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Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
Use of Social Media for Innovative Hotel Concept
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Use of Social Media for Innovative Hotel Concept

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For the SocialNomics lecture on Nyenrode I was asked to present my experience with social media for my fellow students. This, because I already have researched the capabilities and written a social …

For the SocialNomics lecture on Nyenrode I was asked to present my experience with social media for my fellow students. This, because I already have researched the capabilities and written a social media strategy / plan for a newly developed concept named Zoku (working titel)

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  • HotelsAhead, CEO Hans MeyerFocussed on Experience Design, Concept Development and BrainstormingConcept on paper with severltouchpointsFocus on: Aesthetics, Entertainment, Exploring, Escapism & SynergyBasis for Moodbord with pictures representing the touchpointsTogether with other parties, e.g. investors, designers, engineers etc build the hotel
  • Starting with a new concept named ZokuGeared to the extended business trevellers between 5 days 3 monhtsSee the world as one big metro with countries as stops.
  • Looked at what mediums helped our strategy
  • Visualize how publishing works, what is to what connected
  • Reciprocity: Will give what they receive (helpComm: When people say A they will do B as wellSocial: Act on perceptions of othersSympthaty: Will say Yes to that what they knowAuthority: People will do what authority tells them (expert)Scarcity: Attache more value to what is hard to obtain
  • Transcript

    • 1. HotelsAhead & Social Media Strategy
      By: Oscar Persoon
    • 2. HotelsAhead
      Tell me, I forget
      Show me, I remember
      Involve me, I understand
      (Carl Orff)
      CEO: Hans Meyer
    • 3. Activities: Experience Design / Concept Development / Brainstorming
    • 4. Based on concept pictures are found
    • 5. Which result in a concept:
    • 6. Social media
      Based on A concept: The Global Nomads
    • 7.
    • 8. Who is our target group?
      Where can our target group be found on SM?
      How does our target group use SM?
      How can we engage with our target group?
      What makes them CLICK?
      Creating community? Use existing?
      On which SM should we be active?
      And how to communicate on every SM
      Social Media Strategy
    • 9. Getting Attention
    • 10. How much effort for what impact
    • 11. Landscape
      Different platforms
      Pro’s and Con’s
      Traffic builder?
      SEO?
      Communication?
      Sharing?
      Sending?
      Interaction / engagement?
      Etc.
    • 12. Social Media Strategy
    • 13. Creating Platforms: Blogs
    • 14. Linkedin
    • 15. Facebook page
    • 16. Slideshare
    • 17. Flickr
    • 18. Twitter
    • 19. Social Media Strategy
      Not only about SM platforms
      Think about SEO (websites)
      User optimimalisation (Analytics)
      Monitoring Social Media
    • 20. Where do you loose you customer: Analyze!
    • 21. Which platforms do what?
    • 22. Create director: when to post what and where?
    • 23. Social Media Strategy
      Goal of using Social Media
      Creating Awareness
      Story telling
      Sharing of information and resources
      Engaging with the potential customer (Psychological theory)
      Reciprocity
      Commitment & Consistency
      Social Proof
      Sympathy
      Authority
      Scarcity
      Co create with the target group
      Work together with other parties (opinion leaders etc)
      Create ambassadors
      Create a community
      Possibility to crowd funding
    • 24. Steps taken:
      How user friendly is your site?
      Website statistics
      Statistics analysis
      SEO
      What do you want to achieve? (goal)
      Social media right tool for that?
      Claim you platforms
      Advantages / disadvantages of platforms
      Change within organization
      Who is responsible
      Target market
      What do they know already?
      Value proposition (story)
      What do you want to share?
      Budget
      Publication scheme
      Create a manual of social media
      Dashboard (hootsuite)
      Create a director
      Are all platforms telling the same?
      Guidelines of use SM
      Monitor
      Build up content and share
      Engage
      Create community / followers
      Whatmakesyour target group click? Call to action
      CreateyouKPI’stomeasureresults (ROI)
    • 25. Discussion
      Why is it so difficult for companies (e.g. Hotels) to truly be themselves when using social media?
      How to counter ‘lone wolfs’ expectations of customers who accidentally experienced very bad service
      Is there actually one universal strategy / model to execute a social media campaign or policy? Doesn’t this change every day and also depends heavily on the company and its products?
    • 26. Want to know more?
      oscarpersoon.wordpress.com
      www.linkedin.com/in/oscarpersoon
      Twiter.com/OscarPersoon
      Slideshare.net/oscarpersoon
      www.flickr.com/oscarperoon
      www.facebook.com/oscar.persoon
      www.youtube.com/oscarpersoon
      www.foursquare.com/oscarpersoon
      www.delicious.com/oscarspersoon
      www.hotelsahead.com
      Joinzoku.wordpress.com

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