Orlando Moreno
         Moreno Consulting
Presentation to Hispanic-Net
   Only fundable
     businesses.


                    2
 Idea/Niche    Product(s)
 People        Customers
 Marketing     Channels
 Operations    Competitive
            ...
Internal      Document     Marketing Document
  ◦   What?                   ◦ Explain your business
  ◦   Which?
       ...
 Good Business
 Good People
 Traction



Not   a slick business plan
In today’s environment…the proverbial “man (or
wo...
   Create good business plans (not a business plan)

     –Marketing Plan
         P’s & C’s                   Go deep o...
Myths                             Reality

•VC’s are in the business of    •VC’s are in the business of
taking risk       ...
   Opportunities in huge markets

 Experienced    management that they know
 Business   models that can scale and grow ...
   Back to basics
     –   Customers, Customers, Customers…
     –   No longer revenue growth at all cost
     –   Clear ...
   Dating                             Closing the Deal
    –Sorting                            –Commitment
    –Provide ...
Do’s                    Don’ts
 Think through what      Approach investors

  you are doing            too early
       ...
   Colleagues           But most important…
   Friends
   Formal advisors
   Investors
   Strategic Partners
        ...
Orlando Moreno
omoreno@hotmail.com
       408-365-8589



                       13
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Fundable Business Plan

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Fundable Business Plan

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Fundable Business Plan

  1. 1. Orlando Moreno Moreno Consulting Presentation to Hispanic-Net
  2. 2.  Only fundable businesses. 2
  3. 3.  Idea/Niche  Product(s)  People  Customers  Marketing  Channels  Operations  Competitive Advantage 408.656.2498 omoreno@hotmail.com 3
  4. 4. Internal Document Marketing Document ◦ What? ◦ Explain your business ◦ Which? ◦ Define your market ◦ Who? ◦ How? ◦ Outline your team ◦ When? ◦ Detail your approach ◦ Where? ◦ Why? ◦ Schedule your timeframe ◦ Why this? Why you? Why now?… – Creates blueprint for success – Show you know what you are doing 408.656.2498 omoreno@hotmail.com 4
  5. 5.  Good Business  Good People  Traction Not a slick business plan In today’s environment…the proverbial “man (or woman) with a plan” is almost impossible to fund 408.656.2498 omoreno@hotmail.com 5
  6. 6.  Create good business plans (not a business plan) –Marketing Plan  P’s & C’s Go deep on –Operations Plan whatever is most –Staffing Plan important for your –Technology Plan particular business. –Exit Plan –Financial Plan 408.656.2498 omoreno@hotmail.com 6
  7. 7. Myths Reality •VC’s are in the business of •VC’s are in the business of taking risk avoiding risk –Fund in Tranches, milestone based –Want others to take risk first –Like to work w/ people they know & have made money with before •VC’s want at least a 35% IRR •VC’s need homeruns –10, 20, even 100X returns –1 or 2 out of 10 must make up for the rest 408.656.2498 omoreno@hotmail.com 7
  8. 8.  Opportunities in huge markets  Experienced management that they know  Business models that can scale and grow rapidly  Barriers to entry  Companies not products  Exits, Exits, Exits 408.656.2498 omoreno@hotmail.com 8
  9. 9.  Back to basics – Customers, Customers, Customers… – No longer revenue growth at all cost – Clear path to profitability – Milestone based > Execution > Funding Strategy – Clear sales & channel strategies – Traction, Traction, Traction… 408.656.2498 omoreno@hotmail.com 9
  10. 10.  Dating  Closing the Deal –Sorting –Commitment –Provide info in small –Telling all – Opening the chunks – Fan dance… kimono –Goals: –Goals: Deciding if you want to  Look for red flags see him/her again  Identify issues •Keep him wanting more Close Getting him/her to go out Close one more time Close 408.656.2498 omoreno@hotmail.com 10
  11. 11. Do’s Don’ts  Think through what  Approach investors you are doing too early  Wing-it  Put it down on paper  Try to do it alone  Find good people to  Shotgun Approach join your team  Chase rainbows  Be disciplined  Create just a “paper  Get started…dive in plan” 408.656.2498 omoreno@hotmail.com 11
  12. 12.  Colleagues But most important…  Friends  Formal advisors  Investors  Strategic Partners A good venture  Law firm consultant!!  Auditors  Banker 408.656.2498 omoreno@hotmail.com 12
  13. 13. Orlando Moreno omoreno@hotmail.com 408-365-8589 13

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