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IBM SPSS Social Media Analytics
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IBM SPSS Social Media Analytics

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  • 1. I Romeo Kienzler – IBM Innovation Center Siddhartha Arora – IBM Innovation Center IBM SPSS SocialMedia Analytics based on BigInsights, SPSS, Cognos © 2013 IBM Corporation
  • 2. Data Ingest ● ● ● ● Customizable WebCrawler BoardReader Adapter Custom Plugins ... 2 © 2013 IBM Corporation
  • 3. Feature Extraction ● ● ● ● SystemT Text Extractor & Semantic Annotator Dictionaries Rules Grammar 3 © 2013 IBM Corporation
  • 4. Sentiment Classification ● Learning Models based on IBM SystemML  Naïve Bayes  Logistic Regression  Neuronal Networks  SVM's 4 © 2013 IBM Corporation
  • 5. Expanded Analytics ● Influencer Analysis ● Demographic & Geographic recognition ● Behavioural pattern recognition 5 © 2013 IBM Corporation
  • 6. Visualization ● Predefined and Adjustable Cognos Reports 6 © 2013 IBM Corporation