Today’s Speakers…




Susan Steinbrink               Gregg Brockway           Anne Marie Razza
Sr. Corporate Travel Analys...
 Tipping Point of Travel           Summing It Up
    Rebound vs. Re-invention          Technology Still Evolving
    ...
July 21, 2010
Susan Steinbrink, Sr. Corporate
Travel Analyst, PhoCusWright Inc.
Corporate Pullback More Severe than Travel Overall
U.S. Total and Corporate Travel Market Gross Bookings (US$B), 2007-2011...
No Channel Immune But Corporate Online Adoption
              Continues to Gain
                  Average Online Adoption ...
Innovation Continued Despite Recession
U.S. Leisure/Unmanaged Business vs. Corporate Travel (US$B)

    102               ...
Workspace Becomes Portable & Virtual
Web 2.0: Evolution of Participative Internet


                                            #3
     #1                  #2 ...
Business Adapts to and Adopts Technology
 Globalization of business and global integration
 Changing Workforce Demograph...
Rearview Perspective Helpful…
…But Not as Strong a Predictor of Future Demand
           Snap Back vs. Permanent Change
Changing Dynamics in Travel
Corporation




                              +     Enterprise Revenue
                       ...
Changing Dynamics in Travel
Supply Chain Corporation




                                           +     Enterprise Reven...
Changing Dynamics in Travel
Supply Chain Corporation




                                           +     Enterprise Reven...
Changing Dynamics in Travel
          Fares/Rates            Ancillary Services
                          +
Content




  ...
Changing Dynamics in Travel
          Fares/Rates            Ancillary Services
                          +
Content




  ...
Changing Dynamics in Travel
             Fares/Rates            Ancillary Services
                             +
  Conten...
Changing Dynamics in Travel
                    Fares/Rates            Ancillary Services
                                ...
Maintaining
 Relevance for
Managed Travel
     Programs
Converging Forces Redefining
Corporate Travel Management
                            Consumer Dynamics

                  ...
Point-of-Sale Transcends Tools & Journey
Booking Methods                  Multiple Purchase
                              ...
Control is a Matter of Influence, Not Policing

   Compliance
    Strategies


      Green
      Mgmt.

       +          ...
Layering Employee Preferences
      Is Key to Program Success
Trip Centric              Traveler Centric
Collaboration is Name of the Game
      Insular                            Interdependence
(Enterprise Driven)            ...
Consumer is
     Window into
Business Traveler
        Loyalties
Consumer Dynamics: Immediate Gratification


                   Search


Great       Twitter
 Content

                   ...
Consumer Dynamics:
Transparency and ―In the Know‖
  Insider or Exclusive Information




  Nike      Adidas Urban    Beck’...
Consumer Dynamics:
Tracking and Alerting is the New Search
   Push vs. Pull Relevant Information Services




    MasterCa...
Consumer Dynamics: Needing to Connect…
                                Social Networking by Country, Feb. 2010
           ...
…But Connect on Traveler’s Terms


    Build It
     And
They Will Come
…But Connect on Traveler’s Terms


    Build It                  Build It
     And                      Where
They Will Co...
Focusing on the traveler will
empower individuals and extend
    management opportunities
            for the corporation
...
Hi. My name is Gregg Brockway. This is my tag cloud.
The Traveler-Centric Future =
Mobile Internet + Interoperability + Social-ness
TREND 1_ Mobile
• 4 billion smartphones by 2012

• Smartphone market growing 20 times faster than PC

• 80% of business tr...
Mobile adoption is changing how people behave.




         Source: Joi Ito
Mobile is everywhere
TREND 2_ Interoperability of services
The Evolution of Online Travel




 TRAVEL 1.0             TRAVEL 2.0      What’s Next?
 ―one-way web‖          ―two-way w...
―I have a dream for the Web …when the
day-to-day mechanisms of trade,
bureaucracy and our daily lives will be
handled by m...
TREND 3_ The Social Phenomenon
   General View           Managed Travel View
       Almost 500 million
        Facebook...
―Social‖ for people = ―Collaboration‖ for enterprises



     Company
    Groups is a
      private,
   company-only
  net...
The social phenomena is more than social networks.
Our social graph is becoming portable.
The Traveler-Centric Future is the convergence
of all our work, leisure, and social behaviors.
                           ...
What will be better in the traveler-centric future?
COMPANY Benefits
                      Location & visibility

      Hi,             Comprehensive reporting
 Itinerator ...
TRAVELER Benefits
               Access to relevant information
               Personalized service
               Book...
QUICK SUMMARY
1. Mobile + social + interoperable = traveler-centric
2. The traveler-centric future is an opportunity for e...
Technology is continually evolving.
      Travel managers need great
partners to innovate without losing
         sight of...
Word Cloud - ―Little Book of BIG Innovation Ideas’ by Steve Shapiro
Integration In Action: Traveler Update
Connections with expert sources in one convenient place
                           ...
Mobile: Search – Book – Travel
Balancing the Fundamentals
Company                                Traveler




           Program     Connectedness
      ...
Live Q&A Send your questions now!


                  Susan Steinbrink
                     PhoCusWright Inc.




        ...
Thank You!
     Orbitz for Business
     www.orbitzforbusiness.com




                    Produced by
Managing travel in a changing workplace
Managing travel in a changing workplace
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Managing travel in a changing workplace

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Managing travel in a changing workplace

  1. 1. Today’s Speakers… Susan Steinbrink Gregg Brockway Anne Marie Razza Sr. Corporate Travel Analyst President & Co-Founder Vice President of Product PhoCusWright Inc. TripIt Inc. Orbitz for Business
  2. 2.  Tipping Point of Travel  Summing It Up  Rebound vs. Re-invention  Technology Still Evolving  Maintaining Relevance for  Balancing Company and Managed Travel Program Traveler Needs  Consumer Is Window to Biz Traveler Loyalties  Q&A  The Traveler-Centric Enter Your Questions! Future  The Mobile World  Social Phenomenon  Interoperability of Service  The Corporate Traveler
  3. 3. July 21, 2010 Susan Steinbrink, Sr. Corporate Travel Analyst, PhoCusWright Inc.
  4. 4. Corporate Pullback More Severe than Travel Overall U.S. Total and Corporate Travel Market Gross Bookings (US$B), 2007-2011 Total Travel Market Corporate Travel Market 300 2% 270 276 5% 250 2% -16% 247 232 236 200 150 -1% 100 -24% 1% 4% 102 101 77 78 81 50 0 2007 2008 2009 2010 2011 Source: PhoCusWright’s U.S. Online Travel Overview Eighth Edition Update: 2009-2010; PhoCusWright’s U.S. Corporate Travel Distribution Fourth Edition
  5. 5. No Channel Immune But Corporate Online Adoption Continues to Gain Average Online Adoption Rate, 2007-2011 55% 53% 50% 51% 49% 2007 2008 2009 2010 2011 Source: PhoCusWright’s U.S. Corporate Travel Distribution Fourth Edition
  6. 6. Innovation Continued Despite Recession U.S. Leisure/Unmanaged Business vs. Corporate Travel (US$B) 102 101 Patent 78 81 applications 77 rose @7% in 2009 168 176 166 155 157 66%+ companies planned to maintain or increase R&D in 2009 2007 2008 2009 2010 2011 Leisure/Unmanaged Business Corporate Travel Source: PhoCusWright’s Online Travel Overview Ninth Edition, November 2009; 2009-2011 projected; Book & Co.’s Profits Down, Spending Steady: The Global Innovation 1000, Winter 2009; U.S. Patent and Trademark Office
  7. 7. Workspace Becomes Portable & Virtual
  8. 8. Web 2.0: Evolution of Participative Internet #3 #1 #2 User Publishing & Commerce Engagement Information (Transactions) (Web 2.0)
  9. 9. Business Adapts to and Adopts Technology  Globalization of business and global integration  Changing Workforce Demographics (Gen Y, Boomers, Ethnicity Rules)  Word-of-mouth harnessed to drive enterprise information and communications  Worker value & innovation defined by collaboration (content developed through shared participation)  Technology goes kinetic (e.g., iPad)  Enterprise embracing “emerging” technology  By 2011, business use of IM will increase to 400M accounts with 150M of these designed specifically for business use  By 2014, social networking will replace email as primary form of communication for 20% of business users (source: Gartner Inc.)  Increase use of SaaS (software as a service)  Open Markets drive innovation and improved customer experience  Apple iPhone App Store – open up software to 3rd party developers  Google, Netflix, Amazon, Yahoo and Facebook creating open platforms
  10. 10. Rearview Perspective Helpful…
  11. 11. …But Not as Strong a Predictor of Future Demand Snap Back vs. Permanent Change
  12. 12. Changing Dynamics in Travel Corporation + Enterprise Revenue Generation Cost Control Brand Management
  13. 13. Changing Dynamics in Travel Supply Chain Corporation + Enterprise Revenue Generation Cost Control Brand Management Variable Fixed Costs Costs Fixed Variable Revenue Revenue
  14. 14. Changing Dynamics in Travel Supply Chain Corporation + Enterprise Revenue Generation Cost Control Brand Management Variable Fixed Costs Costs Fixed Variable Revenue Revenue Contextual & Real- Expert Business Traveler time Networking Advice Cost Control + Personalized Experience & Influence
  15. 15. Changing Dynamics in Travel Fares/Rates Ancillary Services + Content Travel Non-Travel Alternatives Alternatives
  16. 16. Changing Dynamics in Travel Fares/Rates Ancillary Services + Content Travel Non-Travel Alternatives Alternatives P.O.S Desktop/ Wherever Traveler Laptop has Mobile Access
  17. 17. Changing Dynamics in Travel Fares/Rates Ancillary Services + Content Travel Non-Travel Alternatives Alternatives P.O.S Desktop/ Wherever Traveler Laptop has Mobile Access Technology “IT Adoption Enterprise Consumerization” Driven
  18. 18. Changing Dynamics in Travel Fares/Rates Ancillary Services + Content Travel Non-Travel Alternatives Alternatives P.O.S Desktop/ Wherever Traveler Laptop has Mobile Access Technology “IT Access Adoption Enterprise Consumerization” Driven One-way + Two-Way Info Push Push/Pull Communications Communications
  19. 19. Maintaining Relevance for Managed Travel Programs
  20. 20. Converging Forces Redefining Corporate Travel Management Consumer Dynamics Corporate Issues Technology Innovation Customer Care Travel policy Preferred Suppliers Managed Travel Program
  21. 21. Point-of-Sale Transcends Tools & Journey Booking Methods Multiple Purchase Opportunities Plan Point Prior In At of to Flight Destina- Booking Departure tion
  22. 22. Control is a Matter of Influence, Not Policing Compliance Strategies Green Mgmt. + Traveler Demand Management + Spend Management
  23. 23. Layering Employee Preferences Is Key to Program Success Trip Centric Traveler Centric
  24. 24. Collaboration is Name of the Game Insular Interdependence (Enterprise Driven) (Enterprise + User Experience) Travel Function
  25. 25. Consumer is Window into Business Traveler Loyalties
  26. 26. Consumer Dynamics: Immediate Gratification Search Great Twitter Content Loyal Following The ―perfect storm‖ for real-time information
  27. 27. Consumer Dynamics: Transparency and ―In the Know‖ Insider or Exclusive Information Nike Adidas Urban Beck’s Gig True City Art Guide Finder
  28. 28. Consumer Dynamics: Tracking and Alerting is the New Search Push vs. Pull Relevant Information Services MasterCard Vodafone UK Automobile ATMHunter & Turkcell Association
  29. 29. Consumer Dynamics: Needing to Connect… Social Networking by Country, Feb. 2010 Country Time Per Person (hh:mm:ss) Average 5:27:33 Italy 6:27:53 Australia 6:25:21 United States 6:02:34 United Kingdom 5:50:56 Spain 4:50:49 Brazil 4:27:54 France 4:12:01 Germany 3:47:24 Switzerland* 3:26:00 Japan 2:37:07 * Home only (all other home and work); ** Global SN traffic includes US, Brazil, Australia, Japan, France, Germany, Italy, Spain, Switzerland and United Kingdom) Source: The Nielsen Company
  30. 30. …But Connect on Traveler’s Terms Build It And They Will Come
  31. 31. …But Connect on Traveler’s Terms Build It Build It And Where They Will Come They Are Direct Booking Page on Facebook (April 6, 2010)* *Source: Twitter
  32. 32. Focusing on the traveler will empower individuals and extend management opportunities for the corporation July 21, 2010 Gregg Brockway, President TripIt, Inc. gbrockway@tripit.com
  33. 33. Hi. My name is Gregg Brockway. This is my tag cloud.
  34. 34. The Traveler-Centric Future = Mobile Internet + Interoperability + Social-ness
  35. 35. TREND 1_ Mobile • 4 billion smartphones by 2012 • Smartphone market growing 20 times faster than PC • 80% of business travelers carry smartphones
  36. 36. Mobile adoption is changing how people behave. Source: Joi Ito
  37. 37. Mobile is everywhere
  38. 38. TREND 2_ Interoperability of services
  39. 39. The Evolution of Online Travel TRAVEL 1.0 TRAVEL 2.0 What’s Next? ―one-way web‖ ―two-way web‖ ―the bot web‖ 1995-2002 2002-2007 2007-TODAY
  40. 40. ―I have a dream for the Web …when the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The intelligent agents people have touted for ages will finally materialize.‖ — Tim Berners-Lee (1999)
  41. 41. TREND 3_ The Social Phenomenon  General View  Managed Travel View  Almost 500 million Facebook members  75 million LinkedIn users  Worldwide participation growing from 118 million in 2008 to 800 million by 2012 (Gartner) Source: AirPlus, Spring 2010, survey of buyers and suppliers
  42. 42. ―Social‖ for people = ―Collaboration‖ for enterprises Company Groups is a private, company-only network hosted by TripIt
  43. 43. The social phenomena is more than social networks. Our social graph is becoming portable.
  44. 44. The Traveler-Centric Future is the convergence of all our work, leisure, and social behaviors. leisure business social
  45. 45. What will be better in the traveler-centric future?
  46. 46. COMPANY Benefits  Location & visibility Hi,  Comprehensive reporting Itinerator at  Traveler productivity your service!
  47. 47. TRAVELER Benefits  Access to relevant information  Personalized service  Booking & re-accommodation  Supplier merchandising
  48. 48. QUICK SUMMARY 1. Mobile + social + interoperable = traveler-centric 2. The traveler-centric future is an opportunity for everyone. 3. It’s coming. The question is how we respond?
  49. 49. Technology is continually evolving. Travel managers need great partners to innovate without losing sight of the fundamentals July 21, 2010 Anne Marie Razza, VP Product Orbitz for Business.
  50. 50. Word Cloud - ―Little Book of BIG Innovation Ideas’ by Steve Shapiro
  51. 51. Integration In Action: Traveler Update Connections with expert sources in one convenient place FAA Weather.com Yahoo Orbitz Team
  52. 52. Mobile: Search – Book – Travel
  53. 53. Balancing the Fundamentals Company Traveler Program Connectedness Management Partner
  54. 54. Live Q&A Send your questions now! Susan Steinbrink PhoCusWright Inc. Gregg Brockway TripIt, Inc. Anne Marie Razza Orbitz for Business
  55. 55. Thank You! Orbitz for Business www.orbitzforbusiness.com Produced by
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