meaningful
experience
design
an introduction to
Monday, August 10, 2009

in order to answer...
Monday, August 10, 2009

produce
what to...
what service
offer
to...
Monday, August 10, 2009

but 1st a
little about
me
Monday, August 10, 2009

Osani was named
Monday, August 10, 2009
di

people
forget
my name
Monday, August 10, 2009

until they
learn
what it means
Monday, August 10, 2009

since
iʼve seen
some
things...
Monday, August 10, 2009

and some
i remember
Monday, August 10, 2009

some...
i don’t...
Monday, August 10, 2009

why won’t some
experiences
go away?
Monday, August 10, 2009

on the ride some are worth
even in transition some things stick
Monday, August 10, 2009

their story...
won’t let us forget...
Monday, August 10, 2009

meaning
Monday, August 10, 2009

makes us
HUMAN!
Monday, August 10, 2009

@ LEAST
some of us...
Monday, August 10, 2009

legend
Monday, August 10, 2009

myt
h
Monday, August 10, 2009

icon
Monday, August 10, 2009

martyr
Monday, August 10, 2009

advocate
Monday, August 10, 2009

CULTURE
Monday, August 10, 2009

because brands
come and go
Monday, August 10, 2009

“design is the evoking of meaning” --nathan shedroff
Monday, August 10, 2009

since meaning is nothing new
Monday, August 10, 2009

How do we design
meaningful experiences?
Monday, August 10, 2009

...for a sustainble world
culture?
Monday, August 10, 2009

mikeandmaaike.com
We design meaning.
Monday, August 10, 2009

Text
source | mikeandmaaike.com
Monday, August 10, 2009

through a meaning-centric...
experience design process
what is the significance?
why does this matter?
who else feels me?
Monday, August 10, 2009

3
1
reCollect | reFlect | reConnect
2
Monday, August 10, 2009

reCollect
community ethicsony
harm
beauty significant
wonderlove energy oneness
duty redemption justice
freedom
meaningful enlightenment
time
empathy
environment
excitement y truth
productivit ecstasy validation security
education creativity
experiences wonder
Monday, August 10, 2009

1
2
5
3
pick up the pieces and prioritize the top
4
Monday, August 10, 2009

reCollect
community ethicsony
harm
beauty significant
wonderlove energy oneness
duty redemption justice
freedom
meaningful environment
enlightenment
time
excitement y
empathy
productivit
truth
validation security
fame
ecstasy
education creativity
experiences wonder
Monday, August 10, 2009

ENERGY | EDUCATION | ETHICS | EXCITEMENT | ENVIRONMENT
Monday, August 10, 2009

reFlect
by associating each meaning with
metaphors, stories or any sort of artifact
Monday, August 10, 2009

reConnect to their present significance
Monday, August 10, 2009

but first
vision check
Monday, August 10, 2009

Monday, August 10, 2009

I. EXCITEMENT II. ENERGY III. ETHICS IV. ENVIRONMENT V. EDUCATION
“the excitement of energy
ethics for the environment
through education”
Monday, August 10, 2009

Q.why--does this matter?
A. assigning missions for each meaning reveals
actionable and purposeful direction to its
significance
Monday, August 10, 2009

so you ask...
Monday, August 10, 2009

who will
get it?
Monday, August 10, 2009

well then ask...
whatʼs meaningful to my
users?
Monday, August 10, 2009

listen
write
up
down
Monday, August 10, 2009

Design/User/Customer Research
• Interviews
(Online, phone, face to face, mail,
intercepts, dyads, triads, party groups...)
• Expert/extreme users
• “Deep Dive” (IDEO)
• Journals
• Indirect Observations
(eg.Focus groups)
• Shadowing
• Games
• Background/Context Scans
• Walkabouts
(Ethnographic/Experiential)
source: nathan.com
Monday, August 10, 2009

now gather all your jacks
Monday, August 10, 2009

Strategic Design:
Corporate
Meaning
Priorities
Team Customer
Meaning Meaning
Priorities Priorities
source: nathan.com
Monday, August 10, 2009

can
you dig
it?
Monday, August 10, 2009

Strategic Design:
Corporate
Meaning
Priorities
Team Customer
Meaning Meaning
Priorities Priorities
source: nathan.com
Your Focus!
Monday, August 10, 2009

trust your
gut
Monday, August 10, 2009

Strategic Design:
Corporate
Meaning
Priorities
Team Customer
Meaning Meaning
Priorities Priorities
Competitors’
Meaning
source: nathan.com
Monday, August 10, 2009
Priorities

bing
o
Monday, August 10, 2009

if there isnʼt much meaningful overlap
then perhaps thereʼs more to discover
about the relationship between your
usersʼ and organizationʼs priorities
Monday, August 10, 2009

recollect
reflect
reconnect
Monday, August 10, 2009

discover what
meaningful
experiences
have
shaped
your life!
Monday, August 10, 2009

tweet me::
@OsandiSAYs
Monday, August 10, 2009

email ::
Osandi @
me dot
com
Monday, August 10, 2009

thank you
prosperous
regards
Monday, August 10, 2009