LinkedIn data … what’s available?4ProfileNewsfeedCompanyGroups• Name• Job Title• Company• Industry• Location• Experience• Education• Groups Joined…• CompanyName• Company Size• Industry• Products &Services• Followers• CompanyUpdates…• StatusUpdates• Authors• Likes• Shares• Follows• Comments…• Group Name• Discussions• Authors• Likes• Shares• Follows• Comments…Complete list at http://developer.linkedin.com/documents/profile-fields
Make it relevant and social …5Sites & Apps(Use LinkedIn data toPersonalise the experience)LinkedIn.com(Build sharing into theexperience to Amplifytraffic & engagement)Newsfeedupdateslinking backto site/appAmplifiedtraffic backto site/app
Combine data to add value …6LinkedIn dataHilton DoubleTree dataGoogle Maps dataA site or app thatmeets your objectives(In this case, a site that enables eventmanagers to find suitable HiltonDoubleTree hotels, then connect andcommunicate with hotel reps)++=
Things you can do …• Basic Plugins • Full-fledged APIs− Product Finder− Product Promoter− Advisor Finder− Social Content Hub− Event Promoter− Profile Analyser− Many more …7Complete plugin list athttp://developer.linkedin.com/plugins
ObjectiveHow does it work?See next slide …Increase brand andproduct awarenessThe IE Master Finderwww.ie.edu/business-schoolSolutionMatch IE’s degrees withusers’ LinkedIn profile withIE’s degree data to providepersonalized, relevantdegree suggestionsES
User journey …10Click on Ad, InMail,Newsfeed Link, etc.1Landing page with clearbenefit and Discover button Allow brand to accessLinkedIn profile info3Newsfeed update to 1st connections(with link back to microsite)425Answer 2-3 short questionsSee highly personalised suggestions. Sharewith connections. Connect with reps.6
ObjectivesPromote the Note II in anengaging way to professionalsin 7 marketsAwaken Your Creativity with Galaxy Note IIwww.creativewithgalaxynote2.comSolutionAPI-driven competitionmicrosite showcasing Note IIfeatures in 5 languages andoptimised across desktop,tablet, mobileEMEA & APACHow does it work?See next slide …
User journey …13Click on Ad, InMail,Newsfeed Link, etc.1Landing page with product features,Vote button, and latest storiesAllow brand to accessLinkedIn profile infoNewsfeed update to all 1st connections(with link back to microsite)Select a feature and tell uswhy you like that featureThank you page with runningtally and latest stories23456
ObjectiveHow does it work?See next slide …Tap LinkedIn connections tomake advisor referralsFind an Advisorwww.ameripriseadvisors.comSolutionEnable prospective clients totap their LinkedIn network tofind an Ameriprise financialadvisorUS
User journey …16Click on Ad, InMail,Newsfeed Link, etc.1Landing page with clearbenefit and Sign In button Allow brand to accessLinkedIn profile infoConnection request ormessage to advisorList of advisors connectedto someone you knowView advisor profile. Connect orcommunicate with advisor.23546
ObjectivesHow does it work?See next slide …Demonstrate thought leadershipin the energy spaceEnergy Realitieswww.energyrealities.orgSolution• Reach the right audience withrelevant content, enable usersto engage with content, andamplify content across LinkedInand other social channels• Content includes insights fromLinkedIn.com (e.g. from Statoil’sGroup and users’ profiles), TheEconomist, NationalGeographic, etc.UK
User Journey …19Click on Ad, InMail,Newsfeed Link, etc.1Allow brand to accessLinkedIn profile infoNewsfeed update to 1st connections(with link back to site) Comments appear underneathcontent and also on LinkedIn.comLanding page with relevant contentheadlines (can be personalised)243View content and also engagewith it via likes, shares, comments5Group post (with link back to site)6
ObjectiveAttendee JourneySee next slide …Help attendees to betterengage with an eventbefore, during, and after.Generate leads.Dell Innovation Live Eventwww.dellinnovation.comSolutionAttract the right members,make it easy for them toregister, and enable themto engage with and sharethe eventFR
Attendee journey …22Click on Ad, InMail,Newsfeed Link, etc.1Landing page with event list,speaker info, Sign In button, andopt-in to be shown on attendee listAllow brand to accessLinkedIn profile infoRegistration form pre-populated with LinkedIn infoAdd to calendar, inviteconnections, share event,comment during event32546Newsfeed update to all 1stconnections (with link backto microsite)
ObjectiveSolution• Draw parallel between user’spassion (in this case, passionfor career) and the Clio• Drive engagement viapersonalized video andprofile infographic• Incentivise participation viatime with celebrityGenerate product awarenessHow Passionate Are You?www.passievoorwerken.nlHow does it work?See next slide …NL
User journey …25Click on Ad, InMail,Newsfeed Link, etc.1Landing page with clearbenefit and Login buttonAllow brand to accessLinkedIn profile infoNewsfeed update to all 1stconnections (with link backto microsite)See personalised videoweaving profile info intothe Cleo experienceView personalised, shareableinfographic with profile insights24563
Measure performance …27• KPIs are tracked and reported via real-time online dashboard• KPIs may include visitors, views, likes, shares, comments, sign ups, leads, etc.
Next steps … For commercial usage, 2 options:1. Get an exception for your creative agency2. Engage one of our Certified Partners (CDP) Both options come with:– Legal clearance– Higher call limits– Direct support from LinkedIn For more info, please reach out to:– LinkedIn Marketing Solutions, or– Ravi Ayyala2812
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