Juliana Ortiz<br />NMDL Assignment 10<br />
Foursquare<br />What’s all the buzz about? <br /><ul><li>Foursquare is a phone application where you can share your locati...
Check in at your favorite locations and earn badges to become the next mayor. These may be tied to frequent customer incen...
It’s all about strategy <br />The Mission<br />Making unique from previous competitors (Loopt /Dodge ball)<br />Local/inte...
Local campaign focus in major cities/ college campus
Expand to gamers
Offer  more check-in incentives for users
Link with social networking sites
Offer company’s cheap marketing tool</li></li></ul><li>Phone Accessibility<br /><ul><li>Problem: Not all users have a smar...
Tracking Foursquare Success rates<br />Google Analytics<br />= User tracking <br />Twendz.com = <br />Understanding above<...
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Foursquare success plan 2

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Foursquare success plan 2

  1. 1. Juliana Ortiz<br />NMDL Assignment 10<br />
  2. 2. Foursquare<br />What’s all the buzz about? <br /><ul><li>Foursquare is a phone application where you can share your location to friends or learn more about your city.
  3. 3. Check in at your favorite locations and earn badges to become the next mayor. These may be tied to frequent customer incentives.</li></li></ul><li>Networking Fusion <br />Why small business’s should add Foursquare as a marketing function!<br />Foursquare users have the option to tweet or add a Facebook status update every time they check-in. What this means is that a Facebook user with a few hundred friends might expose your business by way of a Foursquare check-in to thousands of Facebook walls.<br />
  4. 4. It’s all about strategy <br />The Mission<br />Making unique from previous competitors (Loopt /Dodge ball)<br />Local/international company involvement<br />Getting users to “play the game”<br />Game Plan<br /><ul><li>Facebook & Google advertising tools
  5. 5. Local campaign focus in major cities/ college campus
  6. 6. Expand to gamers
  7. 7. Offer more check-in incentives for users
  8. 8. Link with social networking sites
  9. 9. Offer company’s cheap marketing tool</li></li></ul><li>Phone Accessibility<br /><ul><li>Problem: Not all users have a smart phone.</li></ul>This can cause slower adoption rates.<br />A window for potential B2B companies: Offer phone software companies to add foursquare component .<br />
  10. 10. Tracking Foursquare Success rates<br />Google Analytics<br />= User tracking <br />Twendz.com = <br />Understanding above<br />surface level info.<br />-this info. can show <br />developers where the most <br />Traffic is surrounding<br />
  11. 11. SMBs Insider -a great way to look into the habits and actions of people who visit them.<br />
  12. 12. Budget<br />Annual Marketing Budget: $135,000<br />$10,000<br />$10,000<br />$10,000<br />$10,000<br />$10,000<br />$15,000<br />Feb<br />April<br />June<br />Aug<br />Oct<br />Dec<br />Mar<br />May<br />July<br />Sep<br />Jan<br />Nov<br />$10,000<br />$15,000<br />$15,000<br />$10,000<br />$10,000<br />$10,000<br />Seasonal Peak<br /><ul><li>Online Ads
  13. 13. College Campus Advertisements
  14. 14. Promotional Banners
  15. 15. 1 Sponsored Foursquare Event
  16. 16. Regular Monthly Plus:
  17. 17. Concerts
  18. 18. Sponsorship
  19. 19. Promotional Events
  20. 20. Festivals</li></ul>*Seasonal Peak due to increased people activity during summer<br />
  21. 21. Biggest Promotion<br /><ul><li>Word of Mouth
  22. 22. More users brings new users</li></ul>Celebrity Endorsement<br />Brings fan followers and more Celebrities<br />
  23. 23. Taking Social Networking to new levels… just “check in”<br />

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