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Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2013 to 2018 - Latam y Argentina

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  • 1. Cisco Visual Networking Index (VNI) Global and Latin America (LATAM) Mobile Data Traffic Forecast Update 2013-2018 Gonzalo Valverde Regional Sales Manager Service Providers Cisco Argentina, Paraguay & Uruguay February 2014
  • 2. Cisco Visual Networking Index (VNI) Expanding the Scope of Cisco’s IP Thought Leadership Cisco® VNI Forecast research is an ongoing initiative to predict global traffic growth. This study focuses on consumer and business mobile data traffic and its key drivers. Global Forecast Data Global Mobile Speed Data Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  • 3. Global Mobile Data Traffic Drivers More Mobile Connections 2013 7.0 Billion 2018 10.2 Billion Faster Mobile Speeds 2013 1.4 Mbps 2018 2.5 Mbps More Mobile Users 2013 4.1 Billion 2018 4.9 Billion More Mobile Video 2013 53% of Traffic 2018 69% of Traffic Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  • 4. Overview © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • 5. By 2018, global mobile data traffic will reach an annual run rate of 190 exabytes per year, up from 18 exabytes in 2013 (nearly 11-fold growth). 190X More than all IP traffic generated in 2000 42 Trillion images (e.g., MMS or Instagram) 4 Trillion video clips (e.g., YouTube) Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013 Cisco and/or and/or its affiliates. Allreserved. © 2013-2014 Cisco its affiliates. All rights rights reserved. Cisco Confidential 5 5
  • 6. Global Mobile Data Traffic Growth / Top-Line Global Mobile Data Traffic will Increase Nearly 11-Fold from 2013─2018 Exabytes per Month 61% CAGR 2013–2018 18 16 14 12 10 8 6 4 2 0 15.9 EB 10.8 EB 7.0 EB 4.4 EB 1.5 EB 2013 2.6 EB 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  • 7. Latin America Mobile Data Traffic Growth / Top-Line LATAM Mobile Data Traffic will Increase Nearly 13-Fold from 2013─2018 66% CAGR 2013–2018 Exabytes per Month 1.4 1.2 EB 1.2 1.0 0.8 EB 0.8 0.5 EB 0.6 0.3 EB 0.4 0.2 0.09 EB 0.0 2013 0.2 EB 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  • 8. Argentina Mobile Data Traffic Growth / Top-Line Argentinean Mobile Data Traffic will Increase Nearly 14-Fold from 2013─2018 68% CAGR 2013–2018 Exabytes per Month 0.12 103 PB 0.10 70 PB 0.08 0.06 45 PB 0.04 0.02 0.00 27 PB 7 PB 2013 15 PB 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  • 9. Average Mobile User (Cellular Traffic per Month) Sample Global Usage 2013 2018 356 MB Traffic/month 3.0 GB Traffic/month 2 Hours of Video 20 Hours of Video 2 Hours of Audio 10 Hours of Audio 5 Video Calls 10 Video Calls 2 App Downloads 20 App Downloads Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
  • 10. Top Trends © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
  • 11. VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends 1 Transitioning to Smarter Mobile Devices 2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance 4 Profiling Bandwidth Consumption by Device 5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins 7 Adopting IPv6 ─ Beyond an Emerging Protocol © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
  • 12. Global Mobile Device Growth by Type By 2018, Smartphones Will Gain 14 Points to Reach 39% Share Other Portable Devices (0.3%,0.3%) Billions of Devices Laptops (2.1%,2.6%) 8% CAGR 2013–2018 M2M (4.9%,19.7%) Smartphones (24.9%,38.5%) 12 Tablets (1.3%,5.0%) Non-Smartphones (66.4%,33.9%) 10 8 6 4 2 0 2013 2014 2015 2016 2017 2018 * Figures (n) refer to 2013, 2018 device share Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
  • 13. Latin America Mobile Device Growth by Type By 2018, Smartphones Have 43% Share; Non-Smartphones Decline Tablets and M2M Gain Share Millions of Devices Other Portable Devices (0.0%,0.1%) 1,000 900 800 700 600 500 400 300 200 100 0 Tablets (0.5%,4.4%) Laptops (2.3%,3.8%) M2M (4.8%,18.1%) Smartphones (21.2%,42.8%) 6% CAGR 2013–2018 Non-Smartphones (71.1%,30.9%) 2013 2014 2015 2016 2017 2018 * Figures (n) refer to 2013, 2018 device share Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
  • 14. Global Connections by Network Type 2G, 3G, and 4G Technology Connection Share Billions of Devices or Connections 7 4G 6 3G 2G 59% 48% 5 68% 4 44% 3 26% 2 29% 1 0 15% 8% 3% 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
  • 15. Latin America Connections by Network Type 2G, 3G, and 4G Technology Connection Share Millions of Devices or Connections 700 4G 600 500 74% 3G 2G 64% 52% 400 45% 300 200 25% 27% 100 0 3% 0.1% 2013 2014 2015 2016 9% 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
  • 16. Argentina Connections by Network Type 2G, 3G, and 4G Technology Connection Share Millions of Devices or Connections 70 4G 60 50 69% 3G 2G 71% 43% 40 30 56% 20 31% 25% 10 0 1% 0% 2013 2014 2015 4% 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
  • 17. Global Growth of Smart Mobile Devices & Connections By 2018, Smart Devices Will Have 54% Share 8% CAGR 2013–2018 Billions of Devices 12 Non-smart Devices and Connections 10 Smart Devices and Connections 8 6 79% 74% 68% 61% 54% 4 32% 39% 21% 26% 2013 2014 2015 2016 2 0 46% 2017 46% 54% 2018 * Smart devices are those having advanced computing capabilities with a minimum of 3G connectivity. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35
  • 18. Global Impact of Smart Devices & Connections on Mobile Traffic By 2018, Smart Devices Will Have 96% Share of Traffic 18 Exabytes per Month 16 61% CAGR 2013–2018 Non-smart Traffic Smart Traffic 4% 14 12 5% 10 8 6 9% 4 2 0 96% 7% 12% 88% 10% 90% 95% 93% 91% 2013 2014 2015 2016 2017 2018 * Smart traffic is the traffic from smart devices, devices having advanced computing capabilities with a minimum of 3G connectivity. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37
  • 19. VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends 1 Transitioning to Smarter Mobile Devices 2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance 4 Profiling Bandwidth Consumption by Device 5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins 7 Adopting IPv6 ─ Beyond an Emerging Protocol © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 39
  • 20. Global M2M Connection Growth Billions of M2M Connections Global M2M Connections will Grow 6-Fold from 2013-2018; By 2018, More Than Half of Global M2M Connections Will be on 3G 43% CAGR 2013–2018 2.5 3G 2.0 2.0 B 2G 1.6 B 4G 1.5 1.1 B 0.0 50% 0.8 B 1.0 0.5 51% 0.3 B 28% 71% 2013 0.5 B 34% 64% 2014 47% 41% 56% 48% 41% 9% 2015 2016 2017 35% 14% 2018 * In 2013, 4G accounts for 0.43% of global mobile M2M connections. In 2014 ,1.5% connections, in 2015 , 3% connections and in 2016 ,5.6% connections are 4G. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40
  • 21. Latin America M2M Connection Growth Millions of M2M Connections Latin America M2M Connections will Grow 5-Fold from 2013-2018; By 2018, Majority M2M Connections Will be On 3G 38% CAGR 2013–2018 180 160 140 120 100 80 60 40 20 0 171 M 3G 133 M 2G 4G 99 M 72 M 35 M 51 M 43% 21% 84% 2013 2014 43% 36% 28% 16% 78% 48% 71% 62% 3% 2015 2016 52% 5% 2017 9% 2018 * In 2013, 4G accounts for 0% of mobile M2M connections. In 2014 ,1% and in 2015, 1% connections are 4G Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 41
  • 22. Argentina M2M Connection Growth Millions of M2M Connections Argentina M2M Connections will Grow 5-Fold from 2013-2018; By 2018, Majority M2M Connections Will be On 3G 35% CAGR 2013–2018 18 16 14 12 10 8 6 4 2 0 15.8 M 3G 2G 12.3 M 4G 9.2 M 6.7 M 3.5 M 2013 4.8 M 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 42
  • 23. VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends 1 Transitioning to Smarter Mobile Devices 2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance 4 Profiling Bandwidth Consumption by Device 5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins 7 Adopting IPv6 ─ Beyond an Emerging Protocol © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 52
  • 24. Global Mobile Data Traffic Growth / Apps Video to Exceed 69 Percent of Mobile Data Traffic by 2018 18 16 Exabytes per Month 61% CAGR 2013–2018 Mobile File Sharing (2.9%) Mobile M2M (5.7%) Mobile Audio (10.6%) Mobile Web/Data (11.7%) Mobile Video (69.1%) 14 12 10 Figures (n) refer to 2018 traffic share 8 6 4 2 0 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 53
  • 25. LATAM Mobile Data Traffic Growth / Apps Video to Exceed 72 Percent of Mobile Data Traffic by 2018 1.4 1.2 Exabytes per Month 66% CAGR 2013–2018 Mobile File Sharing (3.4%) Mobile M2M (4.8%) Mobile Audio (10.3%) Mobile Web/Data (9.4%) Mobile Video (72.1%) 1.0 0.8 Figures (n) refer to 2018 traffic share 0.6 0.4 0.2 0.0 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 54
  • 26. Argentina Mobile Data Traffic Growth / Apps Video to Exceed 72 Percent of Mobile Data Traffic by 2018 0.12 0.10 Exabytes per Month 68% CAGR 2013–2018 Mobile File Sharing (3.6%) Mobile M2M (5.3%) Mobile Audio (10.8%) Mobile Web/Data (9.1%) Mobile Video (71.1%) 0.08 0.06 Figures (n) refer to 2018 traffic share 0.04 0.02 0.00 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 55
  • 27. VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends 1 Transitioning to Smarter Mobile Devices 2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance 4 Profiling Bandwidth Consumption by Device 5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins 7 Adopting IPv6 ─ Beyond an Emerging Protocol © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 62
  • 28. LATAM Average Mobile Connection (Devices and M2M); Traffic per Month 2013 2018 128 1,223 Argentina 120 1,251 Brazil 141 1,250 Chile 217 1,545 Mexico 128 1,370 Rest of Latin America 105 1,076 REGION Latin America MB per Month BY COUNTRY Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 64
  • 29. Mobile Device Data Traffic 2013 Mobile Device Data Traffic Generation Comparisons M2M Module = 6 X (monthly basic mobile phone data traffic) Wearable Device = 7 X (monthly basic mobile phone data traffic) Smartphone = 49 X (monthly basic mobile phone data traffic) Tablet = 127 X (monthly basic mobile phone data traffic) Laptop = 227 X (monthly basic mobile phone data traffic) Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 65
  • 30. Average Traffic Per Mobile Device Type 2013 2018 MBs per Month MBs per Month 10.8 45 M2M 61 451 Wearable 78 345 529 2,672 Tablet 1,374 5,609 Laptop 2,455 5,095 Non-Smartphone Smartphone Note: In 2013, 4G Smartphones generated 2 GBs/month and 4G Tablets generated 2.4 GBs/month Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 66
  • 31. VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends 1 Transitioning to Smarter Mobile Devices 2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance 4 Profiling Bandwidth Consumption by Device 5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins 7 Adopting IPv6 ─ Beyond an Emerging Protocol © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 67
  • 32. Global Mobile Data Traffic Offload * 52% of Mobile Traffic to be Offloaded by 2018 45% of Mobile Traffic Offloaded in 2013 Exabytes per Month 35 30 Cellular Traffic from Mobile Devices Offload Traffic from Mobile Devices 48% 25 20 15 10 52% 5 0 2013 2014 2015 2016 2017 2018 *Offload refers to traffic from dual mode devices (i.e., supports cell and wi-fi connectivity; excluding laptops) over wi-fi/small cell networks. Source:Cisco and/or its VNI Global Mobile Data Traffic Forecast, 2013–2018 Cisco affiliates. All rights reserved. © 2013-2014 Cisco Confidential 72
  • 33. Latin America Mobile Data Traffic Offload * 41% of Mobile Traffic to be Offloaded by 2018 29% of Mobile Traffic Offloaded in 2013 2.5 Exabytes per Month Cellular Traffic from Mobile Devices 2.0 Offload Traffic from Mobile Devices 59% 1.5 1.0 41% 0.5 0.0 2013 2014 2015 2016 2017 2018 *Offload refers to traffic from dual mode devices (i.e., supports cell and wi-fi connectivity; excluding laptops) over wi-fi/small cell networks. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 73
  • 34. Argentina Mobile Data Traffic Offload * 39% of Mobile Traffic to be Offloaded by 2018 29% of Mobile Traffic Offloaded in 2013 0.18 Exabytes per Month 0.16 Cellular Traffic from Mobile Devices 0.14 Offload Traffic from Mobile Devices 61% 0.12 0.10 0.08 0.06 39% 0.04 0.02 0.00 2013 2014 2015 2016 2017 2018 *Offload refers to traffic from dual mode devices (i.e., supports cell and wi-fi connectivity; excluding laptops) over wi-fi/small cell networks. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 74
  • 35. Mobile Data Traffic and Offload Traffic, 2018 Mobile and Offload Traffic from Mobile-Connected Devices 4G Devices Offload More Traffic Than 3G and 2G 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 60% 40% 2G 51% 49% 3G Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. 44% Mobile Traffic Offload Traffic 56% 4G Cisco Confidential 79
  • 36. Globally, the amount of traffic offloaded from tablets will be 69% by 2018. Globally, the amount of traffic offloaded from smartphones will be 51% by 2018. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013 Cisco and/or and/or its affiliates. Allreserved. © 2013-2014 Cisco its affiliates. All rights rights reserved. Cisco Confidential 80 80
  • 37. In LATAM, the amount of traffic offloaded from tablets will be 56% by 2018. In LATAM, the amount of traffic offloaded from smartphones will be 44% by 2018. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013 Cisco and/or and/or its affiliates. Allreserved. © 2013-2014 Cisco its affiliates. All rights rights reserved. Cisco Confidential 81 81
  • 38. VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends 1 Transitioning to Smarter Mobile Devices 2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance 4 Profiling Bandwidth Consumption by Device 5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins 7 Adopting IPv6 ─ Beyond an Emerging Protocol © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 85
  • 39. Global Mobile Speeds by Device Type Mbps Tablet Speeds are 3.6x Higher than Average by 2018 Smartphone Speeds are 2.8x Higher than Average by 2018 10 9 8 7 6 5 4 3 2 1 0 9 Mbps Tablets Smartphones All Mobile Devices 7 Mbps 3 Mbps 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 87
  • 40. LATAM Mobile Speeds by Device Type Tablet Speeds are 4.9x Higher than Average by 2018 Smartphone Speeds are 4.7x Higher than Average by 2018 6 5 4 Mbps 4.9 Mbps Tablets Smartphones All Mobile Devices 4.6 Mbps 3 2 1 Mbps 1 0 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 88
  • 41. Global Mobile Speeds by Network Type 4G Speeds will be 6X Higher than Average by 2018 3-3.5G Speeds will be 2X Higher than Average by 2018 16 14 12 4G 3G All Network Types 2G 14 Mbps Mbps 10 8 6 5 Mbps 4 3 Mbps 2 0 92 Kbps 2013 2014 2015 2016 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. 2017 2018 Cisco Confidential 89
  • 42. LATAM Mobile Speeds by Network Type 4G Speeds will be 7X Higher than Average by 2018 3-3.5G Speeds will be 2X Higher than Average by 2018 8 7 6 4G 3G All Network Types 2G 7 Mbps Mbps 5 4 3 2 2 Mbps 1 1 Mbps 81 Kbps 0 2013 2014 2015 2016 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. 2017 2018 Cisco Confidential 90
  • 43. Global Average Wi-Fi Speeds Wi-Fi exceeds Mobile speeds during 2013-2018 2013 2018 3.9 23.7 North America 13.6 25.8 Western Europe 10.7 19.4 Asia-Pacific 7.9 22.0 Latin America 5.7 11.9 11.7 27.2 3.2 4.7 GLOBAL Global Mbps BY REGION Central & Eastern Europe Middle East & Africa Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 91
  • 44. VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends 1 Transitioning to Smarter Mobile Devices 2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance 4 Profiling Bandwidth Consumption by Device 5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins 7 Adopting IPv6 ─ Beyond an Emerging Protocol © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 92
  • 45. Global IPv6-Capable Mobile Devices/Connections Number of Devices (B) By 2018, 4.9B Total IPv6-Capable Mobile Devices/Connections 5.0 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0 31% CAGR 2013–2018 4.9B 1.3B 2013 2014 2015 2016 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. 2017 2018 Cisco Confidential 102
  • 46. Latin America IPv6-Capable Mobile Devices/Connections By 2018, 465M Total IPv6-capable mobile devices/connections 33% CAGR 2013–2018 Number of Devices (M) 500 465M 400 300 200 100 0 110M 2013 2014 2015 2016 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. 2017 2018 Cisco Confidential 103
  • 47. Global IPv6 Mobile Data Traffic Forecast By 2018, IPv6 Mobile Data Traffic Projected to Reach 6.6 EBs/month; By 2018, IPv6 Traffic Projected to be 40% of Mobile Data Traffic Exabytes per Month 7 6.6 EB/ month 6 5 4 3 2 1 0 .09 EB/ month 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 104
  • 48. Latin America IPv6 Mobile Data Traffic Forecast By 2018, IPv6 Mobile Data Traffic Projected to Reach 449 PBs/month; By 2018, IPv6 Traffic Projected to be 39% of Mobile Data Traffic Petabytes per Month 500 449 PB/ month 400 300 200 100 0 5 PB/mo 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 105
  • 49. Conclusion © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 108
  • 50. Cisco VNI Global Mobile Forecast, 2013–2018 Key Takeaways / Summary Global Mobile Data Traffic By 2018, mobile data traffic will reach 15.9 EBs/per month (190 EBs annually). Global Mobile Traffic Offload By 2018, 52% of mobile data traffic will be offloaded to Wi-Fi/small cell networks. Global Mobile Smart Devices Traffic By 2018, smart devices will generate 96% of global mobile data traffic. Global Mobile Video By 2018, over 69% of the world’s mobile data traffic will be video. Global Mobile Network Speeds By 2018, avg mobile connection speed will nearly double (1.4 Mbps to 2.5 Mbps). Global Mobile Devices/Connections By 2018, there will be 1.4 mobile connections per capita globally. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 109
  • 51. Cisco VNI LATAM Mobile Forecast, 2013–2018 Key Takeaways / Summary LATAM Mobile Data Traffic By 2018, mobile data traffic will reach 1.2 EBs/per month (14 EBs annually). LATAM Mobile Traffic Offload By 2018, 41% of mobile data traffic will be offloaded to Wi-Fi/small cell networks. LATAM Mobile Smart Devices Traffic By 2018, smart devices will generate 96% of LATAM mobile data traffic. LATAM Mobile Video By 2018, over 69% of LATAM’s mobile data traffic will be video. LATAM Mobile Network Speeds By 2018, avg mobile connection speed will grow 1.5-fold (0.7 Mbps to 1 Mbps). LATAM Mobile Devices/Connections By 2018, there will be 1.5 mobile connections per capita in Latin America. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 110
  • 52. Cisco VNI Mobile Forecast; 2013–2018 Get more info—see Tools and Resources www.cisco.com/go/vni traffic-inquiries@cisco.com © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 111
  • 53. Thank you.