Cisco Visual Networking Index (VNI)
Global and Latin America (LATAM)
Mobile Data Traffic Forecast Update
2013-2018
Gonzalo...
Cisco Visual Networking Index (VNI)

Expanding the Scope of Cisco’s IP Thought Leadership
Cisco® VNI Forecast research is ...
Global Mobile Data Traffic Drivers
More Mobile
Connections

2013
7.0 Billion
2018
10.2 Billion

Faster Mobile
Speeds

2013...
Overview

© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

4
By 2018, global mobile
data traffic will reach an
annual run rate of 190
exabytes per year, up
from 18 exabytes in 2013
(n...
Global Mobile Data Traffic Growth / Top-Line

Global Mobile Data Traffic will Increase Nearly 11-Fold from 2013─2018

Exab...
Latin America Mobile Data Traffic Growth / Top-Line

LATAM Mobile Data Traffic will Increase Nearly 13-Fold from 2013─2018...
Argentina Mobile Data Traffic Growth / Top-Line

Argentinean Mobile Data Traffic will Increase Nearly 14-Fold from 2013─20...
Average Mobile User (Cellular Traffic per Month)
Sample Global Usage
2013

2018

356 MB
Traffic/month

3.0 GB
Traffic/mont...
Top Trends

© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

24
VNI Mobile Forecast Update, 2013–2018
Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring I...
Global Mobile Device Growth by Type

By 2018, Smartphones Will Gain 14 Points to Reach 39% Share
Other Portable Devices (0...
Latin America Mobile Device Growth by Type

By 2018, Smartphones Have 43% Share; Non-Smartphones Decline
Tablets and M2M G...
Global Connections by Network Type

2G, 3G, and 4G Technology Connection Share

Billions of Devices or
Connections

7
4G

...
Latin America Connections by Network Type
2G, 3G, and 4G Technology Connection Share

Millions of Devices or
Connections

...
Argentina Connections by Network Type
2G, 3G, and 4G Technology Connection Share

Millions of Devices or
Connections

70
4...
Global Growth of Smart Mobile Devices & Connections
By 2018, Smart Devices Will Have 54% Share

8% CAGR 2013–2018

Billion...
Global Impact of Smart Devices & Connections on Mobile Traffic
By 2018, Smart Devices Will Have 96% Share of Traffic
18
Ex...
VNI Mobile Forecast Update, 2013–2018
Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring I...
Global M2M Connection Growth

Billions of M2M Connections

Global M2M Connections will Grow 6-Fold from 2013-2018;
By 2018...
Latin America M2M Connection Growth

Millions of M2M Connections

Latin America M2M Connections will Grow 5-Fold from 2013...
Argentina M2M Connection Growth

Millions of M2M Connections

Argentina M2M Connections will Grow 5-Fold from 2013-2018;
B...
VNI Mobile Forecast Update, 2013–2018
Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring I...
Global Mobile Data Traffic Growth / Apps

Video to Exceed 69 Percent of Mobile Data Traffic by 2018
18
16
Exabytes per Mon...
LATAM Mobile Data Traffic Growth / Apps

Video to Exceed 72 Percent of Mobile Data Traffic by 2018
1.4
1.2
Exabytes per Mo...
Argentina Mobile Data Traffic Growth / Apps

Video to Exceed 72 Percent of Mobile Data Traffic by 2018
0.12
0.10
Exabytes ...
VNI Mobile Forecast Update, 2013–2018
Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring I...
LATAM Average Mobile Connection (Devices and M2M);
Traffic per Month
2013

2018

128

1,223

Argentina

120

1,251

Brazil...
Mobile Device Data Traffic

2013 Mobile Device Data Traffic Generation Comparisons
M2M Module

=

6 X

(monthly basic mobi...
Average Traffic Per Mobile Device Type
2013

2018

MBs per Month

MBs per Month

10.8

45

M2M

61

451

Wearable

78

345...
VNI Mobile Forecast Update, 2013–2018
Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring I...
Global Mobile Data Traffic Offload *

52% of Mobile Traffic to be Offloaded by 2018
45% of Mobile Traffic Offloaded in 201...
Latin America Mobile Data Traffic Offload *
41% of Mobile Traffic to be Offloaded by 2018
29% of Mobile Traffic Offloaded ...
Argentina Mobile Data Traffic Offload *

39% of Mobile Traffic to be Offloaded by 2018
29% of Mobile Traffic Offloaded in ...
Mobile Data Traffic and Offload Traffic, 2018
Mobile and Offload Traffic from
Mobile-Connected Devices

4G Devices Offload...
Globally, the amount of
traffic offloaded from
tablets will be 69%
by 2018.
Globally, the amount of
traffic offloaded from...
In LATAM, the amount of
traffic offloaded from
tablets will be 56%
by 2018.
In LATAM, the amount of
traffic offloaded from...
VNI Mobile Forecast Update, 2013–2018
Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring I...
Global Mobile Speeds by Device Type

Mbps

Tablet Speeds are 3.6x Higher than Average by 2018
Smartphone Speeds are 2.8x H...
LATAM Mobile Speeds by Device Type

Tablet Speeds are 4.9x Higher than Average by 2018
Smartphone Speeds are 4.7x Higher t...
Global Mobile Speeds by Network Type

4G Speeds will be 6X Higher than Average by 2018
3-3.5G Speeds will be 2X Higher tha...
LATAM Mobile Speeds by Network Type

4G Speeds will be 7X Higher than Average by 2018
3-3.5G Speeds will be 2X Higher than...
Global Average Wi-Fi Speeds

Wi-Fi exceeds Mobile speeds during 2013-2018
2013

2018

3.9

23.7

North America

13.6

25.8...
VNI Mobile Forecast Update, 2013–2018
Top Mobile Networking Trends
1 Transitioning to Smarter Mobile Devices
2 Measuring I...
Global IPv6-Capable Mobile Devices/Connections

Number of Devices (B)

By 2018, 4.9B Total IPv6-Capable Mobile Devices/Con...
Latin America IPv6-Capable Mobile Devices/Connections
By 2018, 465M Total IPv6-capable mobile devices/connections

33% CAG...
Global IPv6 Mobile Data Traffic Forecast

By 2018, IPv6 Mobile Data Traffic Projected to Reach 6.6 EBs/month;
By 2018, IPv...
Latin America IPv6 Mobile Data Traffic Forecast

By 2018, IPv6 Mobile Data Traffic Projected to Reach 449 PBs/month;
By 20...
Conclusion

© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

108
Cisco VNI Global Mobile Forecast, 2013–2018
Key Takeaways / Summary
Global Mobile Data Traffic
By 2018, mobile data traffi...
Cisco VNI LATAM Mobile Forecast, 2013–2018
Key Takeaways / Summary
LATAM Mobile Data Traffic
By 2018, mobile data traffic ...
Cisco VNI Mobile Forecast; 2013–2018
Get more info—see Tools and Resources

www.cisco.com/go/vni
traffic-inquiries@cisco.c...
Thank you.
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Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2013 to 2018 - Latam y Argentina

  1. 1. Cisco Visual Networking Index (VNI) Global and Latin America (LATAM) Mobile Data Traffic Forecast Update 2013-2018 Gonzalo Valverde Regional Sales Manager Service Providers Cisco Argentina, Paraguay & Uruguay February 2014
  2. 2. Cisco Visual Networking Index (VNI) Expanding the Scope of Cisco’s IP Thought Leadership Cisco® VNI Forecast research is an ongoing initiative to predict global traffic growth. This study focuses on consumer and business mobile data traffic and its key drivers. Global Forecast Data Global Mobile Speed Data Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  3. 3. Global Mobile Data Traffic Drivers More Mobile Connections 2013 7.0 Billion 2018 10.2 Billion Faster Mobile Speeds 2013 1.4 Mbps 2018 2.5 Mbps More Mobile Users 2013 4.1 Billion 2018 4.9 Billion More Mobile Video 2013 53% of Traffic 2018 69% of Traffic Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  4. 4. Overview © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  5. 5. By 2018, global mobile data traffic will reach an annual run rate of 190 exabytes per year, up from 18 exabytes in 2013 (nearly 11-fold growth). 190X More than all IP traffic generated in 2000 42 Trillion images (e.g., MMS or Instagram) 4 Trillion video clips (e.g., YouTube) Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013 Cisco and/or and/or its affiliates. Allreserved. © 2013-2014 Cisco its affiliates. All rights rights reserved. Cisco Confidential 5 5
  6. 6. Global Mobile Data Traffic Growth / Top-Line Global Mobile Data Traffic will Increase Nearly 11-Fold from 2013─2018 Exabytes per Month 61% CAGR 2013–2018 18 16 14 12 10 8 6 4 2 0 15.9 EB 10.8 EB 7.0 EB 4.4 EB 1.5 EB 2013 2.6 EB 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  7. 7. Latin America Mobile Data Traffic Growth / Top-Line LATAM Mobile Data Traffic will Increase Nearly 13-Fold from 2013─2018 66% CAGR 2013–2018 Exabytes per Month 1.4 1.2 EB 1.2 1.0 0.8 EB 0.8 0.5 EB 0.6 0.3 EB 0.4 0.2 0.09 EB 0.0 2013 0.2 EB 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  8. 8. Argentina Mobile Data Traffic Growth / Top-Line Argentinean Mobile Data Traffic will Increase Nearly 14-Fold from 2013─2018 68% CAGR 2013–2018 Exabytes per Month 0.12 103 PB 0.10 70 PB 0.08 0.06 45 PB 0.04 0.02 0.00 27 PB 7 PB 2013 15 PB 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  9. 9. Average Mobile User (Cellular Traffic per Month) Sample Global Usage 2013 2018 356 MB Traffic/month 3.0 GB Traffic/month 2 Hours of Video 20 Hours of Video 2 Hours of Audio 10 Hours of Audio 5 Video Calls 10 Video Calls 2 App Downloads 20 App Downloads Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
  10. 10. Top Trends © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
  11. 11. VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends 1 Transitioning to Smarter Mobile Devices 2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance 4 Profiling Bandwidth Consumption by Device 5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins 7 Adopting IPv6 ─ Beyond an Emerging Protocol © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
  12. 12. Global Mobile Device Growth by Type By 2018, Smartphones Will Gain 14 Points to Reach 39% Share Other Portable Devices (0.3%,0.3%) Billions of Devices Laptops (2.1%,2.6%) 8% CAGR 2013–2018 M2M (4.9%,19.7%) Smartphones (24.9%,38.5%) 12 Tablets (1.3%,5.0%) Non-Smartphones (66.4%,33.9%) 10 8 6 4 2 0 2013 2014 2015 2016 2017 2018 * Figures (n) refer to 2013, 2018 device share Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
  13. 13. Latin America Mobile Device Growth by Type By 2018, Smartphones Have 43% Share; Non-Smartphones Decline Tablets and M2M Gain Share Millions of Devices Other Portable Devices (0.0%,0.1%) 1,000 900 800 700 600 500 400 300 200 100 0 Tablets (0.5%,4.4%) Laptops (2.3%,3.8%) M2M (4.8%,18.1%) Smartphones (21.2%,42.8%) 6% CAGR 2013–2018 Non-Smartphones (71.1%,30.9%) 2013 2014 2015 2016 2017 2018 * Figures (n) refer to 2013, 2018 device share Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
  14. 14. Global Connections by Network Type 2G, 3G, and 4G Technology Connection Share Billions of Devices or Connections 7 4G 6 3G 2G 59% 48% 5 68% 4 44% 3 26% 2 29% 1 0 15% 8% 3% 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
  15. 15. Latin America Connections by Network Type 2G, 3G, and 4G Technology Connection Share Millions of Devices or Connections 700 4G 600 500 74% 3G 2G 64% 52% 400 45% 300 200 25% 27% 100 0 3% 0.1% 2013 2014 2015 2016 9% 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
  16. 16. Argentina Connections by Network Type 2G, 3G, and 4G Technology Connection Share Millions of Devices or Connections 70 4G 60 50 69% 3G 2G 71% 43% 40 30 56% 20 31% 25% 10 0 1% 0% 2013 2014 2015 4% 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30
  17. 17. Global Growth of Smart Mobile Devices & Connections By 2018, Smart Devices Will Have 54% Share 8% CAGR 2013–2018 Billions of Devices 12 Non-smart Devices and Connections 10 Smart Devices and Connections 8 6 79% 74% 68% 61% 54% 4 32% 39% 21% 26% 2013 2014 2015 2016 2 0 46% 2017 46% 54% 2018 * Smart devices are those having advanced computing capabilities with a minimum of 3G connectivity. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 35
  18. 18. Global Impact of Smart Devices & Connections on Mobile Traffic By 2018, Smart Devices Will Have 96% Share of Traffic 18 Exabytes per Month 16 61% CAGR 2013–2018 Non-smart Traffic Smart Traffic 4% 14 12 5% 10 8 6 9% 4 2 0 96% 7% 12% 88% 10% 90% 95% 93% 91% 2013 2014 2015 2016 2017 2018 * Smart traffic is the traffic from smart devices, devices having advanced computing capabilities with a minimum of 3G connectivity. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 37
  19. 19. VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends 1 Transitioning to Smarter Mobile Devices 2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance 4 Profiling Bandwidth Consumption by Device 5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins 7 Adopting IPv6 ─ Beyond an Emerging Protocol © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 39
  20. 20. Global M2M Connection Growth Billions of M2M Connections Global M2M Connections will Grow 6-Fold from 2013-2018; By 2018, More Than Half of Global M2M Connections Will be on 3G 43% CAGR 2013–2018 2.5 3G 2.0 2.0 B 2G 1.6 B 4G 1.5 1.1 B 0.0 50% 0.8 B 1.0 0.5 51% 0.3 B 28% 71% 2013 0.5 B 34% 64% 2014 47% 41% 56% 48% 41% 9% 2015 2016 2017 35% 14% 2018 * In 2013, 4G accounts for 0.43% of global mobile M2M connections. In 2014 ,1.5% connections, in 2015 , 3% connections and in 2016 ,5.6% connections are 4G. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 40
  21. 21. Latin America M2M Connection Growth Millions of M2M Connections Latin America M2M Connections will Grow 5-Fold from 2013-2018; By 2018, Majority M2M Connections Will be On 3G 38% CAGR 2013–2018 180 160 140 120 100 80 60 40 20 0 171 M 3G 133 M 2G 4G 99 M 72 M 35 M 51 M 43% 21% 84% 2013 2014 43% 36% 28% 16% 78% 48% 71% 62% 3% 2015 2016 52% 5% 2017 9% 2018 * In 2013, 4G accounts for 0% of mobile M2M connections. In 2014 ,1% and in 2015, 1% connections are 4G Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 41
  22. 22. Argentina M2M Connection Growth Millions of M2M Connections Argentina M2M Connections will Grow 5-Fold from 2013-2018; By 2018, Majority M2M Connections Will be On 3G 35% CAGR 2013–2018 18 16 14 12 10 8 6 4 2 0 15.8 M 3G 2G 12.3 M 4G 9.2 M 6.7 M 3.5 M 2013 4.8 M 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 42
  23. 23. VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends 1 Transitioning to Smarter Mobile Devices 2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance 4 Profiling Bandwidth Consumption by Device 5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins 7 Adopting IPv6 ─ Beyond an Emerging Protocol © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 52
  24. 24. Global Mobile Data Traffic Growth / Apps Video to Exceed 69 Percent of Mobile Data Traffic by 2018 18 16 Exabytes per Month 61% CAGR 2013–2018 Mobile File Sharing (2.9%) Mobile M2M (5.7%) Mobile Audio (10.6%) Mobile Web/Data (11.7%) Mobile Video (69.1%) 14 12 10 Figures (n) refer to 2018 traffic share 8 6 4 2 0 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 53
  25. 25. LATAM Mobile Data Traffic Growth / Apps Video to Exceed 72 Percent of Mobile Data Traffic by 2018 1.4 1.2 Exabytes per Month 66% CAGR 2013–2018 Mobile File Sharing (3.4%) Mobile M2M (4.8%) Mobile Audio (10.3%) Mobile Web/Data (9.4%) Mobile Video (72.1%) 1.0 0.8 Figures (n) refer to 2018 traffic share 0.6 0.4 0.2 0.0 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 54
  26. 26. Argentina Mobile Data Traffic Growth / Apps Video to Exceed 72 Percent of Mobile Data Traffic by 2018 0.12 0.10 Exabytes per Month 68% CAGR 2013–2018 Mobile File Sharing (3.6%) Mobile M2M (5.3%) Mobile Audio (10.8%) Mobile Web/Data (9.1%) Mobile Video (71.1%) 0.08 0.06 Figures (n) refer to 2018 traffic share 0.04 0.02 0.00 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 55
  27. 27. VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends 1 Transitioning to Smarter Mobile Devices 2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance 4 Profiling Bandwidth Consumption by Device 5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins 7 Adopting IPv6 ─ Beyond an Emerging Protocol © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 62
  28. 28. LATAM Average Mobile Connection (Devices and M2M); Traffic per Month 2013 2018 128 1,223 Argentina 120 1,251 Brazil 141 1,250 Chile 217 1,545 Mexico 128 1,370 Rest of Latin America 105 1,076 REGION Latin America MB per Month BY COUNTRY Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 64
  29. 29. Mobile Device Data Traffic 2013 Mobile Device Data Traffic Generation Comparisons M2M Module = 6 X (monthly basic mobile phone data traffic) Wearable Device = 7 X (monthly basic mobile phone data traffic) Smartphone = 49 X (monthly basic mobile phone data traffic) Tablet = 127 X (monthly basic mobile phone data traffic) Laptop = 227 X (monthly basic mobile phone data traffic) Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 65
  30. 30. Average Traffic Per Mobile Device Type 2013 2018 MBs per Month MBs per Month 10.8 45 M2M 61 451 Wearable 78 345 529 2,672 Tablet 1,374 5,609 Laptop 2,455 5,095 Non-Smartphone Smartphone Note: In 2013, 4G Smartphones generated 2 GBs/month and 4G Tablets generated 2.4 GBs/month Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 66
  31. 31. VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends 1 Transitioning to Smarter Mobile Devices 2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance 4 Profiling Bandwidth Consumption by Device 5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins 7 Adopting IPv6 ─ Beyond an Emerging Protocol © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 67
  32. 32. Global Mobile Data Traffic Offload * 52% of Mobile Traffic to be Offloaded by 2018 45% of Mobile Traffic Offloaded in 2013 Exabytes per Month 35 30 Cellular Traffic from Mobile Devices Offload Traffic from Mobile Devices 48% 25 20 15 10 52% 5 0 2013 2014 2015 2016 2017 2018 *Offload refers to traffic from dual mode devices (i.e., supports cell and wi-fi connectivity; excluding laptops) over wi-fi/small cell networks. Source:Cisco and/or its VNI Global Mobile Data Traffic Forecast, 2013–2018 Cisco affiliates. All rights reserved. © 2013-2014 Cisco Confidential 72
  33. 33. Latin America Mobile Data Traffic Offload * 41% of Mobile Traffic to be Offloaded by 2018 29% of Mobile Traffic Offloaded in 2013 2.5 Exabytes per Month Cellular Traffic from Mobile Devices 2.0 Offload Traffic from Mobile Devices 59% 1.5 1.0 41% 0.5 0.0 2013 2014 2015 2016 2017 2018 *Offload refers to traffic from dual mode devices (i.e., supports cell and wi-fi connectivity; excluding laptops) over wi-fi/small cell networks. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 73
  34. 34. Argentina Mobile Data Traffic Offload * 39% of Mobile Traffic to be Offloaded by 2018 29% of Mobile Traffic Offloaded in 2013 0.18 Exabytes per Month 0.16 Cellular Traffic from Mobile Devices 0.14 Offload Traffic from Mobile Devices 61% 0.12 0.10 0.08 0.06 39% 0.04 0.02 0.00 2013 2014 2015 2016 2017 2018 *Offload refers to traffic from dual mode devices (i.e., supports cell and wi-fi connectivity; excluding laptops) over wi-fi/small cell networks. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 74
  35. 35. Mobile Data Traffic and Offload Traffic, 2018 Mobile and Offload Traffic from Mobile-Connected Devices 4G Devices Offload More Traffic Than 3G and 2G 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 60% 40% 2G 51% 49% 3G Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. 44% Mobile Traffic Offload Traffic 56% 4G Cisco Confidential 79
  36. 36. Globally, the amount of traffic offloaded from tablets will be 69% by 2018. Globally, the amount of traffic offloaded from smartphones will be 51% by 2018. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013 Cisco and/or and/or its affiliates. Allreserved. © 2013-2014 Cisco its affiliates. All rights rights reserved. Cisco Confidential 80 80
  37. 37. In LATAM, the amount of traffic offloaded from tablets will be 56% by 2018. In LATAM, the amount of traffic offloaded from smartphones will be 44% by 2018. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013 Cisco and/or and/or its affiliates. Allreserved. © 2013-2014 Cisco its affiliates. All rights rights reserved. Cisco Confidential 81 81
  38. 38. VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends 1 Transitioning to Smarter Mobile Devices 2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance 4 Profiling Bandwidth Consumption by Device 5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins 7 Adopting IPv6 ─ Beyond an Emerging Protocol © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 85
  39. 39. Global Mobile Speeds by Device Type Mbps Tablet Speeds are 3.6x Higher than Average by 2018 Smartphone Speeds are 2.8x Higher than Average by 2018 10 9 8 7 6 5 4 3 2 1 0 9 Mbps Tablets Smartphones All Mobile Devices 7 Mbps 3 Mbps 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 87
  40. 40. LATAM Mobile Speeds by Device Type Tablet Speeds are 4.9x Higher than Average by 2018 Smartphone Speeds are 4.7x Higher than Average by 2018 6 5 4 Mbps 4.9 Mbps Tablets Smartphones All Mobile Devices 4.6 Mbps 3 2 1 Mbps 1 0 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 88
  41. 41. Global Mobile Speeds by Network Type 4G Speeds will be 6X Higher than Average by 2018 3-3.5G Speeds will be 2X Higher than Average by 2018 16 14 12 4G 3G All Network Types 2G 14 Mbps Mbps 10 8 6 5 Mbps 4 3 Mbps 2 0 92 Kbps 2013 2014 2015 2016 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. 2017 2018 Cisco Confidential 89
  42. 42. LATAM Mobile Speeds by Network Type 4G Speeds will be 7X Higher than Average by 2018 3-3.5G Speeds will be 2X Higher than Average by 2018 8 7 6 4G 3G All Network Types 2G 7 Mbps Mbps 5 4 3 2 2 Mbps 1 1 Mbps 81 Kbps 0 2013 2014 2015 2016 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. 2017 2018 Cisco Confidential 90
  43. 43. Global Average Wi-Fi Speeds Wi-Fi exceeds Mobile speeds during 2013-2018 2013 2018 3.9 23.7 North America 13.6 25.8 Western Europe 10.7 19.4 Asia-Pacific 7.9 22.0 Latin America 5.7 11.9 11.7 27.2 3.2 4.7 GLOBAL Global Mbps BY REGION Central & Eastern Europe Middle East & Africa Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 91
  44. 44. VNI Mobile Forecast Update, 2013–2018 Top Mobile Networking Trends 1 Transitioning to Smarter Mobile Devices 2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance 4 Profiling Bandwidth Consumption by Device 5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins 7 Adopting IPv6 ─ Beyond an Emerging Protocol © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 92
  45. 45. Global IPv6-Capable Mobile Devices/Connections Number of Devices (B) By 2018, 4.9B Total IPv6-Capable Mobile Devices/Connections 5.0 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0 31% CAGR 2013–2018 4.9B 1.3B 2013 2014 2015 2016 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. 2017 2018 Cisco Confidential 102
  46. 46. Latin America IPv6-Capable Mobile Devices/Connections By 2018, 465M Total IPv6-capable mobile devices/connections 33% CAGR 2013–2018 Number of Devices (M) 500 465M 400 300 200 100 0 110M 2013 2014 2015 2016 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. 2017 2018 Cisco Confidential 103
  47. 47. Global IPv6 Mobile Data Traffic Forecast By 2018, IPv6 Mobile Data Traffic Projected to Reach 6.6 EBs/month; By 2018, IPv6 Traffic Projected to be 40% of Mobile Data Traffic Exabytes per Month 7 6.6 EB/ month 6 5 4 3 2 1 0 .09 EB/ month 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 104
  48. 48. Latin America IPv6 Mobile Data Traffic Forecast By 2018, IPv6 Mobile Data Traffic Projected to Reach 449 PBs/month; By 2018, IPv6 Traffic Projected to be 39% of Mobile Data Traffic Petabytes per Month 500 449 PB/ month 400 300 200 100 0 5 PB/mo 2013 2014 2015 2016 2017 2018 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 105
  49. 49. Conclusion © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 108
  50. 50. Cisco VNI Global Mobile Forecast, 2013–2018 Key Takeaways / Summary Global Mobile Data Traffic By 2018, mobile data traffic will reach 15.9 EBs/per month (190 EBs annually). Global Mobile Traffic Offload By 2018, 52% of mobile data traffic will be offloaded to Wi-Fi/small cell networks. Global Mobile Smart Devices Traffic By 2018, smart devices will generate 96% of global mobile data traffic. Global Mobile Video By 2018, over 69% of the world’s mobile data traffic will be video. Global Mobile Network Speeds By 2018, avg mobile connection speed will nearly double (1.4 Mbps to 2.5 Mbps). Global Mobile Devices/Connections By 2018, there will be 1.4 mobile connections per capita globally. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 109
  51. 51. Cisco VNI LATAM Mobile Forecast, 2013–2018 Key Takeaways / Summary LATAM Mobile Data Traffic By 2018, mobile data traffic will reach 1.2 EBs/per month (14 EBs annually). LATAM Mobile Traffic Offload By 2018, 41% of mobile data traffic will be offloaded to Wi-Fi/small cell networks. LATAM Mobile Smart Devices Traffic By 2018, smart devices will generate 96% of LATAM mobile data traffic. LATAM Mobile Video By 2018, over 69% of LATAM’s mobile data traffic will be video. LATAM Mobile Network Speeds By 2018, avg mobile connection speed will grow 1.5-fold (0.7 Mbps to 1 Mbps). LATAM Mobile Devices/Connections By 2018, there will be 1.5 mobile connections per capita in Latin America. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018 © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 110
  52. 52. Cisco VNI Mobile Forecast; 2013–2018 Get more info—see Tools and Resources www.cisco.com/go/vni traffic-inquiries@cisco.com © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 111
  53. 53. Thank you.
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