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Latin America Market reseach


Latin America Market reseach and product definition

Latin America Market reseach and product definition

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  • 1. Latin America intro GTM system Mexico and Brazil Primary Targets Orlando Moreno [email_address] 408.656.2498
  • 2. Market Summary
    • Market: past, present, & future
      • Review changes in market share, leadership, players, market shifts, costs, pricing, competition
    09/12/09 Early Adopters/ Pioneers Mass Market/ Followers End of Life Time Number of customers [email_address]
  • 3. Product Definition
    • GTM or Global Ticketing Machine
    • A fully automated ticket purchase and gate entry system.
    • Utilizing modern technological advances which offers added convenience to the consumer.
    09/12/09 [email_address]
  • 4. Competition *Ticket Master has established its niche in various venues in Mexico and Brazil.
  • 5. Positioning
    • Positioning of product or service
      • GTM will revolutionize the manner in which ticket sales are made. With the establishment of the GTM membership card with magnetic strip for data gathering, security and convenience of the consumer.
    • Consumer promise
      • The GTM card holder will not get stuck with lost tickets. Will be able to use credit card used to purchase tickets to gain access to venue.
    09/12/09 [email_address]
  • 6. Communication Strategies
    • Concentrate all sales efforts based on a compression market strategy to gain access and installation of the GTM at Aztec Stadium.
    • Once Aztec Stadium in Mexico City is on line with GTM other venues will wonder: Why are we stuck! Lets get Sticky‚Äôs GTM.
    09/12/09 [email_address]
  • 7. Launch Strategies
    • Launch plan
      • Full blown disclosure once patents are active.
    • Promotion budget
      • Upper management must determine a budget for operations in Mexico.
    09/12/09 [email_address] Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Phase 1 Phase 2 Phase 3
  • 8. Public Relations
    • Strategy & execution
      • PR strategies
      • PR plan highlights
      • Have backup PR plan including editorial calendars, speaking engagements, conference schedules, etc.
    09/12/09 [email_address]
  • 9. Advertising
    • Strategy & execution
      • Overview of strategy
      • Overview of media & timing
      • Overview of ad spending
    09/12/09 [email_address]
  • 10. Other Promotion
    • Direct marketing
      • Overview of strategy, vehicles & timing
      • Overview of response targets, goals & budget
    • Third-party marketing
      • Co-marketing arrangements with other companies
    • Marketing programs
      • Other promotional programs
    09/12/09 [email_address]
  • 11. Pricing
    • Pricing
      • Summarize specific pricing or pricing strategies for GTM System for intro.
      • Compare to similar products if any?
    • Policies
      • Summarize policy relevant to understanding key pricing issues. Cash back on system purchase after 24 month of operation.
    09/12/09 [email_address]
  • 12. Distribution
    • Sales per System Installed per Venue
    09/12/09 [email_address]
  • 13. Vertical Markets/Segments
    • Vertical market opportunities
      • Aztec Stadium Mexico City
      • Estadio Universitario Mexico
      • Estadio Jalisco Guadalajara
    09/12/09 [email_address]
  • 14. Success Metrics
    • First year goals
    • Establish GTM System in three major stadiums in Mexico, and focus effort of introduction of System in three major stadiums in Brazil.
    • Existing contracts with other ticket sale operators may restrict our access.
    09/12/09 [email_address]
  • 15. Schedule
    • 18-month schedule highlights
    • Our timing is right!
      • Isolate timing dependencies critical to success
    09/12/09 [email_address] Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Task 2 Task 3 Task 4 Task 1 Milestone
  • 16. Questions Orlando Moreno [email_address] 408.656.2498 09/12/09 [email_address]