Goal: To develop a "wanna-be" marketing action for high/mid-end mobile users.
Solution: We developed a 100% mobile ticketing application with credit card online payment.
The end user has a purchase experience very similar to the one in a web site, adapted to the mobile: event selection, date, seats, digital delivery of the ticket.
Once the ticket is purchased, the user can choose to receive the ticket directly in the mobileas a bar code puede elegir el ticket en formato de código de barras digital y recibirlo directamente en su móvil.
The user only has to show his mobile phone with the bar code to enter the event.