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Transcript

  • 1. Backup
  • 2.  Key PartnershipRetirement homes, doctor offices, sport retailers est..We crate designs which can be licensed by manufacturers like Adidas, Puma,Nike etsInstitutions like Ministry of HealthTop TV-shows (f.e. Oprah..) Cost Structure Demo Kits to be distributed at key locations (Gyms, hospitals and senior universities) Apparel and equipment specification designed in-house. Outsourced production to third parties to reduce fixed overhead. Marketing and branding in-house Overhead to run websites and mail order business Key Resources Design team Quality control team Marketing & branding team Business Dev and Sales Manufacturer with low cost, high quality Sourcing and Distribution Mgr
  • 3. Value propositionA range of sports apparel and equipment designed specifically for the elderly.Our gear has padding built into clothing to protect against falls and brittle bones and sports equipmentWe also include sensors and corresponding Apps to monitor activity and health status e.g. Heart-Beat and emergency button to call ambulanceFeature own Gyms.Customer RelationshipAim to provide the full "bundle" of equipment for people to enjoy any sports activityCRM through member get member campaigns, member magazine, eventsChannelsMail order pamphlets to old folks homesDoctors officesOnline store (targeted at the children of seniors)Through other sports merchandise retail storesFlagship stores and smaller Geri-Actives pro-shops .GymsTV Show
  • 4. Key ActivitiesDesigning equipmentManaging and quality testing production processMarketing and brandingDistribution of productsManaging of own GymsCost StructureDemo Kits to be distributed at key locations (Gyms, hospitals and senior universities)Apparel and equipment specification designed in-house.Outsourced production to third parties to reduce fixed overhead.Marketing and branding in-house.Overhead to run websites and mail order businessRevenue StreamsRevenue driven by direct and indirect sales of merchandise.Priced at a premium to other athletic equipment given "safe" image.Royalties from licenses sold to Equipment Manufacturers
  • 5. Sources• http://www.targetmarketingmag.com/article/market-focus-baby-boomers-36956/1• http://www.thecapitalgoldgroup.com/2012/04/baby-boomer-market-bust/ Thank you!

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