VIDEO PHOTO ALL CONTENT IS SHARED!NETWORKING BLOG
Social Media ?http://www.youtube.com/watch?v=QUCfFcchw1w
Fundamental shift in the way people are communicating• Facilitating conversations• Sharing knowledge• Experiences• But just another way of communicating: 38 Year 13 Year 4 Year 100 million users in 9 months
Read and write reviews… Anywhere any time!Interact with your followers anywhere any time!
• What do you want • Interact • Who are your• Social Media is • Which message to achieve? • Manage followers? only part of the on which channel? • What is your story? expectations • Where are they bigger picture • Every channel is • What do you want • Create Customer active? unique! Delight • What makes themGet the basic right! to share? • Every target group click?• Homepage • What content do is unique • A returning• SEO/ SEA you have to share? • You are selling not a activity• Email Marketing product/services, every but experiences! week?• Use Cross Channel marketing • How will you use • Which social every channel? media channels • How often will you do you use? use every channel? • Every social media channel is your homepage • Who will be • What metrics will • Use analytics to responsible for social you use to find track conversion media internally? out the ROI • Monitor! Tool?
Setting up1. Set up basics (website / SEO / SEA)2. Website statistics / analyse3. Your goal with Social Media4. What is your target group5. Which social media channels6. What are the advantages / disadvantages of the channels. Shortcomings?7. How is your target group active on social media8. What do they know about your brand?9. What is your value proposition (story)10. What do you have to share?11. What makes them click?12. Do you tell the same story on every social media platform?13. Who is responsible for social media within the organization?14. Create guidelines within the company to use social media15. How do you monitor?16. Adjust your filters to find your target group (#Hotel #Amsterdam)17. Interact with target group18. Create KPI’s19. Analyze and adjust
Do you like what they are saying?People tend to talk about the positive things andwrite about the negative things…
Why Social Media?• Not direct sales, but indirect• Create top of mind with your followers• Social media is part of the bigger picture en part of the complete guest experience.Facts & Figures:85% Increased brand exposure70% Traffice to the website increased65% Has more intel about the needs and demands of guests58% Generated more leads58% Have loyal fans / ambassadors55% Improved their SEO40% Improved Sales