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sports marketing final

sports marketing final

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Final power point Final power point Presentation Transcript

  • Re-brand By, Kenny Orr
    • Young Adults
      • 16-21 years old
      • High School and College Students
      • Has a side job
      • Parents help pay for things
      • Athletic
      • Shop @ Pacsun, AE, A&F
    • Families
      • Mom & Dad
      • Children ages 7-10
      • $90.000 combined income
      • Shops @ Target, Wal*Mart , Kroger
      • Active
    • Pavel Datsyuk will we be our main player.
    • Best playmaker in game had back-to-back 97-point seasons.
    • He will lead our team to a Stanley Cup.
  • Population= city-578,041 Median Household Income= 68,271 Unemployment= 7.2 CPI= 114.9
    • Restore the Canucks back to their former glory day.
    • Build team to peak performance.
    • Build a new stadium.
    • Expand fan base to make the Canucks a top NHL franchise.
    • Create a new atmosphere of something new and better.
    • Hope for winning the Stanley Cup.
    • Tickets prices range anywhere from $12 dollars to $250 dollars.
    • Cheep tickets are high up in the stadium.
    • The more expensive are in the lower bowl.
  • Fin the Whale is the mascot of the Vancouver Canucks hockey team. He is an anthropomorphic killer whale. Fin is usually hanging around the Canucks, proudly beating his drum at every Canucks hockey game. His trademark move consists of steam emitting from his blowhole and his "chomping" of unsuspecting heads at Rogers Arena.
  •  
    • Tshirts - $15
    • Hoodies - $30
    • Jerseys - $45
    • Hats - $20
  • Promotion #1
    • Bring your Target or Kroger receipt of over $150 to the box office before the game and receive 3 free slices of pizza or 3 free hot dogs.
  • Promotion #2
    • All for just $50
      • 4 tickets
      • 4 slices
      • 4 cokes
      • 4 bags of chips
      • 2 Vancouver Canucks Jerseys
    • Beer-$4
    • Lg. pop- $3.50
    • Sm. pop- $2.75
    • Slice of pizza- $4
    • Hot Dog- $3
    • Pretzel & Cheese- $4
    • Chips- $2
    • Popcorn- $2
    • Candy- $3
    • VIP- $25
    • Standard-$15
    • Doritos
    • Little Caesers
    • Reebok
  • THE END