ppt5 5400


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ppt5 5400

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ppt5 5400

  1. 1. Week 3: The Organisational Context for Emerging Technologies Emerging Technologies in Business
  2. 2. Today’s Goals <ul><li>Why would organisations use these technologies? </li></ul><ul><li>How are these technologies being used now? </li></ul><ul><li>A sampling of technologies and their use </li></ul><ul><li>The bottom line – ROI from emerging technologies </li></ul>
  3. 3. Why use emerging technologies? <ul><li>Competitive advantage </li></ul><ul><li>Return on investment (ROI)‏ </li></ul><ul><li>Customer convenience </li></ul><ul><li>Demand from suppliers and/or customers </li></ul><ul><li>Streamlining of operations </li></ul>
  4. 4. <ul><li>When a organisation sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of much of business strategy is to achieve a sustainable competitive advantage. </li></ul><ul><li>Porter identifies 2 types of Competitive Advantage: </li></ul><ul><ul><li>cost advantage </li></ul></ul><ul><ul><li>differentiation </li></ul></ul>Competitive Advantage - Defined
  5. 5. <ul><li>To develop a competitive advantage an organisation must have resources & capabilities that are superior to those of its competitors </li></ul><ul><li>Resources are assets specific to the organisation useful for creating a cost or differentiation advantage and that few competitors can acquire easily. </li></ul><ul><li>Capabilities refer to the organisation's ability to utilise its resources effectively </li></ul>Competitive Advantage - Defined
  6. 6. <ul><li>The organisational resources and capabilities together form its distinctive competencies </li></ul><ul><ul><li>these competencies enable innovation, efficiency, quality, and customer responsiveness </li></ul></ul><ul><ul><li>all of these can be leveraged to create a cost or a differentiation advantage </li></ul></ul><ul><li>Can you see the case for emerging technologies creating Competitive Advantage for an organisation? </li></ul>Competitive Advantage - Defined
  7. 7. <ul><li>Ford Motor Company – online marketplace </li></ul><ul><li>Lands End </li></ul><ul><ul><li>Virtual Models </li></ul></ul><ul><ul><li>Online chat </li></ul></ul><ul><li>Educational Institutions </li></ul><ul><ul><li>Online learning </li></ul></ul><ul><ul><li>Online marketing </li></ul></ul>Competitive Advantage - Examples
  8. 8. <ul><li>Consider these technologies - </li></ul><ul><ul><li>Portals (Google, Yahoo, etc.)‏ </li></ul></ul><ul><ul><li>Virtual Worlds </li></ul></ul><ul><ul><li>e-Commerce </li></ul></ul><ul><ul><li>Web communications (Skype, webcasting)‏ </li></ul></ul><ul><li>Competitive Advantage Videos: </li></ul><ul><ul><li>How to Develop Competitive Advantage? </li></ul></ul><ul><ul><li>Audi Commercial </li></ul></ul>Competitive Advantage - Cases
  9. 9. Return on Investment - ROI <ul><li>A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio. </li></ul><ul><li>Link: Return on Investment </li></ul>
  10. 10. Customer Convenience <ul><li>Customer (Consumers) are changing all the time </li></ul><ul><li>Organisation's need to change with them </li></ul><ul><li>Many people “live” online, so why are organisation's not meeting them there? </li></ul><ul><li>What are some ways that this could happen? </li></ul>
  11. 11. Demand <ul><li>Supplier demand </li></ul><ul><ul><li>Automated processes </li></ul></ul><ul><ul><li>Time to market </li></ul></ul><ul><ul><li>Competition factors </li></ul></ul><ul><li>Customer demand </li></ul><ul><li>Competititor driven demand </li></ul><ul><ul><li>we will address this in operational streamlining </li></ul></ul>
  12. 12. Operational Streamlining <ul><li>Supply-chain models rely on the Internet to transfer information electronically, which underpins communication and collaboration between businesses along the supply-chain. Using the Internet in this way has a number of benefits: </li></ul><ul><ul><li>saving money and time by removing paper transactions and speeding up response times </li></ul></ul><ul><ul><li>reducing errors in the information passed along the supply-chain by avoiding re-keying data </li></ul></ul><ul><ul><li>improving satisfaction of customers or suppliers with delivery of information in ‘real time’ </li></ul></ul><ul><ul><li>integration of dispatch and distribution data with product development data at each node of the supply-chain, resulting in real cost savings. </li></ul></ul>
  13. 13. Next Week Begin lab 2 and complete by end of Week 4 Continue studying for your in-class writing assignment Complete Lab 3 by the end of the week Continue studying for your in-class writing assignment For this week…