Power Point Sutton Prelisting Presentation

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Power Point Sutton Prelisting Presentation

  1. 1. The Oscar Del Rio Home Selling System MARKETING YOUR HOME FOR ALL IT’S WORTH
  2. 2. MARKETING YOUR HOME FOR ALL ITS WORTH <ul><li>The Bottom Line </li></ul><ul><li>Last year we sold 42 homes </li></ul><ul><li>Our homes sold for 2.6% more </li></ul><ul><li>Even though we sell a lot of homes, we sell them one at a time </li></ul><ul><li>We will sell your home fast and for top dollar </li></ul><ul><li>We are able to get these </li></ul><ul><li>superior result for you because of: </li></ul><ul><ul><li>our unique Team System </li></ul></ul><ul><ul><li>Our Exclusive and innovative consumer programs </li></ul></ul><ul><ul><li>our leading edge technology </li></ul></ul>The Oscar Del Rio Homeselling System
  3. 3. <ul><li>How Most Agents Operate </li></ul><ul><li>Undertake to juggle all these tasks by himself or herself </li></ul><ul><li>Eventually run up against the limits of time, energy and money </li></ul><ul><li>Few homes sold means limited cash flow to invest back into advertising your home </li></ul><ul><li>Limited time means less time to spend with you </li></ul><ul><li>The Oscar Del Rio Homesellign System </li></ul><ul><ul><li>You get a whole team of professionals working for you ( versus a single agent) </li></ul></ul><ul><ul><li>We never run out of time for you because each of us is separately responsible for a specific process in the selling of your home </li></ul></ul><ul><ul><li>Together, our combined efforts add up to superior marketing and customer service resulting in your home sold fast and for top dollar </li></ul></ul>MARKETING YOU HOME FOR ALL ITS WORTH The Oscar Del Rio Homeselling System computer administration sales service marketing
  4. 4. <ul><li>Our Volume is Your Benefit </li></ul><ul><li>“ Because we sell so many homes, there are many things we can do for you that other agents simply can’t:” </li></ul><ul><li>We outspend many local agents advertising your home </li></ul><ul><li>We have pioneered unique & exclusive consumer programs not offered by any other agent (e.g . Trade up Program, Buyer Profile System). Our programs are so successful that other area reps have been forced to take note and have started to follow our lead </li></ul><ul><li>Buyers for your home are referred to us from across North America because Oscar is the top 10% of all realtors across the GTA area. </li></ul><ul><li>Your home will be advertised to buyers in a much larger market area. Unlike most agents who work a small local area, we operate all the way from Orangeville to Cambridge and Bradford to Pickering. </li></ul><ul><li>We give you the right to cancel your listing with us if we don’t deliver the service we promise. With most agents, you are locked in. </li></ul>MARKETING YOU HOME FOR ALL ITS WORTH The Oscar Del Rio Homeselling System
  5. 5. OUR INNOVATED CONSUMER PROGRAMS “ Open Houses are such a hassle. Not only am I inconvenienced for an entire afternoon, but it is rare that anyone even turns up.” <ul><li>Benefits to Homesellers </li></ul><ul><ul><li>The tour of your home last only 10-15 minutes. </li></ul></ul><ul><li>We have found that buyer prospects attending the tour are better qualified because they have chosen to view your home at this specific time. </li></ul><ul><li>It’s a fact that the tour format attracts a larger number of motivated buyers that a traditional Open House </li></ul><ul><li>Benefits to Homebuyers </li></ul><ul><ul><li>This is a hassle-free and pressure-free method of viewing homes. </li></ul></ul><ul><li>You can view several homes on each tour every Sunday. </li></ul><ul><li>This is a quick way to get on overview of what homes and features are available in your price range. </li></ul>Sunday Tour Of Homes The Problem The definition of a traditional Open House is “a place where an agent goes and nobody else does”. In most cases, no one benefits: the buyer feels pressured and the seller is inconvenienced. In fact, industry stats show that less than 1% of homes are sold as a result of and Open House. So why do agents hold Open House? Sadly and simply, it is often done to pacify a seller’s request because of al lack of activity by the agent. The Solution We reinvented the traditional Open House with both buyers’ and sellers’ needs in mind. Our Sunday tour is a small twist on an old idea. They are a much more convenient, efficient and productive method of attracting serious buyers to your home. MARKETING YOU HOME FOR ALL ITS WORTH The Oscar Del Rio Homeselling System TRADITIONAL OPEN HOUSE Agent! MLS books
  6. 6. 24 Hour Talking Ads The Problem Often when buyers phone for information on homes, they either get the run around or an unwanted sales pitch. Many agents seem to operate a Sales Prevention Program! The Solution Many of our home ads have pre-recorded information which provides buyers with immediate information by simply calling our 24-hour hot line. <ul><li>Benefits to Homesellers </li></ul><ul><li>Detailed information about your home is available to interested buyers 24 hour a day, 7 day a week. </li></ul><ul><li>We generate 3 times as many calls for information on your home when buyers don’t have to speak directly to an agent. </li></ul><ul><li>The prospective buyers who view your home are better qualified because they have already requested information on your home (including an optional faxed feature sheet). </li></ul><ul><li>Benefits to Homebuyers </li></ul><ul><li>You have immediate 24-hours a day, 7 days a week phone access to information on properties that interest you. </li></ul><ul><li>You never have to speak directly with on agent unless of course you want to. </li></ul><ul><li>You will save time by ruling out homes you are not interested in viewing. </li></ul><ul><li>If you have access to a fax machine, you can receive a complete feature sheet on any property we have listed for sale. </li></ul>MARKETING YOU HOME FOR ALL ITS WORTH The Oscar Del Rio Homeselling System “ Getting information on homes is a lot of hassle. Either I’m chasing down the agent or the agent’s hounding me.”
  7. 7. OUR INNOVATIVE CONSUMER PROGRAMS Guaranteed Sale Program “ I have found a home I love, but mine is not sold yet. If I don not place a firm offer, I will lose it.” The Problem The biggest problem for anyone who is looking to buy a home is that you already own one. This can be a problem, because if you buy before selling, you end up owning two homes, and if you sell before buying, you end up homeless. This is what we call the REAL ESTATE CATCH 22 The Solution We ensure that you never get stuck in the Real Estate Catch 22 owning 2 homes or none at all. If your present home is not sold by the time you buy your new one, we will buy your current home ourselves for the upfront guaranteed price. <ul><li>Benefits to Homesellers </li></ul><ul><li>Eliminates the dilemma of whether to sell first or buy first by removing the potential stress of owning two home or none at all. </li></ul><ul><li>You are much more likely to get a firm offer from buyers, (vs. a conditional one) because we are willing to guarantee the sale of the buyer’s home. </li></ul><ul><li>This is a better than risk free offer because if your home sells for a price that is higher than the guaranteed price, you get this higher amount, not us. </li></ul><ul><li>Benefits to Homebuyers </li></ul><ul><li>Eliminates the dilemma of whether to sell first or buy first by removing the potential stress of owning two homes or none at all. </li></ul><ul><li>Allows you to beat out other buyers and get a lower price by enabling you to make a firm offer when you see a home you like. </li></ul>MARKETING YOU HOME FOR ALL ITS WORTH The Oscar Del Rio Homeselling System
  8. 8. Buyer Profile System “ The worst part about shopping for a home is all the wasted time looking at homes that don’t interest you.” The Problem Usually it’s the Real Estate agent who picks out the homes you will view, but unfortunately, you are not interested in 90% of the homes you are shown. This wastes everyone’s time. The Solution When you call us about purchasing a home, we offer to send you regular information on homes that match your criteria. This way, instead of us picking out homes which may not interest you, you can pick out the homes you want to view. <ul><li>Benefits to Homesellers </li></ul><ul><li>Your home is exposed to a group of highly pre-qualified and interested buyers. </li></ul><ul><li>The mailings to our Buyer Profile group are very select and represent a powerful way of presenting your home to this attractive group. </li></ul><ul><li>This service builds buyer loyalty, giving us a strong number of serious prospects to bring through your home. </li></ul><ul><li>Benefits to Homebuyers </li></ul><ul><li>You receive regular mailing on all new listed homes which match your criteria (including pictures). </li></ul><ul><li>After previewing the information, you can select which homes you are interested in viewing. </li></ul><ul><li>This service is absolutely free and obligates you to nothing. </li></ul>MARKETING YOU HOME FOR ALL ITS WORTH The Oscar Del Rio Homeselling System SELLER #1 BUYER With Oscar del Rio’s Buyer program, we can see the Homes we like! Check out this beauty! I don’t think he’s listening
  9. 9. Talking House <ul><li>The Problem </li></ul><ul><li>When buyers drive around looking at houses, they’ll typically write down fifteen or more telephone numbers from For Sale sign. It is highly unlike that a buyer will call all 15 phone numbers, and even if they do phone on some of them, they are unlike to have a clear, uncluttered picture of each home after the fact. </li></ul>The solution When buyers pass by your home with a Talking House sign out front, they can get very specific and inviting details about your home right then and there. We tell them about the emotional selling features of your home and encourage them to take immediate action… which they usually do! Your home STANDS OUT and “speaks to their heart” Bottom line, Talking House creates excitement, urgency and interest and causes buyers to act NOW. <ul><li>Benefits to Homesellers </li></ul><ul><li>Our Talking House Sign makes your home stand out and draws the attention of prospective buyers because it is different </li></ul><ul><li>Our Talking Houses make it really easy for buyers to get information on your home. They can get information: </li></ul><ul><li>- immediately </li></ul><ul><li>- from the comfort of their own car, and </li></ul><ul><li>- without talking to an agent </li></ul><ul><li>All of which make tem far more likely to listen to what we have to say about your home </li></ul><ul><li>Our Talking House scripts create desire by giving prospective buyers the emotional hot buttons about your home in welcoming and inviting detail. We paint a picture that makes buyers want to view the inside of your home NOW. </li></ul><ul><li>Benefits to Homebuyers </li></ul><ul><li>Our Talking Houses make it fast, easy, fun and convenient for buyers to get information on homes they are interested in </li></ul>TALKING HOUSE RADI TRANSMITTED INFORMATION Talking House TUNE CAR RADIO TO AM FOR INFORMATION 1610 Our talking House Sign tells buyers about the features of your home 24 hours/day,7 days/week
  10. 10. SINGS DRAW ATTENTION MARKETING YOU HOME FOR ALL ITS WORTH The Oscar Del Rio Homeselling System
  11. 11. CMA Presentation Sutton West Realty Inc.
  12. 12. How Buyers Find the Home They Purchase Homebuyers may use several sources in their search process. Not only do 16% of all homebuyers purchase their home as a direct result of yard signs, fully 69% relied on yard signs in their home search. Yard signs are the 2nd greatest source of buyers, surpassed only by the services of a Real Estate Professional. By using a Multi-Dimensional approach to signage, I can greatly increase your opportunities to attract buyers.
  13. 17. When having your first open house, I’ll have at least one of the open house signs differentiate your Open House as a NEW LISTING . What’s hotter than new?
  14. 18. Separating Real Estate FACT From Real Estate FICTION <ul><li>Fact: We sell more homes in the GTA than many other agents or teams? </li></ul>Surprisingly , some other agents may try to use the number of houses we sell as negative. But when you examine the myths, it’s clear that our success leads to your success. Myth Oscar is too busy to sell your home effectively. You will never see him. Our team sells the number of homes we do because we under price them. Oscar advertises himself more than the properties he list. Fact Because of our unique Team System, we actually have more time to spend with you. You get benefit of a full team of specialists, each of whom works on a different process in the selling of your home. The fact of the matter is that our listing actually sells for 2% more than the Real Estate Board average. We advertise more homes in all mediums than many other realtors. In fact, we have been the single largest advertiser of any product or service in the high-rise for the last 2 years running. MARKETING YOU HOME FOR ALL ITS WORTH The Oscar Del Rio Homeselling System
  15. 19. <ul><ul><li>Not to many agents sell as many homes as we do </li></ul></ul><ul><ul><ul><li>No other agent advertises </li></ul></ul></ul><ul><ul><ul><li>in as many mediums and until it’s sold as we do </li></ul></ul></ul><ul><ul><li>No other agent offers you </li></ul></ul><ul><ul><ul><li>our exclusive consumer </li></ul></ul></ul><ul><li>programs </li></ul>Which agent do you think has more buyers? MARKETING YOU HOME FOR ALL ITS WORTH The Oscar Del Rio Homeselling System
  16. 20. <ul><li>We Sell: </li></ul><ul><li> More homes </li></ul><ul><li>In less time </li></ul><ul><li>For 2% More money </li></ul>What is 2% of the value of your home? MARKETING YOU HOME FOR ALL ITS WORTH The Oscar Del Rio Homeselling System
  17. 21. Questions for Interviewing Real Estate Agents <ul><li>(if you are interviewing other Realtors, you should be asking them these important questions) </li></ul><ul><li>What is your company sales record? </li></ul><ul><li>The Oscar Team sold 61 homes last Year and has sold more than a home week so far this year. This volume is directly attributable to our unique team approach and innovative consumer programs, and no other area agent can top this record. </li></ul><ul><li>Where do you rank within your company? </li></ul><ul><li>Not only is Oscar the number one agent in his company he is in the top 5% sales rep out of all 22,000 + Realtors in the whole Toronto Real estate Board. </li></ul><ul><li>How many full-time assistant do you have? Do you have a listing coordinator, a costumer service manager, a marketing coordinator, and buyer’s agents? </li></ul><ul><li>The Oscar Team is comprised of full time professionals, each of whom is responsible for a specific process in the selling of your home. </li></ul><ul><li>What are your marketing plans for my home? </li></ul><ul><li>Our Team has innovated many exclusive consumer programs which will make the process of buying and selling easier for our customers. We outspend all area reps to promote our listings. </li></ul><ul><li>What have you sold in my area? </li></ul><ul><li>We will bring you a complete listing of both our; and other comparable, sales in your area. Does you Broker control you advertising or do you? </li></ul><ul><li>We are in full control of our advertising program which is by far the most extensive in Toronto. </li></ul><ul><li>On average, when your listings sell, how is the selling price to the asking price? </li></ul><ul><li>Our list sell price ratio is 99% which is 2% higher than the Toronto Real Estate Board Average. </li></ul><ul><li>What is the average length of time it takes you to sell a home? </li></ul><ul><li>We average 33 days on the market which is faster than the 44 days average in the Toronto Area. </li></ul><ul><li>What makes you different? Why should I list my home with you? </li></ul><ul><li>Our innovative and exclusive system and programs will help you to sell your home fast and for top dollar. Our proven track record spans 23+ years and over 1500 families. </li></ul><ul><li>How many Buyers are you currently working with? Can you provide a list? </li></ul><ul><li>We are normally work with 10-20 buyers on our exclusive Buyer Profile System. We do extensive buyer lead generation, and prequalify these buyers before they view you home. </li></ul><ul><li>Do you have a reference list of clients I could contact? </li></ul><ul><li>We have included a list of references and can provide you with more upon request. </li></ul>MARKETING YOU HOME FOR ALL ITS WORTH The Oscar Del Rio Homeselling System
  18. 22. SIGNS MARKETING YOU HOME FOR ALL ITS WORTH The Oscar Del Rio Homeselling System
  19. 23. <ul><li>TESTIMONIALS </li></ul>MARKETING YOU HOME FOR ALL ITS WORTH The Oscar Del Rio Homeselling System
  20. 24. “ Oscar Del Rio is Our #1 Choice for Price, Marketing & Service… Our Home Sold for 98.8% of Asking Price” <ul><ul><li>“ My Home Was Listed on Thursday and Sold on Monday for 98% of Asking Price” </li></ul></ul>MARKETING YOU HOME FOR ALL ITS WORTH The Oscar Del Rio Homeselling System
  21. 25. Home Sellers <ul><li>My Apartment Sold in One Day, I called Oscar in the morning to come and list my condo and next day in the afternoon he had a full price offer in my table, he sold it for 100% in just one day!.... Rabindranath Pal . </li></ul><ul><li>We would like to thank Oscar Del Rio for His efforts in the successful sale of our town house, we called him because of his home seller guarantee and he sold it in Just two weeks and sold for 99% of our asking…. Tim and Brenda Frost. </li></ul><ul><li>We really are grateful to Oscar Del Rio and his Team for helping us Sell Our property in Toronto, we had no idea what we needed to do and he showed us with patience, he kept us in touch almost every day until the property closed and when it was for sale, his reports came in handy once a month and his helpful notifications of all the things that we needed to take care of in order to close with no problems. He sold it in 19 days at 98% of our origial listing price… Fenton and Jenny Ross…Vancouver. </li></ul><ul><li>Fantastic!. Oscar Sold our Home for a whopping 102% of what we listed, in just 16 days, we knew he was going to give us the best advice and options and he sold it for more than even the other agents who charged less had suggested.. Thanks Oscar. Mike and Helen Luzine..Miss. </li></ul><ul><li>We tried to sell it our selves for a while and listed with Oscar after trying for two months on our own, when he told us his plan we had no problem listing with him at his full commission and in only 14 days he sold it for 99% of the listing price…we were going to sell for less privately…so we are greatfull to Oscar, because of that we have more money in our pocket… Fabio and Nubia Ospina...Weston. </li></ul><ul><li>After trying with other agents we called Oscar to help us out and in just 32 days he brought us an offer for 98% of the asking price and helped us arrange all other aspects of the closing… George and Susan Kolombas… </li></ul><ul><li>We needed to get a place with more space because our family was growing and we had a very tight window to do it so we knew Oscar could deliver on his promise, he Sold Our place in 21 Days and helped us find a new home all with in one month, our Condo sold for a healthy 99% of our asking and he saved us over $5,000. on the purchase of the new place, it pays to hire the best!. The Tousheck’s…Toronto </li></ul>
  22. 26. Home Buyers <ul><li>Oscar’s VIP program helped us get the home we wanted with the least amount of hassles and saved us time. We saved over $5,000. in the transaction and an enormous amount of time… The Reyes Cabrera..Brampton </li></ul><ul><li>With Oscar’s System we could beat other Buyers to the Listings we really wanted and as a consequence we put in an offer in the place we wanted before anybody else, so we did not have to compete and we could still ask for a reduction… the Rogers…Vaughan . </li></ul><ul><li>Oscar Helped us with the Financing and he helped us look for the house that we wanted, all it took was to tell Oscar when we were available to go see homes, with His VIP Buyers Program we received all the homes in our house and we decided which ones we wanted to go see.It Woks like a charme ……The Williams..Miss. </li></ul><ul><li>This one Condo Building is so hard to get in to because so few come on the market and when they do there are generally so many people in waiting to buy these places. So I called Oscar to help me get in there and I forgot about it the next unit that came available Oscar was there to show it to me. His VIP Buyer Program works fantastic! We were the first ones to come see the unit and immediately we placed an offer and we did not even compete…we saved over $12,000. from the asking…. Thanks Oscar...The Gonzalez’…Toronto. </li></ul><ul><li>We Just want to Thank Oscar and His Team for helping us get the Condo that we wanted, we were the first to see the unit and we were the only ones putting in an offer, he guided us I terms of what to offer and sure enough we succeeded; thanks Oscar for helping us and treating us with respect and friendliness… The Kalongo’s…Oakville. </li></ul>

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