Turning your unsold advertising space into goods and services you want Advertising is a highly perishable commodity. Every...
Summary of Barter Proposal <ul><li>Established in 2001, Ormita has a market presence in 17 countries. </li></ul><ul><li>Or...
Some Benefits of Bartering <ul><li>Get more cash referrals </li></ul><ul><li>Successful clients can be used as  case studi...
The Ormita Service is Indirect Barter www.ormita.com
Benefits of Indirect Barter <ul><li>You do not have to buy from who you are selling to. </li></ul><ul><li>You can access o...
WHAT CAN YOU ACQUIRE ON BARTER VIA ORMITA?
International Hotels and Travel <ul><li>Hundreds of Hotels, Resorts and Accommodation in:   </li></ul><ul><li>Bulgaria (So...
Examples of Hotels & Resorts on Barter http:// www.hotelesmision.com /   Nationwide, Mexico Mision Hotels http:// www.chat...
Hotel Travel Request Process <ul><li>Hotels and resorts are generally seasonal so Ormita works through a travel request pr...
International Services on Barter <ul><li>A range of international services </li></ul><ul><li>Accounting Services  (USA, Ca...
Products and Services on Barter <ul><li>Importable Products from International Locations </li></ul><ul><li>Car Hire and Re...
Content on Barter <ul><li>We represent a range of media outlets across the world on a barter basis.  </li></ul><ul><li>Man...
HOW TRANSACTIONS ARE RECORDED
<ul><li>When you sell your account is credited </li></ul><ul><li>(for the  same value  as if you sold your spare time / ca...
<ul><li>When you buy your account is debited </li></ul><ul><li>(for the  same value  as if you purchased using cash) </li>...
<ul><li>Accounts balance over a period of time </li></ul><ul><li>(in an indirect barter situation you do not buy and sell ...
<ul><li>Transactions are recorded in a central ledger  (like a bank statement) </li></ul>
COMMONLY ASKED QUESTIONS
Why Do You Charge Me No Fees? <ul><li>We leverage media to acquire new customers who have products or services and are loo...
Will I Loose Cash Customers? <ul><li>No! Barter is only useful if it is extra  (incremental)  revenue. It should never rep...
What type of customers will you send? <ul><li>Ormita has customers in thousands of different industries. </li></ul><ul><li...
Is record keeping easy? <ul><li>You receive a monthly statement which shows all purchases and expenses </li></ul><ul><li>W...
Are there tax issues? <ul><li>No more than there are with cash. Barter is not a tax avoidance scheme. </li></ul><ul><li>In...
What can I NOT get on barter? <ul><li>Gold, Platinum, Silver or other instantly cash convertible commodities </li></ul><ul...
WHAT IF I AM INTERESTED IN TRYING OUT THIS IDEA?
The Process <ul><li>You would sign an application form giving us permission to enter you in our database. </li></ul><ul><l...
What if I Can Not Spend My Barter? <ul><li>Ormita has more than 221,000 outlets for spending which change on a daily basis...
ABOUT ORMITA
Corporate Governance <ul><li>Sound Corporate Governance  </li></ul><ul><li>Procedures </li></ul><ul><li>Board structured t...
Some Media Acknowledgement
Our Leadership Team Sjaak Adriaanse Hans-Werner Alpermann Lynnea Bylund Chris Cook Daniel Evans Marc Gauvin Max Giannopoul...
One of our offices -  Ormita China
One of our offices -   Ormita Hong Kong
One of our offices -  Ormita India
One of our offices -   Ormita Italy
One of our offices -   Ormita Sweden
Contacting Ormita Australia +61 7 3149 3152 Canada +1 514 700 0180 China +86 755 3301 1789 Egypt +20 16 777 1 222 Germany ...
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Media Barter with Ormita

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Presentation to MEDIA companies wishing to do barter.

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Media Barter with Ormita

  1. 1. Turning your unsold advertising space into goods and services you want Advertising is a highly perishable commodity. Every unsold ad spot cuts directly into your bottom line. Presented By: Eduardo Resonable . Email: eduardo.resonable@ormita.com
  2. 2. Summary of Barter Proposal <ul><li>Established in 2001, Ormita has a market presence in 17 countries. </li></ul><ul><li>Ormita works with media companies to exchange their “unsold or excess advertising space” in return for goods and services that they need. </li></ul><ul><li>No joining fee, no fees to buy, no fees to sell, no monthly fees, no annual fees – no fees at all for media companies. </li></ul><ul><li>Ormita works with customers in more than 1,382 industries – anywhere from machinery, medical and pharmaceutical through to clothing, education and children's products. </li></ul>
  3. 3. Some Benefits of Bartering <ul><li>Get more cash referrals </li></ul><ul><li>Successful clients can be used as case studies to attract new cash paying customers </li></ul><ul><ul><li>Particularly international or ‘out of state’ clients which you would not usually have as a standard cash paying customer </li></ul></ul><ul><li>Word of mouth referrals are the best form of signing new clients </li></ul><ul><ul><li>If happy with your service, one barter customer may tell 5-10 of their non-barter friends about your media, leading to more cash referrals) </li></ul></ul><ul><li>Excess media space comes at a higher profit margin to you </li></ul><ul><li>Once your initial operating costs are covered every new sale comes at a very low cost </li></ul><ul><li>Sometimes it is hard to attract new cash paying customers </li></ul><ul><li>People paying on barter are still offering something of value – barter credits and/or direct barter trades – meaning you are turning something lost into something potentially valuable. </li></ul>
  4. 4. The Ormita Service is Indirect Barter www.ormita.com
  5. 5. Benefits of Indirect Barter <ul><li>You do not have to buy from who you are selling to. </li></ul><ul><li>You can access our international network of goods and services available on barter. </li></ul><ul><li>You do not have to settle the transaction immediately (you can spend later if you wish). </li></ul><ul><li>Eliminates the issue of values needing to be exactly the same and timing. </li></ul><ul><li>Ormita issues a statement showing how much debits and credits you have made (see later in this presentation for exact process). </li></ul>
  6. 6. WHAT CAN YOU ACQUIRE ON BARTER VIA ORMITA?
  7. 7. International Hotels and Travel <ul><li>Hundreds of Hotels, Resorts and Accommodation in: </li></ul><ul><li>Bulgaria (Sofia) </li></ul><ul><li>Canada (Quebec and Vancouver) </li></ul><ul><li>Caribbean (Select Locations) </li></ul><ul><li>Costa Rica (Select Locations) </li></ul><ul><li>China (Shanghai and Shenzhen) </li></ul><ul><li>Hungary (Budapest) </li></ul><ul><li>India (Nationwide) </li></ul><ul><li>Italy (Rome) </li></ul><ul><li>Mexico (Nationwide) </li></ul><ul><li>Turkey (Nationwide) </li></ul><ul><li>USA (Nationwide) </li></ul>
  8. 8. Examples of Hotels & Resorts on Barter http:// www.hotelesmision.com / Nationwide, Mexico Mision Hotels http:// www.chateauonthemountain.com / North Carolina, USA Ashville Chateau http:// www.theclaremonthouse.net / Oregan, USA Oregon Coast Rentals http:// www.wgpaintedmountain.com / Arizona, USA Painted Mountain Resort http:// www.wgmyrtlebeach.com / Myrtl Beach, USA Westgate Myrtl Beach http:// www.wgwilliamsburg.com / Wiliamsburg, Virginia, USA Westgate Williamsburg Resort http:// www.wgflamingobay.com / Las Vegas, USA Westgate Resorts (Flamingo) http:// www.innspa.net / Florida, USA Peninsular Inn and Spa http:// www.laketahoejunction.com / Lake Tahoe, USA Lake Tahoe Vacation Rentals http:// www.inverrary.com / Fort Lauderdale, Florida, USA Inverrary Golf Resort http:// www.hotelplayawestfalia.com / Costa Rica Hotel Playa Westfalia http:// www.bungalowbeach.com Florida, USA Bungalow Beach Resort http:// www.kairali.com Nationwide, India Kairali Resorts http:// www.ilcastello.com Rome, Italy Sleeping Beauty Hotel http:// www.vitshotels.com Nationwide, India Hotel Vits http://www.0755tong.com/Hotel/HotelInfo1226.html Shenzhen, China V Hotel http:// www.beauxreves.com Montreal, Canada Beauxreves http:// www.starwoodhotels.com Shanghai, China Sheraton Hotel http:// www.bonvivantvilla.com Barbados, Caribbean Bon Vivant Villas http:// www.bocaciegacondohotel.com St Petersburg, Florida, USA Boca Ciega Resort http://www.alamoanahotel.com Honolulu, Hawaii, USA Ala Moana Hotel Condo
  9. 9. Hotel Travel Request Process <ul><li>Hotels and resorts are generally seasonal so Ormita works through a travel request process </li></ul><ul><li>Our best available travel is located in USA (318 locations), Mexico (Nationwide – mostly large resorts), India (194 locations nationwide) and Turkey (nationwide). </li></ul><ul><li>Smaller countries or locations are available but there is less variety of accommoation. As Ormita gets more customers in Europe this will change (Ormita has only launched its Europe operations in November 2011). </li></ul><ul><li>For all hotel requests - you need to complete a travel request form at least 14 days in advance. We will then give a list of hotels for you which we can supply on barter to meet those specific dates and accommodation needs. </li></ul>
  10. 10. International Services on Barter <ul><li>A range of international services </li></ul><ul><li>Accounting Services (USA, Canada, China, India, Turkey, Mexico) </li></ul><ul><li>Advertising (Canada, China, Dubai, Hong Kong, India, Jordan, Mexico, Turkey, USA) </li></ul><ul><li>Architectual Designing (USA, China, India, Canada) </li></ul><ul><li>E-Commerce Websites (USA, China, India, Canada) </li></ul><ul><li>Graphic Design (USA, China, India, Canada, Turkey, Mexico) </li></ul><ul><li>International Telephone Numbers (21 countries) </li></ul><ul><li>Legal Services (USA, Canada, China, India, Turkey, Mexico) </li></ul><ul><li>Offshore Company Registration & Tax Services </li></ul><ul><li>Patents & Trademark Registration </li></ul><ul><li>Press Release Writing </li></ul><ul><li>Software Design and Application Development </li></ul><ul><li>Telecommunications (Video conferencing, VPNs etc) </li></ul><ul><li>Trade Shows / Expos (worldwide) </li></ul><ul><li>Translation Services </li></ul><ul><li>Website Design & Hosting </li></ul>
  11. 11. Products and Services on Barter <ul><li>Importable Products from International Locations </li></ul><ul><li>Car Hire and Rental (USA, Canada, Turkey) </li></ul><ul><li>Clothing (International item – requires shipping) </li></ul><ul><li>Consumer Electronics (small items) </li></ul><ul><li>Cosmetics </li></ul><ul><li>Entertainment Vouchers (Seasonal - depending on market) </li></ul><ul><li>Gifts </li></ul><ul><li>Gourmet Foods (Italian) </li></ul><ul><li>Inverters and Power Backup Systems </li></ul><ul><li>Jewellery </li></ul><ul><li>Other items </li></ul><ul><li>Printing (Offshore – lead time required) </li></ul><ul><li>Promotional (Your Logo) Clothing </li></ul><ul><li>Sporting Goods </li></ul><ul><li>Wine and Alcohol </li></ul>
  12. 12. Content on Barter <ul><li>We represent a range of media outlets across the world on a barter basis. </li></ul><ul><li>Many of these are looking to barter their unique content (direct swap) with others. </li></ul><ul><li>We do this on a no-fee basis to help out our media customers network with one another. </li></ul><ul><li>If this service interests you we may be able to assist. </li></ul>
  13. 13. HOW TRANSACTIONS ARE RECORDED
  14. 14. <ul><li>When you sell your account is credited </li></ul><ul><li>(for the same value as if you sold your spare time / capacity for cash) </li></ul>$0 $1,000 $2,000 $3,000 Made sale worth $3,000
  15. 15. <ul><li>When you buy your account is debited </li></ul><ul><li>(for the same value as if you purchased using cash) </li></ul>$0 $1,000 $2,000 $3,000 Made purchase worth $2,500 -$1,000 -$2,000
  16. 16. <ul><li>Accounts balance over a period of time </li></ul><ul><li>(in an indirect barter situation you do not buy and sell at the same time) </li></ul>$0 $1,000 $2,000 $3,000 -$1,000 -$2,000 Balance left in account = $500
  17. 17. <ul><li>Transactions are recorded in a central ledger (like a bank statement) </li></ul>
  18. 18. COMMONLY ASKED QUESTIONS
  19. 19. Why Do You Charge Me No Fees? <ul><li>We leverage media to acquire new customers who have products or services and are looking to explore new markets but have no cash to purchase advertising and/or have limited advertising budgets. </li></ul><ul><li>We understand that most media can engage in direct barter without our help (and therefor without fees) </li></ul><ul><li>We charge our customers who buy media a fee (average of 7% when they buy and nothing when they sell). This covers our cost to place media. </li></ul>
  20. 20. Will I Loose Cash Customers? <ul><li>No! Barter is only useful if it is extra (incremental) revenue. It should never replace existing cash income. </li></ul><ul><li>You can choose who you want to sell to on barter. </li></ul><ul><ul><li>You can take “brand approval” first – </li></ul></ul><ul><ul><li>e.g. certain brands or classes of products or services you may choose not to sell to on barter </li></ul></ul><ul><ul><li>You may only want a certain “class” of customer or customers from a certain region </li></ul></ul><ul><li>You can choose to work each deal on a case-by-case basis. </li></ul>
  21. 21. What type of customers will you send? <ul><li>Ormita has customers in thousands of different industries. </li></ul><ul><li>You tell us what type of customers you want specifically and we will look for them for you. </li></ul>
  22. 22. Is record keeping easy? <ul><li>You receive a monthly statement which shows all purchases and expenses </li></ul><ul><li>Works similarly to an accounting ledger! </li></ul><ul><li>In your accounting system you record barter sales and purchases as you would with cash </li></ul><ul><ul><li>you set up a “barter” bank account </li></ul></ul><ul><ul><li>Expenses paid using barter dollars are debited from this account </li></ul></ul><ul><ul><li>Sales made on barter are credited to this account </li></ul></ul>
  23. 23. Are there tax issues? <ul><li>No more than there are with cash. Barter is not a tax avoidance scheme. </li></ul><ul><li>Income tax is paid on profit </li></ul><ul><li>If you spend all the barter income that you earn you have no barter profit (and therefore no income tax) </li></ul><ul><li>Sales tax / GST / VAT must be paid according to your government regulations </li></ul>
  24. 24. What can I NOT get on barter? <ul><li>Gold, Platinum, Silver or other instantly cash convertible commodities </li></ul><ul><li>Employee wages (although outsourced services are generally easy to get on barter) </li></ul><ul><li>Government services </li></ul><ul><li>If something has a 30% profit margin or grater then we can probably find it for you on barter. </li></ul>
  25. 25. WHAT IF I AM INTERESTED IN TRYING OUT THIS IDEA?
  26. 26. The Process <ul><li>You would sign an application form giving us permission to enter you in our database. </li></ul><ul><li>You would be put on a weekly email list of special barter offers (products and services) which may interest you. </li></ul><ul><li>We would advertise you to our customers. </li></ul><ul><li>If we find a customer interested in advertising we would contact you and provide you the details of the customer (remember, you do not have to accept a particular customer on barter – you can pick and choose what types of customers you want). </li></ul><ul><li>If a deal takes place your account would be credited and you can use those credits to buy goods and services you want from our network. </li></ul>
  27. 27. What if I Can Not Spend My Barter? <ul><li>Ormita has more than 221,000 outlets for spending which change on a daily basis but barter is not accepted everywhere. It is not as easy to spend as cash. </li></ul><ul><li>Being a media company (and paying no fees) some of the easiest options are often: </li></ul><ul><ul><li>Hotel and resort vouchers (even to give away as gifts to friends) </li></ul></ul><ul><ul><li>Advertising (in other media outlets to promote your own media) </li></ul></ul><ul><ul><li>Professional services </li></ul></ul><ul><li>Typically, before earning barter credit, you should give us some idea of what you want to spend on in advance so we can start finding it for you. </li></ul>
  28. 28. ABOUT ORMITA
  29. 29. Corporate Governance <ul><li>Sound Corporate Governance </li></ul><ul><li>Procedures </li></ul><ul><li>Board structured to add value </li></ul><ul><li>Code of ethics </li></ul><ul><li>Business standards and codes of conduct </li></ul><ul><li>Integrity in transactional & financial reporting </li></ul><ul><li>Respects the rights of licensees, partners, members and shareholders </li></ul><ul><li>Recognises and manages risks </li></ul><ul><li>Independent advisory board </li></ul>
  30. 30. Some Media Acknowledgement
  31. 31. Our Leadership Team Sjaak Adriaanse Hans-Werner Alpermann Lynnea Bylund Chris Cook Daniel Evans Marc Gauvin Max Giannopoulos Marian Malczyk Rohit Mahajan Jonas Lagander Amr Kandil Primo Ibarra Kevin Hau Jim Gielarowski Benny Hui Yucel Olcay Miriam Worsnop Michael Xie Sadegh Yazdani
  32. 32. One of our offices - Ormita China
  33. 33. One of our offices - Ormita Hong Kong
  34. 34. One of our offices - Ormita India
  35. 35. One of our offices - Ormita Italy
  36. 36. One of our offices - Ormita Sweden
  37. 37. Contacting Ormita Australia +61 7 3149 3152 Canada +1 514 700 0180 China +86 755 3301 1789 Egypt +20 16 777 1 222 Germany +49 931 3069 99280 Greece +30 211 198 2720 Hong Kong +852 5808 2688 India +91 98410 83082 Indonesia +62 817 345 516 Iran +98 218 850 2193 Italy +39 015 952 6193 Mexico +52 55 5293 8500 New Zealand +64 9 974 9159 Pakistan +92 300 845 2403 Poland +48 32 444 9155 South Africa +27 10 500 9060 Sweden +46 8 4083 9907 Turkey +90 542 786 5969 UK +44 203 355 1381 USA +1 412 346 6142 Zambia +260 97 789 5034 Your account manager is: Eduardo Resonable Email: eduardo.resonable@ormita.com USA Telephone: +1 412 346 6142 extension 3315 UK Telephone: +44 203 355 1381 extension 3315

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