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Content Strategy for Intermediate Bloggers

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Transcript

  • 1. Content Strategy Intermediate Bloggers pres en te d by AJ & Mel is sa Le on # CONSt rate gy
  • 2. Follow us on Twitter: @ajleon @melissaleon Signup to our Non Profit Newsletter: www.bit.ly/osCnewsletter
  • 3. Types of Content Wri tten, P h o to s, Video s
  • 4. Update your supporters on the inner workings of your org. Written Posts
  • 5. 121 words
  • 6. Give your readers a look at what your org is doing. Photo Posts
  • 7. Screen Cast
  • 8. Updates Interview Thank You Thought Video Posts Recap Events
  • 9. Video Examples
  • 10. Screen Cast
  • 11. Video Examples ... http://globalhopenet work.org/thank-you-for-serving-hope http://spinellapastabar.tumblr.com/post/1522219888/mirko-is-adding- a-new-menu-item-watch-the-video http://bloggingshakespeare.com/the-tempest-ferdinand-and-miranda http://findingshakespeare.co.uk/sbt-museums-collections-care http://findingshakespeare.co.uk/how-to-keep-witches-away
  • 12. Content Strategy Freq ue n cy, C on tr ib u to rs, Wee k ly & Mon thly S er ie s
  • 13. How often should I blog?
  • 14. Recruit Contributors
  • 15. Weekly Content
  • 16. Monthly Series
  • 17. Content Distribution Tw it te r, Face b oo k & Em a il
  • 18. ‘Push’ your content where your supporters are. Content Distribution
  • 19. Post on Facebook
  • 20. Tweet Link on Twitter
  • 21. Recap Ty pe s of C on te n t, C on te n t St rate gy & D is tr ib u ti on
  • 22. Questions
  • 23. Wordpress Demystified sign up fo r No tific ati on s at w w w.bit.l y/ wordp re ssDM

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