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Managing travel in a changing workplace
 

Managing travel in a changing workplace

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Tendencias en los viajes de empresa.

Tendencias en los viajes de empresa.

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    Managing travel in a changing workplace Managing travel in a changing workplace Presentation Transcript

    • Today’s Speakers… Susan Steinbrink Gregg Brockway Anne Marie Razza Sr. Corporate Travel Analyst President & Co-Founder Vice President of Product PhoCusWright Inc. TripIt Inc. Orbitz for Business
    •  Tipping Point of Travel  Summing It Up  Rebound vs. Re-invention  Technology Still Evolving  Maintaining Relevance for  Balancing Company and Managed Travel Program Traveler Needs  Consumer Is Window to Biz Traveler Loyalties  Q&A  The Traveler-Centric Enter Your Questions! Future  The Mobile World  Social Phenomenon  Interoperability of Service  The Corporate Traveler
    • July 21, 2010 Susan Steinbrink, Sr. Corporate Travel Analyst, PhoCusWright Inc.
    • Corporate Pullback More Severe than Travel Overall U.S. Total and Corporate Travel Market Gross Bookings (US$B), 2007-2011 Total Travel Market Corporate Travel Market 300 2% 270 276 5% 250 2% -16% 247 232 236 200 150 -1% 100 -24% 1% 4% 102 101 77 78 81 50 0 2007 2008 2009 2010 2011 Source: PhoCusWright’s U.S. Online Travel Overview Eighth Edition Update: 2009-2010; PhoCusWright’s U.S. Corporate Travel Distribution Fourth Edition
    • No Channel Immune But Corporate Online Adoption Continues to Gain Average Online Adoption Rate, 2007-2011 55% 53% 50% 51% 49% 2007 2008 2009 2010 2011 Source: PhoCusWright’s U.S. Corporate Travel Distribution Fourth Edition
    • Innovation Continued Despite Recession U.S. Leisure/Unmanaged Business vs. Corporate Travel (US$B) 102 101 Patent 78 81 applications 77 rose @7% in 2009 168 176 166 155 157 66%+ companies planned to maintain or increase R&D in 2009 2007 2008 2009 2010 2011 Leisure/Unmanaged Business Corporate Travel Source: PhoCusWright’s Online Travel Overview Ninth Edition, November 2009; 2009-2011 projected; Book & Co.’s Profits Down, Spending Steady: The Global Innovation 1000, Winter 2009; U.S. Patent and Trademark Office
    • Workspace Becomes Portable & Virtual
    • Web 2.0: Evolution of Participative Internet #3 #1 #2 User Publishing & Commerce Engagement Information (Transactions) (Web 2.0)
    • Business Adapts to and Adopts Technology  Globalization of business and global integration  Changing Workforce Demographics (Gen Y, Boomers, Ethnicity Rules)  Word-of-mouth harnessed to drive enterprise information and communications  Worker value & innovation defined by collaboration (content developed through shared participation)  Technology goes kinetic (e.g., iPad)  Enterprise embracing “emerging” technology  By 2011, business use of IM will increase to 400M accounts with 150M of these designed specifically for business use  By 2014, social networking will replace email as primary form of communication for 20% of business users (source: Gartner Inc.)  Increase use of SaaS (software as a service)  Open Markets drive innovation and improved customer experience  Apple iPhone App Store – open up software to 3rd party developers  Google, Netflix, Amazon, Yahoo and Facebook creating open platforms
    • Rearview Perspective Helpful…
    • …But Not as Strong a Predictor of Future Demand Snap Back vs. Permanent Change
    • Changing Dynamics in Travel Corporation + Enterprise Revenue Generation Cost Control Brand Management
    • Changing Dynamics in Travel Supply Chain Corporation + Enterprise Revenue Generation Cost Control Brand Management Variable Fixed Costs Costs Fixed Variable Revenue Revenue
    • Changing Dynamics in Travel Supply Chain Corporation + Enterprise Revenue Generation Cost Control Brand Management Variable Fixed Costs Costs Fixed Variable Revenue Revenue Contextual & Real- Expert Business Traveler time Networking Advice Cost Control + Personalized Experience & Influence
    • Changing Dynamics in Travel Fares/Rates Ancillary Services + Content Travel Non-Travel Alternatives Alternatives
    • Changing Dynamics in Travel Fares/Rates Ancillary Services + Content Travel Non-Travel Alternatives Alternatives P.O.S Desktop/ Wherever Traveler Laptop has Mobile Access
    • Changing Dynamics in Travel Fares/Rates Ancillary Services + Content Travel Non-Travel Alternatives Alternatives P.O.S Desktop/ Wherever Traveler Laptop has Mobile Access Technology “IT Adoption Enterprise Consumerization” Driven
    • Changing Dynamics in Travel Fares/Rates Ancillary Services + Content Travel Non-Travel Alternatives Alternatives P.O.S Desktop/ Wherever Traveler Laptop has Mobile Access Technology “IT Access Adoption Enterprise Consumerization” Driven One-way + Two-Way Info Push Push/Pull Communications Communications
    • Maintaining Relevance for Managed Travel Programs
    • Converging Forces Redefining Corporate Travel Management Consumer Dynamics Corporate Issues Technology Innovation Customer Care Travel policy Preferred Suppliers Managed Travel Program
    • Point-of-Sale Transcends Tools & Journey Booking Methods Multiple Purchase Opportunities Plan Point Prior In At of to Flight Destina- Booking Departure tion
    • Control is a Matter of Influence, Not Policing Compliance Strategies Green Mgmt. + Traveler Demand Management + Spend Management
    • Layering Employee Preferences Is Key to Program Success Trip Centric Traveler Centric
    • Collaboration is Name of the Game Insular Interdependence (Enterprise Driven) (Enterprise + User Experience) Travel Function
    • Consumer is Window into Business Traveler Loyalties
    • Consumer Dynamics: Immediate Gratification Search Great Twitter Content Loyal Following The ―perfect storm‖ for real-time information
    • Consumer Dynamics: Transparency and ―In the Know‖ Insider or Exclusive Information Nike Adidas Urban Beck’s Gig True City Art Guide Finder
    • Consumer Dynamics: Tracking and Alerting is the New Search Push vs. Pull Relevant Information Services MasterCard Vodafone UK Automobile ATMHunter & Turkcell Association
    • Consumer Dynamics: Needing to Connect… Social Networking by Country, Feb. 2010 Country Time Per Person (hh:mm:ss) Average 5:27:33 Italy 6:27:53 Australia 6:25:21 United States 6:02:34 United Kingdom 5:50:56 Spain 4:50:49 Brazil 4:27:54 France 4:12:01 Germany 3:47:24 Switzerland* 3:26:00 Japan 2:37:07 * Home only (all other home and work); ** Global SN traffic includes US, Brazil, Australia, Japan, France, Germany, Italy, Spain, Switzerland and United Kingdom) Source: The Nielsen Company
    • …But Connect on Traveler’s Terms Build It And They Will Come
    • …But Connect on Traveler’s Terms Build It Build It And Where They Will Come They Are Direct Booking Page on Facebook (April 6, 2010)* *Source: Twitter
    • Focusing on the traveler will empower individuals and extend management opportunities for the corporation July 21, 2010 Gregg Brockway, President TripIt, Inc. gbrockway@tripit.com
    • Hi. My name is Gregg Brockway. This is my tag cloud.
    • The Traveler-Centric Future = Mobile Internet + Interoperability + Social-ness
    • TREND 1_ Mobile • 4 billion smartphones by 2012 • Smartphone market growing 20 times faster than PC • 80% of business travelers carry smartphones
    • Mobile adoption is changing how people behave. Source: Joi Ito
    • Mobile is everywhere
    • TREND 2_ Interoperability of services
    • The Evolution of Online Travel TRAVEL 1.0 TRAVEL 2.0 What’s Next? ―one-way web‖ ―two-way web‖ ―the bot web‖ 1995-2002 2002-2007 2007-TODAY
    • ―I have a dream for the Web …when the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The intelligent agents people have touted for ages will finally materialize.‖ — Tim Berners-Lee (1999)
    • TREND 3_ The Social Phenomenon  General View  Managed Travel View  Almost 500 million Facebook members  75 million LinkedIn users  Worldwide participation growing from 118 million in 2008 to 800 million by 2012 (Gartner) Source: AirPlus, Spring 2010, survey of buyers and suppliers
    • ―Social‖ for people = ―Collaboration‖ for enterprises Company Groups is a private, company-only network hosted by TripIt
    • The social phenomena is more than social networks. Our social graph is becoming portable.
    • The Traveler-Centric Future is the convergence of all our work, leisure, and social behaviors. leisure business social
    • What will be better in the traveler-centric future?
    • COMPANY Benefits  Location & visibility Hi,  Comprehensive reporting Itinerator at  Traveler productivity your service!
    • TRAVELER Benefits  Access to relevant information  Personalized service  Booking & re-accommodation  Supplier merchandising
    • QUICK SUMMARY 1. Mobile + social + interoperable = traveler-centric 2. The traveler-centric future is an opportunity for everyone. 3. It’s coming. The question is how we respond?
    • Technology is continually evolving. Travel managers need great partners to innovate without losing sight of the fundamentals July 21, 2010 Anne Marie Razza, VP Product Orbitz for Business.
    • Word Cloud - ―Little Book of BIG Innovation Ideas’ by Steve Shapiro
    • Integration In Action: Traveler Update Connections with expert sources in one convenient place FAA Weather.com Yahoo Orbitz Team
    • Mobile: Search – Book – Travel
    • Balancing the Fundamentals Company Traveler Program Connectedness Management Partner
    • Live Q&A Send your questions now! Susan Steinbrink PhoCusWright Inc. Gregg Brockway TripIt, Inc. Anne Marie Razza Orbitz for Business
    • Thank You! Orbitz for Business www.orbitzforbusiness.com Produced by