Crowd sourcing in an attention economy
No such thing as a free lunch

Olivier Rovellotti, Julie Chabalier, Amandine Sahl
N...
SME

Clients

We advise and write code
We need more data , why not “crowd source” it.
Hold on it’s not working for me.

Let’s think about it?
It’s free

Not enough data

Users are everywhere

Not enough ressources
• Quality is actually not that bad
• Users can improve

Its good for outreach and education
ok, let’s crowd source
Different Phases

Promotion
1

Design

2

Maturity

3

Loss of interest

4
Different Phases
Design:
Hundreds
Science

Millions

Citizen Science
Complexity:
8 000
Species

Just about
10 ?
Protocol:
good

Complexity

Numbers
Bad:

Complexity

Numbers
Ungly:

Complexity

Numbers
Protocol Complexity

Taxonomic Complexity
Keep it simple (You are not dealing
with professional)
Provide training, tutorials or interactive demo

Use expert on trai...
Launch
Peak of inflated
expectation

Promotion

Design

Maturity

Loss of interest
Emotional design

Starck

Juicer

Norman

Not 4 juice, 4 conversation

Clever

Emotions
Reflective

Viceral

Control

Behavioral

Self image, satisfaction

Effectiveness of use

Appearence
Viceral

Nature
Reflective

Ecologie

Science
Loss of interest

Promotion

Design

Maturity

Loss of interest
Attention economy

ZACK DENFELD
Paris –Marseille (3H00)

2h00

1H00

Some are really good at keeping your attention
Move from Denial to Acceptance

Go global from the start

Give ROI for attention

Cherish the average contributor
Concentr...
Long term
Involvement

Promotion

Maturity
Plateau of
productivity

Design

Loss of interest
Involvement
Gamify

Quest

Leaderboard

Scores/badges
Involvement : Give back /ROI
Science

Data

Public
Take home message
• This can probably be applied to your project
• You are probably already applying it

• This is a work ...
www.natural-solutions.eu

Thanks

@orovellotti
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O rovellotti crowd sourcingattention

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Crowdsourcing biodiversity data gathering has been seen by many as the silver bullet. The lack of professional naturalist, and funding resources to hire more, have pushed regional and national institution around the world in ambitious citizen science programs.
However in todays over saturated attention economy [1] it seems more and more difficult to motivate new or existing users into contributing. Attention scarcity is fundamentally reshaping the economics of the industries it touches; there is no reason why we should be left over.
In this paper, we analyses new mechanisms that can be activated as a work around the current situation. We focus on the concept of ROI (Return on Investment), Gamification [2] and Emotional Design [3] as mean to re-invent Citizen Science program and maybe make them work for us.
Thought our recent experience on a number of citizen science projects in we have been able to test and implement some of these concepts.

Published in: Technology, Education
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O rovellotti crowd sourcingattention

  1. 1. Crowd sourcing in an attention economy No such thing as a free lunch Olivier Rovellotti, Julie Chabalier, Amandine Sahl Natural Solutions, Marseille France
  2. 2. SME Clients We advise and write code
  3. 3. We need more data , why not “crowd source” it. Hold on it’s not working for me. Let’s think about it?
  4. 4. It’s free Not enough data Users are everywhere Not enough ressources
  5. 5. • Quality is actually not that bad • Users can improve Its good for outreach and education
  6. 6. ok, let’s crowd source
  7. 7. Different Phases Promotion 1 Design 2 Maturity 3 Loss of interest 4
  8. 8. Different Phases
  9. 9. Design: Hundreds Science Millions Citizen Science
  10. 10. Complexity: 8 000 Species Just about 10 ?
  11. 11. Protocol: good Complexity Numbers
  12. 12. Bad: Complexity Numbers
  13. 13. Ungly: Complexity Numbers
  14. 14. Protocol Complexity Taxonomic Complexity
  15. 15. Keep it simple (You are not dealing with professional) Provide training, tutorials or interactive demo Use expert on training events
  16. 16. Launch Peak of inflated expectation Promotion Design Maturity Loss of interest
  17. 17. Emotional design Starck Juicer Norman Not 4 juice, 4 conversation Clever Emotions
  18. 18. Reflective Viceral Control Behavioral Self image, satisfaction Effectiveness of use Appearence
  19. 19. Viceral Nature
  20. 20. Reflective Ecologie Science
  21. 21. Loss of interest Promotion Design Maturity Loss of interest
  22. 22. Attention economy ZACK DENFELD
  23. 23. Paris –Marseille (3H00) 2h00 1H00 Some are really good at keeping your attention
  24. 24. Move from Denial to Acceptance Go global from the start Give ROI for attention Cherish the average contributor Concentrate on your segments Cultivate relationships
  25. 25. Long term Involvement Promotion Maturity Plateau of productivity Design Loss of interest
  26. 26. Involvement Gamify Quest Leaderboard Scores/badges
  27. 27. Involvement : Give back /ROI Science Data Public
  28. 28. Take home message • This can probably be applied to your project • You are probably already applying it • This is a work in progress • It needs to be improved and tested
  29. 29. www.natural-solutions.eu Thanks @orovellotti
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