Orlando Moreno
                     omoreno@hotmail.com
                         408.656.2498




Service-Based Approaches...
INTRODUCTION
Today’s IT managers are facing increasing power and cooling
challenges.
According to recent IDC studies, over...
INTRODUCTION
One area that can have a significant impact is the data center’s cooling
scheme.
To help enterprises improve ...
SITUATION OVERVIEW

IT organizations are facing the dual challenge of providing more
compute capabilities to meet expandin...
SITUATION OVERVIEW
Increased system performance.
Server processors have continued to evolve according to Moore’s law;
that...
SITUATION OVERVIEW
Shift toward high-density computing.
As enterprises expand business workloads, IT organizations are
req...
SITUATION OVERVIEW
Server proliferation.
The industry shift from higher-priced mainframes to low-cost x86
servers has cont...
SITUATION OVERVIEW
As processing and system capacity have become increasingly
commoditized, energy consumption, thermal co...
SITUATION OVERVIEW
Top Concerns Facing IT Executives

1.    Security
2.    Systems management tools
3.    Virtualization s...
SITUATION OVERVIEW
Correctly managing power and cooling issues can enable an IT
organization to improve reliability in mis...
Enablers for the Adaptive
      Infrastructure

An ideal vision is to enable an "Adaptive Infrastructure" by providing
an ...
Holistic Approach to Power and
      Cooling

A progressive multi-level approach to power and cooling issues, with
solutio...
Data Center Thermal Assessments

An important part of a holistic approach to a Data Center Thermal
Assessment Service is t...
Data Center Thermal Assessments
Thermal Quick Assessment.
The Thermal Quick Assessment is an entry-level assessment of the...
Data Center Thermal Assessments
Thermal Intermediate Assessment.
This is a wider-ranging solution than the Thermal Quick A...
Data Center Thermal Assessments

Thermal Comprehensive Assessment.
This is a customized service that includes all of the s...
Data Center Thermal Assessments

Thermal Comprehensive Assessment.
Identify areas that are not adequately covered, areas o...
C u s tom e r B e n e f i t s

These services are designed to provide data center managers with
a better understanding of ...
C u s tom e r B e n e f i t s

Increase capacity in the data center.
Identify the optimal layout of space and equipment in...
C u s tom e r B e n e f i t s

Improve reliability of IT infrastructure.
Thermal Assessments provide data center managers ...
CHALLENGES/OPPORTUNITIES

Power and cooling assessment services include market education
and awareness as well as issues a...
CHALLENGES/OPPORTUNITIES

IDC believes that while this is a challenge in the near term, the
amount of attention that power...
CONCLUSION

Better management of power and cooling issues can result in a
number of benefits, including a more robust data...
Questions



Orlando Moreno
omoreno@hotmail.com
408.656.2498




       408.656.2498        omoreno@hotmail.com   24
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Improving Data Center & Efficiencies

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Improving Data Center & Efficiencies

  1. 1. Orlando Moreno omoreno@hotmail.com 408.656.2498 Service-Based Approaches to Improving Data Center Thermal and Power Efficiencies
  2. 2. INTRODUCTION Today’s IT managers are facing increasing power and cooling challenges. According to recent IDC studies, over the past 10 years the average cost to power and cool the installed base of servers has risen from $0.25 per dollar spent on new servers to $0.50 per each new server dollar spent. With the increased adoption of high-density computing form factors such as blades, this problem is not likely to lessen in the near term; in fact, if anything, it will likely be further exacerbated by the need for enterprises to run increasingly complex workloads. Unfortunately, IT departments are not seeing a commensurate increase in resources to address these concerns, forcing data center managers to investigate areas to increase efficiencies and save costs. 408.656.2498 omoreno@hotmail.com 2
  3. 3. INTRODUCTION One area that can have a significant impact is the data center’s cooling scheme. To help enterprises improve data center cooling efficiencies, we need to develop a series of Data Center Thermal Assessment Services. Through these services, we shall leverage innovative technologies and service delivery methods to provide customers with a detailed analysis of their data center’s thermal environment. This enables customers to optimize data center temperature controls to lower operating costs, increase capacity, and improve reliability. 408.656.2498 omoreno@hotmail.com 3
  4. 4. SITUATION OVERVIEW IT organizations are facing the dual challenge of providing more compute capabilities to meet expanding business needs and delivering such capabilities within a cost-effective power and cooling-efficient envelope. As recently as only a few years ago, IT executives’ primary goal was to maximize compute performance, with little or no consideration being paid to power consumption and cooling issues. This objective has changed dramatically, however, as increased data center density has significantly elevated the importance of carefully managing power and cooling issues. A number of trends have led to this increase in server density: 408.656.2498 omoreno@hotmail.com 4
  5. 5. SITUATION OVERVIEW Increased system performance. Server processors have continued to evolve according to Moore’s law; that is, they continue to roughly double in transistor density every year and a half. While this progress has benefited IT users by enabling them to run complex applications and increasingly sophisticated workloads, it has also resulted in a massive increase in the power consumption and cooling required for servers. Combined with similar improvements to other internal components such as memory and hard drives, these improvements have led to the quadrupling of the power consumption for an average server from 100kW to 400kW over the past decade. 408.656.2498 omoreno@hotmail.com 5
  6. 6. SITUATION OVERVIEW Shift toward high-density computing. As enterprises expand business workloads, IT organizations are required to deploy additional servers to keep pace. Unfortunately, they have finite space within their data centers to absorb these new servers. To optimize data center floor space, enterprises have moved toward smaller form factors such as 1U and blade servers, resulting in an IDC- estimated 15% annual increase in server density over the past 10 years. This emergence of high-density data center environments presents challenges not only in power and cooling but also in system uptime as hotspots are subject to failure and reliability concerns. 408.656.2498 omoreno@hotmail.com 6
  7. 7. SITUATION OVERVIEW Server proliferation. The industry shift from higher-priced mainframes to low-cost x86 servers has contributed to an exponential increase in the number of servers deployed by IT organizations. This has been fueled in part by customers’ historical tendency to deploy a single application per server. While new virtualization technologies are beginning to curtail this trend, their introduction is only recent. This expanding server footprint is placing pressure on companies as they are forced to focus on the operational expenses and limitations associated with the sheer number of deployed systems. 408.656.2498 omoreno@hotmail.com 7
  8. 8. SITUATION OVERVIEW As processing and system capacity have become increasingly commoditized, energy consumption, thermal conditions, and cooling requirements are fast becoming the limiting factors in data center environments. This fact is widely acknowledged among IT executives, who now rank power and cooling among their top 5 concerns. This is in stark contrast to only a few years ago when power and cooling would barely register in surveys. The situation is likely to continue, as IDC projects the expense to power and cool servers will grow four times faster than the growth rate for new server spending over the next five years. 408.656.2498 omoreno@hotmail.com 8
  9. 9. SITUATION OVERVIEW Top Concerns Facing IT Executives 1. Security 2. Systems management tools 3. Virtualization solutions 4. Product road map 5. Power consumption 6. Ease of deployment 7. Interoperability 8. Scalability 9. Features and functionality 10. Availability 11. Performance 12. Breadth of product portfolio 408.656.2498 omoreno@hotmail.com 9
  10. 10. SITUATION OVERVIEW Correctly managing power and cooling issues can enable an IT organization to improve reliability in mission-critical environments, increase data center capacity and efficiency, and reduce energy costs. Such management requires an end-to-end approach, which includes a number of items such as more energy-efficient servers, efficient approaches to providing power and cooling, and dynamic power and cooling management. In addition, a truly end-to-end approach must also incorporate consulting and support services to provide power and cooling expertise to IT management. 408.656.2498 omoreno@hotmail.com 10
  11. 11. Enablers for the Adaptive Infrastructure An ideal vision is to enable an "Adaptive Infrastructure" by providing an IT infrastructure that is more simple, more streamlined, and more agile. Aim to help move from islands of high-cost IT to adaptive, low-cost environments in which compute resources are pooled. Employ key enablers initiatives: IT Systems and Services, Power and Cooling, Management, Security, Virtualization, and Automation. Assess data centers and to determine how to most efficiently use resources. 408.656.2498 omoreno@hotmail.com 11
  12. 12. Holistic Approach to Power and Cooling A progressive multi-level approach to power and cooling issues, with solutions extending through the component level, the server level, the rack level, and all the way up to the data center. Examples of an approach to provide energy-efficient solutions are Blade System Class servers and integrated Thermal Logic technology. Thermal Logic innovations can provide enhanced capabilities in monitoring, reporting, and adaptive power management. Power and cooling resources in the chassis can be "pooled," then dynamically delivered based on performance-level requirements, including an energy-efficient architecture and integrated cooling components. 408.656.2498 omoreno@hotmail.com 12
  13. 13. Data Center Thermal Assessments An important part of a holistic approach to a Data Center Thermal Assessment Service is to assist in the design to anticipate how the data center power and cooling needs will grow and change over time, and to assist companies in delivering innovations to realize greater efficiency in their data centers, like: 408.656.2498 omoreno@hotmail.com 13
  14. 14. Data Center Thermal Assessments Thermal Quick Assessment. The Thermal Quick Assessment is an entry-level assessment of the data center power and cooling environment. A gap analysis and a written report are designed to highlight best practices and quick wins tailored for the environment and provide information to help the customer understand how to use data center power and cooling resources more efficiently. This service provides the customer with insight into the potential to achieve cooling-level objectives, be they spot adjustments or adjustment to the overall design. Thermal Quick Assessment services include onsite inspection and a formal report that includes a gap analysis based on data measurements, power usage, and hotspots. 408.656.2498 omoreno@hotmail.com 14
  15. 15. Data Center Thermal Assessments Thermal Intermediate Assessment. This is a wider-ranging solution than the Thermal Quick Assessment and is customized to the client’s needs. The Thermal Intermediate Assessment includes all the services provided in a Thermal Quick Assessment plus more sophisticated 2D thermal modeling of below-floor thermal conditions. This assessment identifies airflow patterns beneath the floor as determined by factors such as the placement of air conditioning units, the units’ cooling capacity, under-floor obstructions, and perforated panel locations. The assessment report shows countermeasures for problem areas and models "what-if" scenarios. This level of service is designed to benefit existing or proposed data centers likely to operate at or below 100 watts/sq ft. 408.656.2498 omoreno@hotmail.com 15
  16. 16. Data Center Thermal Assessments Thermal Comprehensive Assessment. This is a customized service that includes all of the services offered in the Thermal Intermediate Assessment plus 3D modeling of the data center that provides a thermal-dynamic view. It is targeted toward data centers that plan to operate in excess of 100 watts/sq ft and toward high-density computing areas. • Collect temperature measurements throughout the data center • Employ modeling tools to create 3D models of specific airflows and cooling conditions in the room. • Performs Thermal Zone Mapping, providing a view of air conditioner zones of influence throughout the data center using modeling software. 408.656.2498 omoreno@hotmail.com 16
  17. 17. Data Center Thermal Assessments Thermal Comprehensive Assessment. Identify areas that are not adequately covered, areas of overlapping coverage where the best redundancy coverage would be, and areas best suited for the addition of new equipment in the room. In addition, this assessment includes an analysis of the impact of room and rack configuration, infrastructure management practices, and failure scenarios. This suite of services will address the power and cooling concerns of a wide range of customers, from businesses with smaller data centers or limited power and cooling challenges to large, fully redundant data centers with thousands of servers and significant power and cooling challenges. 408.656.2498 omoreno@hotmail.com 17
  18. 18. C u s tom e r B e n e f i t s These services are designed to provide data center managers with a better understanding of their power and cooling requirements today and their likely needs in the future, optimizing their data center environments to: Reduce operating expenses. Confronted with mounting concerns over electrical expenses and environmental impacts, IT managers are being charged to limit or reduce energy consumption. Thermal Assessment services enable customers to save energy while keeping pace with increasing performance demands from the business. 408.656.2498 omoreno@hotmail.com 18
  19. 19. C u s tom e r B e n e f i t s Increase capacity in the data center. Identify the optimal layout of space and equipment in the data center will maximize the IT equipment that can be deployed in their existing data centers. The use of Thermal Assessment modeling tools enables customers to extend the life of their existing data centers and avoid costly new build-out expenses when IT expansion is required. 408.656.2498 omoreno@hotmail.com 19
  20. 20. C u s tom e r B e n e f i t s Improve reliability of IT infrastructure. Thermal Assessments provide data center managers with a view of data center risk associated with power and cooling. Customers can proactively manage and control heat-related equipment failures. Specific risks and contingencies can be identified in mission-critical environments to improve business continuity. 408.656.2498 omoreno@hotmail.com 20
  21. 21. CHALLENGES/OPPORTUNITIES Power and cooling assessment services include market education and awareness as well as issues associated with market perception: Market education and awareness. Even as the amount of attention that data center managers give to power and cooling issues continues to increase, the amount of knowledge in the customer base is still inconsistent. Enterprises do not generally have power and cooling expertise in- house, and many require education to fully understand the challenges and potential solutions. This lack of knowledge can result in a reluctance to spend money on sophisticated approaches and services to address these issues. 408.656.2498 omoreno@hotmail.com 21
  22. 22. CHALLENGES/OPPORTUNITIES IDC believes that while this is a challenge in the near term, the amount of attention that power and cooling is receiving both in the technical media and, increasingly, in the mainstream media will help increase customers’ level of knowledge. Market perception. A broad-based of vendor of IT products and services, increases the perception in customers’ minds that Thermal Assessment services are designed primarily as a way to increase product sales. Customers need to research set expectations for vendors to meet. 408.656.2498 omoreno@hotmail.com 22
  23. 23. CONCLUSION Better management of power and cooling issues can result in a number of benefits, including a more robust data center infrastructure, as future failures are mitigated by reducing overheating risks; increased data center capacity, as many data centers today are constrained not by their physical footprint but instead by their power and cooling envelope; and reduced operating costs, as energy expenses have grown in recent years to become a significant portion of most data centers’ operating budgets. 408.656.2498 omoreno@hotmail.com 23
  24. 24. Questions Orlando Moreno omoreno@hotmail.com 408.656.2498 408.656.2498 omoreno@hotmail.com 24

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