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Use of Social Media for Innovative Hotel Concept
 

Use of Social Media for Innovative Hotel Concept

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For the SocialNomics lecture on Nyenrode I was asked to present my experience with social media for my fellow students. This, because I already have researched the capabilities and written a social ...

For the SocialNomics lecture on Nyenrode I was asked to present my experience with social media for my fellow students. This, because I already have researched the capabilities and written a social media strategy / plan for a newly developed concept named Zoku (working titel)

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  • HotelsAhead, CEO Hans MeyerFocussed on Experience Design, Concept Development and BrainstormingConcept on paper with severltouchpointsFocus on: Aesthetics, Entertainment, Exploring, Escapism & SynergyBasis for Moodbord with pictures representing the touchpointsTogether with other parties, e.g. investors, designers, engineers etc build the hotel
  • Starting with a new concept named ZokuGeared to the extended business trevellers between 5 days 3 monhtsSee the world as one big metro with countries as stops.
  • Looked at what mediums helped our strategy
  • Visualize how publishing works, what is to what connected
  • Reciprocity: Will give what they receive (helpComm: When people say A they will do B as wellSocial: Act on perceptions of othersSympthaty: Will say Yes to that what they knowAuthority: People will do what authority tells them (expert)Scarcity: Attache more value to what is hard to obtain

Use of Social Media for Innovative Hotel Concept Use of Social Media for Innovative Hotel Concept Presentation Transcript

  • HotelsAhead & Social Media Strategy
    By: Oscar Persoon
  • HotelsAhead
    Tell me, I forget
    Show me, I remember
    Involve me, I understand
    (Carl Orff)
    CEO: Hans Meyer
  • Activities: Experience Design / Concept Development / Brainstorming
  • Based on concept pictures are found
  • Which result in a concept:
  • Social media
    Based on A concept: The Global Nomads
  • Who is our target group?
    Where can our target group be found on SM?
    How does our target group use SM?
    How can we engage with our target group?
    What makes them CLICK?
    Creating community? Use existing?
    On which SM should we be active?
    And how to communicate on every SM
    Social Media Strategy
  • Getting Attention
  • How much effort for what impact
  • Landscape
    Different platforms
    Pro’s and Con’s
    Traffic builder?
    SEO?
    Communication?
    Sharing?
    Sending?
    Interaction / engagement?
    Etc.
  • Social Media Strategy
  • Creating Platforms: Blogs
  • Linkedin
  • Facebook page
  • Slideshare
  • Flickr
  • Twitter
  • Social Media Strategy
    Not only about SM platforms
    Think about SEO (websites)
    User optimimalisation (Analytics)
    Monitoring Social Media
  • Where do you loose you customer: Analyze!
  • Which platforms do what?
  • Create director: when to post what and where?
  • Social Media Strategy
    Goal of using Social Media
    Creating Awareness
    Story telling
    Sharing of information and resources
    Engaging with the potential customer (Psychological theory)
    Reciprocity
    Commitment & Consistency
    Social Proof
    Sympathy
    Authority
    Scarcity
    Co create with the target group
    Work together with other parties (opinion leaders etc)
    Create ambassadors
    Create a community
    Possibility to crowd funding
  • Steps taken:
    How user friendly is your site?
    Website statistics
    Statistics analysis
    SEO
    What do you want to achieve? (goal)
    Social media right tool for that?
    Claim you platforms
    Advantages / disadvantages of platforms
    Change within organization
    Who is responsible
    Target market
    What do they know already?
    Value proposition (story)
    What do you want to share?
    Budget
    Publication scheme
    Create a manual of social media
    Dashboard (hootsuite)
    Create a director
    Are all platforms telling the same?
    Guidelines of use SM
    Monitor
    Build up content and share
    Engage
    Create community / followers
    Whatmakesyour target group click? Call to action
    CreateyouKPI’stomeasureresults (ROI)
  • Discussion
    Why is it so difficult for companies (e.g. Hotels) to truly be themselves when using social media?
    How to counter ‘lone wolfs’ expectations of customers who accidentally experienced very bad service
    Is there actually one universal strategy / model to execute a social media campaign or policy? Doesn’t this change every day and also depends heavily on the company and its products?
  • Want to know more?
    oscarpersoon.wordpress.com
    www.linkedin.com/in/oscarpersoon
    Twiter.com/OscarPersoon
    Slideshare.net/oscarpersoon
    www.flickr.com/oscarperoon
    www.facebook.com/oscar.persoon
    www.youtube.com/oscarpersoon
    www.foursquare.com/oscarpersoon
    www.delicious.com/oscarspersoon
    www.hotelsahead.com
    Joinzoku.wordpress.com