online  influence  into offline  results
what is the  nature of  online  influence?
social capital the pattern  and intensity of networks  among people and the  shared values which arise from those networks
Guan chi  I will find picture
all  capital   is limited is saved is spent
question is …
what do you spend it on?
what is the highest ROI ?
r eturn  o n  i nfluence
pass around  links click a  donate button join a  facebook fanpage
NOPE
user generated  events
what is a user generated event?
how to facilitate a user generated event?
project specific
limited scope
stated metrics
case study:  tweetsgiving
why it worked
low cost
high impact
high roi
Questions
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Online Influence Into Offline Events

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Online Influence Into Offline Events

  1. 1. online influence into offline results
  2. 2. what is the nature of online influence?
  3. 3. social capital the pattern and intensity of networks among people and the shared values which arise from those networks
  4. 4. Guan chi I will find picture
  5. 5. all capital is limited is saved is spent
  6. 6. question is …
  7. 7. what do you spend it on?
  8. 8. what is the highest ROI ?
  9. 9. r eturn o n i nfluence
  10. 10. pass around links click a donate button join a facebook fanpage
  11. 11. NOPE
  12. 12. user generated events
  13. 13. what is a user generated event?
  14. 14. how to facilitate a user generated event?
  15. 15. project specific
  16. 16. limited scope
  17. 17. stated metrics
  18. 18. case study: tweetsgiving
  19. 19. why it worked
  20. 20. low cost
  21. 21. high impact
  22. 22. high roi
  23. 23. Questions

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