Client: midlands / regional pitch
ContaCt: yellow jersey design / direct
requirement: campaign to target 17 - 23 year olds
brief was left open to target any aspect
of road safety
proposal: ‘stoned, smashed, wrecked’ campaign
I suggested a 48 sheet campaign supported by bus
stop ads and bus backs and to use the images
on bear mats with quotes on the backs - as with
most of these campaigns, I thought it desirable to
make it an eye catching image relevant to the age
targeted, and not to be dictatorial but to let the
viewer dwell on consequences
involvement: initial concept
design
illustration
artwork and assembly

Client: beacon woodcraft
ContaCt: yellow jersey design / direct
requirement: corporate identity
marketing folder
containing project sheets
involvement: logo design
corporate styling
picture searching
artwork and assembly

Client: claudia wiegand
ContaCt: direct
requirement: logo design
corporate styling
folder
product insert sheets
involvement: logo design
corporate styling
folder design
photography
image manipulation
artwork and assembly

Client: svaja
ContaCt: yellow jersey design / direct
requirement: corporate identity
marketing brochure to promote
sales in this country
involvement: logo design
corporate identity
brochure design
art direction of product photos
artwork and assembly

Client: warwickshire county council
casualty reduction partnership
ContaCt: yellow jersey
requirement: informative literature to older drivers
proposal: ‘drive for life’ campaign
difficult material to put together - the original copy
from the council was very instructional and would
have frightened more elderly drivers. after allot of
research and revamps we managed to pull together
an informative brochure dealing with the various
possible problems we face as we age, and supplying
solutions and alternatives
involvement: originate concepts
design and styling
editing
sourcing pictures
artwork and assembly

Client: coventry transport museum
ContaCt: yellow jersey / direct
requirement: corporate styling for re-launch
marketing materials
product brochures
advertising
exhibition graphics
involvement: origination & refinement
of corporate styling
brochure and leaflet design
series of books design & assembly
picture searching
exhibition panels design
origination of ad campaign styling
artwork and assembly

Client: cranlea
ContaCt: yellow jersey
requirement: product catalogue
interactive dvd
involvement: originate concepts
design and styling
sourcing section pictures & co-ordinating
and cleaning up the pictures for
each section
(most) artwork and assembly

Client: midlands creative projects
birmingham book festival
ContaCt: yellow jersey design
requirement: corporate styling
website
brochure of events
involvement: corporate styling
initial concepts & design
picture searching
artwork and assembly of brochure
website design/styling

Client: warwickshire county council
midlands creative projects
casualty reduction partnership
poetry on loan
ContaCt: yellow jersey design / direct
requirement: road vehicle speed reduction campaigns
corporate identity
corporate styling
involvement: originate concepts
promotional leaflet
design and styling
postcards
sourcing pictures
artwork and assembly
involvement: logo design & artwork
leaflet design
picture searching
banner design
range of postcards
artwork and assembly

Client: cater allen bank (onshore & offshore)
ContaCt: equinox partners /
fmc international / direct
requirement: corporate identity / corporate styling
various marketing materials
product concepts and styling
advertising
involvement: logo design & refinement
design and identity
various brochure design
application forms / leaflets
origination of ad campaign styling
picture searching
project management
artwork and assembly
generation of design guidelines

Client: inscape offshore
ContaCt: equinox partners /
fmc international / direct
requirement: corporate identity / corporate styling
various marketing materials
product concepts and styling
advertising
involvement: logo refinements
design and identity
various brochure design
application forms / leaflets
origination of ad campaign styling
picture searching
project management
artwork and assembly

Client: the herbert
cultural centre
ContaCt: yellow jersey design / direct
requirement: corporate identity
hoarding / exhibition displays
various informative literature to keep
people informed as to what was
happening and what available as the
building was completed
involvement: logo design and identity styling
literature / postcard concepting & design
picture searching
art directing photoshoots
paint splashing
photomontages
artwork and assembly

Client: warwickshire county council
casualty reduction partnership
ContaCt: yellow jersey / direct
requirement: road vehicle speed reduction campaigns
preschool road safety book
involvement:
proposal: originate concepts
bobby and polly campaign
design an a3styling for in class and
produce and storybook
sourcing pictures
an a5 version containing activities that the kids can
artwork and assembly
do at home with their parents
involvement: illustration
artwork and assembly

Client: warwickshire county council
casualty reduction partnership
ContaCt: yellow jersey
requirement: road vehicle speed reduction campaigns
preschool safety campaign
involvement:
proposal: originate concepts
little green bear campaign
design and styling ‘polly & bobby books we
after the success of the
sourcing the little green bear as a mascot for a
developed pictures
artwork road safety club, involving developing
preschool and assembly
games and activities for the children
involvement: originate concepts
design and styling
illustration
sourcing pictures
artwork and assembly

Client: warwickshire county council
casualty reduction partnership
ContaCt: yellow jersey / direct
requirement: road vehicle speed reduction campaigns
promotional material for SmartRisk heroes -
a live interactive show, hosted by survivors
involvement: originate concepts
of accidents
design and styling
involvement: sourcing pictures
design and styling
artwork and assembly
sourcing pictures
photomontage
artwork and assembly

Client: west midlands regional road safety
ContaCt: yellow jersey design / direct
requirement: a way of getting information to children
about safe ways of getting to school
proposal: leaflet & poster campaign
utilising ‘little britain’ - and stock
photography as there was no budget
involvement: research - always trying to find a theme to unify
campaigns - I found ‘little britain’ seemed to have a
massive appeal for teenagers (though the
programme is not aimed at this age group)
initial concept
leaflet & poster design
picture searching
photo manipulation
artwork and assembly

Client: warwickshire county council
west mercia
casualty reduction partnership
safer roads partnership
ContaCt: yellow jersey design / direct
requirement: road vehicle speed reduction campaigns
annual review
involvement: originate concepts
initial design
design and styling
art direction of shoots
sourcing pictures
graph generation
artwork and assembly

Client: warwickshire county council
(taken up my several other councils)
ContaCt: yellow jersey design / direct
requirement: vehicle to reduce road accidents
proposal: periodic newsletter containing useful
information and articles about people affected by
accidents through a series of interviews - focusing
not on telling people what not to do, but rather
showing the consequences
targeting concept / delivery system /
outlets
involvement: joint initial concept
masthead design
& styling of news sheet
map generation (illustrator)
picture searching / art direction of shoots
artwork, assembly and some editing

Client: warwickshire county council
ContaCt: yellow jersey design / direct
requirement: drink driving campaign
proposal: ‘put the car on ice’ campaign
very limited budget so contended with
montaging stock photos of cars into stock
photos of ice, assembled in a stock photo
of a glass
involvement: initial “put the car on ice” concept
design and styling
picture searching
photo manipulation
artwork and assembly

Client: océ technologies venlo nederland
ContaCt: direct
requirement: colour division logo
a range of cross platform cd’s of
illustrations and a range of sample
work for showrooms and
engineers worldwide
involvement: logo design
illustration
photomontages
picture commissioning
artwork and assembly

Client: primemark
ContaCt: direct
requirement: logo designs
corporate styling
brochure design
packaging design
advertising
involvement: logo designs
corporate styling
packaging design
advertising
brochure design
photomontages
image manipulation
exhibition graphics
artwork and assembly

Client: opening the book promotions
ContaCt: yellow jersey
requirement: product brochure for 09 to
promote a range of products for
book promotions inside libraries
involvement: brochure design
illustration
art direction of shoots
photomontages
picture manipulation
artwork and assembly

Client: warwickshirecountry council
shakespeare county
casualty reduction partnership
ContaCt: yellow jersey design / direct
ContaCt: yellow jersey
requirement: increase footfall on website - ultimately
requirement: road vehicle speed in the areacampaigns
increasing tourism reduction
involvement:
proposal: originateto existing people on their
mailshot concepts
design and styling a limited
database utilising
sourcing pictures
viral marketing concept
artwork and assembly
involvement: joint concept of proposal
joint “rhapsody” concept
mailshot design
art direction of photoshoot
no budget (again) so I ended up being
a model (hint - chain mail is VERY heavy)
AND I had to grow a beard
AND I had to whip people
(just to get in charachter)
artwork and assembly

Client: warwickshirecountry council
shakespeare county
casualty reduction partnership
ContaCt: yellow jersey design / direct
ContaCt: yellow jersey
requirement: increase business uses in the area
requirement: road vehicle speed reduction campaigns
proposal: promotional mailshot to conference
involvement: originate concepts
organisers in the uk
design and styling
involvement: “beats the boardroom” concept
sourcing pictures
b to b mailshot design
artwork and assembly
picture searching
project management
artwork and assembly

Client: travelwise
ContaCt: yellow jersey design / direct
requirement: newsletter to go to schools
involvement: masthead
newsletter design
picture searching
(all stock or supplied by the various schools)
artwork and assembly