GUUALA - Web & Mobile Digital Store Power by Artificial Intelligence

GUUALA Web & Mobile Digital Store Power by Artificial Intelligence

Overwiew 2007 Digital Music Sale 45% 2 0%

GUUALA -‐ Pla0orm

GUUALA -‐ Characteris8cs o  WEB & MOBILE STOREFRONT: o  Delivers a compelling user experience seamlessly across the different ways your subscribers interact with your services. o  CONTENT MANAGER: o  It takes content in its many shapes and sizes—including user-generated, on-portal and off-portal- and allows the ability to merchandize content in multiple ways across the mobile ecosystem. o  PERSONALIZATION & DISCOVERY ENGINE: o  Allows subscribers to define how your network interacts with them and let's them discover new artists and express their identity in a variety of ways to their web & mobile community. o  MARKETING & PROMOTION ENGINE: o  Combines comprehensive analytics with campaign and promotions management that can be coordinated to build promotion and marketing web & mobile Storefront (including gift cards, tokens, coupons, etc.). o  NETWORK PLATFORM: o  At the heart of guuala sits a network platform that allows seamless integration into web & mobile voice, video and data networks worldwide. o  PAYMENT & BILLING OPTIONS: o  Guuala integrates multiple payment options and models, like credit packages in a range of currencies, subscriptions, vouchers and pay-per-download.

GUUALA – Intelligence •  Mooga is the brain behind Guuala, is a self learning digital entertainment ecosystem incorporating Artificial Intelligence techniques to understand, track, predict & recommend mobile content based on individual user tastes, downloads & popular contents •  Mooga actively promotes viral spreading of content, allowing users to recommend content to their friends & get paid for it! Content sales increase exponentially as Mooga acts like a friend to the users & recommends preferred content to them •  Mooga adapts to their tastes, likes & dislikes continuously, resulting in a vastly improved end user experience. •  Mooga disrupts the rudimentary processes applied to the mobile content marketplace today; giving rise to the true mobile Internet content experience. Truly bringing the Internet experience onto the mobile. •  Mooga incorporates hybrid Artificial Intelligence techniques in to the mobile content environment and for the first time allows a 2-click download process. This results in a significantly faster mobile content download process for subscribers. •  Today brands like Sony Music, Mtv or Hungama are using mooga in there mobile and web portals.

GUUALA – Bussines models SUSCRIPTION o  Fee based o  AD based o  Bundle A LA CARTE o  Single CLUB o  Album o  Push & Pull 5 tracks o  Videos o  Album per month o  Games o  Trutones GUUALA PLATFORM ANY COMBINATION STREAMING o  Streaming o  Time based o  Suscrip8on o  Stream based o  Club & Carte

GUUALA – General Service o  Web & Mobile digital store for music, video, images and games (download and streaming). o  Personalization, discovery, search and recomendation engine driven by Mooga artificial intelligence. o  Deeply integrated services into: o  Gift cards, prepaid pin, tokens, etc. o  Customer support and call centresystems o  Credit, debit and other bank payment systems. o  Promotion Vouchers and coupons.

GUUALA – Promo8onal stores o  Web & Mobile digital store for promotional and marketing campaigns based on music, artists, licensees, etc.. o  Personalization, discovery, search and recomendation engine driven by Mooga artificial intelligence. o  Deeply integrated services into: o  Gift cards, prepaid pin, tokens, etc. o  Customer support and call centresystems o  Credit, debit and other bank payment systems. o  Promotion Vouchers and coupons.

GUUALA – Telco Industry o  Set-up all available business models with the Telco industry. o  Mobile & Online bundled access model o  Online streaming subscription with keep your favourite MP3 model o  Mobile weekly & monthly paid download subscription model o  Deeply integrated services into. o  Operator gateways and networks o  Billing and monthly invoice systems o  Customer service centres. o  Affiliated partner shop implementation o  Promotion download campaigns

GUUALA – Payments op8ons o  Guuala offers the abbility to integrate different payment methods, according to user needs. o  Banking systems: o  Credit and debit cards o  Bank accounts o  Non Banking systems: o  Prepaid vouchers ( electronic pins/tokens) o  Gift cards o  Prepaid cards o  Promotionals & affiliate programs: o  Promotional vouchers o  Discount vouchers o  Affiliate programs o  Marketing promotions

GUUALA – Partners o  Iken Solutions, a software product company specialized in intelligent business systems backed by hybrid AI (Artificial Intelligence) techniques (expert system, case- based reasoning, neural networks and genetic algorithms). It is an IIT Bombay research spin-off. www.ikensolu8ons.com www.inﬁnitemoco.com o  Globalnet, defines itself as a Wireless Application Service Porvider. At the moment we use WAP, MMS, SIM Browsing andSMS technology in order to offer a great variety of services that goes from the most creative an entertaining personal solutions to the most complex corporate solutions. www.globalnetmobile.com

Antonio Peña apena@orugga.com www.orugga.com

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GUUALA - Web & Mobile Digital Store Power by Artificial Intelligence

by Orugga on Dec 30, 2009

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GUUALA - Web & Mobile Digital Store Power by Artificial Intelligence — Presentation Transcript