O rovellotti crowd sourcingattention


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Crowdsourcing biodiversity data gathering has been seen by many as the silver bullet. The lack of professional naturalist, and funding resources to hire more, have pushed regional and national institution around the world in ambitious citizen science programs.
However in todays over saturated attention economy [1] it seems more and more difficult to motivate new or existing users into contributing. Attention scarcity is fundamentally reshaping the economics of the industries it touches; there is no reason why we should be left over.
In this paper, we analyses new mechanisms that can be activated as a work around the current situation. We focus on the concept of ROI (Return on Investment), Gamification [2] and Emotional Design [3] as mean to re-invent Citizen Science program and maybe make them work for us.
Thought our recent experience on a number of citizen science projects in we have been able to test and implement some of these concepts.

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O rovellotti crowd sourcingattention

  1. 1. Crowd sourcing in an attention economy No such thing as a free lunch Olivier Rovellotti, Julie Chabalier, Amandine Sahl Natural Solutions, Marseille France
  2. 2. SME Clients We advise and write code
  3. 3. We need more data , why not “crowd source” it. Hold on it’s not working for me. Let’s think about it?
  4. 4. It’s free Not enough data Users are everywhere Not enough ressources
  5. 5. • Quality is actually not that bad • Users can improve Its good for outreach and education
  6. 6. ok, let’s crowd source
  7. 7. Different Phases Promotion 1 Design 2 Maturity 3 Loss of interest 4
  8. 8. Different Phases
  9. 9. Design: Hundreds Science Millions Citizen Science
  10. 10. Complexity: 8 000 Species Just about 10 ?
  11. 11. Protocol: good Complexity Numbers
  12. 12. Bad: Complexity Numbers
  13. 13. Ungly: Complexity Numbers
  14. 14. Protocol Complexity Taxonomic Complexity
  15. 15. Keep it simple (You are not dealing with professional) Provide training, tutorials or interactive demo Use expert on training events
  16. 16. Launch Peak of inflated expectation Promotion Design Maturity Loss of interest
  17. 17. Emotional design Starck Juicer Norman Not 4 juice, 4 conversation Clever Emotions
  18. 18. Reflective Viceral Control Behavioral Self image, satisfaction Effectiveness of use Appearence
  19. 19. Viceral Nature
  20. 20. Reflective Ecologie Science
  21. 21. Loss of interest Promotion Design Maturity Loss of interest
  22. 22. Attention economy ZACK DENFELD
  23. 23. Paris –Marseille (3H00) 2h00 1H00 Some are really good at keeping your attention
  24. 24. Move from Denial to Acceptance Go global from the start Give ROI for attention Cherish the average contributor Concentrate on your segments Cultivate relationships
  25. 25. Long term Involvement Promotion Maturity Plateau of productivity Design Loss of interest
  26. 26. Involvement Gamify Quest Leaderboard Scores/badges
  27. 27. Involvement : Give back /ROI Science Data Public
  28. 28. Take home message • This can probably be applied to your project • You are probably already applying it • This is a work in progress • It needs to be improved and tested
  29. 29. www.natural-solutions.eu Thanks @orovellotti