Ads at Buildings in China

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Ads at Buildings in China

  1. 1. PRC Advertising Spaces- Lifts<br />
  2. 2. Display example<br />Posters Inside Lifts<br /><ul><li>Standard Size (420mm×570mm)
  3. 3. Marble Stone photo frame</li></ul>Commercial and Residential<br />Commercial only<br />High-end residential<br />www.ormita.hk<br />
  4. 4. Passive vision<br />Enclosed indoor space<br />Controlled environment<br />Repeated memory<br />Low interference<br />Posters Inside Lifts<br /><ul><li>High deliverable rate</li></ul>www.ormita.hk<br />
  5. 5. Posters Inside Lifts<br />Mandatory<br />The-only-way<br />Boring times<br />Target-oriented<br />Selection of building<br />Reach the target<br />Effectiveness-oriented<br />Various<br />information<br />Flexibility increased<br />www.ormita.hk<br />
  6. 6. 243<br />155<br />95<br />53<br />34<br />30<br />15<br />8<br />6<br />magazines<br />Newspaper<br />TV commercial<br />LCD in buildings<br />Lightboxes in MTR<br />Posters in lifts<br />Outdoor billboard<br />FM <br />advertising<br />Lightboxes on streets<br />Low Marketing Cost Per Head<br />Cost per head:<br />(basis heads in major cities in 2009)<br /><ul><li>Advertising cost per day:</li></ul>RMB1720/board/month÷30 days=RMB57/day<br /><ul><li>Heads per day: 1654
  7. 7. CPM:</li></ul>RMB57<br />1654<br />Cost per thousand heads<br />×1000 =RMB34<br />Cost per head = 0.03元<br />www.ormita.hk<br />
  8. 8. Posters Inside Lifts<br /> - Market Coverage<br /><ul><li>61 cities in China
  9. 9. 36% of the major cities
  10. 10. 46% second-tier cities
  11. 11. 200thousands boards
  12. 12. Reaching 200 million people</li></ul>www.ormita.hk<br />
  13. 13. Heilongjiang<br />Jilin<br />Liaoning<br />Xinjiang<br />Neimenggu<br />Beijing<br />Ningxia<br />Hebei<br />Shanxi<br />Tianjin<br />Shandong<br />Gansu<br />Qinghai<br />Henan<br />Tibet<br />Shanghai<br />Anhui<br />Chongqing<br />Hubei<br />Sicun<br />Zhejiang<br />Jiangxi<br />Hunan<br />Guizhou<br />Fujian<br />Yunnan<br />Guangdong<br />Hainan<br />Beijing, Shanghai, Guangzhou, <br />Shenzhen, Shenyang, Dalian, <br />Tianjin, Changchun, Changzhou, <br />Taiyuan, Zhengzhou, Jinan, <br />Qingdao, Nanjing, Ningbo, <br />Suzhou, Chongqing, Chengdu, <br />Wenzhou, Wuxi, Changzhou, Hefei,<br /> Changsha, Fuzhou, Xiamen, Foshan,<br />Dongguan, Xian, Harbin ... ...<br />www.ormita.hk<br />
  14. 14. Current Advertisers<br />www.ormita.hk<br />

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