumer, combined) will be 76% of all Internet traffic in 2020, up from 55% in 2015. •  Ultra HD will be 3.1% of Internet video traffic in 2020, up from 0.1% in 2015 (131.3% CAGR). •  HD will be 43.7% of Internet video traffic in 2020, up from 19.5% in 2015 (46.2% CAGR). •  SD will be 53.2% of Internet video traffic in 2020, compared to 80.3% in 2015 (14.5% CAGR). ARG Video Traffic – Internet Video
  • 117. 117© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  There will be 159.7 million networked devices in 2020, up from 111.5 million in 2015. •  There will be 3.5 networked devices per capita in 2020, up from 2.6 per capita in 2015. •  54% of all networked devices will be mobile-connected in 2020. •  M2M modules will account for 32% (51.8 million) of all networked devices in 2020, compared to 18% (20.3 million) in 2015, (20.7% CAGR). •  PCs will account for 8% (12.7 million) of all networked devices in 2020, compared to 16% (17.4 million) in 2015, (-6.1% CAGR). •  Tablets will account for 2% (3.3 million) of all networked devices in 2020, compared to 2% (2.0 million) in 2015, (10.9% CAGR). ARG Devices
  • 118. 118© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Smartphones will account for 36% (57.9 million) of all networked devices in 2020, compared to 26% (29.0 million) in 2015, (14.8% CAGR). •  Connected TVs will account for 14% (21.8 million) of all networked devices in 2020, compared to 8% (8.5 million) in 2015, (20.7% CAGR). •  Non-Smartphones will account for 4.1% (6.6 million) of all networked devices in 2020, compared to 28% (31.2 million) in 2015, (-26.8% CAGR). •  Other Portables will account for 4% (5.7 million) of all networked devices in 2020, compared to 3% (3.2 million) in 2015, (12.1% CAGR). •  4K TVs will account for 41% (4.1 million) of all flat panel TVs in 2020, compared to 4.1% (115,715) in 2015, (103.8% CAGR). ARG Devices 2
  • 119. 119© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  IP traffic from non-PC devices was 19% of total IP traffic in 2015, and will be 57% of total IP traffic in 2020. •  PCs accounted for 81% of IP traffic in 2015, and will be 43% of IP traffic in 2020. •  TVs accounted for 10% of IP traffic in 2015, and will be 21% of IP traffic in 2020. •  Smartphones accounted for 6% of IP traffic in 2015, and will be 29% of IP traffic in 2020. •  Tablets accounted for 2% of IP traffic in 2015, and will be 5% of IP traffic in 2020. •  M2M modules accounted for 0.6% of IP traffic in 2015, and will be 2.1% of IP traffic in 2020. ARG Devices 3
  • 120. 120© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  The average fixed broadband speed will grow 3.1-fold from 2015 to 2020, from 4.9 Mbps to 15.2 Mbps. •  58% of fixed broadband connections will be faster than 5 Mbps in 2020, up from 38% today. •  23% of fixed broadband connections will be faster than 10 Mbps in 2020, up from 16% today. •  4.8% of fixed broadband connections will be faster than 25 Mbps in 2020, up from 3.1% today. •  1.4% of fixed broadband connections will be faster than 50 Mbps in 2020, up from .6% today. •  The average mobile connection speed will grow 4-fold from 2015 to 2020, reaching 3 Mbps in 2020 ARG Speed Evolution
  • 121. 121© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Mobile data traffic will grow 7-fold from 2015 to 2020, a compound annual growth rate of 47%. •  Mobile data traffic will reach 165 Petabytes per month in 2020, up from 24 Petabytes per month in 2015. •  Mobile data traffic will grow 3 times faster than Argentinian fixed IP traffic from 2015 to 2020. •  Mobile was 5% of total IP traffic in 2015, and will be 14% of total IP traffic in 2020. •  Mobile data traffic grew 79% in 2015. ARG Mobile Data Traffic
  • 122. 122© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  There will be 31 million total Internet users (68% of population) in 2020, up from 24 million (55% of population) in 2015. •  There will be 159.7 million networked devices in 2020, up from 111.5 million in 2015. •  There will be 3.5 networked devices per capita in 2020, up from 2.6 per capita in 2015. •  54% of all networked devices will be mobile-connected in 2020. •  M2M modules will account for 32% (51.8 million) of all networked devices in 2020, compared to 18% (20.3 million) in 2015, (20.7% CAGR). •  PCs will account for 8% (12.7 million) of all networked devices in 2020, compared to 16% (17.4 million) in 2015, (-6.1% CAGR). ARG Device Growth & Traffic Profiles (2020)
  • 123. 123© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  Tablets will account for 2% (3.3 million) of all networked devices in 2020, compared to 2% (2.0 million) in 2015, (10.9% CAGR). •  Smartphones will account for 36% (57.9 million) of all networked devices in 2020, compared to 26% (29.0 million) in 2015, (14.8% CAGR). •  Connected TVs will account for 14% (21.8 million) of all networked devices in 2020, compared to 8% (8.5 million) in 2015, (20.7% CAGR). •  M2M modules will average 0.469 GB per month, up from 0.144 GB in 2015. •  Smartphones will average 5.8 GB per month, up from 1.1 GB in 2015. •  Tablets will average 17.9 GB per month, up from 6.5 GB in 2015. ARG Device Growth & Traffic Profiles (2020) 2
  • 124. 124© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  PCs will average 39.2 GB per month, up from 24.1 GB in 2015. •  Connected 4K TVs will average 2.6 GB per month, up from 0.4 GB in 2015. •  Non-Smartphones will account for 4.1% (6.6 million) of all networked devices in 2020, compared to 28% (31.2 million) in 2015, (-26.8% CAGR). •  Other Portables will account for 4% (5.7 million) of all networked devices in 2020, compared to 3% (3.2 million) in 2015, (12.1% CAGR). •  4K TVs will account for 41% (4.1 million) of all flat panel TVs in 2020, compared to 4.1% (115,715) in 2015, (103.8% CAGR). ARG Device Growth & Traffic Profiles (2020) 3
  • 125. 125© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  The average fixed broadband speed will grow 3.1-fold from 2015 to 2020, from 4.9 Mbps to 15.2 Mbps. •  The average fixed broadband speed grew 11% from 2014 to 2015, from 4.4 Mbps to 4.9 Mbps. •  58% of fixed broadband connections will be faster than 5 Mbps in 2020, up from 38% today. •  23% of fixed broadband connections will be faster than 10 Mbps in 2020, up from 16% today. •  4.8% of fixed broadband connections will be faster than 25 Mbps in 2020, up from 3.1% today. •  1.4% of fixed broadband connections will be faster than 50 Mbps in 2020, up from .6% today ARG Accelerating Networks Speeds - Fixed
  • 126. 126© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  The average mobile connection speed was 619 kbps in 2015. •  The average mobile connection speed will grow 4-fold from 2015 to 2020, reaching 3 Mbps in 2020. •  The average smartphone connection speed was 4,580 kbps in 2015. •  The average smartphone connection speed will grow 2-fold from 2015 to 2020, reaching 7,766 kbps in 2020. ARG Accelerating Networks Speeds - Mobile
  • 127. 127© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential •  The average Wi-Fi speeds from mobile devices will grow 1.9-fold from 2015 to 2020, from 4.4 Mbps to 8 Mbps. •  The average Wi-Fi speeds from mobile devices grew 19% from 2014 to 2015, from 3.7 Mbps to 4.4 Mbps. ARG Accelerating Networks Speeds – WiFi (from Mobile Devices)
  • 128. 128© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Conclusion
  • 129. 129© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco VNI Global IP Forecast, 2015–2020 Key takeaways / summary Global IP Traffic By 2020, global IP traffic will reach 194 EBs/per month (2.3 ZBs annually). Global Mobile Traffic By 2020, 16% of IP traffic will be carried over cell networks. Global Wi-Fi Traffic By 2020, Fixed Wi-Fi will generate 50% of global IP traffic. Global IP Video Traffic By 2020, 82% of the world’s IP traffic will be video. Global Broadband Speeds By 2020, average broadband connection speed will nearly double (24.7 Mbps to 47.7 Mbps). Global Devices/Connections By 2020, there will be 3.4 devices/ connections per capita globally. Global Internet Users By 2020, there will be 4.1 Billion global internet users, representing 52% of the global population. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 130. 130© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco VNI LATAM IP Forecast, 2015–2020 Key takeaways / summary LATAM IP Traffic By 2020, LATAM’s IP traffic will reach 11.6 EBs/per month (139.1 EBs annually). LATAM Mobile Traffic By 2020, 18% of IP traffic will be carried over cell networks. LATAM Wi-Fi Traffic By 2020, Fixed Wi-Fi will generate 62% of LATAM’s IP traffic. LATAM IP Video Traffic By 2020, 82% of LATAM’s IP traffic will be video. LATAM Broadband Speeds By 2020, average broadband connection speed will nearly double (7.6 Mbps to 17.8 Mbps). LATAM Devices/ Connections By 2020, there will be 3 devices/ connections per capita. LATAM Internet Users By 2020, there will be 394 Million LATAM internet users, representing 59% of the LATAM population. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 131. 131© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco VNI ARG IP Forecast, 2015–2020 Key takeaways / summary ARG IP Traffic By 2020, ARG’s IP traffic will reach 1.2 EBs/per month ARG Mobile Traffic By 2020, 14% of IP traffic will be carried over cell networks. ARG Wi-Fi Traffic By 2020, Fixed Wi-Fi will generate 55% of ARG’s IP traffic. ARG IP Video Traffic By 2020, 82% of ARG`s IP traffic will be video. ARG Broadband Speeds By 2020, average broadband connection speed will grow 3x double (4.9 Mbps to 15.2 Mbps). ARG Devices/Connections By 2020, there will be 3.5 devices/ connections per capita. ARG Internet Users By 2020, there will be 31 Million ARG internet users, representing 68% of the ARG population. Source: Cisco VNI Global IP Traffic Forecast, 2015–2020
  • 132. 132© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco VNI Web Sites •  Press Release •  White Papers / FAQs •  Cisco VNI Web-based Tools / Free Apps IP Traffic & Service Adoption inquiries: traffic-inquiries@cisco.com IP Traffic & Service Adoption Forecasts: http://www.cisco.com/go/vni
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  • 134. 134© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential IP Traffic, 2000–2015 Total IP Traffic Has Increased 850x Since 2000 Trends Menu 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 ” P2P Era Short-Form Video Era Long-Form Video Era HD Era Mobile Era
  • 135. 135© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Internet of Everything Increasing home connectivity On average, there will be more than 2.5 connected home modules per global household by 2020 2020 5.8 Billion Connected Home Modules 2015 2.4 Billion Connected Home Modules HVAC and Lighting Systems Home Security Fire Alarm Smart Appliances Child, Pet and Personal Items Tracking Printers, Scanners, Home Routers Distributed Screens Source: Cisco VNI Global IP Traffic Forecast, 2015–2020 Note: Globally, there will be 2.2 billion households by 2020