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Managing travel in a changing workplace
1.
2. Today’s Speakers…
Susan Steinbrink Gregg Brockway Anne Marie Razza
Sr. Corporate Travel Analyst President & Co-Founder Vice President of Product
PhoCusWright Inc. TripIt Inc. Orbitz for Business
3. Tipping Point of Travel Summing It Up
Rebound vs. Re-invention Technology Still Evolving
Maintaining Relevance for Balancing Company and
Managed Travel Program Traveler Needs
Consumer Is Window to Biz
Traveler Loyalties Q&A
The Traveler-Centric Enter Your Questions!
Future
The Mobile World
Social Phenomenon
Interoperability of Service
The Corporate Traveler
4. July 21, 2010
Susan Steinbrink, Sr. Corporate
Travel Analyst, PhoCusWright Inc.
5. Corporate Pullback More Severe than Travel Overall
U.S. Total and Corporate Travel Market Gross Bookings (US$B), 2007-2011
Total Travel Market Corporate Travel Market
300
2%
270 276 5%
250 2%
-16% 247
232 236
200
150
-1%
100 -24% 1% 4%
102 101
77 78 81
50
0
2007 2008 2009 2010 2011
Source: PhoCusWright’s U.S. Online Travel Overview Eighth Edition Update: 2009-2010; PhoCusWright’s U.S. Corporate Travel
Distribution Fourth Edition
6. No Channel Immune But Corporate Online Adoption
Continues to Gain
Average Online Adoption Rate, 2007-2011
55%
53%
50% 51%
49%
2007 2008 2009 2010 2011
Source: PhoCusWright’s U.S. Corporate Travel Distribution Fourth Edition
7. Innovation Continued Despite Recession
U.S. Leisure/Unmanaged Business vs. Corporate Travel (US$B)
102 101 Patent
78
81 applications
77
rose @7% in
2009
168 176
166
155 157
66%+
companies
planned to
maintain or
increase R&D in
2009
2007 2008 2009 2010 2011
Leisure/Unmanaged Business Corporate Travel
Source: PhoCusWright’s Online Travel Overview Ninth Edition, November 2009; 2009-2011 projected; Book & Co.’s Profits Down,
Spending Steady: The Global Innovation 1000, Winter 2009; U.S. Patent and Trademark Office
9. Web 2.0: Evolution of Participative Internet
#3
#1 #2 User
Publishing & Commerce Engagement
Information (Transactions) (Web 2.0)
10. Business Adapts to and Adopts Technology
Globalization of business and global integration
Changing Workforce Demographics (Gen Y, Boomers, Ethnicity Rules)
Word-of-mouth harnessed to drive enterprise information and
communications
Worker value & innovation defined by collaboration (content developed through
shared participation)
Technology goes kinetic (e.g., iPad)
Enterprise embracing “emerging” technology
By 2011, business use of IM will increase to 400M accounts with 150M of these
designed specifically for business use
By 2014, social networking will replace email as primary form of communication for
20% of business users (source: Gartner Inc.)
Increase use of SaaS (software as a service)
Open Markets drive innovation and improved customer experience
Apple iPhone App Store – open up software to 3rd party developers
Google, Netflix, Amazon, Yahoo and Facebook creating open platforms
23. Point-of-Sale Transcends Tools & Journey
Booking Methods Multiple Purchase
Opportunities
Plan Point Prior In At
of to Flight Destina-
Booking Departure tion
24. Control is a Matter of Influence, Not Policing
Compliance
Strategies
Green
Mgmt.
+ Traveler
Demand
Management
+
Spend
Management
30. Consumer Dynamics:
Tracking and Alerting is the New Search
Push vs. Pull Relevant Information Services
MasterCard Vodafone UK Automobile
ATMHunter & Turkcell Association
31. Consumer Dynamics: Needing to Connect…
Social Networking by Country, Feb. 2010
Country Time Per Person
(hh:mm:ss)
Average 5:27:33
Italy 6:27:53
Australia 6:25:21
United States 6:02:34
United Kingdom 5:50:56
Spain 4:50:49
Brazil 4:27:54
France 4:12:01
Germany 3:47:24
Switzerland* 3:26:00
Japan 2:37:07
* Home only (all other home and work); ** Global SN traffic includes US, Brazil, Australia, Japan, France, Germany, Italy, Spain, Switzerland
and United Kingdom) Source: The Nielsen Company
32. …But Connect on Traveler’s Terms
Build It
And
They Will Come
33. …But Connect on Traveler’s Terms
Build It Build It
And Where
They Will Come They Are
Direct Booking Page on Facebook
(April 6, 2010)*
*Source: Twitter
34. Focusing on the traveler will
empower individuals and extend
management opportunities
for the corporation
July 21, 2010
Gregg Brockway, President
TripIt, Inc.
gbrockway@tripit.com
35. Hi. My name is Gregg Brockway. This is my tag cloud.
42. ―I have a dream for the Web …when the
day-to-day mechanisms of trade,
bureaucracy and our daily lives will be
handled by machines talking to machines.
The intelligent agents people have touted
for ages will finally materialize.‖
— Tim Berners-Lee (1999)
43. TREND 3_ The Social Phenomenon
General View Managed Travel View
Almost 500 million
Facebook members
75 million LinkedIn users
Worldwide participation
growing from 118 million
in 2008 to 800 million by
2012 (Gartner)
Source: AirPlus, Spring 2010, survey of buyers and suppliers
44. ―Social‖ for people = ―Collaboration‖ for enterprises
Company
Groups is a
private,
company-only
network hosted
by TripIt
45. The social phenomena is more than social networks.
Our social graph is becoming portable.
46. The Traveler-Centric Future is the convergence
of all our work, leisure, and social behaviors.
leisure
business
social
47. What will be better in the traveler-centric future?
48. COMPANY Benefits
Location & visibility
Hi, Comprehensive reporting
Itinerator at Traveler productivity
your service!
49. TRAVELER Benefits
Access to relevant information
Personalized service
Booking & re-accommodation
Supplier merchandising
50. QUICK SUMMARY
1. Mobile + social + interoperable = traveler-centric
2. The traveler-centric future is an opportunity for everyone.
3. It’s coming. The question is how we respond?
51. Technology is continually evolving.
Travel managers need great
partners to innovate without losing
sight of the fundamentals
July 21, 2010
Anne Marie Razza, VP Product
Orbitz for Business.
52. Word Cloud - ―Little Book of BIG Innovation Ideas’ by Steve Shapiro
53. Integration In Action: Traveler Update
Connections with expert sources in one convenient place
FAA
Weather.com
Yahoo Orbitz Team