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Kairali Resorts ( www.kairli.com ) Took: $43,198 USD of advertising Repays in: Hotel rooms, entertainment Hidden Benefits: Rooms sold to new customers only who may come back and buy with cash.
Hertz Rentals ( www.hertz.com ) Took: $274,150 USD of advertising Repays in: End-of-life ex-rental cars Hidden Benefits: Rental cards disposed of without warehousing, auction and other costs and at a higher margin than with outright cash sale.
Nokia Electronics ( www.nokia.com ) Took: $89,715 USD of printing and packaging Repays in: Incorrectly packaged models / overstock models Hidden Benefits: Models sold outside of their market only; thereby creating a new market for them who may buy with cash.
Some Examples of Recent Cross-Border Trades (cont…)
Dec 2010 – Jan 2011
4. BlueScope Steel ( www.bluescopesteel.com.au ) Took: $25,000 AUD of hotel vouchers Repays in: Surplus steel items Hidden Benefit: Surplus only allowed to be sold to non-BlueScope customers, thereby taking customers away from their competitors.
Galena Cellars Winery ( www.gelenacellars.com ) Took: $35,000 USD of expo space Repays in: Wine Hidden Benefit: Sold offshore to new markets only which had never experienced Galena Wines and for higher than local market value.
M.A.C. Cosmetics ( www.maccosmetics.com ) Took: €68,175 of advertising Repays in: Remnants / end-of-stock-lots of product Hidden Benefit: Sold offshore to new markets only and for full retail value.
Approximately 70% of all Fortune 500 companies engage in barter  .
Eight out of ten corporations engage in barter  .
Approximately 65% of all New York Stock Exchange-listed companies engage in barter trade  .
The SWISS Wir alone does 2.5 billion Swiss Francs (over $2 billion US dollars) and boasts 80,000 members nationally  .
The WIR also enjoys a membership base of nearly 20% of all Swiss businesses in a country of only 7 million people  .
At its peak in 2001-2002, an estimated 6 to 10 million Argentines participated in the Red Global de Trueque barter system, including doctors, manufacturers, and even railways, turning over approximately 6 billion US dollars per annum in transactions and accounted for approximately 15% of Argentina’s mean personal income  .
Approximately 400,000 businesses engage in formalised barter in the United States  .
In North America 80,000 small businesses used barter for the first time in 2007 and over 800,000 American companies bartered at least once. 
Barter accounted for 31% of export operations from the Ukraine in last year with highly liquid goods accounting for between 60 and 70% of all goods exported by barter  .
Companies that actively barter can do as much as 5-10% of their business annually through trades. 
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 Lietaer, B & Belgin, S. (2004)., Of Human Wealth: Beyond Greed & Scarcity. Galley Edition.
 Valentini, E. (2003)., Switzerland’s WIR System and Barter Worldwide, International Trade Currency System
 Stodder, J. (2007).,Residual Barter Networks and Macro-Economic Stability. Rensselaer Polytechnic Institute at Hartford, Hartford CT.
 (2004)., Fact Sheet, International Reciprocal Trade Association.
 Frisk, S., (2007). The American Economics Association
 Kuchma, L., (1998). Press Release. Embassy of the Ukraine to the United States of America. (14 Oct).
 Schact, J. (2004)., "The Business of Bartering", Illinois Meetings & Events (Fall Edition).