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All major projects during this fiscal year lost due to PROVOX price structure & Int’l project coordination
EPC companies with major participation on DCS business decisions
Improvements over the Delta V System (Twister)
FRS commitment to increase market share on oil/gas and refining industry will ride in future growth
PDV investment and operating cost budget freeze.
Venepal and Midrex cut their budget.
Current Situation - External factors
Strengths Weaknesses - People Commitment - Technical knowledge on emerging - Market knowledge technologies - Training facilities - Lack of control in sales efforts - Conind’s capacity for - Irregular fluctuation between sales managing Mega-projects and operations - Infrastructure resources - New products with no quality proved - FRS well known global image in the Country - Large product line - Lack of strong sponsors in potential - Specialized staff areas of the market - State-of-the-art technology - Lack in marketing knowledge - Internal re-organization, grow - Lack of sales organization efforts and developing new potential - No sales budgetary assignation - No proactive sales strategy - No Inventories policy - Lack of organization structure Assessment
Opportunities - Oil opening, Orinoco Belt Mega Projects - Large Field Instrumentation installed base - Outsourcing PDV programs Assessment Threats - International EPC Relationships - Most plants already committed to a DCS supplier (80%) - Extremely Price Sensitive Market (bidding laws) - Strong competency - ISO 9000 certification