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C:\Documents And Settings\Administrator\Desktop\Itech3214 5400 Lecture W 3


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  • 1. Week 3: The Organisational Context for Emerging Technologies Emerging Technologies in Business
  • 2. Today’s Goals
    • Why would organisations use these technologies?
    • How are these technologies being used now?
    • A sampling of technologies and their use
    • The bottom line – ROI from emerging technologies
  • 3. Why use emerging technologies?
    • Competitive advantage
    • Return on investment (ROI)‏
    • Customer convenience
    • Demand from suppliers and/or customers
    • Streamlining of operations
  • 4.
    • When a organisation sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of much of business strategy is to achieve a sustainable competitive advantage.
    • Porter identifies 2 types of Competitive Advantage:
      • cost advantage
      • differentiation
    Competitive Advantage - Defined
  • 5.
    • To develop a competitive advantage an organisation must have resources & capabilities that are superior to those of its competitors
    • Resources are assets specific to the organisation useful for creating a cost or differentiation advantage and that few competitors can acquire easily.
    • Capabilities refer to the organisation's ability to utilise its resources effectively
    Competitive Advantage - Defined
  • 6.
    • The organisational resources and capabilities together form its distinctive competencies
      • these competencies enable innovation, efficiency, quality, and customer responsiveness
      • all of these can be leveraged to create a cost or a differentiation advantage
    • Can you see the case for emerging technologies creating Competitive Advantage for an organisation?
    Competitive Advantage - Defined
  • 7.
    • Ford Motor Company – online marketplace
    • Lands End
      • Virtual Models
      • Online chat
    • Educational Institutions
      • Online learning
      • Online marketing
    Competitive Advantage - Examples
  • 8.
    • Consider these technologies -
      • Portals (Google, Yahoo, etc.)‏
      • Virtual Worlds
      • e-Commerce
      • Web communications (Skype, webcasting)‏
    • Competitive Advantage Videos:
      • How to Develop Competitive Advantage?
      • Audi Commercial
    Competitive Advantage - Cases
  • 9. Return on Investment - ROI
    • A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.
    • Link: Return on Investment
  • 10. Customer Convenience
    • Customer (Consumers) are changing all the time
    • Organisation's need to change with them
    • Many people “live” online, so why are organisation's not meeting them there?
    • What are some ways that this could happen?
  • 11. Demand
    • Supplier demand
      • Automated processes
      • Time to market
      • Competition factors
    • Customer demand
    • Competititor driven demand
      • we will address this in operational streamlining
  • 12. Operational Streamlining
    • Supply-chain models rely on the Internet to transfer information electronically, which underpins communication and collaboration between businesses along the supply-chain. Using the Internet in this way has a number of benefits:
      • saving money and time by removing paper transactions and speeding up response times
      • reducing errors in the information passed along the supply-chain by avoiding re-keying data
      • improving satisfaction of customers or suppliers with delivery of information in ‘real time’
      • integration of dispatch and distribution data with product development data at each node of the supply-chain, resulting in real cost savings.
  • 13. Next Week Begin lab 2 and complete by end of Week 4 Continue studying for your in-class writing assignment Complete Lab 3 by the end of the week Continue studying for your in-class writing assignment For this week…