Drive interest to your jobs on LinkedIn – Best Practice
Drive interest to your jobs onLinkedIn – best practice
Desktop version… Targeted UpdatesJobs targeted to my profile, automaticallyshared by LinkedIn. Triggered by profile dataand user behaviourQuestion:We are worried that our jobs don’t get enough visibility.Is there anything we can do except waiting?Answer:Our algorithm ”Jobs You May Be Interested In” willautomatically share your jobs with relevant candidates.See examples belowJob you may be interested in:HR BusinessParter, NordicsGoogle2Home page version… Three SuggestionsThe three jobs that best fit my profile rightnow. Based onlocation, industry, function, seniority andkeywordsMobile version…Jobs targeted to my profile, automaticallyshared by LinkedIn. Triggered by profile dataand user behaviour
GOODCreating awareness about the careers at thecompany through the company page in asophisticated way is best practice. If you are able tokeep people on the platform it is preferable. Peoplethat have logged in to Linkedin want to stay here.NO!Spam… I am not working as scientist in Germany. Itis not likely I will follow this company in the longterm if this is the content they want to contributewith.WELL…OKEncourage your employees share relevant jobs frompersonal profiles. It is likely that someone at ITknows other IT people. But still, this is not a viablelong term strategy.Question:So if it is not best practice to share individual jobs throughthe news feed. What do we do? Answer:Drive interest through status updates and information thatare relevant for your followers and direct them to yourcompany page on LinkedIn.